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April 16, 2025 37 mins

This week, we’re welcoming Jackie Burke, founder of safe-for-sensitive ears jewelry brand, Tini Lux. Jackie left a career in engineering to found Tini Lux after years of frustration with so-called “hypoallergenic” earrings that failed to live up to their promise. Now, the style-whiz entrepreneur is making the case for medical-grade titanium earrings to live alongside beauty products in the aisles of Sephora. This uninterrupted conversation is brought to you by TiniLux.


You’ll discover:

  • The reason that Jackie is on a mission to get Tini Lux recognized as a skincare-adjacent brand, making her non-irritating earrings available where you buy your beauty staples
  • The “fine jewelry myth” –  why 24-carat gold and sterling silver earrings aren’t the “gold standard” in skin-compatibility that you may think, according to the jewelry innovator 
  • Why she believes that ‘hypoallergenic’ is an empty marketing buzzword in the jewelry industry
  • Hack alert! Should you apply petroleum jelly to your studs before putting on earrings? The pro weighs in
  • Plot twist –  Why Jackie has gained a cult-like following on TikTok, where her Outfit Formula videos deconstruct the secret to perfect ‘fits using clever style math


PROMO CODE:

Visit www.tinilux.com and use code BEAUTY for 20% off your first purchase. 

 

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