Encore: Damaged by Data: Is Your eCommerce A Victim?

The buzz: Who’s minding the store? You consider yourself and your company savvy in the eCommerce space. You’ve embraced online technologies and tools to service your customers and to increase the efficiency of day-to-day work processes. You even built a digital marketing group and eCommerce team to stay competitive with major players and support your business initiatives. But who is managing all of the data input into your systems? Heads-up: Poor data quality and governance can have a big impact on your eCommerce growth and business strategies. The experts speak. Simeon Chiger, MSC Industrial Supply Co: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it” (Ferris Bueller’s Day Off, 1986). Robert J. Brooks, IBM: “We cannot solve our problems with the same thinking we used when we created them” (Albert Einstein). Austin Whitehead, SAP: “Garbage in, garbage out” (William D. Mellin, 1957). Join us for Damaged by Data: Is Your eCommerce A Victim?