Boutique Chat
Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.
Episodes
Do you love the satisfaction of checking things off a list? (Same!)
Today, Ashley dives into how checklists can completely transform the way you plan and lead your boutique. From annual business audits to monthly website cleanups, she shares the key systems that keep your business running smoothly—without letting the small stuff slip.
You'll learn:
Today Bette Bentley, founder of Skimpies, joins the podcast to talk about how she built a viral, one-product brand by solving a very real problem for women.
Bette shares about inventing a product that didn't exist, showing up online when people made fun of her, and building a community of women who feel seen, not sold to. Bette shares how she turned one core product into a movement on TikTok, why live selling changed everythi...
Today, Ashley Alderson dives into her favorite tool inside the 2026 Retail Planner — the Month-in-Review feature — and why it's the single most powerful habit for boutique owners who want to plan smarter and grow faster. Whether you use the Retail Planner or your own notebook, this simple system helps you turn last month's...
Today Ryley Wimer of Savannah 7s joins Ashley to share how she built a nationally recognized western-lifestyle brand—without a storefront. We cover her flatlay & hanging photo system, seasonal shoots, simple Pinterest strategy, smart collaborations, and the ops/delegation moves that gave her time back. Plus:...
If social media went quiet tomorrow, would your boutique keep selling?
In this Five Minute Friday, we're joined by Bri and RP from Bloomly Digital, the boutique marketing pros behind countless high-performing email and SMS campaigns. They share the exact strategy to keep your sales flowing no matter what happens on social.
Social media algorithms change every day, but your email list is yours. ...
What does it actually take for a thriving brick-and-mortar to make eCommerce half the business in 12 months? Morgan Lancaster breaks it down—brand, photography, Shopify setup, and the paid traffic engine that flipped the switch.
🔑 What you'll learn
- How Morgan grew online sales from 5–10% to 50% of revenue in a year
- Why catalog ads are a top-of-funnel workhorse—and how to feed them
- The "website first, floor second" workflow t...
In this week's Five Minute Friday, Ashley Alderson reveals the missing link that might be holding your business back—employee reviews.
If you've ever said "kids these days don't work like they used to," this episode will challenge that mindset and give you tools to Read more
Are you planning like a CEO or just staying busy?
In this solo episode, Ashley digs into how to plan like a CEO, not a busy entrepreneur. She breaks down the time vs. money mindset shift, her 4-part to-do list, and the weekly habi...
In this Five Minute Friday, Ashley breaks down one of the biggest questions new listeners ask: How do I start my boutique?
Forget the myth of needing everything perfect from the start. Instead, learn why action, testing, and failing forward are key to launching your dream. Ashley shares the exact first steps every boutiqu...
Want revenue you can count on—every month?
In this episode, Ashley interviews Sarah Williams, the "queen of subscription boxes," on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), marg...
Looking for fresh October marketing ideas to keep your boutique top of mind?
It's time to kick off October with fresh marketing ideas! In this Five Minute Friday episode, I'm sharing some of my favorite engagement questions that you can use on TikTok, Instagram Stories, Reels, or your Facebook group to kee...
What if running your own Facebook ads could be the key to finally going full-time in your boutique?
In this episode, I'm joined by Whitney Pope, founder of Lolo Viv and longtime Boutique Hub + Boutique Hub Black member. Whitney shares her inspiring journey from practicing law as a ful...
Too many boutique owners risk their entire business without realizing it — by selling dupes, knockoffs, or unlicensed products. The consequences can be devastating, from confiscated inventory to losing everything they've worked so hard to build.
In this episode of Five Minute Friday, Ashley Alderson shares the truth about ...
What does it take to turn a creative outlet into a thriving brand? Today I'm joined by Laci Hewett of Saltwater Boys, who shares her journey from nurse to entrepreneur and how printing t-shirts in her closet quickly grew into a national wholesale business. Laci talks about building strong partnerships with retailers, the importance of photography and merchandising in children's apparel, and the lesson...
In this episode of Five Minute Friday, we're answering another frequently asked question from retailers and small business owners: How much inventory should I really have on hand?
It's one of the biggest challenges boutique owners face—and getting it wrong can tie up your cash flow, leave you with dead stock, or cost you sa...
Are you struggling to keep up with marketing while running your boutique? What if you didn't have to do it all alone? Today I sit down with Kinsey Harris, a former boutique owner who transformed her burnout into a thriving marketing agency, Boutique Bestie Solutions. Kinsey shares her journey from running a boutique to helping retailers master email, SMS, and Pinterest marketing, as well as practical ...
In this episode of Five Minute Friday, we're answering another frequently asked question from retailers and small business owners: What's the difference between a sale and a promotion?
It's one of the most common points of confusion in retail—and getting it wrong could be costing your business profit. In this episode, Sarah...
What if live selling could transform not just your sales, but the way you connect with customers? In this episode, I'm joined by Ciera Elledge of CommentSold to explore how boutiques can harness the power of social commerce. Ciera shares what sets the most successful live sellers apart, as well as how features like CommentChat, AI Clip Hero, and custom mobile apps give boutique owners the tools t...
We're shifting our focus to your online presence by highlighting one of the most overlooked parts of running a retail business: your website health check.
Your website isn't "set it and forget it." Just like your inventory or sales floor, it needs regular maintenance to keep customers engaged, build trust, and avoid costly ...
What makes shoes a powerful addition to your boutique? Today, I'm joined by Michael Strauss of MIA Shoes, who shares how the family-owned brand evolved into a comfort-driven, fashion-forward line. Michael reveals how MIA's signature cushioned footbed and iconic white-bottom sandals reshaped the brand, why trust and merchandising are key to selling footwear, and what trends are set to define Fall and S...
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