Jordyn Reese is the Director, Global Advertising & Audience Development, we recorded this episode right as she was leaving The Orchard & heading to OneRPM for a role as Product Manager, US Latin & Urban. After just a few months at OneRPM took on her current role as Director of Global Advertising & Audience Development. This episode was literally recorded a year ago. So if we sound less distressed about life… now you know why! Our conversation focuses on work at The Orchard where she lead global strategy and executed +$8.5M in global on-platform Spotify advertising, & lead global strategy on +750 artist YouTube advertising campaigns and increased total client investment on YouTube +400%.
If you want to hear more music-specific episodes, here's a playlist of #BTSPodcast music industry-specific episodes on Breaker: https://bit.ly/3mwwLmW
Follow Jordyn on LinkedIn: https://www.linkedin.com/in/jordynreese/
Below are my recos that I mentioned at the end of this episode (in the outro), & here's the link to join Libro.fm, my favorite alternative to Amazon that supports Bookshop.org (which supports independent bookstores) http://libro.fm/referral?rf_code=lfm180888
Maria Hinojosa’s “Once I Was You” audiobook on Libro.fm: https://bit.ly/3mruJEO
N.K. Jemisin’s “The City We Became” audiobook on Libro.fm: https://bit.ly/2G8P3LM
Caoilin Hughes “Orchid & the Wasp” audiobook on Libro.fm: https://bit.ly/2HFAXlk
Talks at Google Caoilinn Hughes: https://youtu.be/08NDIn_Hmzg
Support this podcast by becoming a monthly contributor at anchor.fm/btspodcast. Join Acorns (Acorns referral link: acorns.com/invite/L33KZP), sing up for HotelTonight using LCOOK61, and/or Soothe for in-home massages with LZLRZ. Use my promo code for Instacart for $5 off your first delivery: LCOOK5130
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