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May 19, 2015 57 mins
The buzz: Social selling. Attention, suppliers! Studies show that B2B buyers are 57% –70% of the way through the buying process before they first engage with your sales people. This means prospects are having a learning party without you. How? The modern buyer is digitally driven, socially connected, mobile, and empowered with unlimited access to information. Is your sales team up-to-date on social selling, its critical role in global brand strategy, and how to master social channels like LinkedIn to cut through the noise? The experts speak. Michael Idinopulos, PeopleLinx: “In 3 years, sales reps who aren’t active on social media today will be...out of work.” Jill Rowley, Jill Rowley.com: If you suck offline; you'll suck more online. You are what you eat and what you Tweet.” Phil Lurie, SAP: “Social selling enables businesses to reach new markets in ways that best suit the 21st Century consumer.” Join us for ABCs of Social Selling and Building Your Global Brand.
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