Beer memorabilia collector Ken Hartoonian joins Herlinda Heras and Harry Duke in for Steve Jaxon on Brew Ha Ha today.
At the Grange in Santa Rosa, Saturday Aug. 9, 9am-2pm, the Breweriana and Antique Advertising Show. It is a collection of brewery advertising apart from just cans but also lots of different kinds of promotional items.
Grace Brothers brewers was a famous local brewery that was in operation from before Prohibition until 1962. Some of their cans are featured in the show.
Ken has one of the most impressive collections of historic beer memorabilia and artefacts. He started when he was 12 years old, he loves sticker so he wrote to companies to ask for them. Then in 1975 the beer can collecting craze took hold. Before he knew it he had more than 100 cans. The closet grew into a storage unit and now he has a large metal barn.
Here is a 30-second radio commercial from Grace Bros., with a swing band that was popular in those years.
Harry asks what is the Holy Grail of the items, or what is most significant to him? The Holy Grail would be a 7-11 beer can but the most significant was one that he traded for at about age 16. It was called Pride of Newark, or PON.

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Their toast is with Happy Hops, which was one of the Grace Brothers’ brands. Russian River still uses the name and the label with a cartoon of a happy hop. Grace Brothers made it through Prohibition by making ice and near-beer, which was weak enough to be legal.
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