How Almanac Embraced Its Tiniest Taproom Guests and Their Parents

Almanac Beer got lots of people (including the hosts of this podcast!) talking earlier this summer when it announced it was ditching the word "taproom" and rechristening its Alameda, California-based location as Alameda Adventureland.

 

There was a lot more than alliteration and snappy branding behind the move. Eschewing the "taproom" part of its name made way for Almanac to embrace all the other things it had become: a gathering space for all members of the community, whether or not they drank beer.

 

In the fourth and final installment in the Brewbound Podcast's Learning Lounge: Taproom Tactics series, Almanac EVP of sales Kevin Scoles details the brewery's transformation of its own-premise location from a taproom to a full-blown, family-friendly entertainment space.

 

In addition to Scoles' conversation with Brewbound managing editor Jess Infante, this episode highlights news from Calicraft Brewing and New England Brewing Company, as well as Brewbound reporter Zoe Licata's trip to Chicago, and remembers New Albion Brewing co-founder Jack McAuliffe.