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October 22, 2025 6 mins

In this episode of Building Billions, I dive deep into the five strategies that have shaped my journey from building ideas to creating multiple $100 million companies. I share exactly how I’ve learned to get what I want in life — with clarity, control, data, credibility, and certainty. I start by explaining why defining precise goals is the foundation of success, then reveal how controlling the narrative ensures you stay in the driver’s seat. I talk about the power of removing emotion from decision-making and letting data lead the way, and how building credibility over time multiplies your impact and trust. Finally, I discuss why commanding with certainty is what separates average leaders from the ones who build empires. This episode is a masterclass in turning vision into results and leading with confidence, focus, and conviction.

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Episode Transcript

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S1 (00:00):
Welcome back to Building Billions. Here's a question. Have you
ever wondered or thought about how do you get what
you want in life? In this episode, I'm going to
be covering off my five hacks to get exactly what
you want. If you want to get anything out of life,
like more money and more freedom, it all starts with
these five strategies, I guarantee you you've never heard of.
I founded multiple $100 million companies. These are the strategies

(00:24):
that I've learned along the way that could change your life. Strategy.
Number one is to get absolute clarity on what you
actually want. For example, I want to build a nice
big business where I become wealthy versus I'm going to
take my business from 5 million to 25 million, and
I'm going to be worth $20 million in the next

(00:45):
five years. You simply can't hit a target. You can't see.
It's simple. If you don't know what the target is,
clearly everyone around you won't know what the target is.
So what you need to do is define your goals,
your specific targets with precision. The more clear, the more concise,
the more precise, the higher opportunity there is to hit it.
Because here's a fact if there's confusion with you and

(01:08):
your team. Well, there's always failure. Remember to eliminate the
ambiguity in your tasks and your actions that aren't taking
you to or towards a specific target. The more confident
you are about what's possible, the clearer you can talk
about that opportunity, the more specific you are and what
you need to do to get there, and the clearer

(01:31):
you are about your commitments and activities to make that
exact thing happen. And if you're clear about your commitments
and activities, your teams can be clear about their commitments
and their activities. The second strategy is to learn to
control the narrative. I've done hundreds of deals, and here's
what I know. Every time I say you have your
lawyer put together the agreement and send it to me.

(01:53):
I have so much stuff in there that I have
to take out. So you always want to control the negotiations,
you want to control the discussions. You want to have
control over the paperwork, the documentation, all elements relative to
getting the thing done that you want to get done.
And the reason you want to do that is if
you allow somebody else to control the narrative, control the paperwork,

(02:14):
Control the documentation, the direction of where you're going, you're
going to end up where someone else wants to go
versus taking people where you want to go. If you
don't have a clear picture of the destination you're trying
to reach, you'll never get there. And if you can't
get there, your team can't get there. The fact is,
all leverage in business amplifies through people, which magnifies all

(02:37):
elements of success personal, professional, and financial. Remember to use
language that positions you as the authority, the expert, and
you have to set the tone. Set the rules, set
the direction. Once you do that, then you set the
visual aspirations to so that you and your team and
the people around you can visualize the picture of what

(02:59):
your goals actually look like, to the extent that you
can include people into your goals so they can accomplish
their goals, everyone will have a clear picture about what
they need to do so they can all win as
a team. Next is number three. You have to remove
emotion and replace it with data. Think about it. Emotion
like fear, resistance, friction, anger, frustration. Well, it will entirely

(03:22):
pull you and everyone around you off track, and then
you have no chance to hit your goals and you'll
end up just being distracted and so on. Everyone else,
the more calm you are about dealing with obstructions and problems,
the higher confidence level other people will have in you.
Therefore reinforcing your ability to have high confidence in your
decision making. An important thing to remember is that especially

(03:45):
in something like conflict, you have to keep your emotions
from clouding your judgment. The more clear you are about
where you want to go, how you want to get there,
who you're taking with you, what you need from them,
and what those targets and goals are. The better opportunity
everyone around you can actually help you accomplish the stated objective.
Next is number four. You have to leverage credibility over time.

(04:08):
How do you multiply success? Well, the more people you've
had previous success with that you promote and you tell
people about. In fact, you even let those people talk
to the ones you've helped before. The more credibility you have,
the more credibility you have, the more trustworthy your actual
ability to execute and get things done will be. And
the more you promote that get other people promoting it

(04:29):
for you. The higher probability future people will trust you
to do the same thing with it. Sometimes, no matter
what your dreams are, you might need to put off
that big picture idea in order to have small wins
and have people that support and promote you because you
do what you say you're going to do. You do
it how you say you're going to do it, and
you have consistent statistics to show. If you state you're

(04:53):
going to do something, you take the right actions, you
accomplish the right results, and then people around you can say,
when you say you're going to do something, you do it.
And when you do it, you succeed at it. So
you build to get to the big thing instead of
immediately talking about the big thing and never quite getting there.
The whole value in growing and scaling yourself and the

(05:17):
people and the things around you is you have to
develop your leadership skills to move the needle, to move
the results. So people believe in you and what you
say you're going to do. And then you can collect
people who want to be a part of that with you,
which multiplies and amplifies your impact across whatever your stated
objective is, you can't simply walk in a room and

(05:39):
just tell people to trust you. You can't be all
over the board. You have to be consistent in your message,
your delivery, and your execution. Don't make excuses and remember
that all your credibility can be destroyed at any moment
in time if you simply don't do what you committed
to do. Next strategy is strategy number five, which is
to command with certainty. It's simple. Strong leaders can take

(06:02):
a big idea and turn it into an A result.
And then we've seen people that have been directly involved
with ideas and turn them into results. Board leadership takes
a great idea and turns it into a failure. Great
leadership can take a poorly executed idea and turn it

(06:22):
into huge success. If you're not confident and you're always
wavering and giving up on things, then the people around
you will be influenced to give up on you and
the things you're trying to do. If that happens, people
simply won't trust you. It's important to remember that certainty
creates confidence, and you should always speak with conviction and
act with decisiveness and hit targets.
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