Boutique Chat
Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.
Episodes
Great visual merchandising doesn't just look pretty — it sells.
In today's episode, Director of Partnerships & Education, Sara Burks shares how great merchandising goes far beyond pretty displays. It creates emotion, inspires discovery, increases average order value, and helps customers see themselves in your products. She breaks down how to design purpose-driven zones in your store, use lighting and height to influence buying beha...
Today, Western fashion designer and Rodeo Quincy founder, Quincy Eldridge joins the podcast to share how she turned her unique, hand-painted rodeo style into a nationally recognized fashion brand. From designing boots with Ariat at 18 to running four sales channels, four NFR booths, and now her first Las Vegas fashion show, Quincy opens up about grit, growth, family, and building a business with heart.
Now preparing for her biggest...
Why is live selling exploding — and why does every retailer need to be doing it?
In this Five Minute Friday, Sara Burks dives into one of the biggest shifts happening in retail right now — live selling. Live selling is becoming one of the most powerful ways to build trust, increase conversions, and reach more customers without adding more hours to your day.
So, whether you're nervous to be on camera, unsure where to start, or convi...
Pink Friday Week is finally here — and Ashley is diving deep into how to make this the most profitable and peaceful kickoff to your holiday season.
Ashley shares the heart behind Pink Friday, why it began, and how retailers all over the world can use this week to tell their story before big-box media announces theirs. You'll learn how to prepare your store, communicate with your local community, calculate your 7X local economic im...
On this Five Minute Friday, Amanda Fairley and Nikki Bogardus of PrismXI join us to unpack one of the most transformative tools in personal style: color analysis.
Nikki has spent sixteen years studying the science of color, and together, Amanda and Nikki break down how the right colors impact confidence, first impressions, shopping habits, and the way you show up in life and business. They explain why traditional four-season color...
Today Bekah Turner, owner of Pink Possum, joins Ashley to unpack her business journey— from growing up in a salvage-store family—and how that shaped a boutique brand that wins with relatable content, smart buying, and customer trust.
We dive into her weekly content rhythm, live selling, email/SMS/app strategy, vendor red flags, how she handles photo theft/dupes, and the storefront decision she regretted (then fixed).
Today Ashley dives into one of her favorite phrases — "Only a tracked number grows." If you've ever felt like you're posting on social media without seeing results, this episode breaks down exactly what numbers to track, how to measure them, and how to get your team on the same page heading into the new year.
Ashley shares how The Boutique Hub tracks every post, follower, engagement, and conversion across all channels, and how you ...
Pop-Ups, Mobile Boutique Life & Merchandising That Sells
Today Brianna Williams, of Wildly Midwest, joins the podcast to share how she built a thriving mobile boutique business traveling to more than 45 markets a year across nine states.
Brianna opens u...
Do you love the satisfaction of checking things off a list? (Same!)
Today, Ashley dives into how checklists can completely transform the way you plan and lead your boutique. From annual business audits to monthly website cleanups, she shares the key systems that keep your business running smoothly—without letting the small stuff slip.
You'll learn:
Today Bette Bentley, founder of Skimpies, joins the podcast to talk about how she built a viral, one-product brand by solving a very real problem for women.
Bette shares about inventing a product that didn't exist, showing up online when people made fun of her, and building a community of women who feel seen, not sold to. Bette shares how she turned one core product into a movement on TikTok, why live selling changed everything, a...
Today, Ashley Alderson dives into her favorite tool inside the 2026 Retail Planner — the Month-in-Review feature — and why it's the single most powerful habit for boutique owners who want to plan smarter and grow faster. Whether you use the Retail Planner or your own notebook, this simple system helps you turn last month's...
Today Ryley Wimer of Savannah 7s joins Ashley to share how she built a nationally recognized western-lifestyle brand—without a storefront. We cover her flatlay & hanging photo system, seasonal shoots, simple Pinterest strategy, smart collaborations, and the ops/delegation moves that gave her time back. Plus: bra...
If social media went quiet tomorrow, would your boutique keep selling?
In this Five Minute Friday, we're joined by Bri and RP from Bloomly Digital, the boutique marketing pros behind countless high-performing email and SMS campaigns. They share the exact strategy to keep your sales flowing no matter what happens on social.
Social media algorithms change every day, but your email list is yours. ...
What does it actually take for a thriving brick-and-mortar to make eCommerce half the business in 12 months? Morgan Lancaster breaks it down—brand, photography, Shopify setup, and the paid traffic engine that flipped the switch.
🔑 What you'll learn
- How Morgan grew online sales from 5–10% to 50% of revenue in a year
- Why catalog ads are a top-of-funnel workhorse—and how to feed them
- The "website first, floor second" workflow t...
In this week's Five Minute Friday, Ashley Alderson reveals the missing link that might be holding your business back—employee reviews.
If you've ever said "kids these days don't work like they used to," this episode will challenge that mindset and give you tools to Read more
Are you planning like a CEO or just staying busy?
In this solo episode, Ashley digs into how to plan like a CEO, not a busy entrepreneur. She breaks down the time vs. money mindset shift, her 4-part to-do list, and the weekly habits th...
In this Five Minute Friday, Ashley breaks down one of the biggest questions new listeners ask: How do I start my boutique?
Forget the myth of needing everything perfect from the start. Instead, learn why action, testing, and failing forward are key to launching your dream. Ashley shares the exact first steps every boutiqu...
Want revenue you can count on—every month?
In this episode, Ashley interviews Sarah Williams, the "queen of subscription boxes," on exactly how to launch and scale a profitable subscription box that funds your team, your rent, and your freedom. Sarah reveals the step-by-step from her first 44 subscribers to thousands—including pricing first (then product), marg...
Looking for fresh October marketing ideas to keep your boutique top of mind?
It's time to kick off October with fresh marketing ideas! In this Five Minute Friday episode, I'm sharing some of my favorite engagement questions that you can use on TikTok, Instagram Stories, Reels, or your Facebook group to keep your cus...
What if running your own Facebook ads could be the key to finally going full-time in your boutique?
In this episode, I'm joined by Whitney Pope, founder of Lolo Viv and longtime Boutique Hub + Boutique Hub Black member. Whitney shares her inspiring journey from practicing law as a ful...
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