Block 101 - Behind the Scenes in Sport
Every week, thousands of sporting events take place across the UK. Whilst most of the attention goes on what happens on the field of play, there are tens of thousands of people that work hard to get these events to happen. David Lynam, Founder of London based Kaizen Ticketing, goes behind the scenes to talk to people involved in various sports at all levels. From club owners & CEOs, to service providers, broadcasters, administrators and volunteers, David gets their unique take on the industry and shines a light on some of the great work that goes on behind the scenes.
Episodes
David Lynam talks through some of the marketing lessons that can be taken away from the clever virtual ticket campaigns of two clubs working with Kaizen Ticketing (Part 2 of 2)
David Lynam talks through some of the marketing lessons that can be taken away from the clever virtual ticket campaigns of two clubs working with Kaizen Ticketing (Part 1 of 2)
David Lynam is back with season 2 at the second time of trying.
David Lynam is back with an update after a few weeks off!
David Lynam talks about the positives of kicking off your club commercial or ticketing strategy from scratch and why it's an advantage.
David Lynam talks about loyalty programmes being used at football clubs. What works and what you should consider.
David Lynam talks about the ways that clubs have been raising funds since the season was cancelled and lockdown enforced.
David Lynam adds 5 more things we may see from football clubs in the future, when matches return.
David Lynam talks about some of the possible trends we'll see post lockdown.
David Lynam updates with thoughts on the decision to make some leagues null and void for the 19/20 season.
David Lynam talks through 7 ways you can maximise the impact of your season ticket or membership renewal campaign.
David Lynam talks about what has been happening at Kaizen Ticketing whilst all sporting events have been suspended.
David Lynam talks through 5 ideas for lower league clubs to continue to generate revenue and survive through challenging times.
Alex Ramzy turns the tables and interviews David Lynam on the 1st birthday episode of Block 101.
David Lynam talks with Jim Frayling as he gives a behind the scenes view of his time at Wembley Stadium
David Lynam talks through some of the things that have helped his clients to increase hospitality sales recently.
David Lynam talks to Jim Frayling about his early career in sports marketing and the challenges of growing a club's fan base.
This is part 1 of a 2 part interview.
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