Leadership and culture lessons from status-quo smashing CEO Naomi Hulston

Naomi Hulston has experienced "pretty much every role" in her 21 years working for Catch22.

The social business has been around for 200 years. It delivers more than 120 public services that meet local needs and support individuals within our communities. "We consider ourselves a business with the heart of a charity and a business' mindset." Those services include justice, education services, support for vulnerable children and families and many more.

Naomi started her career at Catch22 as a volunteer before progressing in many different roles across the organisation, so when Naomi became chief executive she  brought valuable insights and understanding as a leader..

And in this interview she gives candid, thoughtful and powerful tips about how to foster an "intentional" culture; accountability, transparency and communication.

Anyone running a social enterprise, purpose-led business or charity should listen to Naomi's advice.

She also covers changing ways of working, making the "impossible" possible and collaboration.

And we learn about the positive impact of a "people-centred" culture – with practical and implementable tips about how to galvanize this. "People feel included, engaged, enabled, able to express their wishes."

Plus there's even a remarkable story about the Rolling Stones.

What next?

•  Visit the Catch22 website: https://www.catch-22.org.uk
•  Rachel has written a chapter for the new book, Vitalising Purpose – The Power of the Social Enterprise Difference in Public Services,  published this week by E3M, which I have co-written.
•  A 'must-read for chief executives, heads of transformation, commissioners and procurement officers, and social entrepreneurs,' the book, which I have written is available in paperback and ebook formats here: https://e3m.org.uk/vitalising-purpose-book/
•  And from Amazon here ( https://amzn.eu/d/6f25KJB )