If you’ve ever wondered “How much is too much editing?” when it comes to your testimonials, then this is your episode! This is such a strange topic because there’s no official guide book to this sort of thing anywhere. It’s very much uncharted territory.
In this episode we explore questions like: What if the review has a typo? What if the grammar just doesn’t make sense? Can I change up the wording a little bit?
It can feel really confusing figuring out where to draw the line when you use testimonials from past clients, I get it. This episode will guide you to clarity.
I dive into 8 common changes people might want to make to a testimonial, and I tell you if it’s ok to change or totally not ok.
Episode Highlights:
Answering the big question of “Can I do a little editing to my client’s testimonials?” What’s totally NOT ethical when it comes to getting testimonials from clients What to do when your client misspells something or uses bad grammar in their testimonial When the testimonial doesn’t make sense as written, how to fix itWhat’s the deal with reordering sentences or cutting things out of a testimonial, is that ok?When you want to change “she” to your own name for a pull quoteHow to ask permission to make changes so that you’re always in the clear
Links Mentioned in this Episode:
Listen to last week’s episode about testimonials: https://elizabethmccravy.com/19Get the show notes: https://elizabethmccravy.com/20 See testimonials on Elizabeth’s website as examples: https://elizabethmccravy.com/Connect with Elizabeth on Instagram: https://instagram.com/elizabethmccravy
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