Gym Business Coach Podcast

Why do so many gym owners struggle to attract the right clients – despite being great at fitness?

In this episode, Randy and Zach talk about one of the biggest disconnects in the fitness industry: most gym owners are trying to speak to an audience whose problems they’ve never personally experienced. 

While many successful businesses are built when someone solves their own problem and turns that “mess into a message,” most gyms are fo...

Gym check-ins are framed as a tool to help clients stay on track. In reality, most gyms use them to put people on a scale and hope the numbers cooperate.

But that’s where things break.

Clients can be training consistently, feeling better, moving better, and finally seeing themselves as someone who works out. Then one scan tells them they failed at the one outcome they’ve been taught matters most: weight loss. That one moment is enoug...

Facebook ads aren’t broken. The way most gyms rely on them is.

For years, front-end ads were the growth engine: cheap leads and fast wins. You could be profitable at the point of sale and make your money back right away.

But that version of Facebook is gone. Costs are up, lead quality is inconsistent, and judging success by what happens in the first 30 days is a fast way to shut your ads off for good.

In this episode, Tim and Zach bre...

If your gym keeps hovering around $20,000 a month no matter how hard you work, chances are you’re operating under the wrong business model.

Most gyms are built on large group training, and the industry data are very clear:

The average gym brings in just under $19,000 a month, and the majority never move far from that number. Large group gyms grow by adding members, adding classes, and adding coaching hours, along with the complexity ...

Members leave gyms all the time. That’s part of the business, and it never feels good. But the real problem is how most gym owners react when it happens. Those reactions often create bigger issues than the cancellation itself.

What separates good gyms from great ones is how people are treated on the way out.

When a member leaves, they don’t vanish. They talk. They share their experience. And that story travels faster than any referra...

“Give us 90 days, and we’ll flood your gym with clients.” 

At some point, every gym owner hears this marketing agency promise. And when revenue feels tight, that offer is hard to ignore. But what looks like growth usually ends up in chaos.

Agencies usually push short-term, high-promise offers (like six-week challenges or quick weight loss promises) that are designed to sell a result, not a membership. So even when you get new clients...

Wouldn’t it be great if gym owners could actually see how a business works instead of guessing their way to revenue? That’s exactly why this episode exists.

Tim and Randy invite 15 gym owners into the Million Dollar Model Workshop, something that almost never happens in this industry. They open the doors to a real, operating gym and show exactly how it runs, from the backend systems and revenue model to the staff structure that supp...

Are you one of those gym owners who keep replacing coaches, retraining new ones, and still end up dealing with the same problems six months later?

When coaches are part-time, bouncing between jobs, and only expected to show up for an hour at a time, it’s unrealistic to expect long-term commitment. They’re not around long enough to build ownership, there’s no consistency, and no reason for them to care beyond today’s shift.

In this ep...

Gym owners aren’t afraid of hard work. They’re afraid everything falls apart the moment they step back.

So they coach every session, fill every gap, and carry the entire business on their back, all while telling themselves it’s “for the clients.” Meanwhile, their time, energy, and family life slowly disappear.

In this episode, Randy and Zach break down the false belief that impact and income are opposites.

They explain why staying tra...

For many gym owners, the only marketing strategy is Facebook ads. When numbers start falling, and they need more leads, their default move is: run another ad, spend a little money, and hope for the best. 

In this episode, Tim and Zach explain exactly why that approach keeps failing and what has to replace it if growth is going to be predictable again.

They talk about how to stop reacting to bad months and start running a plan that wo...

January feels like a goldrush for gym owners.

It looks like momentum, with leads pouring in, calendars filling up, and sign-ups spiking.

But underneath it, something else is happening: just as many members are leaving out the back door.

And your gym is not alone here. This is typical across the industry.

In January, clients reassess everything: their finances, priorities, and their results from last year. And when fitness has been fram...

Most gym owners don’t burn out... they just stop giving a damn.

The gym runs. Clients come and go. Nothing’s broken on the surface.

But nothing’s exciting either.

That’s where the real danger zone for a business is. Because right there, growth stalls and the business starts feeling like a job you can’t quit.

In this episode, Tim and Randy talk about:

• how to recog...

Following every new wave of fitness trends might feel like innovation… until it turns your business into a revolving door.

High Rocks, peptides, GLP-1s… All of this made noise in 2025. Some gyms jumped on the bandwagon. Most are already figuring out how to pivot again.

But the gyms that saw real growth focused on the basics and long-term client value: strength training, movement quality, and the semi-private model.

In this episode, Ti...

You might own a gym… but can it actually run without you?

If stepping away for even a day feels impossible, there’s a bigger issue at play.

In this episode, Randy and Zach walk through the three levels of building a business:

• making sure your recurring revenue exceeds your operating expenses
• developing systems that allow you to scale
• turning the business into a t...

Some gyms go silent during the holidays. And they pay the price in January.

When sessions slow, and everyone’s focused on celebrations and family gatherings instead of training, most gym owners just wait it out.

That’s when other gyms swoop in with offers your clients haven’t seen before. And suddenly, your long-term members are jumping ship.

In this episode, Randy and Zach explain why the ...

Are you crushing deadlifts at 6am, while your clients are stuck doing burpees, battle ropes, and burnout circuits day in, day out?

No blaming here. 

It’s happening in gyms everywhere: owners dial in their own progressive strength training… then turn around and deliver a one-size-fits-all workout they’d never do themselves.

But that gap is costing gyms trust, results, and long-term retention...

Some gym owners treat debt like a dirty word.

They avoid it at all costs, convinced that cash-only is the only safe path.

But here’s the irony: many of those same gym owners call themselves entrepreneurs. And by definition, entrepreneurship requires taking on financial risk.

In this episode, Tim and Randy unpack one of the most critical mindset gaps holding gym owners back: the refusal to l...

In this episode, Tim and Zach are joined by Marty Miller, Chief Movement Officer at Kinotek, to break down what’s actually possible on the training floor when objective movement data drives the experience.

Marty’s been in the game a long time. Athletic training, pro baseball, NASM educator, all of it. Now he’s helping gyms turn movement health into the next big metric. 

With Kinotek, that’s finally pos...

If your Facebook ad leads are costing more and converting less, you're not imagining it. Something’s definitely going on. And it’s hitting gym owners across the board. 

There’s a weird pattern showing up everywhere. You get a lead, call them immediately… and they’ve got no idea who you are. Some don’t speak the language. Some never even saw your ad. Some swear they weren’t on Facebook at all.

On paper, your CPL looks fine. But no...