Breakthrough Brand Podcast

Breakthrough Brand Podcast

Welcome to the Breakthrough Brand Podcast, hosted by Elizabeth McCravy. Each week, I’ll bring you workshop-style trainings that teach you how to stand out online, design success from the inside out, and create a breakthrough business. It’s time to turn viewers into raving fans and design the business and life of your dreams.... Show More

Episodes

My birthday is next week, and I’ll be turning 27. It’s my golden birthday actually. October 27th turning 27!  Birthdays always put me into a super reflective mood. I love to think about the future and reminisce on the past. In this episode, I’ll be sharing a journaling practice I’ve done my past 2 birthdays and will be doing again this year. It’s not super “birthday focused” or anything like that! You really can do this at any t... Read more

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In this episode, we are getting into some mindset MAGIC! We are talking all about launching and your mindset around the launch process. We are diving into my recent launch and some major takeaways I had that I think will help you in whatever it is you’re launching — whether it’s products, services, a new business, or anything! I’m recording this episode FRESH so all my big takeaways are still totally on my mind. The launch was a... Read more

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I just had a launch in my business! If you’re a frequent podcast listener and follower, then you know this. ;) It was a multiple five-figure launch with a five-figure day too. It was exciting, exhilarating and exhausting! This launch felt like a total win. But, I have a confession. The first time I launched a product, it was a total flop. I did a lot of things wrong, which led to me hardly selling anything. I think what I learne... Read more

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Some of you may know that I have an Etsy shop. No, it’s not where I sell my website templates or anything related. It’s a totally separate thing from my business. It’s my side hustle! Today, I’m diving into 3 big lessons I’ve learned from running this Etsy shop. This is not an episode about running an Etsy shop business, it’s an episode about having a creative outlet in your life. I hope this episode will inspire you to get star... Read more

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We’re talking about how to know when it’s time for a new website in your business. This is a big question that I get asked often, and it can be hard to tell whether you just have “shiny object syndrome” or if you’ve been neglecting your website without realizing it. Often times it’s time for a total website overhaul, and we are so distracted that we miss it. And, when we miss it (as you’ll soon find in this episode), you’re leav... Read more

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Thinking about using Showit, but currently on Squarespace? This episode is for you!  I’m sharing in the most basic terms what it’s like to switch from Squarespace to Showit and what the main differences are between these two platforms. They have a lot of similarities, but they are actually quite different. 

 

I anticipate this episode being the most listened to of the 3 episodes today because this one is the most p... Read more

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Thinking about using Showit, but currently on WordPress? This episode is for you!  I’m sharing in the most basic terms what it’s like to switch from WordPress to Showit and what the main differences are between these two platforms. 

I used to design on WordPress before I switched to using Showit. I’ve designed on many platforms, but at one point, WordPress was actually my thing. So, the point is, I know WordPress, and I d... Read more

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Thinking about using Showit, but currently on Wix? You’re in a common situation, and this episode is for you!  I’m sharing in the most basic terms what it’s like to switch from Wix to Showit and what the main differences are between these two platforms. 

 

As you may know, I design on Showit. My website templates are built on Showit as well as my custom sites. I LOVE IT. I went all-in with Showit when I discovered ... Read more

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There is LOTS of advice out there about your website. Some of it is incredible, and some of it is just wrong. Today, I’m sharing 4 common website design tips I’ve heard people say that are straight-up incorrect. Listen in to make sure you’re not making these mistakes so we can keep your online presence in tip-top shape! 

 

If you need a new website, I have exciting news! I’m launching a new collection of website te... Read more

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I’m thankful to have worked with many, many coaches for website design — both in my template shop and for custom design work. If you do any type of coaching, mentorship, courses, or anything educational really,  you’ll love this episode! I’m sharing 8 things you need on your website that I’ve learned as a designer for coaches.

 

I’ve worked with life coaches, career coaches, business coaches, health coaches, nutrit... Read more

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Starting a business can feel daunting and the to-do list can be miles long. But, I’m here to tell you that things of things you have to do to get started might just be less than you’d think. In this episode, we are exploring what actually needs to happen to get your business up and running, plus what can wait a while longer. If you’re in the earlier stages of your business or planning to start a business soon, this episode will ... Read more

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It’s time for some serious marketing strategy! The title of this really sums it up: people don’t buy products and services, they buy results. In this episode, I explain this concept and share how you can start marketing the results you provide right now! This episode is short and tactical. 

There is ALWAYS a result tied to your product, no matter what you offer. But, often we don’t focus on the results as much as we shoul... Read more

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I understand how it feels to be ignored in this noisy world. It’s a challenge to speak in a way that gets the attention of your dream clients. You have this great product or service, but you’re getting beat out by people who are able to communicate about their offer better. 

Whether you’re a coach, photographer, realtor, designer, you name it… If you’re asking the question, “How on earth do I stand out?!” then I ... Read more

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As a new business owner, we often treat our business like a hobby unintentionally. Maybe your business even started as a hobby so treating it like one comes naturally. We desire to be a business owner, but we have bad habits that are keeping us stuck. We say things like “I’m just a freelancer” or “Oh, it’s just a little side hustle.” But, to grow your business, you’ve got to act like a business owner, which mea... Read more

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You guys have been asking for this episode, and now here it is! We’re talking all about how to land your first paying clients in your business, and I’m sharing all the details of where my very first clients originated from. If you’re just starting out, this episode will prepare you to be a lead generating machine! And, if you’ve been in business a while, but are struggling to book clients, then this will be a refresh of new plac... Read more

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Do you like to journal? Or, maybe you hate it? No matter where you land, I think you’ll enjoy these journaling prompts I’m sharing today. I start out (almost) every day by answering these 10 questions in my journal. Some of them I made up, some I got from mentors in my life, and all of them have been refined over time to be the best possible list of questions. 

These are the questions that work for me, and today I’m shari... Read more

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You shouldn’t just throw your testimonials on your website on a testimonials page and be done with it. No, no, no! There is a strategist way to show your testimonials on your website and marketing. In this episode, we cover the WHERE of using your testimonials — ideas to get the most reach, where to use them, and how to do it really well. 

 

This is our third episode specifically about testimonials. I’ve done 3 epi... Read more

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Once your website page loads, people form an opinion of it in .05 seconds.  Yep, that’s REALLY short. And, those opinions might be leading viewers to exit your site.

Your website IS your business’ digital home, and for online-based businesses like myself, it is your business’ ONLY home. This matters. So, in this episode I’m diving into why people might not want to stay on your website. We are focusing on the copywriting m... Read more

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If you’ve ever wondered “How much is too much editing?” when it comes to your testimonials, then this is your episode! This is such a strange topic because there’s no official guide book to this sort of thing anywhere. It’s very much uncharted territory. 

 

In this episode we explore questions like: What if the review has a typo? What if the grammar just doesn’t make sense? Can I change up the wording a little bit?... Read more

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I would argue that testimonials are one of the most POWERFUL marketing tools for your business. We live in a world that runs on reviews, and positive feedback from someone else (even if we don’t personally know them) can make a HUGE difference in whether or not we buy something. And, let’s be real, your past customers aren’t going to just send you a testimonial just because. They’ve got their own life and stuff going on! So, you... Read more

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