Instagram strategy is different at every follower level. What works for someone with 100,000 followers won’t necessarily work the same for someone with 1,000 followers. In this episode, I’m sharing Instagram strategy for the business owners who are NEWER to the follower game — with less than 1,000 followers, specifically. If that’s not you, no worries! You’ll still be able to glean a lot from this episode all about Instagram strategy!
I’m talking specifically about how to do things that will lead to book clients and make sales on Instagram, not just gain a following for the heck of it. I want you to have a following that CONVERTS. And by converts, I mean not just a pretty number, but people that are actually buying from you. I don't have a ton of IG followers, but Instagram still a huge lead generator for my business. With solid strategy, you can book clients on IG at any follower level. I’m going to teach you how!
Links Mentioned in Episode:
- Get my FREE No Fuss Instagram Planning Guide
- Try out Planoly to plan your Instagram content
- Follow along with Elizabeth on Instagram
- Get the show notes for this episode
Episode Highlights:
- What to do when you feel “stupid” because no one is watching your stories or responding to anything you share
- How to create the perfect call to action for your posts
- Super solid Instagram story tips to help you create better content
- A super incredible tip for responding to DMs from my friend Maghon at All She Wrote Notes
- Why it will hurt your sales when you choose not to write people back
- How to create a mix of selling and giving on your Instagram account
- Ideas for what to share on Instagram stories and on posts
Black Friday is coming — the BEST SALE ALL YEAR! If you've been eyeing Showit Templates, Podcast Success Blueprint, or Booked Out Designer, you don't want to miss this. Sign up to get notified about these deals at https://elizabethmccravy.com/BF. Sale starts on November 21, 2025.
Thanks to our sponsor, Christian Healthcare Ministries! CHM is a faith-based, budget-friendly alternative to health insurance— at half the cost. And, you can join anytime! My family has trusted CHM for 5+ years through multiple pregnancies and health needs. With CHM, you’ll save money and know that 100% of eligible bills are shared when medical needs arise. Learn more at elizabethmccravy.com/CHM
Over my 9 years of business, I have learned some financial skills the hard way and a few years ago, I developed an an 8 step process I go through at the end of each month. This process helps me know how my business is doing financially, pay myself well and allocate money for things like taxes and expenses. And, it's yours for FREE at https://elizabethmccravy.com/profit
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