All Episodes

December 26, 2020 • 85 mins

Lia Haberman has a steep career in media and is currently an adjunct professor teaching Social Media & Influencer Marketing at UCLA Extension. Her former employers include E!, The Wrap, LIVESTRONG, & Beachbody. In her class she teaches influencers how to best monetize their work, work with brands, and how to advocate for themselves. In her consulting work, she teaches brands how to work with influencers. We talk about about she's reading (links below) & her approach to successful influencer x brand partnerships. 

Lia's reading list:

The Lean Startup: https://bookshop.org/a/9735/9780307887894

Follow Lia:

https://twitter.com/liahaberman

https://www.linkedin.com/in/liahaberman/

Support this podcast by becoming a monthly contributor at anchor.fm/btspodcast

Join Acorns (Acorns referral link: acorns.com/invite/L33KZP), start investing on Robinhood: join.robinhood.com/lynaec

Sign up for HotelTonight using LCOOK61, and/or Soothe for in-home massages with LZLRZ. Use my promo code for Instacart for $5 off your first delivery: LCOOK5130.  

Follow #BTSPodcast on social

Instagram: https://www.instagram.com/btsthepodcast/

Twitter: https://twitter.com/btsthepodcast/

Facebook: https://www.facebook.com/btsthepodcast/

Join the Facebook group: https://www.facebook.com/groups/1720173561544455

Music on #BTSPodcast is by Ben Bethurum: soundcloud.com/bethurum


Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.