For highly sensitives in business and leadership, personal branding is not just about how you market yourself in your business—it’s about who you are and how you show up in every interaction. Before it became a buzzword, I used to teach personal branding under a concept I refer to as “core value offer”(CVO). This teaching offered a deeper, more aligned way for HSPs in business and leadership to communicate who they are and what they bring to the world. Learning to embody your CVO can mean the difference between burnout and powerfully showing up in V&V energy (visibility and vulnerability).
In this powerful episode, I break down the difference between branding as an 80%er (a non-HSP) and branding as a Highly Sensitive Leader. I discuss why the old transactional model of personal branding simply doesn’t work for us HSPs and what works instead. You’ll learn how to define your personal brand in a way that captures the essence of your energy and serves as the foundation for how you show up in everything you do. I also share how when embodying the energy of your personal brand, you create a deeper connection and engagement with people in all areas of your life—the team you lead, your social media followers, and even your spouse and children. Whether you’re an HSP entrepreneur or working in a corporate environment, your personal brand matters—and now, more than ever, is the time to lead with it.
“Your business is not something separate from you; it is you.” – Heather Dominick
Listen and Learn:
- 2:17: What is a personal brand
- 5:28: How to define your personal brand
- 6:58: What makes branding different for highly sensitive people
- 9:50: How to create a core value offer
“The Core Value Offer (CVO) isn’t just for highly sensitive entrepreneurs, it is for all highly sensitive leaders.” – Heather Dominick
Links and Resources:
- Get your copy of Heather’s book DIFFERENT: http://www.differentthebook.com/
- Get your copy of the HSE Training Kit: Survive to Thrive: http://www.shiftfromsurvivetothrive.com/
- Get your copy of the HSE Assessment and Success Guide: http://www.myhsetype.com/
Learn more about this episode of Business Miracles at https://www.businessmiracles.com/215
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