🎧 Episode: Niche and Thrive – How Specialisation Can Skyrocket Your Salon Business
Trying to please everyone? That’s a fast track to burnout—and bland branding. In this episode, I’m sharing exactly why narrowing your salon’s focus could be the smartest decision you make this year.
Here’s what we’ll cover:
- Why generalists get overlooked in today’s salon market
- The 4 powerful ways to define your niche (it’s not just about services!)
- How niching leads to better clients, higher prices, and simpler marketing
- Real-world examples to inspire your own specialisation journey
- How to test a niche without locking yourself in
🪄 Whether you’re a curly-hair specialist or building an inclusive, body-positive brand—this episode will help you own your niche with confidence.
💌 Want the episode link sent straight to your inbox?
DM or comment PODCAST on Instagram or Facebook.
👇 Let’s connect:
📧 phil@buildyoursalon.com
📸 @philjacksoncoach on Instagram
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