EP 225 | Precision Health Revolution: The Future of Customized Wellness with Ben Greenfield - Building Billions with Brandon Dawson

Episode Transcript
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S1 (00:00):
It's Brandon Dawson here with a good friend of mine.
This guy is a leader in the world in biohacking
and understanding the science of how to optimize your body,
so I can't I can't wait for you guys to
participate and listen to this show. I'm here with Ben
Greenfield himself. Ben, how are you doing here, bro? I'm
pretty good. Oh, man, I'm so excited to talk to you.

S2 (00:21):
Yeah, well, I'm excited to be down in beautiful Scottsdale
and not goose bumping every morning.

S1 (00:26):
Like, 100%, 100%. So, listen, I noticed you're wearing a
Ten-x health shirt, so let's just let's just peel the
bandaid off and talk about why are you wearing a
Ten-x health shirt?

S2 (00:38):
Oh, man, where do I start? So it's been probably
like three months that I've been kind of paying attention
to some of the new science you guys are rolling out. Um,
you ran a test on me. I was actually over
in London. I dropped into a clinic over there, submitted
my test for the precision genetic panel. And I got

(01:01):
these three books. These are your books? I had three
just like this, sent to my house and started thumbing
through them and was pretty impressed what you were able
to put together based on, you know, essentially me swishing
a little bit of saliva in my mouth. Um, and
then I didn't realize until probably, I think it was

(01:21):
like a month and a half ago that you're able
to basically like print supplements based on the analysis, which
blew me away because there's really nobody doing a good
job of that in this space right now. And, you know,
you and I have been talking since then about the
potential for where else this could go, like custom grocery

(01:42):
shopping lists, you know, show up at a grocery store
and scan a QR code and get your food dialed
in exercise plan. You know, the supplementation, like there's so
many areas this could dive into. I mean, beyond just
what's going on in your gut or your supplements or
how you exercise. I mean, even down to how you're living,

(02:03):
what you're putting on your body, you know, your your
your beauty care products. I mean, you could pretty much
customize someone's entire life and optimize their health based on
this stuff. So it was kind of a pattern interrupt
for me. And, um, so much so that I, that
I wanted to get involved with you guys.

S1 (02:18):
So you, you literally speak all over the world. You've
been known as one of the top biohackers and personalities
on social media for years. I've known about you for
since we launched in Excel, and you've been an advocate
for optimizing human health with a variety of modalities. You've

(02:38):
seen just about everything that's in the marketplace on a
global basis. Yeah. From your perspective and opinion, based on
the fact that we've been working together this long and
you've actually received your precision supplementation, your precision analysis, broken
down to how you should train and what you should
be eating and how you should be eating. You basically
alter as you go along.

S2 (03:00):
Which is a good point, by the way, not to
derail you, but that can be one of the issues
with genetic testing. And you hear people say this, well,
this is a these are all predictive, right? And you'll
hear an analogy like all this shows is what kind
of dynamite you're holding. But that doesn't necessarily mean that
you've lit it with the match or you haven't actually

(03:22):
experienced what these genes could potentially cause. But then you
marry something like genetics to actual blood work to see
what's actually manifesting, and then you have a real time picture,
along with a predictive preventative picture that you can act on.
And that's where I think the genetics and the blood is,
is a good combination versus just having the prediction. Now

(03:44):
you've got, well, how is this actually flushing it out itself,
out from a, from a biology and biomarker standpoint.

S1 (03:49):
And now all of a sudden you have a way
to regulate your body for human precision optimization. And to
your point, the ability to print supplements. I mean, at
the end of the day, these are my supplements I
went from. There's all these ten health bottles behind us. Right.
And I, I would carry trays with me when I
travel and I travel extensively. Every once in a while,

(04:13):
those trays would flip upside down, bust open, and I'd
open up my suitcase and I would have a whole
bottom suitcase of supplements, and I'd be holding them in
my hand. Yeah. In addition to that, we would go
to people's homes and find out what supplements are you ingesting,
and they would go into their cabinets and they would
pull out hundreds of bottles and we'd ask them, well,

(04:37):
why are you taking this? And what are you taking
this for? I have a friend that told me about that.
I had a doctor who said I should take. I
saw this on an advertisement. And so what happens is
people end up accumulating all these supplements and all this medication,
and they start taking everything together and then they're not
regulating any of it. And worse, we started looking at

(04:58):
who's manufacturing these supplements and where are they coming from
around the world. And they're like being manufactured in little
towns in China. You have no idea what's in those supplements.

S2 (05:06):
Welcome to my so, so, uh, I say nightmare. It's
not that bad, but I work with a lot of people.
I'm on the phone typically about 12 to 15 hours
a week, just walking people through interpretation of blood work biomarkers.
I'm not a doctor, but but I spend a lot
of time digging into this stuff. Like my formal background
is a master's degree in physiology and biomechanics, but I've

(05:29):
geeked out on nutrition and biochemistry for years and years
since then, and so I spent a lot of time
looking over people's labs, talking with them about their health
and their fitness goals, etc. but as a part of that,
you get the digital equivalent of the plastic bag full
of supplements, right? Here's the spreadsheet, Ben. And you know what?
It's a spreadsheet that it's going to be a lot
of supplements or the spreadsheet or the giant Google doc

(05:51):
full of all these things that I'm taking. And there
is this human psychological tendency, once a good habit is
started to continue that good habit. And that can be
one of the issues in the health optimization industry is
I started doing the sauna and then I heard about cupping.
So I'm doing some cupping every day. And then I've
got this percussive gun. So I'm doing a little bit
of body work each day. And then I heard about

(06:12):
the cold plunge thing. And I'm supposed to do cardio,
but I'm not supposed to just do long cardio. I'm
supposed to do short cardio too, and I'm supposed to
lift weights, but I'm supposed to lift them fast and
then lift them slow and stuff starts to stack to
the point where you can build up a pretty impressive
protocol and then have no time left in the day
because you haven't learned what's redundant or how to stack

(06:32):
certain things effectively. When you look at supplements, you see
the same thing, like people will amass a huge number
of items based on what you were alluding to. My
doctor recommended this. My friend recommended this. I read this
article about this brand new sexy thing, this optimizing my
mitochondria or my longevity or whatever and stuff stacks. And
I've gotten to the point now where I will take

(06:53):
that whole sheet. This is this has saved me hours
and hours. I feed it into GPT now and I say, okay,
show me the redundancies. Show me the sourcing of all
these supplements. Show me what what is interfering with the
absorption of another. Because a it gets messy from a
biochemical standpoint and it can produce things like, for example,
vitamin D toxicity. Right. If you're on five different supplements

(07:15):
and each of them is averaging like 1000, 2000 international
units of vitamin D, all of a sudden you're pulling
calcium into your arteries with with vitamin D toxicity. That's
just one example. But you pair that with what you
experienced with, you call them trays. I call them old
man pill containers. Yeah. And I'm, I'm lazy. Like I
used to just throw all the bottles into my suitcase

(07:38):
and I'm, I don't check luggage like I'm a carry
on guy. So I've got these suitcases that are just,
you know, ripping open at the seams with 12 different
bottles of stuff in them. And that's another issue I
packed for this trip because I just got my precision
supplements last week I packed for this trip. I have
two little Ziploc bags, right? One with my fat carb locker,
one with my precision supplements, and that's all I need.

(07:59):
I just got mine this week. Yeah, so that's a
huge saver. But then also this idea that you can
take something like this and I would imagine people are
probably wondering this because this is not all that's on
the table. You've got all these other things back here
behind like methylene blue, you know, for for mitochondrial and

(08:19):
neural optimization or amino acids for recovery or satiety. You
can take something like the precision supplements and then a
la carte, the stuff on top of that that you need.
Because like this multivitamin mix in here is going to
put you to sleep at night. Right? But then you
could add something like the sleep onto that. So then
you can you can pick and pack, but it's still
a pretty small number of things that you have to

(08:41):
select from, and a pretty small amount of confusion and
packing frustration. Well, for me, compared to how it used
to be.

S1 (08:48):
I used to carry literally like 14 of these bottles.
I'd throw them in my suitcase and then I can't
see when I don't have my glasses on. So I'd
get up in the morning and I'd start opening the
bottles and putting them in a lid. One lid. Right.
And I would stack and stack and stack and then
I'd be like, I'd put a handful of them in,
and then I'd think to myself, wait a minute, how

(09:09):
many of those am I supposed to take? And I'm
trying to read the back side of the bottle. And
then and then I'm like, oh, I should. I'm only
supposed to take one of those. I think I put
three in. I look down and because I have so
many supplements in there, I can't figure out what they
look the same. At some point. Yeah. And so sometimes
I'd be taking things going. Which one did.

S2 (09:25):
I just put in? What do I need to take
out and.

S1 (09:27):
What did I forget. And so to replace that and
have all my supplementation for the day that's built for me.
Printed for me with an absorption rate that's much higher than.

S2 (09:41):
Right. And yours might be different than this is probably
important for people to know. Like this is the. This
is not the fat carb blocker. Uh, this one I
can tell because the it's it's only two colors versus
this one, which is multicolored. The, the multivitamin one. Um,
so the fat carb blocker, you know, that's based on the, um,
the fat gene and then the ARD gene, I think

(10:04):
those those are the, the two acronyms for the genes,
the former responsible for how much fat you absorb, the
latter responsible for how much carbs you absorb. So this
would dictate, based on genetics how good a job you
do digesting fat, how much is absorbed, what gets converted
into triglycerides, what spills over into the bloodstream. The carbohydrate

(10:25):
piece would dictate your propensity for gas or bloating due
to inadequate carbohydrate breakdown. Your propensity for something like increased
blood sugar response to a meal based on excessive or
rapid carb breakdown. So I don't know your profile. It
might be different than mine, but I'm about 50 over 50,
meaning I have about a 50 over 50 5050 mix
of fat blockers and carb blockers. Blockers in my mix.

(10:47):
But that's all based on the salivary analysis. So this
one book, the this one, the big one, the nutrition
analysis one, you can read through that and it will
show you, hey, here's here's your fat carb blend and
here's what you need to be taking. So this would
be for example, before your two biggest meals of the day,
you'd take your fat carb blocker and then you'd take

(11:08):
your your multivitamin mineral mix, which has some extra goodies
added into it after one of the other meals.

S1 (11:14):
And so basically, um, the basically all you have to
worry about, like, I just got back from the Middle East,
I was there for ten days. I took ten of these. Yeah,
and I took 20 of these, and I didn't need
to haul. I took my sleep. I love my sleep
and I love my calm before I go to bed.
And then I'm out. Right? And so where I used to.

S2 (11:33):
You're not messing around with methylene blue yet.

S1 (11:34):
I do methylene when I'm in town every morning, the
first thing I do is methylene blue. I actually like
to mix it a little bit with our teaneck's Electrolytes.
I put it in a bottle. Shake it up. I
hit that methylene blue. I go out to the red
light bed.

S2 (11:46):
I was gonna say that that is the the match
made in heaven. Methylene blue. So the idea behind, for example,
the ten-x superhuman protocol is you're going to alkalize and
make the body more receptive to oxygen by doing the
pulsed electromagnetic field therapy. Then you hyper saturate the body
with oxygen. And there's kind of a couple ways to

(12:08):
do that. You can either get into a hyperbaric chamber.
You can just sit there and breathe hypoxic air and
then hit yourself with hyperoxic air. Or your guys's approach
is you get on an exercise bike or any exercise apparatus,
and you just breathe like 90 to 93% oxygen. But
that last step is the red light therapy, which basically

(12:29):
kicks off nitric oxide synthase from the part of the
mitochondria called cytochrome c oxidase. And when that happens, it
allows oxygen to rush in and assist with the production
of ATP. Now, what can speed up that process? Is
methylene blue. As a matter of fact, any melanin rich

(12:50):
compound from the plant kingdom. This is very interesting. Humans
can almost photosynthesize a little bit like plants. Meaning if
you take, like a dark, uh, a dark black of
the plant kingdom, a one popular one right now is shilajit, uh,
dark green, like an algae compound, like spirulina or Chlorella
or methylene blue. And you combine that with red light,

(13:11):
you're basically amping up the activity in the electron transport
chain in the mitochondria, and you're essentially creating extra ATP
without having to eat calories. And I mean, at some
point you got to eat calories. But this is kind
of like an extra edge if you combine it with
red light. So if anybody has not if anybody has
tried red light like try it with methylene blue like

(13:33):
a half hour before and you get this huge rush
of energy compared to doing the red light without the
methylene blue. So it's I mean it's like a cheat
code on the superhuman.

S1 (13:41):
I can tell you personally, like my routine in the morning,
especially when I travel because I travel extensively. So that
first morning back, I go over to the club, I
hit the cold plunge, I get my workout in, I
hit the cold plunge. I get back home, I lay
on my mat for a little bit and kind of
just relax. I go and then I just hit that

(14:02):
oxygen for 12 minutes. I just get on the bike
and go as fast as I can, and I'm. And
then I go lay in that red light bed. But
but before I lay on the mat, I hit the
bottle of meth. Yeah.

S2 (14:12):
So it's so it's in your system by the time
you get.

S1 (14:15):
20, 30.

S2 (14:15):
Minutes red light.

S1 (14:16):
That's right. And then afterwards, my recovery time from travel.
Like I just flew 17 hours. Right? Right. And my recovery?
I was recovered in the first day I got home.
I felt amazing, and you and I had dinner last night,
and I'm, I was I was going to go home
and go to bed and I'm like, I feel phenomenal. Yeah.
So I think this whole thesis of human optimization and

(14:39):
what Teaneck's health is focused on. You've been in the
space of biohacking and and and analyzing almost everything that's
coming to the marketplace. Now in the last. I don't
know how many years you've been doing this.

S2 (14:50):
Honestly, when I was so I was homeschooled K through 12.
I grew up in North Idaho and was just a
total nerd. I was president of the chess club, played
violin for 13 years. I spent a lot of time
in my bedroom, you know, reading fantasy fiction. Churned out
my first novel when I was 13 years old. Like,

(15:11):
I was just full on autodidactic intellectual, introverted. Ben and
I discovered the sport of tennis when I was 14
and just fell in love with tennis. Uh, played tennis
for hours every day, started running up and down the
hills behind my house, started paying attention to what I
was eating and pre and post workout nutrition. Um, I

(15:33):
met a couple of guys in the community, uh, The
guy was the Washington State powerlifter. Champ um, or powerlifting champ.
Another guy who was a professional bodybuilder. And these guys
who were family friends just started teaching me about physical
culture and science. And I got so interested in a
topic that I'd never been interested in before in my life,

(15:53):
namely science and specifically human performance as it relates to science,
that that's what I decided to go study in college.
I was before that thinking about doing video game programming, uh,
and just forsook that. Walked onto the tennis team at
Lewis-clark State College, started playing tennis, started studying. At the

(16:14):
time it was called kinesiology, transferred up to the University
of Idaho after a year and just went deep into
exercise science. I actually took the MCAT, um, did all
my pre-med coursework. I got accepted to six medical schools
out of college, and there were two that I really
wanted to get into. They were their MD PhD programs,

(16:35):
one at Duke and one at UPenn. I didn't get
into either of those programs, so I thought, okay, I
need to make myself look even better on paper and
then come back and reapply. So I got a job
in hip and knee surgical sales with this company called
BioMed out of Post Falls, Idaho. So I worked with
them for about nine months and absolutely detested all the

(16:55):
time I was spending in hospitals and clinics, standing there
with a laser pointer, helping surgeons install hip and knee implants,
and people who would have been probably better served through
preventive approaches or regenerative nutrition, you know, autoimmune approach to arthritis, etc..
And I quit that job after nine months. I walked
across the street from my apartment, which was in Liberty Lake, Washington,

(17:19):
slapped my resume on the counter and asked for a
job managing the gym, and spent two years there building
up their fitness programs. I met a doctor there who
was the doctor for Rock n Roll Marathon and Ironman triathlon.
At the time, his name was PG. Pierce and PG
proposed this idea to me of a one stop shop
for sports medicine, where you could have chiropractors and physicians

(17:43):
and massage therapists and physical therapists, and me as the
director of sports performance, all under one roof, which to
me was just super cool. And we did that. So
we opened Champion Sports Medicine in Spokane, Washington. I ran
that for four years, and we were just known for
doing the most cutting edge stuff. We had indirect calorimetry,
meaning we could measure fat and carb oxidation at rest

(18:06):
VO2 max exercise. We were doing all this blood work
early on, before a lot of trainers and coaches were
doing things like self-quantification and blood work. We had one
of the first platelet rich plasma machines for injections. We
had high speed video cameras for doing analysis of gait
and bike fits. I had underwater cameras. I'd take triathletes
and swimmers to the pool with to do underwater biomechanical analysis.

(18:29):
So we were kind of known as the place to go.
If you wanted the best of the best training and
treatment for any, and.

S1 (18:37):
You would attract people from all over the world that
would come.

S2 (18:40):
To train. Yeah. So it culminated in 2008. I got
voted as America's top personal trainer, and that's what kind
of thrust me into the limelight of a lot of
what I do now. Content, you know, online coaching, advising,
you know, writing things like that. So I eventually just
basically sold out of the gym and the studio, um,
moved into my house and started doing a lot more

(19:01):
of what I do now, which is, you know, research, consulting, advising, podcasting, etc.
but starting from 14 and tennis to today, I'm 42 now.
It has been essentially, you know, 28 years of just
deep study and nutrition and exercise science. This is all
I've lived for basically my entire career and all.

S1 (19:22):
Over the world. Yeah. I mean, you're a world authority
on this subject. Yeah, yeah, because I've been watching your stuff.
I knew before we ever met because you and I
met maybe four years ago at a health conference, and, uh.
And I was like, there's the the Ben Greenfield, because
I didn't know I was going to run into you there.

(19:43):
And so with all that experience you have and all
the things you've seen and people sending you stuff to
test and people sending you things to look at and
people sending you things that they pay you to promote.

S2 (19:56):
It drives my wife nuts. Like every day 6 to
8 boxes show up at the house and you got
to try this. And this is the new neurofeedback headset.
And these are the three different new forms of red
light therapy. And these three new supplements to help you
live to 200 years old. And it's just boxes all
over the place every single day. So it drives my
wife nuts, but I, I love it like, yeah, basically

(20:18):
I'm just constantly getting to try all this new stuff. So, uh,
it's exhausting with the box cutter, but it's pretty fun. Yeah.

S1 (20:25):
So now all of a sudden We, I tell you. Hey,
you should check out our new platform. So you're like, okay,
I'll go check it out. You check it out, you
get delivered the system. It covers all the things that
you've spent your whole life working on, right? Optimizing a
human being, bringing instead of reactive health care, which is

(20:46):
what our system is today. I mean, we spend 14,500
per capita for and literally we're ranked 167th or something
next to Vietnam, who spends $150 a year and a majority.
Anybody that's had to access the health care system. A
majority of people know how how poorly managed it is
and how expensive it is and how controlled it is.

(21:08):
If you don't have the right insurances, they'll they'll put
you into bankruptcy.

S2 (21:11):
It's which is a recipe for disaster. And paired with
24 over seven access to hyperpalatable food that is heavily marketed.

S1 (21:18):
Yeah. So we're not even into the food sourcing yet,
so we're just into the medical system. Third leading cause
of death, checking into a hospital. I think it's like crazy, right? Um,
and so most of the people I know, they would
opt not to go anywhere near the hospital system. Um,
so what what we're talking about is pulling forward to

(21:39):
the very front end of. Because in my mind, I've
been in healthcare for 28 years. Right. So you have
the reactive, which is what we are almost entirely today.
You have the intervention. So where someone's starting to have
serious problems. And then on the very front end of that,
you have a wellness and longevity. And for me, if

(22:00):
you can get into the wellness and longevity side, then
you minimize in the future the reactive side. And I've
seen this just in the four years of having three
and a half years of having ten x health, that
if people focus on the optimization, but as a customer
first and then as the owner with Grant Cardone, um,

(22:23):
it was convoluted. It was a one off. It was
whoever you happen to talk to that happened to be
an expert on something particular. And so I wanted to
reinvent and reimagine the deliverable. And I've spent the last
three and a half years investing in this and looking
at everything around the world. And I came across on

(22:44):
a global basis, this precision platform. Now, we have done
very well with our five breaks and, and and supplementing those.
We've seen so much success.

S2 (22:55):
Methylation genetic test, which is good but limited in terms
of the amount of data that will tell you.

S1 (23:01):
And that and it's we're looking at five SNPs here.
We're looking at 56. And and so we're looking at
a much broader ten x per se a much broader
approach to how all this stuff interacts. And so in
our global medical team delivered to you your full report,
which happened, what was the first thing you were thinking

(23:21):
when you started going through The significance and the connectivity
of the overall data.

S2 (23:29):
Well, we talked about the customization piece, which I think
that alone is impressive, but I think that a lot
of people don't understand these Star Wars robot esque terms
and acronyms for different genetic SNPs in the fab PD
two are X, Y, Z, R2d2, whatever. Um, when you

(23:52):
go through the report and I can show you, obviously
you've looked through yours, there's a QR code on the
front that you can scan, but each section that you
get to, and this was super helpful for me because
I tend to do like 60, 70% of my learning
when I'm walking or working out or out hiking or,
you know, tooling around the garage or whatever. But there's

(24:13):
a QR code that you can scan at the beginning
of each section where Doctor Daniel kind of walks you
through with pretty good Diagrams, cartoons, illustrations. Not long, but,
you know, 4 to 8 minutes or so I think
is the average length of these videos what this all
actually means, like what it actually looks like inside your body.
So for me, as an information junkie, that was pretty

(24:35):
cool that you have the education piece baked in. But
then there's also this list of foods like like the
foods that would be ideal for weight loss, and the
foods that would be ideal for nutrient density and overall health.
So you can actually look through that, create your grocery
shopping list that I actually wanted to ask you this.
If you've thought about this much, potentially you could take that.

(24:59):
And either using GPT or AI, create an actual meal
plan and or done for you grocery shopping list. Even
to the point. Now it's my understanding with with smart
grocery shopping, even though I'm a little bit of a
Luddite in that regard, that you could actually kind of
like when you do a Whole Foods order right now,
show up and have your grocery bags full of the

(25:21):
exact things that you would need. That's technically feasible, right?

S1 (25:24):
Well, let me just tell you what I'm most excited about. Right?
This was one of the largest investments I have ever
made as a on a private equity basis. And when
I made it, we did extensive research. This is all
triple peer reviewed data. This has been going on for
12 years. I wanted to move the business from kind

(25:47):
of what we were doing to a life sciences organization. Right.
And I was on the hunt all over the world,
and I found this platform. And it's so funny because
I also sit on a lot of panels of leading
healthcare experts from all over the world talking about the future.
And I had just been at a milken event in LA,

(26:11):
and he had a panel of the leading experts, from
blood and from dieticians to nutritionists To MDS, to cancer research,
to biohacking research. Like it was a huge panel. And
one of them said, in ten years from now, you'll
be able to walk into a supermarket, scan your QR code,

(26:35):
and your basket of precision food based on your genetics
will be sitting there waiting for you to pick it
up based on your meal plan. And I was thinking, wow,
because you and I both know. And we'll get into
that in a minute, that when you're ingesting stuff, wherever
you are ingesting it, you have no idea what somebody
used to grow that stuff. So you could be putting

(26:56):
just compounded by putting poisons in your body. Right. And
that'll be in a minute. But I was sitting there thinking, wow,
you know, that would be so cool. So on my hunt,
I started coming across a couple different companies that were researched,
life sciences businesses, and they had components, but they didn't
have the whole thing. And so I was like, wow,
I found the front end of this. Then I found

(27:17):
the back end to this. I just need to find
the middleware for it. And we were able to go
and do a basically a reverse triangulation of multiple companies
into one. For our global reverse.

S2 (27:31):
Triangulation, you.

S1 (27:32):
Take different companies and pull them into a new company basically, and, and,
and basically take ownership of the IP as a combination. Um,
and Carnal Adventures. I put this together with my CFO, Eddie,
and my wife, Natalie, and it was an extensive negotiation,
but we put it all together and we rolled it

(27:53):
out and announced it in April. And that was a
little clunky right now, because we're building the tech, we're
building the interfaces, we're building the streamlining, uh, the multiple
data points and integrating into other people's technologies. But my
vision is you will have an app on your phone,
it'll have your meal plan, it'll have your training plan,
it'll have your genetics, it'll update it with your blood.

(28:14):
And you can walk in and you can do this today,
by the way, you can walk into one of our locations,
they'll shoot the QR code, and you can get a
precision IV based on the nutrients that you need to
entirely optimize you. Right?

S2 (28:29):
Like like the equivalent of the supplements, but this time
directly into your bloodstream. Totally by anybody who's got an
IV knows when you totally bypass gastric absorption, you're getting
benefits that you feel right away. And a lot of
a lot of people have compromised guts. That's a huge
game changer. Or one travel or beat up, jet lagged
night out in Vegas. We're in 46 countries now.

S1 (28:49):
You can get this precision delivered to you in 46 countries.
The issue is that's all that technology did. And I'm like,
but there's a lot of people that travel. They don't
want to carry all this stuff around. They want to
make sure they have equally a precision supplementation. So this
is where this was created. And all this like I said,
all this has been triple peer reviewed. It's been 46 countries.

(29:12):
We can do the IVs. We can deliver the supplements.
The extension you're talking about. Uh, I just I had
dinner with John George. He's a friend of mine, Michelin chef,
and I was showing him this, and he's like, I
could do special recipes and you could ship it to
your home. And we guaranteeing the food sources. We're guaranteeing

(29:35):
the combination based on your genetics and then upgraded with
your blood. Because the beautiful thing about this is once
you have the this is the batteries in your Tesla,
the blood is all the fluids you put in the
areas that still need fluids in order to optimize and
run right. You can't not put fluids in certain areas
in your Tesla. And so the bloods are the thing
you update that calibrate on a regular basis the wear

(29:59):
and tear and the optimization once you have the baseline. Yeah.

S2 (30:02):
And and we should clarify for people the saliva test
is once in a lifetime like like you're unless you're
doing some crazy Crispr genetic analysis gene editing stuff. Your
your genes are your genes. So the saliva test is
once you've got the SNPs and if you add new
data from what you've gathered, that can be updated in
the books or the digital version of them. But then
the blood is what you would do. Whether, you know,

(30:24):
some nerds will do it every month, people do it quarterly.
I would say annually is at least a pretty good cadence,
but you pair that with the blood work. So again,
back to what we were talking about. When it comes
to what's going on, boots in the streets and the biology,
that's how you keep track of of where you're going
on an ongoing basis.

S1 (30:41):
That's right. Now think about this. You can have precision food.
To your point, you could just set up on a
subscription with a trusted source. It could be a micro market.
So someone who does it in your market, or it
could be a national organization or it could be global.
We're going to get to a point where we are
going to collaborate with these large, um, supermarkets. We will

(31:05):
collaborate with restaurants and micro markets. We will collaborate with
national organizations where you could literally go and have your
food delivered to you. But when you get it, because
right now, if I'm going to bring in because we
have delivered food to us, right? Because we travel so much,
my wife and I, we get the healthy same thing, right?
Pretty soon we're going to be getting made for Brandon.

(31:27):
Made for Natalie. Just like our supplement.

S2 (31:28):
Yeah. It sounds like you have your templated grocery shopping list. Like, like,
a lot of times I'll order Whole Foods to my
room and just have it all there when I show up,
especially if I'm doing Airbnb and it's, you know, it's
coconut yogurt and sardines and avocados and some greens and
some sparkling water and regular water and, you know, a
little bit of mustard and then some dark chocolate for dessert. Right.

(31:49):
It's all and a couple rotisserie chickens. Right. It's the same.
But technically I could get way more precise with that
based on the information that's here. And you could automate
the process of that just showing up 100%.

S1 (32:02):
And imagine being able to do this around the world.
Imagine showing up somewhere. In fact, Dana White just landed
in Abu Dhabi. He was in Manchester six weeks ago,
so I test him. Dana. I've got the team waiting
for you at the hotel. Gets his precision. I've. He
texted me. I have never felt he gets a lot
of IVs from me. I've never felt this good with the.

S2 (32:26):
Differentiator being that I've was customized to this.

S1 (32:29):
Precision made based on his genetics. And so when you
think about your supplementation, your fat or carb blockers, you
think about, um, the augmentation with superfoods, because there's also
superfoods in here bridging these gaps, these deficiencies you have
naturally in your body, in your system. And then compound

(32:49):
on that the things that you're ingesting with food sources.
The extension on this goes to nutritionists. It goes we
don't even haven't even introduced it yet. But imagine a
world where you could actually supplement from the inside too,
with a beauty button that you could push, and then

(33:13):
you could have augmented into your supplementation. Supplements that would,
from the inside out, work to make your skin amazing, right? So.

S2 (33:24):
So what you're getting at. I don't recall the name
of the gene, but there's one that dictates your recovery
status for exercise. Meaning how quickly you are going to
recover from an exercise session and your propensity to tendon
and ligament based injuries like, let's say, blown out in
Achilles or tearing an ACL or something like that. That gene,

(33:45):
a big part of it is based on your ability
to be able to rebuild fibers in the body and
your collagen and elastin production. So what you're saying is
that by testing your status for things like collagen, elastin,
and let's, let's say hypertrophy or restoration of muscle fibers,
you could actually further customize the supplementation based on what

(34:09):
you need to rebuild from the inside out, but with
the beauty idea behind that being that what's going on
with your muscles, your joints, etc. is what's going on
with your skin. So you can essentially be building your
collagen and elastin, skin elasticity, firmness, hydration, whatever from the
inside out, inside out based on your genes.

S1 (34:29):
Based on your genes made for you. Now this is
a little teaser because we're not to market yet. But
imagine a world. What do we do with my bottles, guys?

S2 (34:40):
You'd be a good movie announcer. Brandon. Imagine a world.

S1 (34:43):
Where are they? No. Where's my lotion.

S2 (34:46):
Bottle? Beauty bottles.

S1 (34:47):
Why were they put away?

S3 (34:49):
I had them right here.

S1 (34:57):
So imagine a world then where you're supplementing from the inside.
But then you could can actually have serums made for
you for the outside. You have a day serum.

S2 (35:10):
Your name's on here. This is pretty narcissistic, Brandon. And
you have a beauty serum. Did you think when you
were 20 years old that you'd have a beauty serum
named after you?

S1 (35:18):
I did not. But here's the beautiful thing that you.

S2 (35:20):
Care about a beauty.

S1 (35:21):
Serum. If you. When we launch this. And if you're
running on our platform. Because once you do, like you said,
this is, once you do it once in a lifetime.

S2 (35:29):
You've got the genes, you've got the.

S1 (35:29):
Genes we can continually add on augmenting your supplementation. And
now anybody that gets precision creams, everyone's name is going
to be on it.

S2 (35:40):
Night day lotion. Incredible.

S1 (35:43):
So now.

S2 (35:44):
And it's customized. Meaning? If I were to put yours
on my body, I'd probably grow a third eye. Yeah, exactly. Regardless. So.
So you you can. You're not doing this yet. But
this is.

S1 (35:53):
I'm doing it.

S2 (35:54):
Well, you're having it.

S1 (35:55):
We have certain people testing it right now.

S2 (35:57):
How far out are we from that?

S1 (35:58):
Less than six months, dude. And? And I can tell
you there's some big brands that are very interested in this,
like I'm talking some of the biggest brands in the world.
When I was sitting at the Milken Institute and they
were talking about using genetics and augmenting it with blood
to optimize health and wellness and beauty and longevity. And

(36:24):
I was sitting here thinking, why does this world, why
do human beings have to wait ten years? What if
I could go find the best of the best around
the world, put it all together because that's my expertise,
and bring it to the market. And here we are,
literally 12 months later. We are to market precision supplementation,

(36:45):
you know, for weight management and weight control. Yeah, you
can you can take injections and you can go and
spend $700 to $1000 a quarter and manage your weight.
Or you could yeah, manage it every day.

S2 (36:58):
I know you wanted to talk about nutrition quality, but
one thing Seeing that we haven't mentioned that I think
is important is these are beads. And this is actually
something I wanted to ask you which and you know,
I know, I know you've you've talked me up as
being in this industry for a long time and knowing
a lot, but I haven't seen bead based technology like this.
Where do you find this and why the beads?

S1 (37:19):
It's a great question. My partner that manufactures this, he
had spent the better part of ten years creating this
bead process, and he shared in this idea that you
should have precision nutrition delivered directly into you. Time released.

(37:39):
And so when I went to him, I was referred
to him from another friend. And he says, you need
to go talk to this guy. So I go and
I meet with him and I'm like, I hear. And
he's like, yeah, I've got it running. I got a
whole line in the back running for clients. I do
this for all my super VIPs. He said, but four
years ago I was approached by five different countries when

(38:01):
Covid hit. To entirely convert my lab to Covid testing
because I have the most sophisticated lab in the region,
and he goes, I pivoted my lab for humanity. It
pulled me off advancing this any further, pivoted my lab
for humanity. And I've done a billion and a half

(38:21):
dollars in Covid testing in 36 months. Wow. I'm like, okay.
And so when he toured me, the lab, I was like,
this is probably one of the most sophisticated.

S2 (38:33):
Now I know who was making money when I had
to get a Covid test everywhere.

S1 (38:36):
Exactly. But the problem was he had five countries that
were sending private jets into him, and he could do
the most tests, the fastest with the most accuracy. So
he got all these country contracts that overwhelmed him. But
he did it for humanity, right? So I came along
while he was just starting to wind that down, and
I said, well, what's your plans with this? And he says, well,

(38:57):
over the next 2 or 3 years, I'm going to
wind it back up. And I said, how about I
come in joint venture with you, take it to the world.
You stay focused on something because they have a whole
bunch of platforms that are rolling out for, um, all
sorts of medical reasons. It's not just doing this. He
has a huge billion dollar company. And I said, how
about you give me this, I'll augment it with that

(39:18):
and augment it with what we do. I'll put it
all together. I'll finance it. You just let me have it.
Give me a global exclusive. And he was like, okay,
it didn't exactly go that easy. Um, so we manufacture this, um,
and and, uh, sorry. So our production for this right

(39:39):
now is in Austria, and it is in a world
class ISO 9000, even higher standards than that, because the
other things that they do in there, he invented these microbeads.
And the way he wraps them for timed absorption rate
in the gut.

S2 (39:56):
Okay. Got it. So. And of course, these instructions were
pretty well spelled out on the supplements box with the
with the insert that came with it. Just so people
don't get confused. You don't chew these, you literally just, like,
funnel them into your mouth, take a glass of water
or swallow. I've only been doing it for a few days.

S1 (40:13):
Yeah.

S2 (40:13):
So for me, pretty new to me.

S1 (40:14):
I just took mine. So I'm not going to do
them again, but I would. This is what I do.
I just, I as soon as I have my first
meal I just take this, rip it, go like this,
go like that. Hit the water. I've got it now
where I barely need to put any water in my
mouth and I just swallow the whole thing. And then
I do one more to kind of switch around in
my mouth, because these microbeads sometimes get up.

S2 (40:35):
Yeah. And with the number of different nutrients that you're
attempting to target based on the genetic analysis, what you're
doing with that bead based approach is you're achieving. I
think when I talked with Doctor Barnish from Ten-x a
couple of weeks ago, he said there's like over 60
different things in the, in the I'm calling a multivitamin mineral,

(40:56):
but I mean, it's a little bit more precise. And
with the.

S1 (40:58):
Superfoods, I have 100.

S2 (40:59):
Yeah. So so basically, you're not opening like 15 different
bottles when you take it. It's just all of it
in that one packet. That's right. Yeah.

S1 (41:08):
And absorbs. And I can tell you this is like
I've been testing the skin. My skin I've lost since
I moved on to this platform. I've lost about 14, £15.
In fact, the last time you saw me, between then
and now, I've lost about £15. Um. I've never felt better.

(41:30):
It's so simple. I flew, landed in the Middle East,
had the time zone adjustment, didn't skip a beat, flew home,
had the time zone adjustment, didn't skip a beat. And
to me, I know because I've been traveling my whole
life and I know how tired jet lag. I know

(41:51):
how crummy I would feel, I know that Then I'd
get in and I would eat to try to feel better,
and then I'd feel worse, and then I'd stay up
all night. None of those issues. So to me, I
can tell my body is optimizing. Yeah. Um, based on
how I feel.

S2 (42:07):
Yeah. Without ozempic. No, I can tell you're paying attention.
I saw you pushing aside the croutons on the Caesar
salad last night. I noticed things like that.

S1 (42:15):
Yeah. So? So, because this is telling me, you know,
I'll tell you another funny thing. Um, there's. I'm not
a big sugar eater. Like, I don't eat cake, and
I don't eat ice cream. I don't even have any
desire for it. My biggest thing is I could devour
a full watermelon every night. My favorite thing in the
world is I'd have my house manager cube watermelon, put

(42:37):
it in Tupperware, stick it in the fridge, and then
I'd come home. It'd be ice, I would be cold
and it'd be cubed and I would devour the whole watermelon.
I get my genetic report. I have one thing that's
got all reds.

S2 (42:52):
Don't tell me it's water. Yeah.

S1 (42:54):
So I'm, like, unfortunate. It's unfortunate. But you know what
I did? Because now I know that I have all
green on grapes. Green grapes? Yeah. So I've just replaced
the watermelon with the great big fat. It's actually one of.

S2 (43:08):
The best deep freeze them you've ever had. Frozen. Yeah.

S1 (43:10):
And so they're great snacks. You just pop them in,
you can throw them in. You literally throw them in
your water and then eat them while you're going along.
Or just come home if you want a refresher. But
the point is, it was one little tiny modification, and
I believe that one modification is the thing that's allowing
me to lose weight faster because I just switched a
little behavioral thing. But the other thing I did is

(43:32):
as Doctor Barnum, our, our ten-x, uh, medical director for genetics,
he walked me through. These are your dues. He gave
me a summary of all this. So I have one
page that's a summary. These are your dues, and these
are your don'ts. And so, like, at the restaurant last night,
all I did is flick a couple croutons to the side.
No big deal. I took my steak, if you noticed,

(43:54):
and I moved it out of the mashed potatoes. I
didn't eat the mashed potatoes. I didn't eat the croutons.
I ate the salad and I ate, and I was.
And I loved it because I eat out all the time.
So just making sure I'm picking and choosing and I'm
aware of it because I'm now educated on it.

S2 (44:08):
Yeah, yeah. And that's, that's one of the issues with,
with restaurants in particular is it's very, very difficult. You're
out of control. There's the seed oils as one issue
that you have to deal with. There's there's a sourcing
of the ingredients. But we were talking about this last
night and you briefly brought it up a few minutes ago.
You know, people are pretty familiar with the concept that

(44:28):
you are what you eat and you are what you
eat ate. But sometimes how that fleshes itself out is
a little bit shocking. I mean, last night I said, well,
there's there's two very powerful bioremediate in nature, right? That
act as almost like nature's filter, nature's liver, as far
as their ability to pull things from the soil to
clean up the soil to common pieces of produce if

(44:51):
you want to call them produce or plants that people consume.
One quite a bit, the other, depending on your background. But, uh,
lettuce is a bioremediate that even if it's organic, not
sprayed on the outside, if the soil that it's being
grown in has a bunch of glyphosate runoff metals, etc.,
it's bioaccumulating those. So when you have a big salad

(45:11):
and you're, you know, slapping yourself on the back for
having had your salad for the day, you often don't
know how many toxins you're consuming along with that salad. Uh,
people who smoke weed, a lot of times you'll see
they have very high levels of arsenic, lead, cadmium. And
that's because that plant is basically absorbing those metals and
you're essentially inhaling them if you're using that compound. Those

(45:32):
are just a couple of examples. But I mean, you
can also look at like the animal world, right? Like, um,
shellfish and pork. Right. Shellfish are more of a living
power medium, right. They can detoxify the floor of the
ocean and accumulate any of the Microplastics, toxins, metals, etc.
and even though you can get shellfish now from clean waters,

(45:52):
I think there's, you know, something to that ancient Levitical
idea of avoiding shellfish, because they are one of those
things that if you don't know where they're from, they
can do a lot of damage to your body. Pork
very similar. You can get clean, pastured pork now if
you ask. But if I see like at the restaurant
last night, they had a pork chop on the menu.
It looked pretty good. But if I don't know the

(46:13):
source of the pork, pork is the one animal that
does the best job concentrating toxins in its fats. So
there are other things that that I'm not quite as
picky about, like the occasional piece of grain fed beef
I'm not that worried about if it's not a habit,
but going grass fed grass finished on the beef, paying
attention to what the chickens ate. Like we raised chickens
up at our house and we feed them a natural diet.

(46:36):
They get a lot of insects. They get a lot
of grass. My wife drives an hour and a half
every couple of weeks to actually buy our chicken feed
from a place that has the cleanest chicken feed, because
they concentrate the fatty acids in the grains or whatever
else that they're fed, not only in their meat but
in their eggs. So you can get eggs with a
very high amount of what's called linoleic acid. When you
hear people talking about the dangerous effects of seed oils,

(46:59):
one of the things that they're referring to are ox lambs,
oxidized linoleic acid metabolites. And this is what causes the
cellular damage and the mitochondrial damage when you consume something
like a seed oil or a vegetable oil. But it's
more than just avoiding canola oil dressing. When you're buying
your dressing at the grocery store, it's like, what the
heck did my chickens eat? You know, what was this

(47:19):
pork or this pig fat? Well, we.

S1 (47:21):
Have ten-x farms and ranches, and I have accumulated hundreds
of farmers and ranchers, some of them own processing facilities.
I don't think the average person in the United States
understands how controlled this is. Starting to the government starting
to have on how these processors actually process meat in

(47:42):
order to sell it, and what they have to do
to the meat to be allowed to sell it. And
so once I learned that, I'm like, I ain't buying
any meat from the grocery stores. And now they've consolidated
to these, these massive processing centers so they can force
farmers to sell into those processing centers and control what

(48:03):
happens inside those processing centers. And I'm like, we just
we've got 6500 acres. I forgot to tell you this
last night, but we have 6500 acres in escrow in
Wyoming right now. Wow.

S2 (48:15):
Unbelievable.

S1 (48:16):
Backs up to.

S2 (48:17):
Elk hunting country out there.

S1 (48:18):
Wait till you see this. When you were talking about
when we were talking last night, I'm like, you're going to.
Mine's going to be blown. It backs up to millions
of acres of Yellowstone. Wow. It's got six miles of
river running through the middle of it, because we have
enough of our people that want to raise our cattle.
We want to raise my daughter. I told you, she's
a hobby farmer. She's got her chickens, she's got her goats,
she's got her cows. She. And they only eat what

(48:40):
they raise and kill there, and then she sells it
to the neighbors. Her own milk she milks. I had
to buy her a milking machine. She was sitting there
for hours. I'm like, baby, you gotta her parents. By
the way, her grandparents talk about genes. She grew up
as my daughter. She grew up in Middle America, in
a little town in a in a in a community

(49:02):
of nice homes. Yeah. Somehow she found her way into
being a farmer, to being a hobby farmer with cows
and chickens and doing all this stuff. Well, her grandparents
in Minnesota have got a couple thousand acres, and all
they've done their whole life is milking. Yeah. And so
she was so disconnected from that, but somehow she landed

(49:24):
at it, right. Which she didn't even get raised that way. So,
you know, these genes, they have a way. I was
gonna say.

S2 (49:29):
It's in the genes.

S1 (49:30):
Yeah, in the genes. Yeah. So so the thing here is,
imagine a world when we talk about extensions, eating at restaurants,
ordering food and have it delivered to your home. Precision
nutrition as Ives. Precision nutrition as supplements. Precision. Everything's precision

(49:51):
based on your genes and your blood in real time.
And you can get in the front of that. When
you saw this and we started talking about it. What
was the thing that was going on in your mind
about the opportunity here? Oh it's huge.

S2 (50:04):
I mean, this is something nobody has attempted to do before.
I think probably because it's a pretty big project. And,
you know, I met, like you were saying, three and
a half, four years ago, but I'm just now learning
a little bit more about the way that you operate
and how you know how to seize these kind of
opportunities and build them into something that's actually accessible to

(50:26):
mass market. And, you know, this is the type of
thing that would normally be pretty fringe, pretty inaccessible. I've
seen people attempt to do things like this before, but
seeing what you've rolled out, trying the products and thumbing
through the books, talking with the doctor, looking over my
own results, and starting to adopt this stuff for myself.

(50:46):
It is unique. Like like especially in terms of it
being available to the masses now. And I'm sure that
there are probably some people, you know, if you know,
people who might listen to my podcast, if they're listening
to it there, or maybe people, you know, watching this
on YouTube who follow you, who wonder, well, is this
relegated to the Uber wealthy? Like, is this the thing where,

(51:09):
you know, this is not something that's scalable to the
mass population as far as being able to make a
dent in, in national or international health. What is the
what is the cost of something like this, or what
is the scalability of something like this?

S1 (51:26):
Yeah, it's a great question. And like you said, every
chapter you open up has a precision customized video from
Daniel explaining exactly what you're looking at. We do have
people that are like, I need someone to spend a
couple of hours with me and go through this. Um,
and so when you look at the scalability, we are
trying from the beginning and as you know, in this

(51:47):
healthcare space, there's not a lot of technology that is interoperable,
communicates amongst multiple different systems. We have literally and we've
taken a lot of heat for this. At Teaneck's Health,
I get a lot of people that are like, I
ordered your stuff. It never showed up. I tried to call,
nobody answered the phone. These are all realities. Um, and
we've really tested ourselves because this is what we've introduced

(52:09):
to the market is so popular. And so my frustration
as an operator is the scalability of this thing and
creating accessibility and connecting systems to all these micro systems,
and being able to generate reports and deliver them to
you in real time and then be able to deliver supplements.
It has been one of the largest challenges I've ever
had in my lifetime. I admit right now, and I

(52:30):
admit that we have dropped the ball on a lot
of different areas while we're trying to connect systems and
build platforms and all these things. But to your point,
this doesn't exist anywhere in the world. And every single
thing we do, we're creating something new. And because of
the demand, it's creating this capacity issue. So what I've
done is we've structured a national and now we're doing

(52:51):
a global telemedicine team to be able to walk people
through their results. And we're going to make that better
and better and better as we get bigger and bigger
and bigger. The cost side, it's $1,300 to do the
test one time. Some people are like, well that's expensive.
Well it is, I agree. And until we're doing millions
and millions and millions, it's going to be expensive because

(53:13):
it takes manpower to do it. And it's complicated. Supplements. Um,
we find that the average person is spending 100 to
$200 a month taking supplements. They have no idea what
they're taking. They have no idea that.

S2 (53:26):
Back to the redundant the the expensive pee problem.

S1 (53:29):
That's right. So so these precision supplements are going to
cost you $300 a month. Well, you're getting 100 different
precision based ingredients here. It's a lot.

S2 (53:40):
Less than $330 bottles.

S1 (53:42):
That's right. And the and the fat carb blockers you
take twice a day are going to cost you $300
a month. Yeah. Now, once we're doing tens of millions,
I'm sure we can get the price down. But the
machines to do this, we everything is done in a
controlled environment in Austria. I mean, just the shipping back
and forth. So it's going to be expensive at the beginning,

(54:02):
like anything new is. And it's.

S2 (54:04):
Relative. These are things that would have cost you tens
of thousands of dollars a dozen years ago at the
Princeton Longevity Institute or Duke, or the few number of
places that could do self-quantification and give you something that's
customized based on that. But I think a big part
of this, I don't know how much of this you
guys are doing at Ten-x yet is the idea of
things like llms, large language models, and AI? I mean,

(54:26):
I just spent the past five months training my AI clone.
Like when you go to my website, lower right corner
of the website. Hi, I'm Ben, how can I help you?
Ask me a question about health that's trained on 15
years of books, podcasts, audio content, videos, and it speaks
my voice and could put me out of a job
coaching someday. Which of course just frees me up to
do other things and make impact elsewhere. But even this

(54:48):
idea of a telemedicine team, right, like if those calls
are recorded or if that data is available to an
AI based platform, you can eventually get to the scalability
point where a lot of the customized advice people are
seeking post test is delivered to them even more accurately
than a human would be able to do. So.

S1 (55:07):
So exactly. So. So we've been all over the world.
So when you talk about cost, right. So yeah, on
the front end, anybody that's an early adopter, it's going
to be more expensive than when we have millions and
millions and millions of these things happening around the world. Um,
the advantage of being an early adopter is you can
start augmenting and supplementing your body on a precision basis,

(55:28):
and you can start taking control of your health, wellness
and longevity. Is there an expense to do that? Yes,
I would argue that you're probably spending half to the
same amount anyway on a bunch of stuff. If you're
actively involved with this and or you're eating the wrong
things and you're spending it on shortening your lifespan, like
I would make an argument that if what is the

(55:49):
purpose of living if you don't feel remarkable while you're living? Yeah.
And what's the cost associated with that? Well, the sooner
you can pull that forward, the faster you can start
taking control of that instead of waiting for something bad
to happen. Okay. So is there a cost? Yes, there's
a cost. Do I expect over time, as we grow
mass scale around the world, and as we're able to

(56:09):
deliver even more accurately, bigger, better, faster, we're able to
use AI, which we are in the pursuit of that,
we're able to collaborate with bigger organizations that have a
bigger resources. Um, sure. The price of this stuff eventually
will come down. But here's the commitment I do have
is that we've got to maintain the price point in

(56:30):
order to forward invest in the things that we need
to do, because I don't think people understand that. When
I started in this business three and a half years ago,
and you know this, and we introduce our original platform,
I had to get the supplements made. I had to
get the logistics put together. We had to interface with
Micro-market pharmacies. As soon as we started getting traction with

(56:53):
the pharmacies on the things that we were augmenting for
human optimization, the federal government would come out and change
the rules on who can do what and how they
can do it. The Big Pharma stepped in and started
taking control of these things and locking out the ability
for pharmacies to ship nationally. So then you had to
go to state by state pharmacies. Then the FDA came
out and cut half of the stuff for human optimization

(57:15):
that people wanted because they were like, oh, well, we
don't want you to do that because now you don't
need drugs. Like, like all these moving parts are happening
in real time, and they create conditions while you're trying
to build technologies and collaborate with partners and interface and
interconnect with other people's technologies. Because there isn't a single
source technology to manage human optimization in your interdependent on

(57:37):
so many other moving parts. And so just from collecting
bloods and getting that data and integrating Bloods into another
data format, and then going to the local pharmacies and
telling them exactly how to deliver, and then all the
supplements and making sure we're bridging it. It has been
the most complicated thing I've ever done in the history
of anything I've ever done, and I've been pretty successful

(57:58):
scaling billions of dollars worth of businesses. But can I
tell you this? It is the single most rewarding thing
I've ever done in my life. Because when somebody does
move onto this platform and you watch what happens and
we've seen it with Steve Harvey, Dana White, we've got
a list of human beings that we've been optimizing. When

(58:22):
you see the transformation they go through, I don't know
how you put a value on your life. Yeah. I
don't know how you put a value on your health,
but let me just tell you this. I don't. I
have no idea how to put a value on your happiness.
Like feeling alive. We have one shot while we're here.

(58:44):
And to be able to feel alive and to feel
the best version I used to. By 1:00 in the afternoon,
I used to sit at my desk. I'd have to, like,
hide somewhere in the office to take a nap because
I was exhausted. Yeah, I was £40 overweight. Uh, I
felt every day I'd wake up, I couldn't bend over
and tie my shoes. I hated I'd wake up in

(59:05):
the morning and the first hour, I'd have to just
drink coffee and coffee and coffee and try to get
myself activated. I pop up out of bed now. I
hit my ten-x energy supplement. I hit one cup of coffee.
I hit the red light. I hit the PMF. I
just go through my process. I hit the cold plunge
if there's one there and I'm having a new one
installed in my house, I can't wait for it to
show up. And within 45 minutes I am freaking wired

(59:31):
and ready to go.

S2 (59:32):
Yeah, and I think that's that's what a lot of
people have an experience. It's it's interesting because I, you know,
I've said for a long time I would pay 20
bucks for a good night of sleep. Right. So if
we're talking about this from a supplementation standpoint. Right. So
I would spend $600 a month to sleep like a champ. Right.
And for a lot of people who need to be

(59:55):
able to perform at peak capacity every day and have
the amount of energy that they need for productivity and
subsequent wealth. $20 is a drop in the bucket. But
you know, when you.

S1 (01:00:07):
Spend that on coffee every day.

S2 (01:00:08):
Exactly. When when we started this podcast, you asked me,
you know, about why I was here and you know
why I'm wearing this shirt. This is my new thing.
I mean, I, I am becoming a convert now based
on what I'm seeing. So I'm building this farm in Idaho, right?
So my thing now is I can get up in
the morning. I've got the PMF, Matt. I've got the

(01:00:30):
hyper max oxygen. I've got the red light therapy, I've
got my two fat carb blocker packets that I take
with two meals of the day, the one precision nutrition
supplement that I take after one of the meals of
the day. I got my entire report here that will
eventually be customized to my food and my grocery shopping.
Hopefully the cool, sexy skincare that you have that I

(01:00:50):
don't have yet. And essentially this systematizes my day for
me and it allows me to get out of bed,
do red light, oxygen, PMF, precise everything, do the blood
testing on a quarterly or an annual basis, the gene
testing once in a lifetime. And when I sit back
and see the potential in that for all of my

(01:01:11):
fans and followers and listeners who basically my life is
a duty to people to figure out what's working out
there and what the best of the best is, and
then bring that out to the masses. But of course,
I love to try this stuff myself. And so now
my life is becoming, oh, I'm getting up and I'm
doing the superhuman protocol. I'm taking the ten X supplements.
I've got the genetic test. I have my whole report,

(01:01:32):
my entire family, Jess and River and Tara, and they're
all doing the PGT this week. So I'm going to
be able to have my whole family know what their
food and their nutrition choices are supposed to be. So
this is seeping into every aspect of my life. And personally,
I mean, I can tell you and you know this,
like you feel incredible when your mitochondria are working properly,

(01:01:52):
your cells are working properly, you don't reach 2:00 PM
and have a non-optional, you know, nap or siesta time.
Like once it all comes together and clicks, the amount
of clutter and confusion that sucks out of your life
is worth a lot.

S1 (01:02:08):
For the price of two Starbucks a day.

S2 (01:02:10):
Exactly.

S1 (01:02:11):
Yeah, that's really the value. Yeah, you know how fancy.

S2 (01:02:15):
You get at Starbucks.

S1 (01:02:16):
Look, dude, I'll be honest with you. Um, You. You know,
I've watched the last five years. I've watched you. I'm
so impressed with who you are as a person and
your commitment to this human optimization. The fact that you
and I have decided we want to collaborate, change the
world together. You being the mouthpiece for precision nutrition and

(01:02:38):
teaneck's health, and going out to the world and talking
about how it's changing lives. But most importantly, we start
growing our food together. We start doing we the ability
to change lives and bring health, wellness, happiness, longevity to
human beings around the world. It fits right in. My partner,

(01:02:59):
Grant Cardone, has a mission to change 8 billion people's lives. Incredible.
The only thing I've seen where we could actually do
that is this. Yeah, we could actually touch this.

S2 (01:03:10):
And nontoxic lettuce for everybody, 100%.

S3 (01:03:13):
Yeah.

S1 (01:03:14):
Can't wait to build with you, bro.

S2 (01:03:15):
Let's do it. Yeah.

S1 (01:03:16):
Let's go.

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EP 225 | Precision Health Revolution: The Future of Customized Wellness with Ben Greenfield

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}EP 225 | Precision Health Revolution: The Future of Customized Wellness with Ben Greenfield