Build Your Tribe | Grow Your Business with Social Media

Build Your Tribe | Grow Your Business with Social Media

Whether you’re a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives - whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales and create additional streams of income on a limited budget. Learn to share your story and convert followers into loyal customers with New York Times Best Selling Author, Business Coach & Serial Entrepreneur Chalene Johnson and her son Brock Johnson, Part-Time Entrepreneur, Speaker and Story-Telling Strategist. Enjoy expert guest interviews and quick episodes with actionable steps. Whether you’re a business owner, aspiring entrepreneur or someone who just wants to make extra money on the side, this is your show!

Episodes

July 3, 2025 20 mins

In today’s episode, Brock Johnson  shares six easy ideas to help you go viral on TikTok in 2025. Whether you're a beginner or looking to boost your presence, he’ll explore the best TikTok video formats, trending content ideas, and strategies for growing your TikTok fast.

Brock will  walk you through TikTok growth tips, including algorithm hacks and how to get more views by leveraging the For You Page (FY...

Mark as Played

In today’s episode, Brock Johnson  provides a complete guide to securing brand deals on Instagram in 2025. He’ll dive into Instagram brand partnerships, exploring how to land deals even with under 100k followers and why engagement rates matter more than follower counts, as highlighted by Adam Mosseri.

Brock will  share tips on how to pitch brands on Instagram, including the importance of a strong media k...

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In today’s episode, Brock Johnson breaks down the 7 keys to understanding the Instagram algorithm in 2025. We’ll discuss how the latest updates are impacting Instagram growth strategies, engagement, and content reach, including the shift towards valuing views over follower count.

Brock will dive into strategies to beat the algorithm, focusing on micro-influencers versus celebrities, the importance of sha...

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In today’s episode, Brock Johnson walks you through the steps on how to make $10k on Instagram in 2025. From monetizing your account through Reels bonuses and subscriptions to selling digital products, he’ll explore the key strategies that can help you build a profitable business on Instagram.

Brock shares insights on how to make sales on Instagram, including effective tactics to build trust with your au...

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In today’s episode, Brock Johnson shares how you can create 100 Instagram Reels with the help of AI tools like ChatGPT, GetMunch, OpusClip, Veo 3, and CapCut. We’ll explore how these AI-powered platforms can help you come up with fresh post ideas, automate your content creation process, and significantly boost your Instagram productivity.

Brock will  guide you through the steps to efficiently generate In...

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In today’s episode, Brock Johnson shares the results of posting 100 Trial Reels in just 24 hours. We’ll explore the strategies that worked, the insights he gained, and how this new Instagram feature can impact your growth on the platform.

Brock dives into effective trial reels strategies, explaining what trial reels are and how you can use them to go viral and grow your Instagram presence. He’ll also dis...

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In today’s episode, I analyze the impact of the Edits app on Instagram Reels views. We’ll take a closer look at a study of Reels posted using the Edits app and examine whether using this tool truly increases views and engagement.

I’ll walk you through the results of this analysis, sharing whether the Edits app has a noticeable effect on your Reels performance and if it’s worth incorporating into your con...

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In today’s episode, Brock Johnson  provides a complete guide to creating shareworthy content on Instagram and how to beat the new Instagram algorithm. He’ll explore how to craft shareable posts and Reels that encourage engagement, boost views, and help you grow your presence on the platform.

Brock will  break down strategies for making content that resonates with your audience and motivates them to share...

In today’s episode, Brock Johnson shares 5 easy Instagram Reels ideas that are designed to go viral in 2025. He’ll break down simple yet effective ways to create viral content that grabs attention, increases views, and helps you grow your followers.

Brock will discuss how to craft viral hooks, optimize your Reels for the Instagram algorithm, and explore creative ideas that are proven to perform well. If ...

In today’s episode, Brock Johnson interviews Jenna Kutcher to discuss how to make money on Pinterest in just one hour per week. Jenna shares her expert insights on how to grow on Pinterest and how to leverage the platform for income generation with minimal time investment.

We cover the best practices for using Pinterest, including how to optimize your pins, drive traffic, and create a sustainable income ...

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In this episode of Build Your Tribe, Chalene Johnson and Brock Johnson are sharing something a little different—and kind of a big deal. What happens when you’re faced with a major business decision and you’re just not sure what to do? Chalene opens up about a tough choice she’s been wrestling with and how AI (yes, ChatGPT!) helped bring total clarity. Plus, Brock reveals what this shift means for the future of the sho...

In today’s episode, Brock Johnson is  reacting to his previous interview with the Head of Instagram, Adam Mosseri. He will be sharing his thoughts on the key takeaways from their conversation, including insights into the Instagram algorithm, how to increase Instagram views, and strategies for going viral on Instagram.

Brock will dive deeper into the discussion on Instagram Reels, hashtags, and the latest...

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🚨 This is THE Instagram interview creators have been waiting for! 🚨
I sat down with Head of Instagram, Adam Mosseri, to ask the BIG questions:
👉 Is the algorithm killing your reach?
👉 Are shadowbans real?
👉 What actually matters for growth in 2025?

No fluff. Just real, unfiltered answers straight from the source. We dive into the future of Reels, SEO, original content, hashtags (yes, we went there), an...

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In today’s episode, Brock Johnson shares the experience of interviewing Adam Mosseri, the Head of Instagram, and delves into key insights about the platform’s direction and its impact on creators and businesses. During their conversation, they discussed the latest updates to the Instagram algorithm, how Instagram is evolving, and tips for growing your following in today’s competitive environment.

This ep...

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In today’s episode, Brock Johnson dives into the latest Instagram algorithm updates and shares actionable strategies to get more views on your Instagram Reels. He will  cover how the new algorithm is prioritizing Reels and how you can take advantage of the changes to increase your reach and engagement.

Brock will explore the three key metrics that Instagram is focusing on—shares, watch-time, and likes—an...

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If you're over 40, 50, or even 60 and still haven’t started a YouTube channel, now is the time! YouTube is one of the biggest opportunities for creators in this age group, and Chalene Johnson is breaking down exactly why—and how—to get started. No need to stress over editing, fancy effects, or looking perfect—easy-mode YouTube is the way to go! In this episode, Chalene shares her personal experience, common mistakes t...

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In today’s episode, Brock Johnson discusses strategies to get more views on your Instagram Stories with the new Instagram algorithm in 2025. I’ll break down the latest changes to the Instagram Stories algorithm and share effective tactics to help you maximize your story views.

Whether you're looking to boost your engagement or reach a larger audience, this episode provides actionable steps on how to incr...

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So, you’ve picked a niche… but why isn’t it working?! Is it too broad? Too saturated? Or maybe—brace yourself—it’s not your niche at all… it’s your social media strategy. In this episode, Chalene breaks down the biggest mistakes entrepreneurs make when choosing and promoting their niche in social media. She'll also share how to audit your own content and fix what’s really holding you back from growing your brand and b...

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In today’s episode, Brock Johnson provides a complete guide on how to grow on Instagram in 2025. He will walk you through effective strategies to gain more followers, boost views, and increase engagement. This episode covers everything you need to know about growing your Instagram account, from optimizing your profile to creating content that resonates with your audience.

Whether you're a beginner or loo...

If you’re not using AI like ChatGPT or Perplexity in your business yet, you’re working way harder than you need to—but don’t worry, Chalene Johnson has you covered! In this episode, she breaks down the simplest, most practical ways to use AI so entrepreneurs can save time, boost productivity, and actually enjoy running their business. From writing emails and social media posts to analyzing data and automating tasks, C...


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