Boutique Chat
Explore real-life strategies, growth hacks, and proven marketing advice through powerful interviews with top leaders and retailers in the retail industry. Join Ashley Alderson, the Founder of The Boutique Hub, as she talks with retailers, boutiques, wholesale brands, vendors, and industry insiders. Discover the invaluable secrets that have propelled companies to success while maintaining a healthy balance between life and business. Embrace the spirit of Community over Competition, and uncover the next great idea or connection for your small business.
Episodes
In this episode of Five Minute Friday, we’re answering another frequently asked question from retailers and small business owners: How much inventory should I really have on hand?
It’s one of the biggest challenges boutique owners face—and getting it wrong can tie up your cash flow, leave you with dead stock, or cost you sa...
Are you struggling to keep up with marketing while running your boutique? What if you didn’t have to do it all alone? Today I sit down with Kinsey Harris, a former boutique owner who transformed her burnout into a thriving marketing agency, Boutique Bestie Solutions. Kinsey shares her journey from running a boutique to helping retailers master email, SMS, and Pinterest marketing, as well as practical ...
In this episode of Five Minute Friday, we’re answering another frequently asked question from retailers and small business owners: What’s the difference between a sale and a promotion?
It’s one of the most common points of confusion in retail—and getting it wrong could be costing your business profit. In this episode, Sarah...
What if live selling could transform not just your sales, but the way you connect with customers? In this episode, I'm joined by Ciera Elledge of CommentSold to explore how boutiques can harness the power of social commerce. Ciera shares what sets the most successful live sellers apart, as well as how features like CommentChat, AI Clip Hero, and custom mobile apps give boutique owners the tools to wor...
We’re shifting our focus to your online presence by highlighting one of the most overlooked parts of running a retail business: your website health check.
Your website isn’t “set it and forget it.” Just like your inventory or sales floor, it needs regular maintenance to keep customers engaged, build trust, and avoid costly ...
What makes shoes a powerful addition to your boutique? Today, I’m joined by Michael Strauss of MIA Shoes, who shares how the family-owned brand evolved into a comfort-driven, fashion-forward line. Michael reveals how MIA’s signature cushioned footbed and iconic white-bottom sandals reshaped the brand, why trust and merchandising are key to selling footwear, and what trends are set to define Fall and S...
In this episode of Five Minute Friday, we’re answering one of the most asked questions inside the Boutique Hub: How do I go live and sell?
If you’ve been nervous about starting live selling, or you’re not sure where to begin, this episode gives you the confidence and tools to just start. L...
What would life look like without small businesses? Today, we’re diving into why they’re the heartbeat of our local economies—and why their role matters more than ever during the holiday rush. I’m joined by Sara Burks, who reveals how small businesses do far more than ring up sales: they create jobs, fund community events, pay taxes, and more. Listen in as we explore...
In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by breaking down another retail metrics—your turn—and how it directly impacts your cash flow and profit.
If you’ve ever had great margins on paper but no cash in the...
What makes a gift feel truly unforgettable? Today I’m joined by Holly Hachman of Little Red Bird Gifts, who joins the show to share her journey of building a joyful, story-driven retail space. Inspired by her mother's love for shopping, Holly chose to focus on meaningful gifts over apparel, creating a warm, inviting shop...
In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by showing you how to find the most important retail metrics inside your POS, financial reports, and analytics tools.
Before you can improve your numbers, you need to know where to find them. This episode...
Get ready to meet Dane Cohen, the newest member of The Boutique Hub team, whose retail roots run deep! Growing up in his family's store, Lester's, a Brooklyn-based business that blossomed from a 500-square-foot shop into a specialty department store, Dane shares how those early experiences shaped his perspective on commu...
In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by highlighting one of the most powerful tools in your retail business: conversion rate.
Your conversion rate isn’t just a performance stat—it’s your daily truth t...
What happens when a teenage entrepreneur grows up to become the voice of a beloved boutique brand? Join us for an inspiring conversation with Haley Klockenga, Podcast & Marketing Coordinator at Glamour Farms, as she opens up about the realities of working in a fast-paced small business—juggling multiple roles, growing a team, and navigating the joys (and chaos) of motherhood. We talk candidly about fa...
In this episode of Five Minute Friday, we’re continuing our Know Your Numbers series by unpacking one of the most overlooked but critical metrics in retail: Initial Markup (IMU).
Your IMU isn’t just a pricing formula—it’s your Read more
How do you transform an unexpected rhinestone t-shirt business into a thriving clothing brand with a loyal online following? In this episode, I’m joined by Alinda Hale to talk about how adaptability, authenticity, and deep customer understanding helped her scale—especially through the challenges of COVID-19. She also sha...
In this episode of Five Minute Friday, we’re kicking off our Know Your Numbers series by diving into two of the most important numbers every boutique owner should track daily: Average Order Value (AOV) and Units Per Transaction (UPT).
These simple...
Is golf the next big thing in fashion and lifestyle retail? Fresh off the PGA Show in Orlando—a major industry event that draws around 30,000 attendees—today's episode dives into how golf is transforming into a style-forward and inclusive lifestyle. Lisa Langas, Vice President of Business Development at PGA Golf Exhibitions, joins the show to highlight the g...
Where are my customers?
It’s the #1 question retailers ask when business slows down and it’s not always about the economy or the weather.
In this episode of Five Minute Friday, Sara tackles what to do when sales stall. Whether it’s a seasonal dip or a concerning trend, you’ll learn h...
Ever wonder what it takes to turn a family passion into a thriving business? Join us as we chat with Kasey & Kaitlyn Widmyer, the dynamic duo behind Marmalade, a boutique inspired by their mother, Marie Widmeyer, and her fashion dreams. From childhood lessons to steering the business through the storms of the 2007-20...
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