Breakthrough Brand Podcast

Breakthrough Brand Podcast

Welcome to the Breakthrough Brand Podcast, hosted by Elizabeth McCravy. Each week, I’ll bring you workshop-style trainings that teach you how to stand out online, design success from the inside out, and create a breakthrough business. It’s time to turn viewers into raving fans and design the business and life of your dreams.... Show More

Episodes

You guys have been asking for this episode, and now here it is! We’re talking all about how to land your first paying clients in your business, and I’m sharing all the details of where my very first clients originated from. If you’re just starting out, this episode will prepare you to be a lead generating machine! And, if you’ve been in business a while, but are struggling to book clients, then this will be a refresh of new places ... Read more

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Do you like to journal? Or, maybe you hate it? No matter where you land, I think you’ll enjoy these journaling prompts I’m sharing today. I start out (almost) every day by answering these 10 questions in my journal. Some of them I made up, some I got from mentors in my life, and all of them have been refined over time to be the best possible list of questions.  These are the questions that work for me, and today I’m sharing them wi... Read more

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You shouldn’t just throw your testimonials on your website on a testimonials page and be done with it. No, no, no! There is a strategist way to show your testimonials on your website and marketing. In this episode, we cover the WHERE of using your testimonials — ideas to get the most reach, where to use them, and how to do it really well.    This is our third episode specifically about testimonials. I’ve done 3 episodes on this, be... Read more

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Once your website page loads, people form an opinion of it in .05 seconds.  Yep, that’s REALLY short. And, those opinions might be leading viewers to exit your site. Your website IS your business’ digital home, and for online-based businesses like myself, it is your business’ ONLY home. This matters. So, in this episode I’m diving into why people might not want to stay on your website. We are focusing on the copywriting mistakes yo... Read more

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If you’ve ever wondered “How much is too much editing?” when it comes to your testimonials, then this is your episode! This is such a strange topic because there’s no official guide book to this sort of thing anywhere. It’s very much uncharted territory.    In this episode we explore questions like: What if the review has a typo? What if the grammar just doesn’t make sense? Can I change up the wording a little bit?    It can feel r... Read more

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I would argue that testimonials are one of the most POWERFUL marketing tools for your business. We live in a world that runs on reviews, and positive feedback from someone else (even if we don’t personally know them) can make a HUGE difference in whether or not we buy something. And, let’s be real, your past customers aren’t going to just send you a testimonial just because. They’ve got their own life and stuff going on! So, you’ve... Read more

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Are you ready to work smarter not harder and give your clients an exceptional and consistent experience? Then, oh boy, do I have the tools and tips for you! In  this episode, I’m sharing 5 ways I automate and systematize my graphic design business, and exactly how you can do it too.     This episode is brought to you by my friends at Dubsado. You guys have probably heard me talk about Dubsado like a thousand times on social media, ... Read more

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We are talking about a fun topic — business mistakes. Woohoo! This episode is definitely NOT a highlight reel, and I’m actually getting quite vulnerable sharing some of the not so fun stuff. I’m sharing 4 lessons I learned my first year as an entrepreneur. Instead of just showing you the wins in my business, I want to show you the mistakes. I haven’t been in business that long, and I’ve already learned so much from those mistakes I... Read more

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We’re following up on last week’s episode and diving into YOUR questions about branding photo shoots. We’re talking about nerves in front of the camera, how to add more personality to your images, when and where to share them and so much more. Ready to get incredible images for your business? This episode is for YOU!   These are all questions you sent in on Instagram or email, and I’m so excited to get to answer them, and even give... Read more

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Today we are talking all about PHOTOSHOOTS! Some of you might be thinking “Ugh, I hate having my photo taken and therefore, would like to skip this episode.” And some of you might be thinking “Bring it on!! I’m so sick of using so many stock photos for my business.” Wherever you fall, get excited because this episode shares exactly how to prepare for a brand photoshoot.   If you feel frustrated or overwhelmed when picking photos to... Read more

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Instagram strategy is different at every follower level. What works for someone with 100,000 followers won’t necessarily work the same for someone with 1,000 followers. In this episode, I’m sharing Instagram strategy for the business owners who are NEWER to the follower game — with less than 1,000 followers, specifically. If that’s not you, no worries! You’ll still be able to glean a lot from this episode all about Instagram strate... Read more

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In this episode, we talk all about the big question of "Should I put my pricing publicly on my website or make people reach out to get it?" We talk about things like whether or not to standardize your pricing as a service based business and how to display pricing effectively if you choose to do so. The way we display the cost of working with us can be HUGE in affecting whether or not we book clients. This is a conversation that rea... Read more

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Everyone wants to be more productive and get more done in less time, right? This is part two of my podcast episodes about technology hacks and tools! If you missed part one, be sure to tune into that one too. I’m sharing tools for social media management, email template tips, and all about my new favorite notes tool. You don’t want to miss this! Get ready to have some really incredible tools and hacks to bring into your life and bu... Read more

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You guys we are getting crazy practical today. I’m sharing 10 technology tools and hacks that will save you time, help you be more productive, and just make life easier. Who doesn’t want that, right?!  We’re talking about hacks to make emailing easier, how to share documents more efficiently, how I keep my schedule straight and so much more! And the best part… most of these are free or have a free option! I’m sharing 10 hacks this ... Read more

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Spring is in the air over here, and I’m loving it! Normally, every spring I “spring clean” our home. I get rid of the things we aren’t using anymore by donating or selling them.  Just like a good spring cleaning helps us freshen up our homes, spring cleaning OUR ONLINE HOMES can help our online presence feel powerful and refreshed! (See what I did there…. Online homes?!) In this episode I’m sharing 7 ways to spring clean your websi... Read more

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I’m so excited to have my incredible husband, Adam, as a guest on today’s podcast! Y’all are going to love this conversation about personal finance, budgeting, saving, tithing, and all things money. We had so much fun recording this, and we hope you gain so much from the financial tips we share! We walk through 5 main categories of money: budgeting, paying off debt, tithing, retirement, and short-term savings.   Episode Highlights:... Read more

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We often hear people tell us to “charge what you’re worth” or “they are not paying you what you’re worth.” But, is your worth correlated to your business pricing? Are you the same as your business? Nope. I’m here to debunk these statements, show you WHY this doesn’t work. I’m sharing practical tips to help you decide if you should raise your prices or if you should lower them, and how to decide on your pricing as a new business own... Read more

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In this episode, I’m walking you guys DAY BY DAY through a week behind the scenes in my life and business. In the morning, I tell you about my morning routine and what’s on the agenda for the day, and in the evening I recap what happened. I LOVE these types of episodes because there’s so many hidden lessons in someone’s day to day life. And, I hope you can learn something through looking behind the scenes at mine.   We’ll discuss t... Read more

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Oh the joys of working from home, right? It sounds like a total breeze, but to have a successful at-home business, you need some strategy to do things right. In this episode, we are diving into my top tips for actually getting work done as a work-from-home entrepreneur. We discuss roadblocks you’re probably hitting and how to fix them. And, we tackle the  common myths you might be believing about what working from home SHOULD look ... Read more

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This episode covers all things email marketing — what tools you should be using, what to offer to get people on your list, where to put your opt-in for the best results, and so much more! Your email list is an important part of your business sales. If you aren’t building your list yet, this episode is perfect to help you get started. And if you’re on the other end and are actively emailing, this episode will give you ideas on how t... Read more

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