Breakthrough Brand Podcast

Breakthrough Brand Podcast

Welcome to the Breakthrough Brand Podcast, hosted by Elizabeth McCravy. Each week, I’ll bring you workshop-style trainings that teach you how to stand out online, design success from the inside out, and create a breakthrough business. It’s time to turn viewers into raving fans and design the business and life of your dreams.... Show More

Episodes

February 23, 2021 40 min

Let’s play 20 questions — design business style… again! This is PART TWO of 20 questions for all my designer friends! 

 

 In my waitlist survey for my new program Booked Out Designer, there was a spot to “ask me anything”, and the waitlist designers sent some amazing questions in. I have had about 100 people fill out this survey so far, and the questions are definitely influencing what goes into the course, but in addition to that…...

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Let’s play 20 questions — design business style! In my waitlist survey for my new program Booked Out Designer, there was a spot to “ask me anything”, and the waitlist designers sent some amazing questions in. I have had about 100 people fill out this survey so far, and the questions are definitely influencing what goes into the course, but in addition to that… I want to tackle some of them right now on the podcast. 

 

Designers, yo...

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I’ve been working on something for *quite a while* and it’s finally here! If you follow me on Instagram or listen to this podcast super regularly, then you know that I’ve been creating a course for designers on running a design business. And, it’s finally time you guys! I’ve had this dream on my heart for years and we’re finally doing it. 

 

In this episode, you’ll hear me talk about the upcoming course (including spilling the NAME...

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YAY FOR 10K! First of all, I’m so grateful to have hit this “milestone”, but even more than that, I’m just for all of you who I’ve been able to connect with because of Instagram. About 2 months ago, I hit 10,000 followers on Instagram. In this episode, I’m sharing some raw and honest thoughts, lessons, and strategies I learned getting to 10k on Instagram. We’re talking growth mindset, marketing strategies, creating viral moments, t...

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Today you are in for a TREAT. My bookkeeper is here to answer all of your business bookkeeping questions. And yep, your actual questions! I asked you guys on Instagram what bookkeeping questions you wanted us to tackle and those are the exact questions we are answering here. 

 

We chat about questions like… 

- How to find a bookkeeper who is right for your business?

- How is bookkeeping different from accounting?

- When is it time ...

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A new year means it’s a great time to make some small tweaks to your existing website!  In this episode, I’m sharing a few things to do to your website for the new year to keep things fresh both from an SEO perspective and to attract your dream clients and customers. 

 

I’ve divided this into 2 parts — first, you’ll hear me share changes that are EASY and fast to make! (I’m talking anywhere from 1 minute to 10 minutes.) Then, I’ll ...

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Well, we did it! 100 episodes! I would say I can’t believe that I have recorded this many episodes, but I absolutely CAN because I love this podcast. And this entire journey has been a blast! For this special episode, I asked my dear friend Jena Viviano to interview ME. Yep, we’re flipping the mic! 

 

Jena is one of my dearest friends. She knows me super well both personally and professionally. She was a past client of mine and has...

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Ready to be a better leader in your business? Whether it’s just you right now, or you and a very small team… this episode has so many takeaways for you! I’m chatting with Tianna Tye — an Industrial-Organizational Psychologist and Team Dynamics Consultant. As an online business owner herself who has lots of experience leading small, remote teams… she gets it. And the conversation we have here is full of insights! And, for those of y...

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A Bulletproof Strategy for Achieving Your Goals with the Power of Habits

 

Today I’m sharing ONE simple strategy I’ve been using for months to create new habits in my life… In a little by little sort of way. It’s simple, yet powerful. I believe this episode will be the motivation you need as we move into a new year to really GO AFTER those crazy goals and create change for yourself. I want you to not just get all excited with a goa...

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An entire week on a calendar? Yep, you read that title right! I schedule out everything I’m doing in a week, both personal and business, on my calendar, hour by hour for every weekday. And, I’m going to teach you how to do it too. 

 

Today is a recast episode that you may or may not have listened to when it aired on New Year’s Eve of 2019! This episode is the most downloaded episode in all 96 before this one on the podcast! I have ...

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What will 2021 bring for the online business space? Today I’m sharing 5 predictions I have for the new year as it relates to your online business. I’ll also be sharing questions to ask yourself about each of these predictions to help you level up your business, and I’m sharing plenty of tips along the way! 

 

As a quick note: all of these opinions are just my own, and are (as the title says) predictions! ;) I have NO idea what the ...

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You asked — I answered. On today’s podcast, I am asking the expert about all things CONTRACTS. The “legal side” of our business can feel totally scary. (Been there!) My hope is that this episode will ease some of those fears allowing you to get clarity on your biggest questions about using contracts. 

 

I’m chatting with Kailey Jacomet from Contractista! Kailey is a lawyer for small businesses, a wife, and a momma with baby #2 on t...

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You heard from Stephanie once already on episode 91 of this podcast, and now she’s BACK to chat about her website templates from EM Shop! Stephanie has the Jena template and Sara Sales Funnel Kit from my shop. She utilized them for her own brand and website so beautifully, and she’s dropping all the details today. Stephanie is a wealth of knowledge (and a huge inspiration to me) and I know you’ll love learning from her again on thi...

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Site traffic is super important, but what’s equally important (or arguably even more important) is how long people stay on your website. A bunch of quick hits to your site from your Instagram or Google search is awesome, but only awesome if those people hang around long enough to get to know your business, what you sell, and how you can help them. The more time someone spends on your site in a single visit, the more likely they wil...

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I’ve learned a lot from hiring in my business this year - from contractors to team members, all of it! It all starts with the job application! So today, I’m sharing 4 of the questions that have been most important to me when hiring. These are the ones that I found myself caring the most about the answers for when reviewing applicants. And, they totally might not be what you think. These aren’t the whole “What’s your greatest weakne...

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There is a big growth opportunity happening on Instagram right now via REELS. Love them or hate them, Instagram is pushing reels on the platform, and it’s worth checking out. Regardless of your following now, you have an opportunity to be SEEN and found by your dream clients through this fun video content! Today I’m interviewing Stephanie Kase to chat #AllThingsReels. 

 

There are about a thousand things I could have interviewed St...

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Well, I have a treat for you all today! I’m chatting with my wonderful husband, Adam McCravy, to answer some fun questions that you guys sent in (and some we came up with ourselves)! 

 

We talk about so much in this episode, but here are a few highlights: 

- Hear the story of how we met and started dating 

- Adam shares TONS of quirks/facts about me that you wouldn’t know from listening to this podcast (Seriously, I laugh and get e...

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I’m chatting today with Kate Rosenow from Work Well with Kate. Kate helps business owners streamline their work to be more profitable & less busy, and I have to tell you, I am obsessed with this interview you’re about to hear! Kate and I are like 2 peas in a pod, as we both are pretty “systems-obsessed” people.  Kate is walking you through 4 ways to streamline and simplify your business. As the CEO, you need to focus on the wor...

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If you have wondered “How can I accept money in my business, BUT avoid processing fees?” This blog post and podcast are for you! I’m diving into the question of payment processors. Which payment processor should I use? Is there one that won’t give me transaction fees? Can’t I just use Venmo or Stripe instead? This is kinda a soapbox of mine, and if you’ve been listening to the podcast for a while you’ve heard me talk about this in ...

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Instagram Stories can be intimidating — especially when it’s new to you. You might be worried about what people are thinking and wondering if you’re doing it “right”. Showing up well on Instagram Stories is incredibly important in your business — even more now than ever. Instagram is pushing video content (with newer features like Reels and IGTV), and your Instagram Stories are a part of that. In fact, 80% of all daily active Insta...

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