This week on the show, we have one of the most EXTREME people ever!
Meet Tom Rauen…
He is a serial entrepreneur running multiple businesses, Guinness World Record Holder, ultra-marathon runner, and overall good guy.
Tom is the founder and CEO of 1-800 TSHIRTS.COM, an Inc. 5000 company
But what really sets him apart is that he is a modern marketing specialist. He knows how to leverage publicity to help get "free" marketing for his businesses.
Two notable publicity stunts he and his team have done are the "bracket pope" and breaking the world record for most t-shirts (247) worn over each other.
His marketing ideas have been featured in the Wall Street Journal, New York Times, Chicago Tribune, LA Times, BBC News, CNN Headline News, and Sky News London.
But beyond all the publicity, Tom has a unique way of looking at things. He shares some of the lessons he has learned about:
✅Effective marketing
✅Running a business
✅Building teams and culture
✅Overcoming entrepreneurial challenges
✅Being a visionary
✅Viewing competition differently
✅And much more
🎧 Listen in!
Key Takeaways
- When Tom first realized he was an entrepreneur (01:02)
- Big, sticky, and shareable (04:06)
- The 5 love languages of business (06:23)
- Parallels between running long distances and entrepreneurship (10:01)
- The only way to run more than one thing at a time (12:53)
- Differences between a visionary and an operator (13:27)
- How to avoid burnout as an entrepreneur (15:44)
- Is competition a threat or a good thing? (19:06)
- Newsjacking marketing: How to pull the stunts off (20:28)
- What's on Tom's personal bucket list (27:10)
Additional Resources
Connect with Tom Rauen
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You can find the transcripts and more at http://bizninjaradio.com
Be sure to follow me on Instagram @bizninja
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