Built To Grow Fitness Business

In this episode, Randy and Zach introduce SpringBoard, ProFit’s redesigned coaching program that trades pressure for progress. 

Instead of forcing everyone through the same 12-week sprint, SpringBoard gives gym owners 12 months of coaching support — with a custom path built around your business, your goals, and your pace. 

This program draws inspiration from their elite Iron C...

This one’s not new… but it is necessary.

This is a re-release of an old episode – because sometimes the most important stuff is the stuff you need to hear again. Especially when it comes to the basics.

In this episode, Tim and Randy take us back to the foundations – the systems your gym business can’t survive without: Attraction, Conversion, Delivery, and Ascension.

This is about installing...

If you’re doing everything right and still struggling, maybe it’s not you. Maybe it’s the model.

In this episode, Tim and Randy take a hard look at the CrossFit business structure and ask the uncomfortable question too many gym owners avoid: Is this model even built to succeed long-term?

(Spoiler: It’s not.)

It’s not a lack of business skills causing CrossFit gyms to close. It’s the model – everyone’s offering the same thing at the sa...

Still running your gym like a hobby – and wondering why it’s not growing?

A lot of gym owners say they want to scale. But when you peek under the hood, what they really have is a collection of hacks, manual workarounds, and good intentions.

In this episode, Tim and Randy dive into the five non-negotiable systems every fitness business needs to grow with intention, not accident. These aren’t “nice to haves.” These are foundational if ...

You think you’re covered – until one April Fools’ joke makes you question everything.

In this episode, Tim and Randy reflect on a prank that started with a fake all-staff callout… and ended with a real conversation about how fragile even the best systems can be in a single-location gym.

Tim shares how the scare made him rethink just how “removed” he really is from daily operations and why – as much as we want to believe we’ve built a...

Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in.

In this episode, Tim and Randy unpack the uncomfortable truth that no one likes to talk about – but they’ve seen it across dozens of gyms: member numbers dipping slightly in Q1. Not because something’s broken, but because that’s just how this time of year tends to go

But here’s the good news – lower member count doesn’t automatically...

Every year, it hits like clockwork – members walk in with that dreaded “Got a minute?” and hit you with the freeze request. Summer’s here, and with it comes the revenue dip that gym owners have been conditioned to accept.

But what if you didn’t have to?

In this episode, Tim and Zach share how they rethought their freeze policy after realizing it was quietly costing them over $100K a year. They talk about the simple shift from traditi...

“I don’t want to lie in my ads…”

We hear that all the time from gym owners. You want to tell the truth – that your workouts are hard, that results take time, that this isn’t some magic fix... And we get it.

But here’s the problem: If you position your marketing that way, no one will show up at your door.

In this episode, Tim and Zach talk about the uncomfortable reality of fitness marketing and why you can’t lead with how hard your pr...

Many gym owners are still building their businesses around what worked five years ago. But what if the game has already changed – and you’re still playing by the old rules?

In this episode, Tim and Randy recap Tim’s visit to the recent HFA Expo in Las Vegas (formerly IHRSA), where some clear shifts in the fitness industry are starting to take shape.

Tim talks through what caught his attention on the expo floor – everything from flash...

“I need more leads.” 

That’s the default response when gym owners feel stuck. But what if leads aren’t the problem at all? What if the real issue is buried somewhere in your process – between lead, booking, show-up, sale, and retention – and you’re trying to fix the wrong thing?

In this episode, Tim and Randy break down why constantly changing offers, ads, or marketing tactics is the wrong move when your pipeline breaks. Instead, the...

Gym owners spend years building their businesses — early mornings, long days, and countless client sessions. But when it’s finally time to sell, most realize too late that their gym isn’t worth what they thought.

In this episode, Tim and Randy sit down with Brook Hartnett, a former gym owner turned business broker at Transworld Business Advisors, to talk about what really drives the value of a fitness business. (Spoiler: it’s not th...

It started with a comment – one word, blunt and honestly offensive: “retarded.”

Tim had posted an ad comparing two gyms, both with 100 members. One gym was generating $500,000 a month, while the other barely made $200,000. Same headcount, completely different results – why is that?

A CrossFit gym owner jumped in, did the math, and lost it. He said, “That’s retarded.” Because to him, $417 per member per month sounded astronomical – li...

Adding more revenue streams sounds like the best way to grow your gym… but is it?

Many gym owners fall into the trap of launching new services—supplements, nutrition programs, or specialty classes—before their core business is stable. Instead of boosting profits, this often leads to distraction, dilution, and ultimately, stagnation.

In this episode, Tim and Randy break down the five key questions every gym owner should answer before ...

"We should have done this sooner."

That’s the first thing every gym owner says after switching from large group training to semi-private. No one ever regrets making the transition. The only thing they wish is that they had done it sooner.

It's easy to see why. Large group training feels comfortable. It’s familiar. It brings people in the door. But it also brings constant churn, price-sensitive clients, and endless headach...

What happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits – just one shot at catching something.

If they’re lucky, maybe they’ll reel something in. But more often than not, they’re coming home empty-handed.

That’s exactly how a lot of gym owners approach their marketing. They put all their eggs in one basket – usually Facebook ads – expecting it to brin...

Can I afford this?

This is the first question most gym owners ask when they look at a new expense. But that’s not the right question – it’s one driven by fear. It shows that someone is holding onto every dollar, afraid to invest in growing their business.

However, spending itself isn’t the issue. The issue is spending on the wrong things. 

You’ll see gym owners drop thousands on new equipment that doesn’t bring in a single extra clien...

Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly great at any one dish?

Now, imagine walking into a world-class steakhouse. One focus. One specialty. Absolute mastery.

Many gym owners fall into the Cheesecake Factory trap – trying to be everything to everyone. Large group training, personal training, nut...

“More leads will fix my business.”

That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they don’t stay.

Yes, gyms with packed classes and buzzing energy seem successful from the outside. But behind the scenes, most of them are constantly replacing members who drop off after a few months.

It’s because large group training gyms attract customers who bounce ...

Walk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to the consumer, it all sounds the same. And when everything sounds the same, the only thing left to compare is the price.

That’s a losing game… at least for gym owners.

When consumers can’t tell the difference between you and the gym down the street, they pick the cheaper option. And th...