October 11, 2024 • 53 mins
Welcome back to Building Billions, I'm Brandon Dawson. In this episode, I am joined by our 10X Health Chief Scientific Officer, Dr. Daniel Wallerstorfer.
Daniel and I discuss the remarkable evolution and impact of precision nutrition platform developed over 15 years. Today, it offers advanced genetic tests that provide insights surpassing conventional methodologies. Daniel shares the complexities and scientific innovations involved in developing personalized supplements using microbeads technology, allowing precise nutrient delivery and overcoming various challenges like nutrient interactions and optimal dosage requirements.
We explore the global reach and continued innovation of this platform with 10X Health, including its applications in personalized beauty and performance enhancements. This conversation highlights how the partnership has unlocked significant potential to impact global health and wellness through continuous technological advancements and personalized health solutions. This collaboration between our infrastructure and Daniel's cutting-edge science creates an unparalleled opportunity to bring substantial value to people's lives around the world with 10X Health.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
S1 (00:00):
Daniel, great to have you here. So let's talk a
little bit about how the idea of this precision nutrition
platform came about in the first place. What was the inspiration? Yeah.
S2 (00:14):
So originally I focused in my career, in my early
career on preventive genetics, disease risks that are hidden within
our genes. And we then change your lifestyle and your
nutrition and so on to prevent disease. And so it
became very clear that nutrition is a very, very important
factor in our health. And since I'm a molecular biologist
(00:36):
and biotechnologist, I'm in the world of genes. And it
just became clear that there are so many nuances in
our genes that change the normal recommendations of what we
should be eating, what's healthy for us, and so on.
And so that evolved into precision nutrition plans, where we
just look at all of the scientifically valid genes that
influence your interaction with certain foods And create meal plans.
(01:01):
So out of that, this thing evolved over 15 years.
And today we're at a very comprehensive, very powerful new
genetic test that gives you insights that no other tests
can do.
S1 (01:12):
But when you think about how much energy, effort, money
science has gone into where you're at 15 years later
with this precision platform, walk us through kind of the evolution,
like what was all involved, because I've been to the facility,
I've been to your lab, I've seen the science. But
(01:33):
for the average person who is listening to this, it
could sound easy. Oh, do a genetic test. It tells
you the kind of things you should eat or drink.
Like how involved is this? Yeah.
S2 (01:43):
So 15 years of development. Our very first version was
it was okay, but it didn't show any results. So
I'll give you an example. Our first test on weight
management told people you're carbohydrate sensitive and another person is
fat sensitive. and exercise is the best strategy to lose weight.
So the first report was 40 pages, I think, and
(02:05):
people were happy with with the information. And then when
we asked them two years later, how much weight did
you lose? Nobody lost weight. So we realized the science
is right, but the 40 pages are just telling you
what's in your genes is not good enough. You need plans.
You need food lists and ways of how to take
this information. Put it into action. So. So this test
(02:26):
evolved from 40 pages, no results to 15 years later. Um,
I think this is around 200 pages now. And suddenly
we got really good results, really, really good feedback. And
it actually prompted me to do a study, an internal
study where we recruited 300 people and we gave them
(02:47):
the normal nutritional guidelines. So, you know, the rules eat less,
exercise more, eat healthy. So they did that for three weeks. And, um,
they filled out a questionnaire every day and they did
lose some weight. Then we had A22 week break, and
then we did a genetic study. So everybody got their
own genetic results. And they did that for three weeks
(03:09):
as well. So the same people lost around. It was
around £3 in the first section and it was £7
in the second section. So the same people lost around
2.4 times more weight. So that was when I realized, okay,
we've got something. It's it does produce results. Um, and
we've always traditionally worked with, with people who used it
(03:30):
as a tool rather than just an online genetic test.
So a tool means if a nutritionist uses it to
make you lose weight, it needs to perform. It doesn't
need to be a good marketing story, it needs to perform.
All the business model doesn't work. And that's why we
put so much effort into continuous improvements. So I think
we're at 700 improvements since 15 years. And whenever we
(03:50):
get feedback that people don't understand something, we we change it.
And when we improve it. So it's it's continuously evolving
and it will evolve into the future.
S1 (03:58):
And so you think about that's where it started. And
here we are now. Um, you've got a huge company
that does lots of science for a lot of different areas. Um,
when you think about all the work you do and
then you think about this precision platform, uh, some of
the things you're doing in Covid, you were doing all
(04:19):
the Covid testing for multiple countries because you were such
a you were a well-known, prestigious lab. And and that
kind of, I think, grabbed your attention for a period
of time. Yeah. And now you're back, back into the
precision platform with us. And we're looking at a global
expansion here for ten health. It's been a phenomenal partnership.
(04:41):
And having you as our chief scientific officers is is
such a blessing for us. When you think about the
reach and the potential, and I know I've been all
over the world, and when I talk about what we
have and I show our reports, most people are like,
we knew this was coming, but we thought it'd be
five years out. Mm. So the fact that we're on
(05:03):
the very front end of this cutting edge technology and
that it's a global reach, when you think about the
impact that we could create around the world on people's
health and wellness, is what's for you personally to see
this actually starting to move? What does it feel like
for you to go 15 years? And here we are.
(05:24):
We're finally getting it into the marketplace on a broad scale.
Talk a little bit about your personal satisfaction.
S2 (05:32):
Yeah. So I'm a technology freak. So all all I
ever did for the 15 years that that that I've
run the company was develop new technologies to improve technologies.
Marketing is not my thing. I like to tinker. And
it's not just genetic technologies, but also personalizing supplements. That's
new machines that we had to build. We built prototypes,
we improved it. Cosmetics is another one. So? So there
(05:55):
are lots of lots of nuances of things that we
need to improve over time. So I feel like I've
built the technologies for our partnership to come along so
I can focus on making them better, even more products,
better products improve things. And I think this is really,
really exciting. Uh tenex does a phenomenal job to bring
(06:19):
these technologies to the people, and I'm proud to be
part of it. And that the things that I've worked
so hard on me and my team, um, they are
reaching a global audience. It's awesome.
S1 (06:33):
It's hard for me to picture this for paint the
right picture for the audience listening or watching this, but
the precision in which the supplements, the genetic test, the
amount of different type of materials that can go into
the precision Decision supplementation process. Packaging process. The real time
(06:58):
manufacturing process. Walk a little bit through how you even
thought to design all these. Yeah.
S2 (07:05):
So it always began with us trying to outsource to
some some contract manufacturers. And um, we found that it's
too slow, too expensive. Lots of problems. Certain nutrients don't work.
Unreliable and so on. So. So after our first attempts
to personalize through external manufacturers, we realized that if we
(07:27):
want to do this right, we need to develop it ourselves.
And then our first approach was, well, let's just make
20 different supplements and give everyone the best fit. Mhm. Um,
that was very wishful thinking because the reality is we're
looking at more than 50 genes that influence your supplement requirements.
So there are more than 700 trillion potential different outcomes.
(07:49):
And it's not just just give everyone the maximum dose.
That doesn't work, because statistically, out of 20 nutrients that
you might take, one is actually harmful for you. Two
are useless due to your genetics. You should be taking
something else that does the same thing and the rest
is at the wrong dose. And so we realized if
we want to do this right, we need a technology
where we can take every single nutrient and personalize it
(08:12):
down to the microgram. We can exclude it, replace it,
and increase or decrease the dose. And then we thought, okay,
how can we do this. So one approach which I
would have loved was liquid vitamins. Because technologically, technologically it's
very easy to to personalize liquids. You can take very
small amounts, mix them together and everything's fine. But the
(08:33):
problem is that certain nutrients in solution begin reacting with
each other. So it's typically vitamins and minerals. Mineral winds,
vitamins is broken down. So that's not a good solution.
They taste horrible. So vitamins are usually very bitter or
nutrients are very bitter. So so so drinking it is
the worst possible experience and some even don't dissolve. And
(08:54):
you have sediments and so on. So liquid was out uh,
out of the question. The next one was uh, let's
do powders, uh, personalized, add different powders of different nutrients
and mix it. The problem there is that certain nutrients
are known to interact and block each other. One example
is calcium and zinc. You should never take them together. Typically,
(09:15):
nutritionists will tell you take one in the morning and
the other one in the evening. The problem is that
both nutrients take the same uptake channels in your intestine,
but there's usually much more calcium, so it blocks zinc uptake.
You don't take up any zinc. So if you go
for powders, that's exactly what happens. And it doesn't matter
if it's a powder that you mix in a drink
or put in a capsule, that's just the problem. They
(09:38):
block each other. And so we we realized if we
want to give both nutrients at the same time, we
need to delay the release. And so we came up
with these little microbeads, These little they're actually little cellulose
structures that are built in such a way that we
can determine when which nutrient is released. So we have
zinc microbeads and we have calcium microbeads. You take them together.
(10:02):
Zinc is at least released immediately. The body takes it
up hours later somewhere else in your intestine, calcium starts
to be released. So we've separated it and you can
suddenly absorb both at the same time. So that's one advantage.
Another one is certain nutrients support each other during uptake.
So calcium and calcium and vitamin D for example. So
(10:24):
what do we do. We put them both in the
same microbead. So wherever calcium is released between these also released.
So it's optimal uptake. And the last thing is um
certain nutrients have a very short half life. This means
if I take a gram of vitamin C, it spikes
my blood bloodstream, and then half an hour later, half
(10:44):
of it is gone again. It has a half life
of 30 minutes, half an hour later, half of it
is gone again. So you're down to a quarter gram.
So what happens if you apply it in the wrong way?
You have an overdose and then a few hours later
you're already below the baseline again. So how how do
you solve this? By simulating that you're eating fruit all
day and that is slow release. So the microbeads will
(11:07):
release small amounts of vitamin C over many hours throughout
the whole day. So that way you're continuously supplied. And
so so all of these biological aspects for for personalisation
were important for us. And so we came up with
this microbead structure. It's very intuitive. We had to develop
the technology ourselves. Um, and yeah, essentially years and years
(11:29):
of improvement went into this. First they tasted really bitter.
So we developed a system where we coat them in
beeswax and the release spectrum was improved. And yeah, overall
that's that's been years and years of improvement. And I
think we can be very proud of where we are today.
But it's still going to improve in the future. Yeah.
S1 (11:48):
When you think about all this precision release things not
interfering with each other, having to figure out how to
get that to work while you take it, take it
once versus I mean, at some point I was taking
almost a jar of items a day. And it's very
difficult to me choking down all these different vitamins. And
(12:10):
I think if you take what I take today under
our process and put it next to what I used
to take, it would be a jar about this big,
like one of those little jam jars, and it would
be about two thirds full of handfuls of stuff that
I'd have to take. And now I'm taking one packet
and it has the precision dosage. It has the right
(12:32):
elements in it, and it's based on my own personalized situation.
What do you see in the 7 trillion different configurations?
700,000,000,000,700 trillion different configurations for each human being? Exactly. So
when people are saying to me, okay, this can't be
this hard, or how complex is this? Or why wouldn't
(12:53):
you just take a few handful of regular vitamins? Right?
I want you to repeat what you said about the
percentages of the wrong thing, the things, and then and
then elaborate a little bit on when you were doing
testing of other people's supplements that were made anywhere in
the world. What you were finding was in those supplements
(13:14):
that actually was harmful for the average human. Yeah.
S2 (13:18):
So depending on your genes, nutrients can have different effects. Um,
one example is iron. Some people need iron because that
they don't absorb enough of it. And other people have
the genes that they absorb too much iron. So that's
already one example where a nutrient can be helpful and
healthy for one person and actually be unhealthy for another person.
(13:39):
And that's one of the cases with certain genes. Iron
is bad for you and other genes. Iron is good
for you. So that's one aspect where where genetics just
turns it around and conventional wisdom is out the window,
because you would think iron is a supplement. I can
take it and it's healthy. Another one is omega three
fatty acids. I have those genes, for example, where you
(14:01):
would usually think if you take omega three and fish
oil capsules that your cholesterol improves. That's why many people
take it. However, certain people have a certain version of
a gene and that reverses the effect. So they take
omega three and they actually make cholesterol worse. HDL cholesterol specifically.
So again, certain genes made are usually healthy substance unhealthy
(14:24):
for you for the case of cholesterol. So that's one aspect.
Another one is where nutrients remain useless. Um one example
is folic acid. It needs to be converted into the
active form by a gene to actually have an effect.
And um, around 5% people cannot do that at all.
So one inch 20 people that takes folic acid cannot
(14:45):
activate it, so it's useless. It's a waste of money
and we're actually missing the function that it should should fulfill.
So what's the solution? You take the active form methylfolate
that goes around this genetic deficiency, and you just go
straight to to where you want it and with the
right effect. Another one is coenzyme Q10. It's a very
popular substance for anti-aging purposes. It protects from aging, but
(15:09):
only if a certain gene activates it. So I ran
the numbers on customers. And statistically, out of 20 nutrients
that you might buy off the shelf in the supermarket,
statistically one of them is bad, two are useless and
should be replaced with something else with the same function,
and the rest is at the wrong dose. And this
is something that our technology can.
S1 (15:28):
So let's say this again 1 or 2 are bad.
S2 (15:31):
One is bad, one is bad.
S1 (15:34):
Two are useless. For your particular body should be.
S2 (15:38):
Replaced with something.
S1 (15:39):
And should be replaced. And then what did you say
was the.
S2 (15:43):
The rest is at the wrong dose.
S1 (15:44):
The rest are at the wrong dose. And you haven't
even got into yet. Who's manufacturing those supplements and what
are they actually putting in there?
S2 (15:54):
Yeah. I mean, you spoke about the, the jar of,
of capsules that you take if your wife takes the same.
You both get the same dose just by body weight.
That already doesn't make sense. So if somebody has a
higher body weight, higher metabolic rate, they need more nutrients.
So it's just body weight factors into it. That's a
very simple level of of personalization. And then genetics comes
(16:15):
in and then bloodwork comes in. If you have too
much why put it in. If you have too little
no matter what your genes say we need to increase it.
So there are lots of factors that can factor into
this and and improve it. So a standard pill can
only deliver a standard dose for everyone that takes it.
But people are so different they cannot fulfill the requirements.
S1 (16:36):
And sometimes depending on who manufactured that standard bill, it
can have poison in it, depending on which manufacturer did
it and where in the country, they can be putting
anything into that bottle. Has there ever been a study
done on general supplements? And if the materials that they're
putting in it are actually potentially an unsafe or harmful
(16:57):
for people?
S2 (16:58):
Um, there have been there have been reports when doping
substances showed up in supplements where they should not. Yeah. Um,
quality control generally in the supplement industry is quite strict.
The FDA is is doing post-market surveillance. So they've visited
our facility and they give requirements for quality control. Uh,
(17:18):
we we are in Europe, in Austria. So we have
European quality control systems and quality control, um, certifications for that.
So a lot of effort goes into it. And actually
the quality control testing is actually quite a big factor
in the supplements that we make, because every single powder
that we purchase goes through a number of lab tests
(17:41):
and quality control tests. So just one raw material. And
then we have around 15 different raw materials. So there's
a lot of testing just for that. The next step
is we create the microbeads, the combinations that will encapsulate
the nutrients. They go through another round of quality control.
And then in the end the final product goes on
to quality control again. So there are more than 100
(18:01):
lab tests that are being done on every single pack
that goes out the door. It's just a huge amount
of testing, and this allows us to create extremely accurate doses,
because usually the supplement industry, um, I'm not quite sure
about American rules in Europe. It's if you say 100
micrograms are on the in the daily sachet, you can
(18:22):
go 20% below and 40% above and it's still legal.
But if you have this sort of inaccuracy, why personalize.
So we we actually our technology allows us to go
to 2% of where we want to be from sachet
to sachet. So that's only possible with the with extensive
and extreme quality control testing to make sure the product
(18:43):
is the quality we want.
S1 (18:45):
So when people talk, because I get asked, you know,
they're like, oh, where's this coming from? And everything? And
I try to explain the facility. I'd like you to
repeat just for our audience and for our, our ten-x
health clients. Um, I'd like you to repeat the rigorous
not only testing that you do in the facility, but
(19:05):
the regulations before you can even ship something out. Mhm.
S2 (19:09):
Yeah. So, so we are producing in Europe. So we're
on the European food manufacturing law. We are certified ISO 22,000.
So that's that's quality control systems for um for nutritional supplements.
And we test every single new raw material that we
get a batch of different lab tests, identity pollutants. Um,
(19:31):
if it contains burned things and so on. So heavy
metal testing and so on. So lots of quality control
tests on each one of the raw materials. Then we
create the microbead batches. Every batch is being tested again microbiology,
load of nutrients and so on. And then it goes
into the final product. And if you if you combine
or count all of the tests that have been done
for one pack that has been sent out, that's more
(19:53):
than 100. So it's rigorous testing to make sure we
get the perfect product and a perfect quality.
S1 (20:00):
At it's precision made for each human being.
S2 (20:03):
It's individually made for every person. So we first create
the batches for the nutrients. So we have a huge
batch of vitamin C, microbeads and a huge batch for
calcium microbeads. So that's not personalized yet. And then we've
custom built machines that can then take your recipe and
calculate how many grams of vitamin C microbeads do you
need in your mix. So the machine automatically doses 30
(20:25):
different microbeads into a big mix that's being mixed, and
then that goes into a machine that then puts it
into daily sachets and prints your name on it. So
every pack is individually made and as unique as you are.
S1 (20:37):
And that's what makes us unique. I mean, as, as
an organization and, and for our clients is that they're
getting micro-dosing of the things they need for their body
based on their genetics. Then as we start doing their blood,
it starts giving us new information. One of the analogies
(20:59):
you told me is like, it's like the genetic test
is like the batteries to an electric car. You're not
going to convert that to gas. It's that's a stable data.
But all the fluids that are in the car still
need to be checked. They need to be looked at,
and they will tell you they will be a lead
indicator as to what's going on, but the longevity and
(21:21):
reliability of your vehicle. Right. So that analogy stuck in
my mind because what you're talking about with the supplementation
on the precision side based on genetics. How does Reviewing
the blood add to or take away or change what
(21:42):
you're doing with just the genetic test.
S2 (21:44):
So one example is vitamin D. Vitamin D is actually
a quite interesting substance. Our body can produce it itself
if you go out into the sun. And you can
also ingest it through supplements, through the right nutrition. And
once it once it is in your bloodstream, it actually
needs to be recognized by your body to say, okay,
we have enough vitamin D, do something healthy. And this
(22:05):
recognition is done by a gene called a vitamin D receptor.
It essentially builds little structures that look like this. And
vitamin D can attach to it. And that then sends
a signal to the cell and says, okay, we have
vitamin D, do something healthy. That's why deficiency is bad.
So um, deficiency no matter your genetics is bad. You
should have normal levels. However, um, around half of the
(22:29):
population have dysfunctional vitamin D receptor genes. So this this
arm that's supposed to attach to vitamin D is malformed.
It can still attach vitamin D to some extent, but
the signal it sends is very weak, and suddenly a
normal amount of vitamin D level in the blood is
not sufficient for the healthy process activation. And scientists actually
(22:51):
looked at what can you do with this? And it
turns out if you increase the vitamin D dose, so
much more of this inefficient, uh, attaching to the receptors happens.
But in total, the signal that it sends is strong
enough again. So that means genetics will tell us do
you need a normal amount or a high amount of
vitamin D. And we will try to reach the level
(23:14):
that is important for you. It doesn't tell us what's
your current status. If you're if you're a computer nerd
never going out into the sun, it's going to be
different than if you're if you're surfer on the beach.
So that's something your lifestyle has influenced, your nutrition has influenced.
We cannot read that from your genes. We just know
you need more or a normal amount. So the blood
(23:35):
test comes in and says, now we know you need
much more. Are we there yet? And then we realize, okay,
it should be a little higher. So the next batch
of supplements that we produce takes that information into account
and increases it a little more so that overall, we
we reach the kind of levels that we were supposed
to reach for you.
S1 (23:53):
So if you think about it this way, the longer
you do it, once you establish your baseline, the longer
you're on the supplements, the precision of the supplements, and
the more often you do the blood work, it continually calibrates.
So on the supplementation manufacturing side, we're either adding or
(24:15):
deleting what's happening in real time versus what is a
stable datum for your body.
S2 (24:20):
Absolutely. So your genetics will stay the same, but your
status quo Christmas, your blood work is all over the
place that will factor into it so continuously. New, newly
available data will always change the the the the dosage. Also,
as you get older your requirement changes as well. So
genes stay the same, but the problems that the genes
(24:42):
cause are becoming more relevant. So as you get a
year older, the the dosage will change a little. So
if you take it for ten years, you can be
sure that the the last package that you've received takes
newer science, newest information about you, new blood work all
of that into account and creates a perfect product just
for you. So it evolves with you.
S1 (25:03):
And that's just we're just talking about the nutritional side,
because this science you've advanced it to where there's a
performance side, there's a beauty side. Can you talk a
little bit about the additional things that we can do
with the science for human beings?
S2 (25:20):
Yeah. So so the current precision genetic test covers healthy
nutrition weight management. So two different aspects. You can just
focus on one if you don't want to lose weight.
Doesn't matter. So so that's what we're covering now. But
there are so many more opportunities of what we can do.
So one is athletic performance. So we're actually creating a
product that's going to be launched soon where we look
(25:43):
at your innate genetic talents. And for example, there is
one gene that determines if you're a good sprinter, a
short term athlete or a marathon runner. And it turns
out that Olympic sprinters, they all have the stringent genes.
So many people try it. Some have the marathon genes,
but they just get filtered out by the process. So
(26:05):
we are born with certain talents. And I mean just
just look at the concept of a basketball player with
short legs. Genes matter in exercise or in performance. So
so that's something that we're looking at how to eat. Right.
What kind of nutrients you need for for the perfect performance.
How to train right. Train for muscle growth, for muscle
strength or endurance. How your genes influence certain blood parameters
(26:30):
that are relevant for exercise. You can modify your risk
of injury. So we have around 20 different types of injury.
And certain gene defects. Make it five times more likely
that you have this type of injury. And actually there's
an interesting study that looked at soccer players. And the
ones with a certain gene defect played 28% fewer matches
(26:51):
than other ones due to injuries. Wow. So that's one
small genetic letter that changes your career in that area.
So you can take preventive measures to to prevent these injuries.
So so that's one really, really interesting exciting one that
we're working on. Another one is beauty. So skincare routine
is something where genes also play a role. And we
(27:13):
are already doing that with sunscreen to some extent because
some people have very sensitive skin and others have insensitive skin,
and some take very, very strong sunscreen and the other
ones hardly at all, or very low light protective factor.
So that's already genetic personalization because the sensitivities of your
skin is a genetic aspect. And we're looking at more
(27:36):
than 20 different aspects in, in in along those lines
where where they influence how your skin ages. And if
we see a genetic issue in that respect, we have
certain nutrients that we can use to to counteract this
genetic deficiency. And so we developed the genetic test and
the technology to actually personalize skincare, just like the precision supplements.
(28:00):
So so you goes in is just so.
S1 (28:02):
Depending on the skin type I had and the things
that were working for me in my body or working
against me for my body, I can literally take that
test as well. We've already actually done it. I can
activate it, but it's a new test on your side.
But but once they do the one test, you can
activate that. And that would tell you to add stuff
(28:27):
to their existing ad supplementation to their existing supplementation. Absolutely.
That would work. The way my little brain uses it
is it's working for your skin from the inside out.
While you're precision manufacturing lotions that are working on your
skin from the outside in. Is that correct? Absolutely.
S2 (28:46):
We're attacking the genetic issue that we identified from the
outside and from the inside with the right nutrients, so
some nutrients can penetrate through the skin. So they go
into the skincare. Some others cannot. So there's no point
in applying it to the skin. So again with the
microbeads they go into your existing supplement. If we activate
that it just adds to your current supplement. And if
(29:07):
you take it daily, you're applying the same nutrients from
the inside to fight the issue from both sides. Let
me let me give you an interesting example. So collagen
is you can imagine collagen as sort of wires or
structural strands in your skin that cells can hold on to.
Now your body continuously produces new collagen. So we need
(29:29):
to get rid of the old collagen. And there is
a gene called MMP one that comes in and cuts
it up and makes space for new collagen and keeps
it all fresh. Now there is a very interesting genetic
defect that supercharges the function of this gene. So it
doesn't not break down collagen and it does it much
too fast. So what happens is your body breaks down
all of the structural collagen. The new collagen is being produced,
(29:52):
but it's much too slow. So actually your collagen amount
goes down with age. And that explains why some people
look older than they are and others do not. That's
those are small genetic differences. So what can you do
when you have super active collagen breakdown genes? It turns
out that certain nutrients can help reduce their function. And
that's a lutein. That's antioxidants and vitamin C, vitamin E,
(30:15):
and so on. So if we see this genetic defect,
we know collagen breakdown is an issue. We apply very
high doses of the nutrients from the outside and also
from the inside. The supplements. We reduce this overactive gene,
and we're back to normal. Collagen breakdown. So? So those
are the nuances. People have different genetic issues. And we
can use certain strategies, including nutrients and skin cream, to
(30:39):
counteract these genetic differences.
S1 (30:41):
So we literally precision manufactured their skin cream. Yes. We
add precision supplements into their supplement pack. And they're getting
the proper nutrients for those deficiencies, both from the outside
and the inside and working with that.
S2 (30:57):
Absolutely. And just the skin cream. We have a day
serum and a night serum. The one protects, the other
one regenerates. Each one of them has 30 billion potential
different outcomes. So every product is unique. Is your name
on it. And it's just as unique as your requirements.
S1 (31:13):
This is incredible. I you know, as I see it all,
when I go into your facility, it still takes you know,
I've been working together now almost a year. And every
time I hear more and see more and visit more.
My brain starts to expand as to what this could
actually look like. When we get millions of people on
this platform over the next few years, and we continue
(31:37):
to advance the science, and we're able to study people
a year out, two years out, three years out. Because health,
wellness and longevity is the mission for Teaneck's health and
getting to people before long before they get sick and
keep them out of the health care system and keep
off drugs, but also help them look amazing, feel amazing,
(32:01):
and have an amazing, healthy life. Right. And that's the longevity, um,
and anti-aging piece of our business. When you think about
and let me ask you this question, I get a
lot of people that are getting their reports right now
and they're saying, you know, Brandon, this tells me what
to do to manage my weight. But what if I
(32:23):
actually mean to add stuff because I'm training or I
want to have a different physical appearance, or I want
to lift heavy? I think the explanation, you already said it,
but I want to make sure I call it out
in this interview, which is we have the performance equation.
And what we would do is say to that person,
(32:44):
if you have a different agenda than just normalizing your body,
being healthy, being well, feeling great, and you want to
actually go into the training mode, you're going to want
us to activate performance side of the equation and tell
me how that would enhance. If I if I don't
tell you that, I just get my general genetic report
(33:06):
and I have my weight management system that tells me
the data, but I'm somebody who say I want to
be a power lifter or a marathon runner or a
sprinter or whatever. How does the performance data override the
generic data, I guess. Yeah.
S2 (33:23):
Yeah, actually, that's a very interesting question because performance or
muscle growth is the opposite of what we're we're doing
in the weight management. So in the weight management program
we're trying to make you eat a full meal, feel
full and deliver as few of the bad calories as
possible for performance. It's the other way around. We want
(33:44):
to deliver the right nutrients, the right building blocks for
your muscles in a surplus. So it's a completely different,
different question. So if you really have the goal of
training and building up muscle, you know, nutrition is going
to look completely different to what is in the weight
management section. And the report is structured in such a way.
Once we have the performance tests as well, you can
(34:06):
choose what's important for you. Do you want to lose weight?
Look at the columns and the ratings of for foods
for weight management. If you don't ignore it, if you
ever have a problem in the future, you know you
don't change. You can always go back to it and
lose weight within ten years from now. So that's just
a healthy part of the weight management part. The healthy
(34:27):
nutrition part is what's healthy for you. It's not linked
to weight management, weight gain or weight loss. It's just
what foods contain the fuels that your body needs like
you talked about. And the third one is increased performance.
And that's just a also some people don't want to
gain muscle so they can ignore it and not order it.
(34:47):
But it would just change your lifestyle and nutrition to
tell you exactly how you should train and how to
get the most out of your the effort that you
put into training. So improve. Go for the performance. Eat healthy.
Go for the nutrition. Lose weight or maintain weight easier.
Go for weight management. You can do any combination of
these and just pick out what your goals are.
S1 (35:09):
And I think that's where people we work with because
there's so much data. And depending on your personal goals,
that's where you should go into the report. And for
those that I'm working with and are like, hey, but
we don't want to lose weight, we want to add muscle,
we want to train, we want we're bodybuilding, we're this,
we're that. Well, then what we'll do is we'll activate
(35:32):
the performance report and you'll start adding performance supplementation, precision
supplementation into their sachet. And you'll take out the stuff
that would be weight management. And you'll put in the
stuff that would be performance based. Right. And this is
I think, why in an isolated situation, getting your initial
(35:53):
report and going, okay, I'm done. I'm just going to
order my supplements. I'm not going to do blood work.
I'm not going to communicate with the nutritionist. I'm not
going to communicate with my doctor. I'm not going to
communicate with our our team, our genetics team, or our
blood team or our medical team. I'm just assuming I'm
done because I have now my supplements. That's a mistaken
(36:13):
belief because this is about incremental improvements over what we
know the baseline is over the period of time, based
on your personal objectives, and your objectives may change from
one point to another point. So we have the ability
to move into a performance recommendation and precision supplementation. We
(36:35):
have the ability to move to beauty and supplementation and
precision manufacturing creams. We have the ability to add or
delete your precision supplementation based on your blood work. And
so this thing is an ever evolving thing. It's not
a one time thing. And this is why it's precision.
(36:57):
Is that true?
S2 (36:58):
Absolutely, absolutely. The more data we get, the more it
evolves and improves. And since we can get more data
over time, it's going to continuously improve and your goals
might change. You might even one day say, I'm vegan now,
that can have an influence. So all of this information
plays a role in in your individual nutrition. And that's
(37:19):
what we're trying to capture.
S1 (37:21):
And so having a close relationship, which leads us to
some of the developments we're doing with technology and things.
Because the truth is, if I'm a human being and
one day I just want to manage my nutrition and
I want to maybe lose weight or manage my weight,
and then all of a sudden I decide, hey, you
know what? I'm going to go run a mudder. I'm
(37:41):
going to go enroll in and do a marathon, and
I'm going to spend the next three years learning how
to do an Ironman or something. And I change what
I want to do. I shouldn't be able to interact
on that with an app and say, hey, I moved
from this to this to this, and that should tell
us what we need to know, which is one of
the things I'm telling our clients is, listen, we're going
to invest millions of dollars into the interface between each
(38:04):
human being and our ability to manufacture and deliver to
them precision supplementation, precision care for health, wellness and longevity,
which would include personalized strength training or skincare. Things of
this nature. Where else can we take this? Mm. Fast
(38:28):
forward 20 years. What can we do for the human being?
S2 (38:32):
Uh, 20 years from now, the products are going to be, uh,
they will have had improvements for 20 years. Once a week,
I would say. I hope I can keep up my
improving things. I think a lot more genes will go in. Um,
so it will become more and more accurate as science
grows and learns. And as you said, we've already done
(38:55):
all of the gene tests. So for every person we're
measuring 32 million genetic variations. So the info is there. Uh,
what gene breaks you have is there, but science maybe
doesn't even know yet what effect it has. But once
it does, we have it. We can add it to
the algorithm. So that's something that that will improve. There's
(39:16):
so much more potential in the medical field. Um, unique
clinicians that guide you through this. But pharmacogenetics is a
really big one. So what drugs can I tolerate? What
drugs work in me? Which ones are actually harmful for
me and cause side effects? All of that real disease prevention,
all that goes in therapy. Optimization is a big thing
(39:38):
in cancer. So you do a DNA test on cancer
and then find out which drugs kill it more efficiently.
So so genetics is just just revolutionizing all of these
medical fields. Um, yeah. Essentially there will be so many more,
more interesting things. Maybe talent testing for where to, where
(39:59):
to guide your children, where where they have the talent.
So lots of things that I can still think of
that could be there in 20 years.
S1 (40:06):
So I had the big question if I would have
known that I was prone to have a little hair
loss and and our science Alliance was in place ten
years ago because people ask me, what happens if you
wait longer and longer and longer and longer? They asked
me last night. I was with a group of people
and they were like, is there an advantage to understanding
this science and doing something about it today versus kicking
(40:27):
the can and putting it off? So what would you
say about starting sooner versus waiting later?
S2 (40:35):
I always compare it to saving for retirement. The sooner
you start, the more effective it is. If you just
damage your body with the wrong nutrients or wrong food
components for 20 years, you're not going to fix that
in two years. So start sooner. And, um, yeah, it's
just going to do wonders for your health.
S1 (40:56):
So there is a compounded effect over a long period
of time.
S2 (40:59):
Absolutely. Especially in the skin creams, for example, where where
we know that the free radicals is a toxic version
of oxygen damages your cells. And over the years, this
damage just adds up and you start to look older
and older. That's something that you can hardly reverse, but
you can prevent it. So if you start soon enough,
(41:21):
you have the right antioxidants that neutralize them before they
can damage you. 20 years from now, you're going to
look much younger than than if you don't. So these
kind of things add in. Damage needs to be prevented
early rather than repaired late.
S1 (41:35):
That makes total sense. I think that the big story here. Right.
Like if I think about why Ten-x health, why I
was so excited about partnering with you and bringing all
this research, all this technology, which, by the way, is
significantly peer reviewed research. It's not like I'm just not
in this in your garage and pushed it out tomorrow.
(41:56):
You've been working on this for 15 years. You you
have the regulatory authorities coming in and checking and making
sure you're doing everything correctly. You have a rigorous testing process.
You have a massive database. You have a huge company
that can do Lots of advancements with genetics. And this
has been your passion. And so when you when you
(42:16):
put all that together and then you take the innovator
side of you, the guy that wants to just continue
to create, create, create create, create. When I met you,
I was blown away by what I saw and what
you built. And when I think about us accessing millions
of human beings who literally are working with us at
(42:39):
real time, I mean, Ten-x health has only been around now,
basically asserted itself for three years. They have 150,000 active patients.
That number could be a million in another three years.
And we're getting their blood every three months to every
six months. We're getting their genetic information. We're working with them. Peptides,
(42:59):
their longevity initiatives, their health initiatives, the amount of data
that we could accumulate as we put them on these
precision Nutrients as we start helping them with their weight management,
as we start working with them on their skin and
their quality of life. I'm so freaking excited because last
(43:22):
night I was sitting across from a client who says,
I've been on your supplements and your regimen now for
six weeks. And he said, I'm going to be completely
honest with you. I was the most skeptical person you
could meet. I have never felt better. And I'm down
£12 already and, and and I'm looking at him and
he's just glowing and he's like, you don't understand how
(43:43):
hard it's been for me to manage my weight. And
I've never been more excited in my life than I
am right now. And when you hear that from another
human being, for whatever reason, and you see the smile
on their face, and I sit back and think, hundreds
of millions of people on this planet, if we can
just show them what's possible, and it's because of the
(44:04):
investment you've been making in the science and the dedication
to to your lifelong work. Talk a little bit about
for you what it's like to wake up every morning
because because, you know, entrepreneurs that are successful have to
love what they're doing at the end of the day.
Otherwise they wouldn't spend as much energy. Every time I
see you, you're so excited about some other breakthrough, some
(44:25):
other overcoming, some other challenge because you are an entrepreneur innovator.
Talk a little bit about what drives you every single day.
S2 (44:35):
Yeah. So I think you described it quite well I
love challenges. Impossible challenges. You mentioned Covid before. Those were
impossible challenges. We had to scale to 1500 people in
a year. Um, it was it was really crazy. And
we needed to create extreme capacities in extremely short times
(44:55):
without losing quality. Uh, we did 275,000 tests in one night.
That was our record.
S3 (45:01):
275,000 tests, PCR tests in one night.
S1 (45:05):
So you built your whole facility to be able to
handle 275,000 people testing it in a single day.
S2 (45:12):
Absolutely, yeah. In total, we did around 20 million. Uh,
we actually went beyond the borders of Austria. Holland, for example,
had quite a shortage of labs. So we had a
private jet fly over from Holland twice a day to
bring samples. And for one and a half years we
were still the fastest lab in Holland. So. So I
think we showed that we can scale and not lose
(45:35):
quality at the same time. And that's just those were
incredibly interesting challenges. The next one is how can we
improve the report even better. I love getting constructive criticism
on our reports because that's exactly how we know how
to improve it. Even better. And I just want to
make sure our products perform. They're not a nice marketing
(45:55):
story where you give your five star review and then
you just try it and it doesn't work. But I
wanted to create a benefit for the customer, and that's
just all of my my focus. And that's why we
have a 500 page report now. It's not because I
like destroying paper, but because all of the improvements that
made the results better and better just required all of
(46:18):
this different ways of how do you change your nutrition.
There's different ways of how to train. And so I
just love looking at what else can we improve, what
else can we do, what other things can we do,
and how to scale up and perform everything at really
fast speeds and so on. So that drives me.
S1 (46:35):
You know, you just said something on the performance side.
So I was asked two days ago by one of
my clients who's on our system, and she's gotten her
precision IVs. I don't want to I don't want to
dismiss the value. And I'd like you to talk a
little bit about the value of precision IVs Dana White,
(46:56):
just in its first precision IV when he was in
the UK. Um, talk about the value of augmenting the
supplementation Implementation with precision IVs.
S2 (47:07):
Yeah. So IVs are an awesome technology of how to
get the right nutrients where they need it in the
right dose. Now, in nutritional supplements, you're always fighting with
things like a managed before. Certain nutrients block each other
for some nutrients for for them to be taken up.
You need dietary fats for a meal, for it to
be taken up. Certain forms are just absorbed twice as
(47:29):
good as others and so on. So. So the digestive
tract is a big challenge to get the right nutrients
in in there. So I think we do a very
good job. But the IV side has the ability to
deliver all of it exactly where it's needed in your bloodstream.
So it's not something you would do every day. It's
just too highly in dose. But it will it will
supply the the extreme boost of all of the things that,
(47:53):
that you require, um, on a regular basis. And in
the meantime you can support it with supplements. And also
it needs to be personalized just like supplements. So you
just don't work, so there's no point in providing them
through an IV. You need the right nutrients and the
right dose based on your genetics, based on your blood work,
based on your medical history. And that's where IVs have
(48:16):
a huge power of going, where the problem lies and
fixing it in a quick way.
S1 (48:21):
So with our testing process and our ability to deliver
to a patient just so that people understand this isn't
just like, oh, you do the genetic test, you do
the blood test, and then you get your supplements. Yes,
you can do that, and you can eat right, and
you can continue to manage it to that. You can
do weight management. But our precision IVs, which were the
(48:44):
only ones with our partnership with revive and they've been
working on this for how many years you've been with revive?
How many years have they been working on precision IVs?
S2 (48:52):
I was involved in, so it just improved over time.
So many, many years, ten.
S1 (48:57):
Years, 12 years.
S3 (48:59):
I couldn't say.
S1 (49:01):
Yeah, so so for years, Sarah's had this vision of
changing the business from generic IVs, basically just whatever Myers
cocktail to precision IVs, which is what is your genetics
and your blood say your body needs, and delivering it
exactly as you can, as precise as you can to
(49:21):
each human based on their own personal requirements. So in
our system, we do the genetics. You do the blood,
you get your your you get your precision supplements. I
know for me, when I augment the precision nutrition system
with an occasional IV, I feel I feel this boost.
(49:43):
And what I'm hearing you say is that your body
is working and we're delivering the best we can, but
we're still dealing with the gut phenomenon. Yes. And that
is going to be something that we can study it
for eternity and make modifications and changes. But when you
do an IV, it goes straight into the blood.
S2 (50:02):
Exactly.
S1 (50:02):
And we're the only ones on the planet that have
precision IVs that are matched to all the testing we do.
You get a QR code, you go into one of
our labs, they shoot it and they're able to configure
it and then give you your personalized or precision IV.
I'm so excited about what we can do for human beings.
I love being your partner. I know there's going to
(50:25):
be a million questions. I also know you're working on
this video catalog taking the complexity of this total business.
But here's the thing I want to tell people listening
to this or watching this either on YouTube or listening
to it on the podcast. Jim Collins talks about innovation.
(50:45):
There's two forms of innovation. Radical change. I would say
Elon Musk going to Mars. That's a form of innovation.
Jim Collins talks about innovation in business as granular, incremental
improvement on the things that you can prove work. And
that's how you should do it in business. Prove it
and prove it. Prove it and prove it right. Don't
(51:07):
just keep changing things because you'll never know what's happening.
I think about this precision platform that we've created as
a human being. I have the opportunity to granularly at
the micro bead level, the opportunity to granularly incrementally improve
(51:28):
my health, my wellness, my longevity, the way I feel,
the way I look. All of this to the extent
that I learned the data, use the data, and work,
at least for today with ten-x help on that granular
improvement over long periods of time. We have an opportunity
(51:50):
to bring value to human beings around the world by
optimizing their overall food wellness. All this because of the
amount of work you and Sarah have been doing for
all these years, your dedication to people. And number one,
I want to tell you, thank you because I love
this business. I love this space. But till I met you,
(52:10):
I wasn't certain how we were. And now I'm so
freaking excited because I get to see what it's doing
for people's lives. And I just want to tell you personally,
I love being your partner.
S2 (52:22):
Thank you very much. But I have to say, developing
technologies and sciences is one skill set, but bringing it
to the people and doing it in, in a professional
way with good support and so on, that's it's own
skill set. And I think we have we have found
each other and it's a very, very perfect fit with
(52:42):
the power of your infrastructure, your marketing, your support for customers, um,
mixed with the power of good technology and science. And
I'm very excited for for this partnership, and I'm very
proud to be part of it. So thank you very much.
S3 (52:56):
Thank you.
Daniel, great to have you here. So let's talk a
little bit about how the idea of this precision nutrition
platform came about in the first place. What was the inspiration? Yeah.
S2 (00:14):
So originally I focused in my career, in my early
career on preventive genetics, disease risks that are hidden within
our genes. And we then change your lifestyle and your
nutrition and so on to prevent disease. And so it
became very clear that nutrition is a very, very important
factor in our health. And since I'm a molecular biologist
(00:36):
and biotechnologist, I'm in the world of genes. And it
just became clear that there are so many nuances in
our genes that change the normal recommendations of what we
should be eating, what's healthy for us, and so on.
And so that evolved into precision nutrition plans, where we
just look at all of the scientifically valid genes that
influence your interaction with certain foods And create meal plans.
(01:01):
So out of that, this thing evolved over 15 years.
And today we're at a very comprehensive, very powerful new
genetic test that gives you insights that no other tests
can do.
S1 (01:12):
But when you think about how much energy, effort, money
science has gone into where you're at 15 years later
with this precision platform, walk us through kind of the evolution,
like what was all involved, because I've been to the facility,
I've been to your lab, I've seen the science. But
(01:33):
for the average person who is listening to this, it
could sound easy. Oh, do a genetic test. It tells
you the kind of things you should eat or drink.
Like how involved is this? Yeah.
S2 (01:43):
So 15 years of development. Our very first version was
it was okay, but it didn't show any results. So
I'll give you an example. Our first test on weight
management told people you're carbohydrate sensitive and another person is
fat sensitive. and exercise is the best strategy to lose weight.
So the first report was 40 pages, I think, and
(02:05):
people were happy with with the information. And then when
we asked them two years later, how much weight did
you lose? Nobody lost weight. So we realized the science
is right, but the 40 pages are just telling you
what's in your genes is not good enough. You need plans.
You need food lists and ways of how to take
this information. Put it into action. So. So this test
(02:26):
evolved from 40 pages, no results to 15 years later. Um,
I think this is around 200 pages now. And suddenly
we got really good results, really, really good feedback. And
it actually prompted me to do a study, an internal
study where we recruited 300 people and we gave them
(02:47):
the normal nutritional guidelines. So, you know, the rules eat less,
exercise more, eat healthy. So they did that for three weeks. And, um,
they filled out a questionnaire every day and they did
lose some weight. Then we had A22 week break, and
then we did a genetic study. So everybody got their
own genetic results. And they did that for three weeks
(03:09):
as well. So the same people lost around. It was
around £3 in the first section and it was £7
in the second section. So the same people lost around
2.4 times more weight. So that was when I realized, okay,
we've got something. It's it does produce results. Um, and
we've always traditionally worked with, with people who used it
(03:30):
as a tool rather than just an online genetic test.
So a tool means if a nutritionist uses it to
make you lose weight, it needs to perform. It doesn't
need to be a good marketing story, it needs to perform.
All the business model doesn't work. And that's why we
put so much effort into continuous improvements. So I think
we're at 700 improvements since 15 years. And whenever we
(03:50):
get feedback that people don't understand something, we we change it.
And when we improve it. So it's it's continuously evolving
and it will evolve into the future.
S1 (03:58):
And so you think about that's where it started. And
here we are now. Um, you've got a huge company
that does lots of science for a lot of different areas. Um,
when you think about all the work you do and
then you think about this precision platform, uh, some of
the things you're doing in Covid, you were doing all
(04:19):
the Covid testing for multiple countries because you were such
a you were a well-known, prestigious lab. And and that
kind of, I think, grabbed your attention for a period
of time. Yeah. And now you're back, back into the
precision platform with us. And we're looking at a global
expansion here for ten health. It's been a phenomenal partnership.
(04:41):
And having you as our chief scientific officers is is
such a blessing for us. When you think about the
reach and the potential, and I know I've been all
over the world, and when I talk about what we
have and I show our reports, most people are like,
we knew this was coming, but we thought it'd be
five years out. Mm. So the fact that we're on
(05:03):
the very front end of this cutting edge technology and
that it's a global reach, when you think about the
impact that we could create around the world on people's
health and wellness, is what's for you personally to see
this actually starting to move? What does it feel like
for you to go 15 years? And here we are.
(05:24):
We're finally getting it into the marketplace on a broad scale.
Talk a little bit about your personal satisfaction.
S2 (05:32):
Yeah. So I'm a technology freak. So all all I
ever did for the 15 years that that that I've
run the company was develop new technologies to improve technologies.
Marketing is not my thing. I like to tinker. And
it's not just genetic technologies, but also personalizing supplements. That's
new machines that we had to build. We built prototypes,
we improved it. Cosmetics is another one. So? So there
(05:55):
are lots of lots of nuances of things that we
need to improve over time. So I feel like I've
built the technologies for our partnership to come along so
I can focus on making them better, even more products,
better products improve things. And I think this is really,
really exciting. Uh tenex does a phenomenal job to bring
(06:19):
these technologies to the people, and I'm proud to be
part of it. And that the things that I've worked
so hard on me and my team, um, they are
reaching a global audience. It's awesome.
S1 (06:33):
It's hard for me to picture this for paint the
right picture for the audience listening or watching this, but
the precision in which the supplements, the genetic test, the
amount of different type of materials that can go into
the precision Decision supplementation process. Packaging process. The real time
(06:58):
manufacturing process. Walk a little bit through how you even
thought to design all these. Yeah.
S2 (07:05):
So it always began with us trying to outsource to
some some contract manufacturers. And um, we found that it's
too slow, too expensive. Lots of problems. Certain nutrients don't work.
Unreliable and so on. So. So after our first attempts
to personalize through external manufacturers, we realized that if we
(07:27):
want to do this right, we need to develop it ourselves.
And then our first approach was, well, let's just make
20 different supplements and give everyone the best fit. Mhm. Um,
that was very wishful thinking because the reality is we're
looking at more than 50 genes that influence your supplement requirements.
So there are more than 700 trillion potential different outcomes.
(07:49):
And it's not just just give everyone the maximum dose.
That doesn't work, because statistically, out of 20 nutrients that
you might take, one is actually harmful for you. Two
are useless due to your genetics. You should be taking
something else that does the same thing and the rest
is at the wrong dose. And so we realized if
we want to do this right, we need a technology
where we can take every single nutrient and personalize it
(08:12):
down to the microgram. We can exclude it, replace it,
and increase or decrease the dose. And then we thought, okay,
how can we do this. So one approach which I
would have loved was liquid vitamins. Because technologically, technologically it's
very easy to to personalize liquids. You can take very
small amounts, mix them together and everything's fine. But the
(08:33):
problem is that certain nutrients in solution begin reacting with
each other. So it's typically vitamins and minerals. Mineral winds,
vitamins is broken down. So that's not a good solution.
They taste horrible. So vitamins are usually very bitter or
nutrients are very bitter. So so so drinking it is
the worst possible experience and some even don't dissolve. And
(08:54):
you have sediments and so on. So liquid was out uh,
out of the question. The next one was uh, let's
do powders, uh, personalized, add different powders of different nutrients
and mix it. The problem there is that certain nutrients
are known to interact and block each other. One example
is calcium and zinc. You should never take them together. Typically,
(09:15):
nutritionists will tell you take one in the morning and
the other one in the evening. The problem is that
both nutrients take the same uptake channels in your intestine,
but there's usually much more calcium, so it blocks zinc uptake.
You don't take up any zinc. So if you go
for powders, that's exactly what happens. And it doesn't matter
if it's a powder that you mix in a drink
or put in a capsule, that's just the problem. They
(09:38):
block each other. And so we we realized if we
want to give both nutrients at the same time, we
need to delay the release. And so we came up
with these little microbeads, These little they're actually little cellulose
structures that are built in such a way that we
can determine when which nutrient is released. So we have
zinc microbeads and we have calcium microbeads. You take them together.
(10:02):
Zinc is at least released immediately. The body takes it
up hours later somewhere else in your intestine, calcium starts
to be released. So we've separated it and you can
suddenly absorb both at the same time. So that's one advantage.
Another one is certain nutrients support each other during uptake.
So calcium and calcium and vitamin D for example. So
(10:24):
what do we do. We put them both in the
same microbead. So wherever calcium is released between these also released.
So it's optimal uptake. And the last thing is um
certain nutrients have a very short half life. This means
if I take a gram of vitamin C, it spikes
my blood bloodstream, and then half an hour later, half
(10:44):
of it is gone again. It has a half life
of 30 minutes, half an hour later, half of it
is gone again. So you're down to a quarter gram.
So what happens if you apply it in the wrong way?
You have an overdose and then a few hours later
you're already below the baseline again. So how how do
you solve this? By simulating that you're eating fruit all
day and that is slow release. So the microbeads will
(11:07):
release small amounts of vitamin C over many hours throughout
the whole day. So that way you're continuously supplied. And
so so all of these biological aspects for for personalisation
were important for us. And so we came up with
this microbead structure. It's very intuitive. We had to develop
the technology ourselves. Um, and yeah, essentially years and years
(11:29):
of improvement went into this. First they tasted really bitter.
So we developed a system where we coat them in
beeswax and the release spectrum was improved. And yeah, overall
that's that's been years and years of improvement. And I
think we can be very proud of where we are today.
But it's still going to improve in the future. Yeah.
S1 (11:48):
When you think about all this precision release things not
interfering with each other, having to figure out how to
get that to work while you take it, take it
once versus I mean, at some point I was taking
almost a jar of items a day. And it's very
difficult to me choking down all these different vitamins. And
(12:10):
I think if you take what I take today under
our process and put it next to what I used
to take, it would be a jar about this big,
like one of those little jam jars, and it would
be about two thirds full of handfuls of stuff that
I'd have to take. And now I'm taking one packet
and it has the precision dosage. It has the right
(12:32):
elements in it, and it's based on my own personalized situation.
What do you see in the 7 trillion different configurations?
700,000,000,000,700 trillion different configurations for each human being? Exactly. So
when people are saying to me, okay, this can't be
this hard, or how complex is this? Or why wouldn't
(12:53):
you just take a few handful of regular vitamins? Right?
I want you to repeat what you said about the
percentages of the wrong thing, the things, and then and
then elaborate a little bit on when you were doing
testing of other people's supplements that were made anywhere in
the world. What you were finding was in those supplements
(13:14):
that actually was harmful for the average human. Yeah.
S2 (13:18):
So depending on your genes, nutrients can have different effects. Um,
one example is iron. Some people need iron because that
they don't absorb enough of it. And other people have
the genes that they absorb too much iron. So that's
already one example where a nutrient can be helpful and
healthy for one person and actually be unhealthy for another person.
(13:39):
And that's one of the cases with certain genes. Iron
is bad for you and other genes. Iron is good
for you. So that's one aspect where where genetics just
turns it around and conventional wisdom is out the window,
because you would think iron is a supplement. I can
take it and it's healthy. Another one is omega three
fatty acids. I have those genes, for example, where you
(14:01):
would usually think if you take omega three and fish
oil capsules that your cholesterol improves. That's why many people
take it. However, certain people have a certain version of
a gene and that reverses the effect. So they take
omega three and they actually make cholesterol worse. HDL cholesterol specifically.
So again, certain genes made are usually healthy substance unhealthy
(14:24):
for you for the case of cholesterol. So that's one aspect.
Another one is where nutrients remain useless. Um one example
is folic acid. It needs to be converted into the
active form by a gene to actually have an effect.
And um, around 5% people cannot do that at all.
So one inch 20 people that takes folic acid cannot
(14:45):
activate it, so it's useless. It's a waste of money
and we're actually missing the function that it should should fulfill.
So what's the solution? You take the active form methylfolate
that goes around this genetic deficiency, and you just go
straight to to where you want it and with the
right effect. Another one is coenzyme Q10. It's a very
popular substance for anti-aging purposes. It protects from aging, but
(15:09):
only if a certain gene activates it. So I ran
the numbers on customers. And statistically, out of 20 nutrients
that you might buy off the shelf in the supermarket,
statistically one of them is bad, two are useless and
should be replaced with something else with the same function,
and the rest is at the wrong dose. And this
is something that our technology can.
S1 (15:28):
So let's say this again 1 or 2 are bad.
S2 (15:31):
One is bad, one is bad.
S1 (15:34):
Two are useless. For your particular body should be.
S2 (15:38):
Replaced with something.
S1 (15:39):
And should be replaced. And then what did you say
was the.
S2 (15:43):
The rest is at the wrong dose.
S1 (15:44):
The rest are at the wrong dose. And you haven't
even got into yet. Who's manufacturing those supplements and what
are they actually putting in there?
S2 (15:54):
Yeah. I mean, you spoke about the, the jar of,
of capsules that you take if your wife takes the same.
You both get the same dose just by body weight.
That already doesn't make sense. So if somebody has a
higher body weight, higher metabolic rate, they need more nutrients.
So it's just body weight factors into it. That's a
very simple level of of personalization. And then genetics comes
(16:15):
in and then bloodwork comes in. If you have too
much why put it in. If you have too little
no matter what your genes say we need to increase it.
So there are lots of factors that can factor into
this and and improve it. So a standard pill can
only deliver a standard dose for everyone that takes it.
But people are so different they cannot fulfill the requirements.
S1 (16:36):
And sometimes depending on who manufactured that standard bill, it
can have poison in it, depending on which manufacturer did
it and where in the country, they can be putting
anything into that bottle. Has there ever been a study
done on general supplements? And if the materials that they're
putting in it are actually potentially an unsafe or harmful
(16:57):
for people?
S2 (16:58):
Um, there have been there have been reports when doping
substances showed up in supplements where they should not. Yeah. Um,
quality control generally in the supplement industry is quite strict.
The FDA is is doing post-market surveillance. So they've visited
our facility and they give requirements for quality control. Uh,
(17:18):
we we are in Europe, in Austria. So we have
European quality control systems and quality control, um, certifications for that.
So a lot of effort goes into it. And actually
the quality control testing is actually quite a big factor
in the supplements that we make, because every single powder
that we purchase goes through a number of lab tests
(17:41):
and quality control tests. So just one raw material. And
then we have around 15 different raw materials. So there's
a lot of testing just for that. The next step
is we create the microbeads, the combinations that will encapsulate
the nutrients. They go through another round of quality control.
And then in the end the final product goes on
to quality control again. So there are more than 100
(18:01):
lab tests that are being done on every single pack
that goes out the door. It's just a huge amount
of testing, and this allows us to create extremely accurate doses,
because usually the supplement industry, um, I'm not quite sure
about American rules in Europe. It's if you say 100
micrograms are on the in the daily sachet, you can
(18:22):
go 20% below and 40% above and it's still legal.
But if you have this sort of inaccuracy, why personalize.
So we we actually our technology allows us to go
to 2% of where we want to be from sachet
to sachet. So that's only possible with the with extensive
and extreme quality control testing to make sure the product
(18:43):
is the quality we want.
S1 (18:45):
So when people talk, because I get asked, you know,
they're like, oh, where's this coming from? And everything? And
I try to explain the facility. I'd like you to
repeat just for our audience and for our, our ten-x
health clients. Um, I'd like you to repeat the rigorous
not only testing that you do in the facility, but
(19:05):
the regulations before you can even ship something out. Mhm.
S2 (19:09):
Yeah. So, so we are producing in Europe. So we're
on the European food manufacturing law. We are certified ISO 22,000.
So that's that's quality control systems for um for nutritional supplements.
And we test every single new raw material that we
get a batch of different lab tests, identity pollutants. Um,
(19:31):
if it contains burned things and so on. So heavy
metal testing and so on. So lots of quality control
tests on each one of the raw materials. Then we
create the microbead batches. Every batch is being tested again microbiology,
load of nutrients and so on. And then it goes
into the final product. And if you if you combine
or count all of the tests that have been done
for one pack that has been sent out, that's more
(19:53):
than 100. So it's rigorous testing to make sure we
get the perfect product and a perfect quality.
S1 (20:00):
At it's precision made for each human being.
S2 (20:03):
It's individually made for every person. So we first create
the batches for the nutrients. So we have a huge
batch of vitamin C, microbeads and a huge batch for
calcium microbeads. So that's not personalized yet. And then we've
custom built machines that can then take your recipe and
calculate how many grams of vitamin C microbeads do you
need in your mix. So the machine automatically doses 30
(20:25):
different microbeads into a big mix that's being mixed, and
then that goes into a machine that then puts it
into daily sachets and prints your name on it. So
every pack is individually made and as unique as you are.
S1 (20:37):
And that's what makes us unique. I mean, as, as
an organization and, and for our clients is that they're
getting micro-dosing of the things they need for their body
based on their genetics. Then as we start doing their blood,
it starts giving us new information. One of the analogies
(20:59):
you told me is like, it's like the genetic test
is like the batteries to an electric car. You're not
going to convert that to gas. It's that's a stable data.
But all the fluids that are in the car still
need to be checked. They need to be looked at,
and they will tell you they will be a lead
indicator as to what's going on, but the longevity and
(21:21):
reliability of your vehicle. Right. So that analogy stuck in
my mind because what you're talking about with the supplementation
on the precision side based on genetics. How does Reviewing
the blood add to or take away or change what
(21:42):
you're doing with just the genetic test.
S2 (21:44):
So one example is vitamin D. Vitamin D is actually
a quite interesting substance. Our body can produce it itself
if you go out into the sun. And you can
also ingest it through supplements, through the right nutrition. And
once it once it is in your bloodstream, it actually
needs to be recognized by your body to say, okay,
we have enough vitamin D, do something healthy. And this
(22:05):
recognition is done by a gene called a vitamin D receptor.
It essentially builds little structures that look like this. And
vitamin D can attach to it. And that then sends
a signal to the cell and says, okay, we have
vitamin D, do something healthy. That's why deficiency is bad.
So um, deficiency no matter your genetics is bad. You
should have normal levels. However, um, around half of the
(22:29):
population have dysfunctional vitamin D receptor genes. So this this
arm that's supposed to attach to vitamin D is malformed.
It can still attach vitamin D to some extent, but
the signal it sends is very weak, and suddenly a
normal amount of vitamin D level in the blood is
not sufficient for the healthy process activation. And scientists actually
(22:51):
looked at what can you do with this? And it
turns out if you increase the vitamin D dose, so
much more of this inefficient, uh, attaching to the receptors happens.
But in total, the signal that it sends is strong
enough again. So that means genetics will tell us do
you need a normal amount or a high amount of
vitamin D. And we will try to reach the level
(23:14):
that is important for you. It doesn't tell us what's
your current status. If you're if you're a computer nerd
never going out into the sun, it's going to be
different than if you're if you're surfer on the beach.
So that's something your lifestyle has influenced, your nutrition has influenced.
We cannot read that from your genes. We just know
you need more or a normal amount. So the blood
(23:35):
test comes in and says, now we know you need
much more. Are we there yet? And then we realize, okay,
it should be a little higher. So the next batch
of supplements that we produce takes that information into account
and increases it a little more so that overall, we
we reach the kind of levels that we were supposed
to reach for you.
S1 (23:53):
So if you think about it this way, the longer
you do it, once you establish your baseline, the longer
you're on the supplements, the precision of the supplements, and
the more often you do the blood work, it continually calibrates.
So on the supplementation manufacturing side, we're either adding or
(24:15):
deleting what's happening in real time versus what is a
stable datum for your body.
S2 (24:20):
Absolutely. So your genetics will stay the same, but your
status quo Christmas, your blood work is all over the
place that will factor into it so continuously. New, newly
available data will always change the the the the dosage. Also,
as you get older your requirement changes as well. So
genes stay the same, but the problems that the genes
(24:42):
cause are becoming more relevant. So as you get a
year older, the the dosage will change a little. So
if you take it for ten years, you can be
sure that the the last package that you've received takes
newer science, newest information about you, new blood work all
of that into account and creates a perfect product just
for you. So it evolves with you.
S1 (25:03):
And that's just we're just talking about the nutritional side,
because this science you've advanced it to where there's a
performance side, there's a beauty side. Can you talk a
little bit about the additional things that we can do
with the science for human beings?
S2 (25:20):
Yeah. So so the current precision genetic test covers healthy
nutrition weight management. So two different aspects. You can just
focus on one if you don't want to lose weight.
Doesn't matter. So so that's what we're covering now. But
there are so many more opportunities of what we can do.
So one is athletic performance. So we're actually creating a
product that's going to be launched soon where we look
(25:43):
at your innate genetic talents. And for example, there is
one gene that determines if you're a good sprinter, a
short term athlete or a marathon runner. And it turns
out that Olympic sprinters, they all have the stringent genes.
So many people try it. Some have the marathon genes,
but they just get filtered out by the process. So
(26:05):
we are born with certain talents. And I mean just
just look at the concept of a basketball player with
short legs. Genes matter in exercise or in performance. So
so that's something that we're looking at how to eat. Right.
What kind of nutrients you need for for the perfect performance.
How to train right. Train for muscle growth, for muscle
strength or endurance. How your genes influence certain blood parameters
(26:30):
that are relevant for exercise. You can modify your risk
of injury. So we have around 20 different types of injury.
And certain gene defects. Make it five times more likely
that you have this type of injury. And actually there's
an interesting study that looked at soccer players. And the
ones with a certain gene defect played 28% fewer matches
(26:51):
than other ones due to injuries. Wow. So that's one
small genetic letter that changes your career in that area.
So you can take preventive measures to to prevent these injuries.
So so that's one really, really interesting exciting one that
we're working on. Another one is beauty. So skincare routine
is something where genes also play a role. And we
(27:13):
are already doing that with sunscreen to some extent because
some people have very sensitive skin and others have insensitive skin,
and some take very, very strong sunscreen and the other
ones hardly at all, or very low light protective factor.
So that's already genetic personalization because the sensitivities of your
skin is a genetic aspect. And we're looking at more
(27:36):
than 20 different aspects in, in in along those lines
where where they influence how your skin ages. And if
we see a genetic issue in that respect, we have
certain nutrients that we can use to to counteract this
genetic deficiency. And so we developed the genetic test and
the technology to actually personalize skincare, just like the precision supplements.
(28:00):
So so you goes in is just so.
S1 (28:02):
Depending on the skin type I had and the things
that were working for me in my body or working
against me for my body, I can literally take that
test as well. We've already actually done it. I can
activate it, but it's a new test on your side.
But but once they do the one test, you can
activate that. And that would tell you to add stuff
(28:27):
to their existing ad supplementation to their existing supplementation. Absolutely.
That would work. The way my little brain uses it
is it's working for your skin from the inside out.
While you're precision manufacturing lotions that are working on your
skin from the outside in. Is that correct? Absolutely.
S2 (28:46):
We're attacking the genetic issue that we identified from the
outside and from the inside with the right nutrients, so
some nutrients can penetrate through the skin. So they go
into the skincare. Some others cannot. So there's no point
in applying it to the skin. So again with the
microbeads they go into your existing supplement. If we activate
that it just adds to your current supplement. And if
(29:07):
you take it daily, you're applying the same nutrients from
the inside to fight the issue from both sides. Let
me let me give you an interesting example. So collagen
is you can imagine collagen as sort of wires or
structural strands in your skin that cells can hold on to.
Now your body continuously produces new collagen. So we need
(29:29):
to get rid of the old collagen. And there is
a gene called MMP one that comes in and cuts
it up and makes space for new collagen and keeps
it all fresh. Now there is a very interesting genetic
defect that supercharges the function of this gene. So it
doesn't not break down collagen and it does it much
too fast. So what happens is your body breaks down
all of the structural collagen. The new collagen is being produced,
(29:52):
but it's much too slow. So actually your collagen amount
goes down with age. And that explains why some people
look older than they are and others do not. That's
those are small genetic differences. So what can you do
when you have super active collagen breakdown genes? It turns
out that certain nutrients can help reduce their function. And
that's a lutein. That's antioxidants and vitamin C, vitamin E,
(30:15):
and so on. So if we see this genetic defect,
we know collagen breakdown is an issue. We apply very
high doses of the nutrients from the outside and also
from the inside. The supplements. We reduce this overactive gene,
and we're back to normal. Collagen breakdown. So? So those
are the nuances. People have different genetic issues. And we
can use certain strategies, including nutrients and skin cream, to
(30:39):
counteract these genetic differences.
S1 (30:41):
So we literally precision manufactured their skin cream. Yes. We
add precision supplements into their supplement pack. And they're getting
the proper nutrients for those deficiencies, both from the outside
and the inside and working with that.
S2 (30:57):
Absolutely. And just the skin cream. We have a day
serum and a night serum. The one protects, the other
one regenerates. Each one of them has 30 billion potential
different outcomes. So every product is unique. Is your name
on it. And it's just as unique as your requirements.
S1 (31:13):
This is incredible. I you know, as I see it all,
when I go into your facility, it still takes you know,
I've been working together now almost a year. And every
time I hear more and see more and visit more.
My brain starts to expand as to what this could
actually look like. When we get millions of people on
this platform over the next few years, and we continue
(31:37):
to advance the science, and we're able to study people
a year out, two years out, three years out. Because health,
wellness and longevity is the mission for Teaneck's health and
getting to people before long before they get sick and
keep them out of the health care system and keep
off drugs, but also help them look amazing, feel amazing,
(32:01):
and have an amazing, healthy life. Right. And that's the longevity, um,
and anti-aging piece of our business. When you think about
and let me ask you this question, I get a
lot of people that are getting their reports right now
and they're saying, you know, Brandon, this tells me what
to do to manage my weight. But what if I
(32:23):
actually mean to add stuff because I'm training or I
want to have a different physical appearance, or I want
to lift heavy? I think the explanation, you already said it,
but I want to make sure I call it out
in this interview, which is we have the performance equation.
And what we would do is say to that person,
(32:44):
if you have a different agenda than just normalizing your body,
being healthy, being well, feeling great, and you want to
actually go into the training mode, you're going to want
us to activate performance side of the equation and tell
me how that would enhance. If I if I don't
tell you that, I just get my general genetic report
(33:06):
and I have my weight management system that tells me
the data, but I'm somebody who say I want to
be a power lifter or a marathon runner or a
sprinter or whatever. How does the performance data override the
generic data, I guess. Yeah.
S2 (33:23):
Yeah, actually, that's a very interesting question because performance or
muscle growth is the opposite of what we're we're doing
in the weight management. So in the weight management program
we're trying to make you eat a full meal, feel
full and deliver as few of the bad calories as
possible for performance. It's the other way around. We want
(33:44):
to deliver the right nutrients, the right building blocks for
your muscles in a surplus. So it's a completely different,
different question. So if you really have the goal of
training and building up muscle, you know, nutrition is going
to look completely different to what is in the weight
management section. And the report is structured in such a way.
Once we have the performance tests as well, you can
(34:06):
choose what's important for you. Do you want to lose weight?
Look at the columns and the ratings of for foods
for weight management. If you don't ignore it, if you
ever have a problem in the future, you know you
don't change. You can always go back to it and
lose weight within ten years from now. So that's just
a healthy part of the weight management part. The healthy
(34:27):
nutrition part is what's healthy for you. It's not linked
to weight management, weight gain or weight loss. It's just
what foods contain the fuels that your body needs like
you talked about. And the third one is increased performance.
And that's just a also some people don't want to
gain muscle so they can ignore it and not order it.
(34:47):
But it would just change your lifestyle and nutrition to
tell you exactly how you should train and how to
get the most out of your the effort that you
put into training. So improve. Go for the performance. Eat healthy.
Go for the nutrition. Lose weight or maintain weight easier.
Go for weight management. You can do any combination of
these and just pick out what your goals are.
S1 (35:09):
And I think that's where people we work with because
there's so much data. And depending on your personal goals,
that's where you should go into the report. And for
those that I'm working with and are like, hey, but
we don't want to lose weight, we want to add muscle,
we want to train, we want we're bodybuilding, we're this,
we're that. Well, then what we'll do is we'll activate
(35:32):
the performance report and you'll start adding performance supplementation, precision
supplementation into their sachet. And you'll take out the stuff
that would be weight management. And you'll put in the
stuff that would be performance based. Right. And this is
I think, why in an isolated situation, getting your initial
(35:53):
report and going, okay, I'm done. I'm just going to
order my supplements. I'm not going to do blood work.
I'm not going to communicate with the nutritionist. I'm not
going to communicate with my doctor. I'm not going to
communicate with our our team, our genetics team, or our
blood team or our medical team. I'm just assuming I'm
done because I have now my supplements. That's a mistaken
(36:13):
belief because this is about incremental improvements over what we
know the baseline is over the period of time, based
on your personal objectives, and your objectives may change from
one point to another point. So we have the ability
to move into a performance recommendation and precision supplementation. We
(36:35):
have the ability to move to beauty and supplementation and
precision manufacturing creams. We have the ability to add or
delete your precision supplementation based on your blood work. And
so this thing is an ever evolving thing. It's not
a one time thing. And this is why it's precision.
(36:57):
Is that true?
S2 (36:58):
Absolutely, absolutely. The more data we get, the more it
evolves and improves. And since we can get more data
over time, it's going to continuously improve and your goals
might change. You might even one day say, I'm vegan now,
that can have an influence. So all of this information
plays a role in in your individual nutrition. And that's
(37:19):
what we're trying to capture.
S1 (37:21):
And so having a close relationship, which leads us to
some of the developments we're doing with technology and things.
Because the truth is, if I'm a human being and
one day I just want to manage my nutrition and
I want to maybe lose weight or manage my weight,
and then all of a sudden I decide, hey, you
know what? I'm going to go run a mudder. I'm
(37:41):
going to go enroll in and do a marathon, and
I'm going to spend the next three years learning how
to do an Ironman or something. And I change what
I want to do. I shouldn't be able to interact
on that with an app and say, hey, I moved
from this to this to this, and that should tell
us what we need to know, which is one of
the things I'm telling our clients is, listen, we're going
to invest millions of dollars into the interface between each
(38:04):
human being and our ability to manufacture and deliver to
them precision supplementation, precision care for health, wellness and longevity,
which would include personalized strength training or skincare. Things of
this nature. Where else can we take this? Mm. Fast
(38:28):
forward 20 years. What can we do for the human being?
S2 (38:32):
Uh, 20 years from now, the products are going to be, uh,
they will have had improvements for 20 years. Once a week,
I would say. I hope I can keep up my
improving things. I think a lot more genes will go in. Um,
so it will become more and more accurate as science
grows and learns. And as you said, we've already done
(38:55):
all of the gene tests. So for every person we're
measuring 32 million genetic variations. So the info is there. Uh,
what gene breaks you have is there, but science maybe
doesn't even know yet what effect it has. But once
it does, we have it. We can add it to
the algorithm. So that's something that that will improve. There's
(39:16):
so much more potential in the medical field. Um, unique
clinicians that guide you through this. But pharmacogenetics is a
really big one. So what drugs can I tolerate? What
drugs work in me? Which ones are actually harmful for
me and cause side effects? All of that real disease prevention,
all that goes in therapy. Optimization is a big thing
(39:38):
in cancer. So you do a DNA test on cancer
and then find out which drugs kill it more efficiently.
So so genetics is just just revolutionizing all of these
medical fields. Um, yeah. Essentially there will be so many more,
more interesting things. Maybe talent testing for where to, where
(39:59):
to guide your children, where where they have the talent.
So lots of things that I can still think of
that could be there in 20 years.
S1 (40:06):
So I had the big question if I would have
known that I was prone to have a little hair
loss and and our science Alliance was in place ten
years ago because people ask me, what happens if you
wait longer and longer and longer and longer? They asked
me last night. I was with a group of people
and they were like, is there an advantage to understanding
this science and doing something about it today versus kicking
(40:27):
the can and putting it off? So what would you
say about starting sooner versus waiting later?
S2 (40:35):
I always compare it to saving for retirement. The sooner
you start, the more effective it is. If you just
damage your body with the wrong nutrients or wrong food
components for 20 years, you're not going to fix that
in two years. So start sooner. And, um, yeah, it's
just going to do wonders for your health.
S1 (40:56):
So there is a compounded effect over a long period
of time.
S2 (40:59):
Absolutely. Especially in the skin creams, for example, where where
we know that the free radicals is a toxic version
of oxygen damages your cells. And over the years, this
damage just adds up and you start to look older
and older. That's something that you can hardly reverse, but
you can prevent it. So if you start soon enough,
(41:21):
you have the right antioxidants that neutralize them before they
can damage you. 20 years from now, you're going to
look much younger than than if you don't. So these
kind of things add in. Damage needs to be prevented
early rather than repaired late.
S1 (41:35):
That makes total sense. I think that the big story here. Right.
Like if I think about why Ten-x health, why I
was so excited about partnering with you and bringing all
this research, all this technology, which, by the way, is
significantly peer reviewed research. It's not like I'm just not
in this in your garage and pushed it out tomorrow.
(41:56):
You've been working on this for 15 years. You you
have the regulatory authorities coming in and checking and making
sure you're doing everything correctly. You have a rigorous testing process.
You have a massive database. You have a huge company
that can do Lots of advancements with genetics. And this
has been your passion. And so when you when you
(42:16):
put all that together and then you take the innovator
side of you, the guy that wants to just continue
to create, create, create create, create. When I met you,
I was blown away by what I saw and what
you built. And when I think about us accessing millions
of human beings who literally are working with us at
(42:39):
real time, I mean, Ten-x health has only been around now,
basically asserted itself for three years. They have 150,000 active patients.
That number could be a million in another three years.
And we're getting their blood every three months to every
six months. We're getting their genetic information. We're working with them. Peptides,
(42:59):
their longevity initiatives, their health initiatives, the amount of data
that we could accumulate as we put them on these
precision Nutrients as we start helping them with their weight management,
as we start working with them on their skin and
their quality of life. I'm so freaking excited because last
(43:22):
night I was sitting across from a client who says,
I've been on your supplements and your regimen now for
six weeks. And he said, I'm going to be completely
honest with you. I was the most skeptical person you
could meet. I have never felt better. And I'm down
£12 already and, and and I'm looking at him and
he's just glowing and he's like, you don't understand how
(43:43):
hard it's been for me to manage my weight. And
I've never been more excited in my life than I
am right now. And when you hear that from another
human being, for whatever reason, and you see the smile
on their face, and I sit back and think, hundreds
of millions of people on this planet, if we can
just show them what's possible, and it's because of the
(44:04):
investment you've been making in the science and the dedication
to to your lifelong work. Talk a little bit about
for you what it's like to wake up every morning
because because, you know, entrepreneurs that are successful have to
love what they're doing at the end of the day.
Otherwise they wouldn't spend as much energy. Every time I
see you, you're so excited about some other breakthrough, some
(44:25):
other overcoming, some other challenge because you are an entrepreneur innovator.
Talk a little bit about what drives you every single day.
S2 (44:35):
Yeah. So I think you described it quite well I
love challenges. Impossible challenges. You mentioned Covid before. Those were
impossible challenges. We had to scale to 1500 people in
a year. Um, it was it was really crazy. And
we needed to create extreme capacities in extremely short times
(44:55):
without losing quality. Uh, we did 275,000 tests in one night.
That was our record.
S3 (45:01):
275,000 tests, PCR tests in one night.
S1 (45:05):
So you built your whole facility to be able to
handle 275,000 people testing it in a single day.
S2 (45:12):
Absolutely, yeah. In total, we did around 20 million. Uh,
we actually went beyond the borders of Austria. Holland, for example,
had quite a shortage of labs. So we had a
private jet fly over from Holland twice a day to
bring samples. And for one and a half years we
were still the fastest lab in Holland. So. So I
think we showed that we can scale and not lose
(45:35):
quality at the same time. And that's just those were
incredibly interesting challenges. The next one is how can we
improve the report even better. I love getting constructive criticism
on our reports because that's exactly how we know how
to improve it. Even better. And I just want to
make sure our products perform. They're not a nice marketing
(45:55):
story where you give your five star review and then
you just try it and it doesn't work. But I
wanted to create a benefit for the customer, and that's
just all of my my focus. And that's why we
have a 500 page report now. It's not because I
like destroying paper, but because all of the improvements that
made the results better and better just required all of
(46:18):
this different ways of how do you change your nutrition.
There's different ways of how to train. And so I
just love looking at what else can we improve, what
else can we do, what other things can we do,
and how to scale up and perform everything at really
fast speeds and so on. So that drives me.
S1 (46:35):
You know, you just said something on the performance side.
So I was asked two days ago by one of
my clients who's on our system, and she's gotten her
precision IVs. I don't want to I don't want to
dismiss the value. And I'd like you to talk a
little bit about the value of precision IVs Dana White,
(46:56):
just in its first precision IV when he was in
the UK. Um, talk about the value of augmenting the
supplementation Implementation with precision IVs.
S2 (47:07):
Yeah. So IVs are an awesome technology of how to
get the right nutrients where they need it in the
right dose. Now, in nutritional supplements, you're always fighting with
things like a managed before. Certain nutrients block each other
for some nutrients for for them to be taken up.
You need dietary fats for a meal, for it to
be taken up. Certain forms are just absorbed twice as
(47:29):
good as others and so on. So. So the digestive
tract is a big challenge to get the right nutrients
in in there. So I think we do a very
good job. But the IV side has the ability to
deliver all of it exactly where it's needed in your bloodstream.
So it's not something you would do every day. It's
just too highly in dose. But it will it will
supply the the extreme boost of all of the things that,
(47:53):
that you require, um, on a regular basis. And in
the meantime you can support it with supplements. And also
it needs to be personalized just like supplements. So you
just don't work, so there's no point in providing them
through an IV. You need the right nutrients and the
right dose based on your genetics, based on your blood work,
based on your medical history. And that's where IVs have
(48:16):
a huge power of going, where the problem lies and
fixing it in a quick way.
S1 (48:21):
So with our testing process and our ability to deliver
to a patient just so that people understand this isn't
just like, oh, you do the genetic test, you do
the blood test, and then you get your supplements. Yes,
you can do that, and you can eat right, and
you can continue to manage it to that. You can
do weight management. But our precision IVs, which were the
(48:44):
only ones with our partnership with revive and they've been
working on this for how many years you've been with revive?
How many years have they been working on precision IVs?
S2 (48:52):
I was involved in, so it just improved over time.
So many, many years, ten.
S1 (48:57):
Years, 12 years.
S3 (48:59):
I couldn't say.
S1 (49:01):
Yeah, so so for years, Sarah's had this vision of
changing the business from generic IVs, basically just whatever Myers
cocktail to precision IVs, which is what is your genetics
and your blood say your body needs, and delivering it
exactly as you can, as precise as you can to
(49:21):
each human based on their own personal requirements. So in
our system, we do the genetics. You do the blood,
you get your your you get your precision supplements. I
know for me, when I augment the precision nutrition system
with an occasional IV, I feel I feel this boost.
(49:43):
And what I'm hearing you say is that your body
is working and we're delivering the best we can, but
we're still dealing with the gut phenomenon. Yes. And that
is going to be something that we can study it
for eternity and make modifications and changes. But when you
do an IV, it goes straight into the blood.
S2 (50:02):
Exactly.
S1 (50:02):
And we're the only ones on the planet that have
precision IVs that are matched to all the testing we do.
You get a QR code, you go into one of
our labs, they shoot it and they're able to configure
it and then give you your personalized or precision IV.
I'm so excited about what we can do for human beings.
I love being your partner. I know there's going to
(50:25):
be a million questions. I also know you're working on
this video catalog taking the complexity of this total business.
But here's the thing I want to tell people listening
to this or watching this either on YouTube or listening
to it on the podcast. Jim Collins talks about innovation.
(50:45):
There's two forms of innovation. Radical change. I would say
Elon Musk going to Mars. That's a form of innovation.
Jim Collins talks about innovation in business as granular, incremental
improvement on the things that you can prove work. And
that's how you should do it in business. Prove it
and prove it. Prove it and prove it right. Don't
(51:07):
just keep changing things because you'll never know what's happening.
I think about this precision platform that we've created as
a human being. I have the opportunity to granularly at
the micro bead level, the opportunity to granularly incrementally improve
(51:28):
my health, my wellness, my longevity, the way I feel,
the way I look. All of this to the extent
that I learned the data, use the data, and work,
at least for today with ten-x help on that granular
improvement over long periods of time. We have an opportunity
(51:50):
to bring value to human beings around the world by
optimizing their overall food wellness. All this because of the
amount of work you and Sarah have been doing for
all these years, your dedication to people. And number one,
I want to tell you, thank you because I love
this business. I love this space. But till I met you,
(52:10):
I wasn't certain how we were. And now I'm so
freaking excited because I get to see what it's doing
for people's lives. And I just want to tell you personally,
I love being your partner.
S2 (52:22):
Thank you very much. But I have to say, developing
technologies and sciences is one skill set, but bringing it
to the people and doing it in, in a professional
way with good support and so on, that's it's own
skill set. And I think we have we have found
each other and it's a very, very perfect fit with
(52:42):
the power of your infrastructure, your marketing, your support for customers, um,
mixed with the power of good technology and science. And
I'm very excited for for this partnership, and I'm very
proud to be part of it. So thank you very much.
S3 (52:56):
Thank you.
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