EP 221 | How 10X Health Will Change the World with Precision Health, Longevity and Wellness - Building Billions with Brandon Dawson

Episode Transcript
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S1 (00:00):
Brandon Dawson here, co-founder and CEO of Ten-x Health, one
of the fastest growing healthcare companies on this planet. I'm
here with my partner Sarah, founder and CEO of Revive Global,
and we're going to be talking about not only the
business opportunity, what we do, how we do it, who
we do it for, but how it could significantly impact
your personal, professional and financial life and that of your community. Sarah,

(00:23):
welcome to the show.

S2 (00:24):
Hi, Brandon. Really, really excited to be here today. We
have the most incredible opportunity to change the world, change
people's lives, and change people's businesses. So I'm excited to
have this conversation.

S1 (00:37):
So Sarah, let's talk a little bit about the precision
nutrition system, how it started, what the thoughts were and
the evolution from where it started to where it's at now.

S2 (00:46):
Yeah, this was this was a vision in 2013. It
started with IV therapy. We can see that changing people's
lives across the world. But the questions came in from
medical professionals everywhere. Does this work? Does this work? Where
is the data to show that this works? And you
very quickly realize that you need some of the best

(01:08):
experts in the world to prove the science. So for me, precision, um.

S1 (01:13):
And we're specifically talking about IV therapy.

S2 (01:15):
Uh, starting with IV therapy.

S1 (01:17):
So let's talk about that, that, that the start of
there is no rules, no regulations, no structure, no science
for IV therapy. That's basically where it started.

S2 (01:28):
So IV therapy actually people don't realize is the oldest
wellness modality in the world. It started 60 years ago. Uh,
royal families, the elite of the world, have had IV
therapy for 60 years. And it really started to commercialize
in the United States. But it was a hangover pick
me up. You know, it was something that was called

(01:48):
the banana bag. In the hospitals. There was no science.
There was no evidence that it worked. But the rich,
the famous, the elite, they had it and it wasn't
accessible to the rest of the world. Uh, Sarah had
it in 2012 and woke up the next day and said,
I feel different. This must work.

S1 (02:08):
I mean, you see it like, uh, first time I
ever really saw it was on the show. Billions. They
were having people come over, nurses come over and do, uh,
pick up IVs and hang over IVs and things of
that nature. Um, I think there was another hangover. They
went into the hotel rooms. So IV therapy ten years

(02:28):
ago was something you do if you drank too much
or if you were tired. And then for me, when
Covid hit, we were getting IVs every week just to
keep us healthy and keep us running. But your idea originated.
With what? Relative to IVs.

S2 (02:43):
My idea originated from the fact that, first and foremost,
it originated from fear. Because I had an IV in
the United States and no other country in the world.
Was this legal? It wasn't a modality. It didn't exist.
And I like a challenge. But at the same time,

(03:05):
I deserved to have and take control of my own health.
And this wasn't something that was accessible to me or
to the majority population of the world. So if somebody, um,
somebody had to solve those big problems. And in 2013,
I had two paths, the path of least resistance, which

(03:26):
would have been to generate millions and millions of dollars
of a new fad, which is what it was seen
as at the time, or to take a path of
most resistance, which is to clear the way for every
medical professional in the world, for the future, so that
they can change people's health and wellbeing. And that was
the path that I decided to take. Um, and, you know,

(03:50):
that was a difficult one. But proving that this worked
is what led to Precision. Because the only way you
could prove that this modality would work was to really
start at a very basic level of mapping. How does
Brandon feel today? What are those subjective data points. So

(04:10):
symptoms illness, disease disorders. What is that objective data. What
is his blood panel? What is his DNA sequencing and
bringing in some of the best scientists Biotechnologists molecular biologists,
PhD nutritionists to figure out what an exact nutritional formulation
would be to have an impact on on that person's health.

(04:31):
And that just led that grew. It led to case studies,
clinical studies, cohort studies, um, and what the future will
be even this year, randomized controlled trial. And what you very,
very quickly realize is that that you have this whole
mass market of I.V. therapy, it is delivering nutrients into

(04:52):
the body. It is nutritional health. And to do the
work for IV, you're by default doing that for nutrition,
because all of those diseases and symptoms and DNA sequencing,
you're not mapping to an IV, you're mapping to a nutrient.
And that gives you the power to map that to supplementation,

(05:12):
to food, to IV therapy. And that's where the idea
for a precision nutrition system was born. Um, ten years
of studies, ten years of science, um, and ten years
of building technology and algorithms and artificial intelligence so that
we can, you know, refine what precision means to, to
to Brendan Dawson. Yeah. So that you know exactly what

(05:35):
nutrients you need, um, to transform your own health.

S1 (05:39):
And, and so the process of doing that now, fast forward,
you've got the only SaaS based product on the planet
right now. Uh, it's you've got approval to do IVs
in 46 countries. That was a feat in itself. Yeah,
you've got the data. You've got all the information and

(06:04):
technology combined into one platform that once certified on how
to use it, you can have normal IVs, personalized IVs,
and precision IVs. As a consumer with a healthcare professional
who's operating on that platform.

S2 (06:20):
Exactly. You know, revive today is the only global IV
therapy company in the world. I credit that with those,
you know, 3 or 4 early years of making those decisions,
not to capitalize on the industry, to do the hard work,
you know, to face imprisonment, to fly into a country
and open a clinic and knock on government doors. But

(06:42):
to focus on one thing, and I think that is
what has aligned many countries in the world to revive
and to what we do, and that is to improve
population health. First and foremost. Um, but, you know, the
reality is, and even today, we're just seeing an emerging market.
IV therapy is the fastest growing modality in the world.

(07:05):
For ten years, this wasn't an industry, and now it's
an emerging market. And for me, 25 years in financial
services and working with analysts and trend watchers and watching
the markets for for, you know, from the first day
I started work, there was one thing that I knew
we had to do, and that wasn't to just focus

(07:26):
on our own market cap. You've got to create a
market and create an industry, and it's our responsibility, um,
to to power that industry. And that means sharing your
intellectual property, because there's one thing for sure in a
precision nutrition environment. So DNA sequencing, precision supplementation and precision IV,
it has to work and it does. And we can

(07:48):
validate it does. Um, but we have to share that
with every medical professional in the world, because if we
can tap into the 14 million medical businesses globally and, um,
we can empower them with the data, with the technologies,
with the safety, with the regulatory. But at the same time,

(08:09):
we can allow them to generate, you know, great, great
revenues and build an incredible business. That's how a mass
scale we're going to change people's lives. And that is,
you know, that that is our focus. That's our vision
to create a healthier human race. And every decision we
make is for the best interests of an entire industry,

(08:30):
not just self-interest.

S1 (08:32):
So when we think about the precision nutrition, space genetics,
blood IVs, ah, supplementation. Yeah. Food. Talk a little bit
about all those different modalities and how we have the
only system on the planet certified and ready to go

(08:57):
in 46 countries? Yeah, I.

S2 (09:00):
Mean, it's relatively simple. You know, Ten-x health are operating
in complete white space. Yeah. You have something now, as
a result of the partnership that we've made that nobody
can compete with. If we take each market in its
in its singular. Let's take direct to consumer genetics. Um,

(09:22):
there's lots of genetics companies out there that will make recommendations.
First and foremost, for me it starts with the science
and the validation of the science. You know, you and us.
And this partnership is using one of the top three
laboratories in the world for its accuracy, 99.97% accuracy. Um,

(09:44):
but the recommendation in itself. And that market is actually
quite commoditized. You know, the ten penny, you can go
and get a DNA test, uh, in every country of
the world. Um, but there is no measurement and there's
no life cycle for that customer. Um, in terms of

(10:05):
the overall health, you're dumping data and saying, hey, here
you go. This is this this is this is a recommendation. Um, so.

S1 (10:13):
So so what it's missing is actionable solutions. Yeah. To
whatever your gaps are in your DNA. Correct. Whatever. Your
gaps are based on your blood. Correct. Being able to
drive actionable solutions that improve the human being.

S2 (10:28):
I measure those, I measure those, and the only way
you can measure those, which is why no DNA company
has successfully been able to do that, is you need
a global primary healthcare infrastructure to manage those clients on
a global level so that there is a clinic that
they can walk into to have that data, to have

(10:48):
those labs and to, you know, continuously measure that outcome data.
And we've been doing that for ten years. We're still today.
And now with Ten-x health running the case studies and
clinical studies to continue to validate that outcome data. So
that outcome data is something that we have, um, that
no DNA sequencing company and no direct to consumer, uh,

(11:12):
DNA brand has in the world. Um, but stand alone.
You still using one of the top three laboratories in
the world. So the accuracy and the precision of your
DNA sequencing is up there as the Rolls Royce of, uh,
of of DNA sequencing. Take supplementation. You know, we've seen
the growth of what's classed as personalized supplementation across the

(11:37):
world in every country. Yeah. It's growing into a multi
multi-billion dollar Surprise. Um. There's only one technology in the world. Yeah.
That is the microbead technology, which is exclusive to ten
X health. So if we, you know, if we break
that down and we look at that sector in isolation,

(11:59):
you're the market leader. Yeah. You have the best quality
products in the world. We then move on to precision
IB therapy. It doesn't exist. We have that patented. Yeah.
Personalized and precision IV therapy. The patents are owned by
revive as the global market leader. And we developed in

(12:20):
partnership with the laboratory the the the precision IV sensor
DNA sequencing from a sales perspective. But again take IV
therapy in isolation. Revive is the only brand in the
world to have its own CPD CME accredited training course.
From a safety perspective, we're the only brand in the
world that has 26,500 personalized IVs based on input data.

(12:46):
We're the only brand in the world that laboratory tests
every single IV and understand its efficacy and its stability.
And so I stand alone from an industry perspective. We're the.
We're the only global brand, and we're the only brand
in the world that can deliver those modalities. So if

(13:06):
you put them together, yeah, then what you have is
something that cannot be matched anywhere in the world. And
that gives us the opportunity to do something really special.

S1 (13:18):
So if you're a healthcare provider, you're a nutritionist, you're
a chiropractor that does regenerative medicine, you're a, you know,
you're a functional medicine physician, you're a plastic surgeon, and
you're looking to add something to your business that provides
significant value for your patients, Improves their life, makes the

(13:42):
relationship stickier to you as their healthcare provider or advisor.
I mean, for that matter, you could be a trainer
and have clients. You're training because the data that comes
from our reports is what kind of food you should
or should not be eating. Correct. Um, the supplementations you
should or should not be taking, and exactly the precision

(14:05):
dosage the IVs you should be doing to augment your
overall health and wellness. Um, and then if you're an
anti-aging physician, we have the anti-aging components to our supplementation.
We have the performance component to our supplementation, where you
can increase your human performance through the proper types of

(14:31):
supplements based on your genetics and your blood. When you
think of this holistic picture of being able to support
the human being optimized the human being. Make the human
being skin prettier and softer and more beautiful. When you
think of all the benefits of what we're doing from
precision nutrition in the different modalities, if you're a healthcare

(14:52):
provider or you're somebody that you're like, what's the business opportunity?
I think this is the piece that gets me so excited,
because I'm in the business of helping business owners grow
and scale and create massive value. Every business owner needs
high valued patients or customers to work with, and by

(15:15):
incorporating this precision platform into any medical practice or advisory
practice or nutritional practice, it opens the communication lines up
with the individual and shows them exactly from a precision
based standpoint, based on data and research and science exactly

(15:38):
how to help those people improve their life. Yeah.

S2 (15:42):
If we look at, uh, you know, we take our
customer impact report over the last ten years, I've therapy
is is a modality that can be matched with pretty
much any of the disciplines that you've just talked about,
whether that is cosmetic surgery. Yeah. There's recovery uh, benefits
from an IB, whether it's anti-aging. We not just from

(16:05):
a subjective perspective. We've run the clinical studies. We've run
the clinical trials. We know every single skin condition, disease
disorder and even general anti-aging is effective. So if you
are going to an aesthetic clinic and you're going to
have your, you know, your regular facial or your collagen
facial or your Botox or whatever that might be, yeah,
it is going to be more effective if you have

(16:27):
an IV, if you have joint pain or joint disease
or you're at a dentist, there is not a, um,
an elective treatment in the world where IV therapy is
not beneficial and patients want outcomes, they want positive outcomes,
and clinicians and doctors want retention. They want to manage

(16:49):
that patient client customer for the for the life, uh,
you know, that lifetime value and build a trusted relationship
with them. And for me, I look at this really simple, um,
and as a relatively simple person, I like to see
a problem statement, and I like to deliver a solution
to that. And what has been really, really clear to

(17:11):
me over the last ten years is this huge problem
statement that nobody, a huge problem, should say that nobody
was solving, and that is that all of the businesses
that you've just mentioned right now, um, want to and
many of them want to add different modalities, they want
to give their patient, you know, a whole journey. They

(17:35):
want every medallion. They want to be able to do everything,
and they want to optimize their health and be in
control and be empowered to do that. And, you know,
for many of those treatments, that's easy for them. Yeah,
there's easy access. The well-established treatments, they're not heavily regulated.
They don't have to be fearful. They don't have to

(17:56):
take risk. This is a modality that is changing so
fast that that governments and regulators and legislators are changing
the shape of how we do IV therapy going forward.
As any new industry, there's more and more new entrants
that don't understand what will kill a human being. And

(18:18):
for me, that was a big problem because I know,
and I think that's the same from a health perspective.
We've got 50,000 franchise requests last year of businesses that
wanted to add IV therapy, and the reason they came
as a franchise request was because they didn't want to
take that high risk of being independent out there on

(18:39):
their own, navigating safety and navigating. When? When is it?
When should I give an IV? When shouldn't I? How
does this work? How long is it stable for? Can
I kill this person like they want to operate under
the safety of a brand? And the only option in
the world was franchise, which is really high cost for

(19:00):
a business that just wants to add this single modality. Um,
so it's a fork, high cost, low risk or low
cost DIY, but it's high risk. And I don't know
whether what I am doing is safe. And I don't
know whether the regulations are going to change tomorrow.

S1 (19:17):
In today's.

S2 (19:18):
World, in today's world.

S1 (19:20):
Not operating on our platform.

S2 (19:22):
Exactly.

S1 (19:23):
So now, if I'm a nurse and I want to
augment my income, I can get certified on our platform. Correct.
Very little risk there. Yeah. Very little cost I could
actually incorporate for not very much money per year to
have access to this database and this entire system certified
on it, and I could augment my personal income if

(19:43):
I'm working in the hospital system and I want to
augment my income, I can literally go and add hundreds
of thousands, if not millions of dollars to my personal
income by bringing precision nutrition through IVs, through supplementation, and
through food into my local community. And I could be
the thought leader in positioning that in the marketplace. If

(20:05):
I'm a physician and I have those resources in my practice,
I can augment my practice, provide the precision nutrition. We
would train their team with the Ten-x brand already with
140,000 patients just in the last 36 months and picking
up tens of thousands per month, wanting to have access

(20:26):
in their local market to go get IVs, to go
get precision nutrition to be able to speak to somebody
about peptides and, and longevity issues and all this emerging market.
If I was a business owner in any zip code,
I could be a dentist, an oral surgeon, I can
be a nutritionist, I can be an allergist, I could
be an ENT, I could be an otologist, I can

(20:48):
be an MD. I can be a doctor who wants
to focus on longevity. I can be a chiropractor that
has medical associated with my chiropractic office. Anybody that's in
those modes of operation could significantly augment and provide one
of the best services within their community by by going

(21:12):
on to and working with Revive and Ten-x health around
the world.

S2 (21:18):
Yeah, yeah, 100%. And you know, the you ask any
medical professional why did they become a medical professional or
in any Discipline. Yeah, it was to to help people. Yeah.
And to change people's lives and to have an impact
on somebody's life. We are democratizing. That's what we are

(21:40):
doing with our licensing model. We are democratizing access to
every medical professional so that they can do that, but
build an incredible business in the process. Um, and do
that knowing that they're doing it in a safe environment,
that they don't have to be worried about regulation, that

(22:01):
they're actually delivering the gold standard to their customer and patient.
And I think that's really important because we are not
just jointly bringing a licensing model to every medical professional
in the United States. No. Every single day our scientists
are continuing to validate the science. Our lobbyists are with
governments and with associations to make our licensing model and

(22:23):
our technologies the gold standard in the world, and we're
seeing success there already and in outside of the US.
But that will come and it will come quickly. Yeah.
Regulations are fast changing. We're seeing success. We're seeing governments
looking at the technologies that we've built and saying, actually,
we want this industry to grow. This has to be

(22:45):
the gold standard. Our lobbying in the United Kingdom since
2014 led last year to it being a criminal offence
to deliver IV therapy unless you regulated to to a
gold standard, which was the standard that we have set. Um,
and that gives me a lot of peace that we

(23:06):
are in a place now where all these business owners
in the United States can build a phenomenal business, change
those people's lives, add IB therapy, genetics, and that expansion
of the Ten-x health brand through their businesses. Um, and
we can, you know, we can really impactful and make
a difference.

S1 (23:26):
So if you're a business owner and you're listening to
this and you're in the medical space, what we're giving
you access to is our revive X hub. So inside
of that is not only how to start and build
a business, it's how to actually promote these new modalities
for your business. It's the training for your team to
be able to communicate to the community the value, the

(23:49):
the structure and the process in order to access these modalities.
And so you have IVs, you have precision, you have
you personalize and precision. You have the safety protocols. You
have exactly what and how to properly mix the IVs
based on the individual that has gone through the process

(24:10):
with genetics and blood. And if you're in a longevity space,
you can entirely augment all this because you're already pulling blood.
You're already looking at your patients from the longevity standpoint
and the peptides and the hormones and all these things
that are happening that is still an emerging market. All
of this is wrapped inside of our Ten-x revive X platform. Correct.

(24:33):
And all you have to do as a business owner
is just educate yourself as to what the business opportunity is,
how you can deploy it through your practice, and then
how you can train your team and incentivize them. We've
built all that for you, so all you have to
do is be curious enough to ask the question, to
ask the question, how do I do it?

S2 (24:51):
How do I do it? And I think, what's one?
One thing I will add there is that we're also
delivering the world's first, um, fully interactive medical screening for
IV therapy. It does not exist. And that's 3 million
IVs worth of experience of knowing what goes wrong and
what can go wrong and when not to give somebody

(25:14):
IV therapy. And that's for me, the number one safety
feature for this industry. If there's one thing that every
government says, Sarah, what should be the gold standard. It's
that medical screening that has all the drug drug contraindications
built in. And if every IV provider in the world
used that medical screening, then we are growing an incredible

(25:36):
industry in the safest way possible. And that's part of
the licensing model. When I get asked the question, what
do I need to do? And how much does this cost?
Which is a question that people have already predetermined the
answer to because they know how much franchise costs. So
in this environment, you are effectively getting all the benefits

(26:00):
of being a ten-x health franchise, all the benefits of
being a revived franchise, which to any business person or
medical individual, they think, oh, this is going to be $100,000.
This is going to cost me significantly, and it might
not be worth it when they hear what it actually costs. Yeah, yeah. Um,

(26:21):
there's a moment where there's. Well, that can't be right. That.
What is the catch? Yeah, this is $1,500 a month
as a subscription to.

S1 (26:30):
Run your whole.

S2 (26:31):
Business. To run your entire business? Yeah. With no, uh,
initial cost, with no royalties. So, of course, the average, uh,
the average person or the educated entrepreneur is going to say. Really? Yeah.
How how is that possible? And that brings me back

(26:53):
to the mission statement. For us to create a healthier
human race, we have to democratize across the world. And
that means making it accessible, not making it as profitable
as it can be per business for our partnership. And
that is why we partnered we partnered to empower every

(27:15):
medical professional in the world. Um, And yeah, you know
to one I've won Precision Nutrition System a month and
that business is already break even in a franchise environment,
the average is 3.1 years before you operationally break even

(27:37):
from your first investment. So I look at what we're
doing together in the licensing model as being incredibly disruptive, um, uh,
and disruptive in a positive manner because we're, we're, we're
democratizing it for every professional in the world.

S1 (27:59):
And tenax is about velocity and width impact. And so
when you think about our ten-x health business, with the
hundreds of thousands of people that are coming through tens
of thousands a month now getting access to a platform
that's safe, it's effective, it educates your team. It drives

(28:20):
high valued clients patients into your business and allows you
to drive almost instantaneous impact. Because I can tell you
from a personal standpoint, when I do an IV how
good I feel afterwards, I feel like I could go
do anything right. So now you put that with daily supplementation.
You put that with precision food sources. All of a

(28:44):
sudden I'm optimizing the human being that trusts me every
single day, and they know who put them on that track.
They know who's been working with them. When you add
to that, looking at the blood every 3 to 6 months,
optimizing through whatever your profession is as a nutritionist or
a physician or a trainer, whatever that is, that impact

(29:05):
on top of this impact. Now you got the skin,
you've got performance. This is true human optimization with precision.
And this is what our platform does for human beings.
And if you're interested in being a health provider operating
on the revive X platform, all you have to do

(29:26):
is raise your hand and show that you can qualify.
Show that you have a team that can be trained
on it, and then you can deploy it as a
first mover in your marketplace, which is, from a business standpoint,
first movers, better known as beats best.

S2 (29:42):
Correct.

S1 (29:43):
Those that don't know you won't follow you. This allows
you to be known and be the best, and be
the innovator in a marketplace, which is a first mover advantage.
And so if you're a business owner and you want
to have a first mover advantage, augmenting your business with
hundreds of thousands or millions of dollars of opportunity that

(30:05):
is being spent in those markets, they're buying supplements that
can be made in China. They're over supplementing in things
that they shouldn't even be taking their dosing with the
wrong dosage. They're putting supplements in their body that they're
ad hocking that are contraindicated. Other things that they're taking it.
The supplementation business in itself is so randomized. And people

(30:26):
just keep grabbing new things because they think it's going
to help them. How about how about just eliminate the confusion,
put human beings on a precision system, be known as
the person that's driving that precision system in your market.
Build a business doing it. If you're a nurse and
you want to augment your income, a physician who wants
to augment your practice or your, uh, in some other

(30:48):
line of work, and you have the right licenses and
credentials to do this. So if you're watching this, you're like,
how do I know? All you have to do is
get information from us?

S2 (30:56):
Just get information.

S1 (30:57):
We'll tell you. Yeah.

S2 (30:58):
And actually you you state something really, really important there.
And I think a lot of business owners don't realize
when we're talking about a licensing model like this, that
you can be operational from the point you get information
you can be generating your first dollar, seeing your first
patient within 14 days. In a franchise environment, the average

(31:19):
time to open is 150 to 250 days. You do
it yourself. You're looking at six months to understand and
make sure you've got everything in place that you need
to operate you from the point you make a decision
to to build a better business. You can be doing
that 14 days later under the safety of two, the

(31:42):
safety and the the the, you know, the care of
two of the world leading brands. Yeah. So, you know,
for me, um, but I'm going to think that why
is not every single medical professional in this country, um,
not keeping us busy, um, on calls for, for the

(32:05):
next days. And we're seeing that. We're seeing they just
don't know. I mean, the volume coming through, they don't know.

S1 (32:09):
The consumer doesn't know. The medical profession doesn't know. Nobody
knows this exists. This is why we're shooting this content.
Introducing revive and revive our platform ten X. We're bringing
those three three things together. The revive all the the
ten years or 12 years of studying licensing in countries,
the investment into a technological platform that brings it right

(32:32):
to the fingertips of a local business and the ten
X and ten X health system of operations. So you
get the business system, you get the promotion and marketing system,
and you get our partnership that's delivering all this unique
precision opportunity within a marketplace. There's never been a better
business opportunity on this planet. If you're an individual in healthcare,

(32:54):
you're looking to augment your income, increase your flows of
the community that you work with, increase capacity and success
within your existing business. This is hundreds of thousands to
millions of dollars of recurring revenue every single month was
something that you can be a first mover in your marketplace.

(33:15):
So let me ask you a question. If I'm in
the business already, I have IVs or I'm a medical profession,
does this modality, precision nutrition platform compete against my existing
business or help it?

S2 (33:29):
Well, I think the best tangible example I can give
you from a US perspective is drip bar. Drip bar
is the fastest growing IV therapy and multi-modality franchise business
in the United States. In the last three years, it
signed over 450 franchises. It is the last business that

(33:50):
you would expect to say, we are going to subscribe
and bring into our business the Ten-x Precision System and
offer all of our clients revive IV therapy. So if
you break that down, is it competitive? This is where
a business and hundreds of business owners, because that's what

(34:12):
franchise is. Hundreds of business owners have said, how do
I increase the value to my customer? How do I
improve the life to my customer, and how do I
give them more choice? Um, in terms of, uh, their
preventative health? And the reality is we're the only company
in the world that offers precision. So we're an enhancement. Yeah,

(34:36):
we're an enhancing and we're giving much more, you know, uh,
revenue opportunities to those business owners. We're improving the life of, uh,
of those customers retention strategies. So if you break it
down into simple acquisition and retention strategies, if you are
a competitive business and you are, you know, looking at

(34:56):
our licensing model as competition, flip it. Yeah, we're giving
you an opportunity to from an acquisition point of view,
we're sending customers to you. Yeah. And from a retention perspective,
we're giving you the best IV products in the world,
the best DNA sequencing and the best supplements in the

(35:17):
world that are all validated, that work validated by science.
Your customer is going to stay with you. Yeah. So
if you look at that value chain, um, for me,
I and in the, you know, the, the architecture and
the creation of this solution that we now have together,

(35:37):
we don't have competitors.

S1 (35:39):
So if I own a business right now and I
offer IV, I have a chain, I'm a franchisee or
I'm an independent. Correct. By incorporating revive X, I open
up the flow in the community of who can come
see me. I can offer something I currently can't offer
and nobody else can offer today, which is precision nutrition
through IVs, through supplements, and through food. And I can

(36:01):
have those discussions with my patients, with my clients, offer
more value, more services for as little as under $20,000
a year. Exactly. You cannot augment any business model cheaper
with the highest level of impact that this drives in
the community, so I don't see any way it's competitive.

(36:21):
If anything, it will take the value of the franchise
you spent the money on and significantly increase it by
being different than everyone else in the marketplace. All you
need to do is be on buybacks. If I'm a
business owner and I'm like, oh, I've already got all
my staff and we're training, I'm a plastic surgeon or
I'm a functional medicine doctor. How easy is it to

(36:43):
actually install and integrate this precision platform into my business?

S2 (36:48):
Yeah, it's very easy. You know, 14 days from start
to finish, I think the, you know, the the training
that we have built for me that came from going
through lots of ecom and e-learning training myself. Oxford University
said learning I wanted the best interactive training course in

(37:08):
the world so that people can do ten minutes, 20
minutes and they can they can pick up modules and
they can deliver that training in one day. We have
to validate the training. The, you know, safety is at
the forefront, but the digital tools that we've produced are intuitive.
You know, this is a model where you subscribe, you

(37:29):
trained everything and watch your medical screening, your formulation, builders
access to ten X health access to revive the hub,
all your marketing content, and you become part of a community.
You can talk to that community. You can talk immediately
to the community of licensees around the world. So if
you want some help in the first days, there's an

(37:50):
onboarding team there, a 24 over seven onboarding team around
the world. You've got your community of other subscribers. And
the fastest we've seen is three days, three days operational
from the point of subscription.

S1 (38:02):
So you literally could start augmenting your income thousands of
dollars a day, tens of thousands a week, hundred thousand,
hundreds of thousands of dollars a month. By integrating something
that your team could be fully trained, fully up to
speed and fully transacting on with as little as three
days under $20,000 a year. It's amazing. So if I've

(38:25):
got a practice and I have a medical team, how
extensive and what is involved with training that team to
become experts on this platform?

S2 (38:33):
I think there's two, two, two sides and I think
there's two communities. So there is businesses that have a
medical infrastructure and they have an MD structure and they
have a medical director, um, for any business that has
a full medical infrastructure, it is completing the CPD, CME
accreditation for IV therapy. And many will think, well, I've

(38:54):
done that during my, you know, during my training I
know how to deliver IV therapy. The point here is
the millions and millions and millions of elective IVs later.
We understand better what's safe and what's not. That training
course is one day. Yeah. So we we want to
set that baseline of one day training. We've got the certifications.

(39:17):
We've got the MD licensor numbers and who is taking
medical responsibility. And then of course we go into product training.
But that's fun right. That that's really teaching the ten
x precision IV. That's really teaching something that no doctor
has been taught before. Yeah. So, um, you know, for

(39:37):
me again, coming back that, that, that within a week,
you're also upskilling your existing physicians and medical infrastructure. If
you are a nurse and you don't have that MD, uh,
facility and you don't have a medical director, we've solved
that problem. Yeah. And we have that solution for you
also with your MD licensing your tele med. And again,

(40:00):
it's immediate. You know, it's an end to end, um,
process that within one week you can be established. We
want to ensure safety and for ten-x health and revive
the gold standard. That doesn't mean it's difficult. And it
takes a long time. It means we've used technologies, artificial intelligence,

(40:23):
the best learning and training academies in the world to
make sure that that's safe so that this is turnkey
and turnkey means subscription open.

S1 (40:32):
So. So look, if I'm, uh, if if I'm in practice,
if I'm a functional, like what kind of practices could
incorporate this technology, these solutions in their community and use
them to build the core business?

S2 (40:49):
I mean, every medical business in the world you would
think is a starting point. But the reality is there
is so many vertical Sectors for this modality. It's why
it's the fastest growing modality in the world. And from
a precision system perspective, even faster because you've got every vertical,
whether it's wellness bars, whether it's, um, you know, gym chains, beauty, um,

(41:15):
as long as that medical infrastructure can be implemented, which
we have a solution for, there is no real prohibition
on what that vertical looks like. But today, what I
would want to see as a baseline is that every, um,
every business in the world that is contributing a modality
to somebody's health, um, is our target. Yeah. We want

(41:40):
to capture those patients and have more value. So whether
that is a doctor or a dentist or a chiropractor,
whether that is an aesthetic surgeon, uh, ENT general practitioner,
you see patients, customers every single day and you can
transform their health with the precision nutrition system.

S1 (42:00):
It's very rare in business where you see that for
how much you have to spend or invest in a
platform that can generate millions of dollars of revenue. Yeah,
you're usually spending hundreds of thousands of dollars a year,
either in equipment or some other form of or process. Literally,

(42:22):
you could make the commitment to invest in this revive platform,
and within three days you can be generating enough money
with 1 or 2 precision IVs a month to where
you pay nothing for this. Correct. But the benefits of
how much volume will come into your practice, because you're

(42:43):
offering something in your community that nobody else even knows
how to articulate. Talk to me a little bit about
the cost benefit ratio and how fast somebody can recoup
their money.

S2 (42:54):
Well, the record we've seen is somebody recouped the money
in 24 hours. Yeah. So we're not talking about a
three year ROI or a one year ROI, or even
a one month ROI. Um, if you are already a
business that has clients, we're talking about one day ROI.
And that's what we've seen in reality at best. But,

(43:14):
you know, if we look at the fact that you
may deliver 2 or 3 IVs a week, that is,
you know, more than break even one precision nutrition system
a week is a break even position for, for for
any business. You could argue that, um, because it's so attractive,

(43:36):
it almost seems, uh, not realistic, but I can tell you,
you know, revive X is relaunched as a technology platform
in its, in its business model of an X or,
you know, effectively a location, a stockist location. Um, we've
been operating and working on testing this since 2016. We

(43:58):
have locations in the world that pay $1,500 per month,
that make $2 million per year in revenue from adding
this modality. So for me, this is a win for
any business, but it's a bigger win for the population
in the world because the more subscribers, the more individuals

(44:22):
will bring in on that journey and the more lives
were changing. And that is where this this started. And
that's why we have those price points.

S1 (44:29):
You know, it's crazy for me to hear this is
I know in the origination of our business model three
years ago, in fact, we went through the whole process,
spent hundreds of thousands of dollars for building a franchise organization,
and we had a list of 4000 clients that were
going to write us a check for $100,000 for a franchise,
pay us 8% royalty. And they had all these restrictions,

(44:52):
all these rules. And what was creating confusion for them
is they also had their other businesses. And it was
hard with the franchise agreement to determine what's new versus
what you're already doing. And we're getting bogged down in
those conversations. But for me to think that all of
those businesses for $18,000 a year can get the technology

(45:13):
to run the business, can get the training for their
team in, in, in the technology to be able to
use the leverage of the Ten-x health name in the
US with over 1.4 billion views in the last 12 months,
and to be able to augment their existing business with
no stress, no friction, no resistance, it doesn't interfere. They
don't have to sign complicated franchise agreements. They don't have

(45:35):
to pay royalties. All that's gone for as little as
$18,000 a year. These business owners can augment their existing practices,
add millions of dollars of revenue, and have no restrictions
at all about how they want to run their practice.
As long as they're doing the modalities that we offer legal, moral,

(45:57):
ethically and compliantly, they can do what they want to
do within their business. This is the single largest building
block tools I've ever seen delivered into the marketplace. If
you're a business owner.

S2 (46:09):
Yeah, no, you're absolutely right. But we started our franchise
journey in 2013 and that was the way to go.
You know, how do you grow a brand across the world?
Franchise in the United States franchise is an integral part
of the ecosystem for every, you know, for for every

(46:29):
business across the United States. So we franchised in every
country in the world at a very, very quickly can
see these business owners have invested $100,000. Yeah. They're then
investing to grow the business. And this is a single modality.
The only way that they can be really successful is

(46:50):
in a multi-modality environment where they can cross-sell between those modalities.
And then a point comes where you have to you
don't have to. But we did take a step back
and say, hold on, franchise is really hard. You really
have to work together. The opportunity cost of that business

(47:11):
owners tie the opportunity cost of your brand's time to
try and make a, you know, an individual bricks and
mortar successful. Why don't we flip this upside down? Yeah.
And why don't we, you know, be disruptive and say, hey, business.
You go make as much money as you want to

(47:32):
make off the back of our intellectual property, and let's
scale it across the world and just just flip it.
And everybody initially says, whoa, that's crazy. That's completely crazy.
Why would you do that? That could be $4 million
of franchise revenue or royalty revenue. Yes, but it'll take

(47:56):
30 to 40 years to achieve the same level of
scale and same access for customers and patients across the world.
And that's the goal here to change people's lives with
the precision nutrition system.

S1 (48:07):
So US healthcare ranked 69th in the world between Armenia
and Algeria. We spend 14,000 per person. In the United States.
They spend $100 or $130 or $400. It's absolutely the
worst thing people have to experience. We're short physicians by
millions of people are short physicians. We're short healthcare providers

(48:32):
by hundreds of thousands. And the best thing to do
to stay out of hospitals and stay well is be preventative.
Take care of your health. Be well. Feel great. Look great,
enjoy your life. You're only here for so long, and
if you want to be the leader in your marketplace
that can bring that to your patients, your customers within
the marketplace for as little as $20,000 a year, you

(48:55):
have it all. Yeah. And you got to be a
leader in the in your market. People will know you
as the expert in bringing health, wellness and longevity to
their life.

S2 (49:07):
I think what I would want if I could ask
for anything of any business owner or medical professional in
the United States, it would be to just look outside
of the United States, into some other regions, and to
see what those businesses are doing to, to, you know,
take control and be that that first mover. And, you know,

(49:33):
the United States is an incredible country when it comes
to healthcare. Um, it's very, very far behind some of
the other regions in the world. And what we're seeing.

S3 (49:44):
Is the.

S2 (49:46):
Only class. I don't know what average is anymore. Actually,
you know, the average healthy person is a really, uh,
hot subject for me because I have not seen in
3 million people that have come through our clinics across
the world, anybody that's healthy. Yeah. We have a healthy
and an unhealthy definition. And unhealthy is that you have

(50:08):
a disease or a disorder. Healthy is that you don't.
When we run the blood panels or we run the
genetics of all of these patients around the world, you
always find something that can be improved. And where the
rest of the world is differentiating right now from the
United States is that the consumers are recognizing that they

(50:29):
can't rely on the healthcare systems, they're taking control themselves.
And what we want to do here in the United
States is ensure that those medical professionals and those businesses
are the pioneers. They are the pioneers of ensuring that
people are taking that control themselves.

S1 (50:49):
Human optimization correct versus reacting when you're sick? Correct. For
people who are watching or listening to this and they're like,
I want to be responsible for my own personal human optimization.
I want to feel good. I want to look good.
I want to be well. I want to be able
to have the strength and the energy to do the
things I want. How do I do it? If you're

(51:11):
one of those people, all you have to do is
hit this link and we will introduce you. You can
watch this video, but if you're a healthcare professional that
wants to bring that into your community, all you need
to do is hit the link as well. For a
very little investment, you could optimize human beings as a
professional for very little investment. I can optimize myself as

(51:31):
a consumer and have access to that by simply educating
myself on what those options are. Yeah. At Ten-x we
deal with billions of dollars of businesses coming through our
system every single year. The number one thing every business
says is I need more customers. I've worked in medical
my whole life, and every physician I've ever talked to

(51:54):
that's not in the healthcare system being shoved into environments
where they have to work more for less if they're
in private practice, trying to find high valued patients to
work with. They always say, I need more high value patients.
I've never seen a better business system that's more impactful
for a human being. Grabs the attention of a customer

(52:17):
or a patient, provides instantaneous results through the different modalities,
improves people's lives, and make them feel incredible. That business
system I have witnessed from start up in 36 months
to being one of the fastest growth healthcare companies for
precision wellness on this planet and our patients that we

(52:42):
have are very well known, outspoken people where we've changed
their lives. When we combine that with your software and
the ten years, 11 years of studies, precision studies, genetic studies,
blood studies, millions and millions of people in 46 countries,
and we put it together. The promotion of that alone

(53:04):
will drive people in your community into your business, and
it'll be the cheapest form of promotion you'll ever be
able to do, because the message resonates with anyone choosing
to optimize their life. And we've made it simple. In
the hub, we've put all the promotional pieces we know
we're built off. Number one promotional human being in the world,

(53:25):
Grant Cardone. We have built it off of what you
guys have proved around the world works from a messaging standpoint.
We've added to it what we know as a marketing
and sales organization for what grabs mindshare and attention. We
built the training around how to communicate it to the patient,
to the community so they understand it and all that

(53:46):
is in our hub, and it comes with the cost
of the license, it comes with the.

S2 (53:50):
Cost of the license. And I think like, let's not
forget here the reality of our situation right now, there's
thousands and thousands of people in the United States that
started their precision genetics journey. They've received QR codes for
their precision ID therapy, and they're looking to go to
a medical professional or a clinic near where they live

(54:13):
to really start their clinical health journey. So this is
an incredible model, because you're also driving traffic into these
businesses that they've never had before. So I do not
know a license. And I've never seen a licensing model
in the world that has a value proposition that not
only allows a business, um, to to market and grow

(54:37):
and introduce a new modality, but actually sends new clients
to you as well. Um, so, you know, for me,
this is this is this is a phenomenal opportunity.

S1 (54:49):
One of the things that I love about our business
model is for the consumer. They can go in to
a certified location that's been trained. They know that they
can trust that location and that they're doing things the
right way that benefit them as a human being. Also,
they can get normal IVs. They can get anywhere else.

(55:11):
They can get personalized IVs based on the data sets
that you guys have created in the technology that will
drive to them. They don't need the precision, they don't
need the QR code. They don't need the genetics. They
don't need all the blood work. They come in and
go through your question and answer based on the millions
of people that you guys have interviewed and the way
you've built the AI database, and they can still get
a personalized IV, or they can get on our precision

(55:33):
system and get a precision IV. Talk a little bit
about how you built your system so that you don't
have to wait to serve a client. You can still
give them something better than they're going to get from
your competition if you're in the business of IVs.

S2 (55:47):
I'm very quickly identified in 2013 that there was four
types of people that wanted IV therapy. There was a,
you know, that general wellness mass market and that one,
you know, a revived branded experience. They come because they
want an IV just as ten x a ten x

(56:08):
IV or revive IV. They want that general IV that
they know is probably 80% good for the majority of
how they feel on a day, and they expect speed
and they expect a convenient location, and it's part of
everyday life for them. But there is a much, much

(56:29):
bigger market that was being missed. And that was the
other three types of customers across the world that wanted
something different. And we developed almost four customer journeys for experiences,
built four pieces of technology so that as a customer
now you can really be empowered to choose. Yes, you

(56:51):
can have your ten x IB and your V5 and
we call that the signature. You know, that's your kind
of your signature IB therapy. And that's still been built
on technologies to be the safest in the world. And
everything is laboratory tested. We have specialty IV. And, you know,
a speciality is where we've taken enhanced clinical studies, enhanced

(57:13):
clinical trials. It's where we're delivering IVs on behalf of
other brands, because this is the best and the safest
platform in the world. You know, if you ask me
what our technology will do in the future, we will
be delivering the IVs for Adidas and Nike and some
of the largest brands in the world, because we're the
only platform.

S3 (57:33):
That.

S2 (57:33):
Can. That is speciality. And anything in speciality has a
brand experience that goes with it. So the ten x
I basics in speciality and we're developing the brand experience
for that. We know red light is part of the
ten X health protocol. So when you have your ten
x IV you can have your red light therapy. That
is speciality. Personalized is the has been the biggest paradigm

(58:01):
shift in the world for IV therapy. And this is
where we see the broadest customer range from age 18
up to age 83. Because the one thing that changed
after Covid is people recognize that IV therapy helped illnesses, diseases, disorders,
specific symptoms. But if you walk into a clinic and say, hey, um,

(58:24):
I'm suffering from long Covid or I'm suffering from fatigue,
or I have Crohn's disease, nobody knows what to put
in their IV for you. But we do because we
spent ten years in science and we have all the
clinical studies and trials to support it. So personalized was revolutionary.
We built the world's first IV formulation builder algorithms based

(58:46):
on life science validated results. So anybody can walk into
a revised revival in the world and say, I want
a personalized IV. We take all that subjective data and
a formulation that's laboratory tested with the science to support
it is delivered for you. And precision is what is

(59:06):
the future. And ten X health is the first mover.
You know, in 510 years from now, every IV will
be precision IV. And you're only just starting in that journey.
You know, we're coming out with a ten x health precision,
and that's based on your DNA sequencing. You know, you
and revive and together we've patented that system. You know,

(59:28):
in three years from now, Precision IV and that precision
supplement system will be taking your wearable data. It will
be taking you. Woop. It will be taking your Apple Watch.
It will be taking all the data into the technology
to deliver your precision supplements to your precision IV. And
that right now is what we need to educate, because

(59:49):
everybody assumes that's for the Biohacker community. It's not. Yeah,
that is accessible to every human being. And if there's
nothing else that people can do for their health, the
precision Nutrition system, um, is a really, really great, accessible
first step. I don't see it as a last step,
as a biohacker. It's a first step for anybody in

(01:00:12):
the world.

S3 (01:00:13):
So look.

S1 (01:00:13):
If you're a business owner and a medical professional and
you want to augment your existing practice, if you're a
healthcare professional and you want to augment your existing income,
there's never been a better business system I have ever
seen in my life that encompasses not only the unique
value proposition to differentiate yourself from the market, but it's
also turnkey because it's in one platform. Our revive X

(01:00:35):
platform that shows you exactly how to do the business,
how to promote the business, how to execute against the business,
and how to track the business with everything in a
single location. The revive X platform. If you're looking to
add hundreds of thousands of dollars or millions of dollars
to your revenue, all you need to do to access

(01:00:56):
this information and check it out for yourself is hit
this link at ten-x. Health. We're committed to the patients.
We serve hundreds of thousands of people at tens of
thousands a month joining this platform. What we don't have
is an army in the field, in every single market
that can bring value to those people's lives through precision nutrition. Now,

(01:01:17):
it doesn't have to be precision nutrition. It can also
be personalized if you want to augment your career. If
you want to augment your business, all you need to
do is find out for yourself exactly how to do
it by hitting this link.

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EP 221 | How 10X Health Will Change the World with Precision Health, Longevity and Wellness

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}EP 221 | How 10X Health Will Change the World with Precision Health, Longevity and Wellness