The Tru(e) Story Behind Jack McNamara’s Beverage Startup

From the hockey rink to the entrepreneurial arena, Jack McNamara's journey is anything but ordinary. In this episode, Tyler Jorgenson sits down with the former pro athlete turned beverage brand founder to unpack the wild ride that led to Tru — a performance-focused beverage company determined to disrupt a space ruled by giants. Jack shares how growing up in a sports-obsessed family, building with Legos, and training in Europe inspired him to rethink what athletes put in their bodies — and how that passion led to a full-blown beverage startup.

But it’s not all peach rings and prebiotics. Jack opens up about the curveballs that come with building a brand from scratch in one of the most competitive markets imaginable. From living in a gym with no windows to getting kicked out of his first retail placement (and eventually being welcomed back!), Jack proves that resilience, honesty, and a little bit of delusion might just be the ultimate recipe for success. And yeah — he’d really love to team up with Taylor Swift (who wouldn't?).

Whether you're dreaming of building your own billion-dollar beverage brand or just trying to figure out your next big move, this episode is packed with powerful lessons in grit, growth, and thinking one step ahead. Tune in for a rollercoaster of real talk on funding, relationships, gut health, and why solving problems keeps Jack pumped every single day.

 

Key Takeaways

• Delusional confidence can be a superpower: Jack credits his naivety and relentless belief in True's success as a key factor in pushing through challenges most people wouldn’t dare take on.
• Relationships are everything: Whether it's a retailer giving a second chance or investors stepping up in tough times, Jack’s honest and intentional relationship-building has paid off big time.

You don’t need to reinvent the wheel — just make a better one: Instead of trying to be different in every way, Jack advises entrepreneurs to focus on one thing they can do better and make that their winning edge.

 

Chapters

00:00 Introduction to Jack McNamara & Entrepreneurial Roots

06:23 From Pro Hockey to Performance Beverages: The Birth of Tru

12:14 Early Struggles, Couch Surfing & Building From the Ground Up

17:36 The Power of Delusional Optimism & Staying in the Game

24:48 Funding, Relationships & the Value of Authenticity

28:42 Big Goals, Retail Dreams & What’s Next for Tru