Breakthrough Brand Podcast

Breakthrough Brand Podcast

Relatable, raw and tactical business trainings to keep you moving towards your big goals. I’m Elizabeth McCravy — a website designer and business strategist for female entrepreneurs. And, I’ve built a multiple six-figure web design business while in my early and mid 20s. I believe that how to build a thriving business shouldn’t be a secret. So, I’m here to pull back the curtain of all things successful business building. On this podcast, you’ll find solo episodes that are tactical, actionable, and easy listening! Plus, you’ll find the occasional expert guest interview or lifestyle-related episode. Let’s build a business that feels amazing on the inside and also looks great from the outside. We’re talking online marketing, graphic design, business strategy, and so much more! It’s time for you to build a breakthrough brand!

Episodes

June 29, 2022 30 min

As you’re looking at my new membership, Breakthrough Brand All Access, you might have some questions like who is Breakthrough Brand All Access for?, Am I too entry level or too advanced for this?, What all is included again?, and more. I’m answering these questions on today’s podcast! 

 

The doors are open NOW through July 2nd at 10 am CST to join as a Founding Member, so I want you to have all the info you need to make a decision....

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Breakthrough Brand All Access is HERE! I’m shouting this from the rooftops with much excitement. In this episode, I’m telling you all about it, why I’ve made it, how it’ll help you, and how you can join now as a Founding Member, and more. 

 

I think you’ll find this episode inspiring, and I hope it helps you think about the creative process in your own business for finding new ideas, moving with your audience into what they want an...

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Does your business need a mentor? I’m talking about a coach, a person in your corner who can help you out and that you can consistently learn from. Let’s find out. In this episode, I’m walking you through 4 signs that it is time for a mentor plus how a mentor can help you in your business. I believe that having a mentor is a HUGE key to business growth and getting unstuck, and I hope this will give you some clarity around whether o...

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We’re walking down memory lane today back to 2015 when I first quit my job and then the process of starting my business. As a business owner who has been in it for a while, it can be easy to forget to share about the early days because you get so focused on what’s going on now. This isn’t going to be one of those “I was at the bottom, now I’m here!” types of stories. But, I do want to just share with you what things were like when ...

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Love them or hate them, the big influencers have figured out a lot about running successful personal brand businesses, and we can learn from what they do as we build our businesses. I personally enjoy following influencers, whether it’s the lifestyle, fitness, travel, motherhood, or fashion influencer — I enjoy their content and often buy products they share. These men and women are excellent marketers, and in today’s episode, I’m ...

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If you know me, you know I love a good calendar and productivity conversation, and that’s exactly what we’re doing today! I’m sharing strategies to help you protect your time, schedule meetings with more efficiency, and think strategically about your calendar and meetings. Whether it’s an in-person meeting, a zoom video call or a phone call, they all take time, energy, and effort. AND, meetings take away from the much needed deep w...

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In April, I posted a (very cute) video of my baby doing what appears to be a little baby workout, and… it went viral! 3.2 million views at the time I’m recording this, and probably more as you are hearing the episode. It’s had 171k+ likes, 1,532 comments, 125k+ shares, and over 10k saves. (And growing… I’ll add updates to these shownotes as I have them!) 

 

So today, we’re taking a casual look at this reel. I’m sharing what...

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I’m answering your questions about MY team specifically and how I do team and systems in my business. If you love learning through hearing what other people do, you’ll love this episode. And, I’ve got plenty of tid bits throughout that you can apply to your business right now. Working with a team and NOT doing it all alone is a huge part of how I’ve built my business, how I’m able to work less hours and still grow, and a way I keep...

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Ready to hear 9 different perspectives on productivity and time management as a working mom? This episode is sure to inspire you and give you ideas in your own journey as a working mama! 

 

I asked some business friends to share with myself and you all, how their productivity changed when becoming a mom. Once I started back to work from my maternity leave (episode #157, #158, #139), I realized that so much of the productivity stuff...

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As the title of this episode says, and as I’ve talked about a few times recently on this podcast, I work part time hours in my business (typically 15-25 in a week right now), and my business brings in multiple five-figures each month in profits. I don’t think my business hours will be this way forever. However, as a new mama, I WANT to work less to have more time with my son. And, at least right now, my husband and I don’t have out...

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Last week we talked about early motherhood from a postpartum life perspective, now let’s talk about those early days from a BUSINESS perspective. I’m sharing all the nitty gritty details of my 5 month maternity leave. (It was about 5 ½ months total - including the time before Colin was actually born, which we’ll get into in this episode!) 

 

On episode #139 (What I Did To Prepare For A 2 ½ Month Maternity Leave As An Online Busines...

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Let’s chat like friends over coffee as I share parts of my postpartum journey as a first time mama, with plenty of tips and takeaways throughout! A few months ago, you heard Colin’s birth story on the podcast (episode #148), and you guys LOVED it. Thank you for all the kind messages and feedback on it. If it was impactful to you in some way, I’m grateful! That was my prayer in sharing all of it. 

 

And now, I want to share about my...

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I know I’m not alone in this, but this winter, my Instagram story views totally tanked for a bit. As in less than 1% of my followers were seeing my stories. Things felt so quiet that I could hear the crickets!  It was frustrating, confusing, and made me feel very unmotivated to share. Instead of sulking about it and being mad at Instagram, I considered: Is what I’m posting just not engaging? And then also, what strategies can I try...

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Here’s part TWO of ways to make more money in your service business. I hope you enjoyed part one because we are taking it deeper here with even more tips. ’m sharing 4 more ways that you can make more money in your business as a service provider. 

 

And, good news: I’m focusing on ways you can make more money without abrutively changing your biz model, without adding products, and without reinventing the wheel. I’d highly encourage...

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Get excited for double episodes this week as we’ve got a part one and part two here! If you want some simple, not too obvious ways to make money more in your business — this is your episode. I’m sharing 8 ways that you can make more money in your business as a service provider — whether you’re a designer, copywriter, podcast producer, event planner, photographer, coach, whatever you do for your service… These tips will help! A few ...

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Get ready to hear 8 systems and processes (and some boundaries) you can set up in your design business that will give you more freedom and more time back to focus on other things! Try them all, or just try the ones that resonate with you. These are all systems and boundaries I’ve used as I’ve built my own business that truly have worked for me and I think they’ll work for you as well! 

 

It’s sometimes counterintuitive, but more st...

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I have a TREAT for you today! I haven’t had an interview on the show in a little while, and I’m back with not 1 but SEVEN incredible guests for you to hear from! 

 

Our guests today are Callie Ammons, Kelsea Buddo, Ellen Wagner, Amber Housley, Emily Conley, Jess Jordana, and Madison Brown. These women are sharing the ways they have help with their kids, business and household while running successful businesses! 

 

As a new mom sta...

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I’ve got a short and sweet episode for you today! We are talking about how and why you shouldn’t create a business that is the “right fit” for everyone — the art of attracting some and repelling others. And, this topic is inspired by a funny and extremely rude email I got during my Black Friday sale from someone who my products are not right for!  

 

So, volume up for the story plus my tips for how to differentiate yourself and be ...

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It’s that time of year where we are all goal setting. Today I’m sharing ONE simple strategy I use to create new habits in my life. In a little by little sort of way. It’s simple, yet powerful. I believe this episode will be the motivation you need as we move into a new year to really GO AFTER those crazy goals and create change for yourself. I want you to not just get all excited with a goal on December 31st then quit, but actually...

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I personally love these types of episodes — don’t you?! And I’ve done this yearly recap content on my podcast or blog typically every year, but skipped 2020. So, I’m back though to recap 2021 with you in this casual, fun episode with plenty of biz tips throughout! 

 

I’m sharing some highlights from the year both personally and in my business, plus 4 specific business lessons I learned. I’ll also be talking about revenue numbers fr...

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