Jordyn Reese is the Director, Global Advertising & Audience Development, we recorded this episode right as she was leaving The Orchard & heading to OneRPM for a role as Product Manager, US Latin & Urban. After just a few months at OneRPM took on her current role as Director of Global Advertising & Audience Development. This episode was literally recorded a year ago. So if we sound less distressed about life… now you know why! Our conversation focuses on work at The Orchard where she lead global strategy and executed +$8.5M in global on-platform Spotify advertising, & lead global strategy on +750 artist YouTube advertising campaigns and increased total client investment on YouTube +400%.
If you want to hear more music-specific episodes, here's a playlist of #BTSPodcast music industry-specific episodes on Breaker: https://bit.ly/3mwwLmW
Follow Jordyn on LinkedIn: https://www.linkedin.com/in/jordynreese/
Below are my recos that I mentioned at the end of this episode (in the outro), & here's the link to join Libro.fm, my favorite alternative to Amazon that supports Bookshop.org (which supports independent bookstores) http://libro.fm/referral?rf_code=lfm180888
Maria Hinojosa’s “Once I Was You” audiobook on Libro.fm: https://bit.ly/3mruJEO
N.K. Jemisin’s “The City We Became” audiobook on Libro.fm: https://bit.ly/2G8P3LM
Caoilin Hughes “Orchid & the Wasp” audiobook on Libro.fm: https://bit.ly/2HFAXlk
Talks at Google Caoilinn Hughes: https://youtu.be/08NDIn_Hmzg
Support this podcast by becoming a monthly contributor at anchor.fm/btspodcast. Join Acorns (Acorns referral link: acorns.com/invite/L33KZP), sing up for HotelTonight using LCOOK61, and/or Soothe for in-home massages with LZLRZ. Use my promo code for Instacart for $5 off your first delivery: LCOOK5130
Follow #BTSPodcast on social
Instagram: https://www.instagram.com/btsthepodcast/
Twitter: https://twitter.com/btsthepodcast/
Facebook: https://www.facebook.com/btsthepodcast/
Join the Facebook group: https://www.facebook.com/groups/1720173561544455
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.
Two Guys, Five Rings: Matt, Bowen & The Olympics
Two Guys (Bowen Yang and Matt Rogers). Five Rings (you know, from the Olympics logo). One essential podcast for the 2026 Milan-Cortina Winter Olympics. Bowen Yang (SNL, Wicked) and Matt Rogers (Palm Royale, No Good Deed) of Las Culturistas are back for a second season of Two Guys, Five Rings, a collaboration with NBC Sports and iHeartRadio. In this 15-episode event, Bowen and Matt discuss the top storylines, obsess over Italian culture, and find out what really goes on in the Olympic Village.