”Net zero”, ”Carbon neutral” og ”bæredygtig”. Virksomhederne hopper ivrigt, og ofte ukritisk, med på klimakommunikationsbølgen – og lige ned i greenwashing-fælden.
Sådan konkluderer forfatter og rådgiver, Astrid Haug, i sin nye bog "Klimakommunikation", der netop har ramt hylderne i de danske boghandler.
Astrid opfordring er derfor klar: Skal vi løse klima- og kommunikationsproblemerne, skal vi først erkende, at den grønne omstilling er kompliceret, og at quickfixes både er umulige og utroværdige. Virksomhederne bliver derfor også nødt til at stille sig selv det afgørende spørgsmål: kan vi stå inde for det, vi prædiker?
Lyt med, når Astrid og jeg snakker om:
- Hvordan Astrid holder sig opdateret på nye trends og fænomener
- Vigtigheden af bygge bro mellem virksomheder og klimaaktivister
- Hvordan vi undgår personlig udskamning og pege fingre i klimadebatten.
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