Breakthrough Brand Podcast

Breakthrough Brand Podcast

Welcome to the Breakthrough Brand Podcast, hosted by Elizabeth McCravy. Each week, I’ll bring you workshop-style trainings that teach you how to stand out online, design success from the inside out, and create a breakthrough business. It’s time to turn viewers into raving fans and design the business and life of your dreams.... Show More

If you’ve ever wondered “How much is too much editing?” when it comes to your testimonials, then this is your episode! This is such a strange topic because there’s no official guide book to this sort of thing anywhere. It’s very much uncharted territory. 

 

In this episode we explore questions like: What if the review has a typo? What if the grammar just doesn’t make sense? Can I change up the wording a little bit? 

 

It can feel really confusing figuring out where to draw the line when you use testimonials from past clients, I get it. This episode will guide you to clarity. 

 

I dive into 8 common changes people might want to make to a testimonial, and I tell you if it’s ok to change or totally not ok. 


Episode Highlights:

  • Answering the big question of “Can I do a little editing to my client’s testimonials?” 
  • What’s totally NOT ethical when it comes to getting testimonials from clients 
  • What to do when your client misspells something or uses bad grammar in their testimonial 
  • When the testimonial doesn’t make sense as written, how to fix it
  • What’s the deal with reordering sentences or cutting things out of a testimonial, is that ok?
  • When you want to change “she” to your own name for a pull quote
  • How to ask permission to make changes so that you’re always in the clear 

  • Links Mentioned in this Episode: 

  • Listen to last week’s episode about testimonials: https://elizabethmccravy.com/19
  • Get the show notes: https://elizabethmccravy.com/20 
  • See testimonials on Elizabeth’s website as examples: https://elizabethmccravy.com/
  • Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
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