Jennifer GlassCEO of Business Growth Strategies International
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Show Notes:
eCommerce vs mCommerceCustomer AvatarBuyer JournalTractionIt's the Bottom Line That Matters: Quick Tips & Strategies You Can Use Right Now to Grow Your Business in the Next 12-Months
Strategies
How are you driving traffic?Look at shipping - Increase AOV - Average order valueLook at costsAre you using Level 2 or Level 3 data?Hotspot VideosKiosks and AppsEmail MarketingLead magnetAbandon Carts -Omni-Channel MarketingThe Journey from $0 to $200k per Year Selling on Amazon Hot items Shopify - 12 Trending Products to Sell in 2020 Spark Shipping - Best 50 Dropshipping Products Of 2020
Transcript
Charles (00:00):
In this episode of the business. E-Commerce I talk with Jennifer Glass about the seven strategies to grow your e-commerce business. This is the business to be commerce episode 152.
Charles (00:19):
Welcome to the Business of eCommerce. The show that helps e-commerce retailers start launch and grow the e-commerce business. I'm your host, Charles Palleschi. And I'm here today with Jennifer Glass. Jennifer is a CEO of business growth strategies, international. She is a business growth expert who works with small to medium-sized businesses to help them find the money that they are leaving on the table. On this show today, she maps out seven strategies that you can use to grow your e-commerce business. I love the kind of list format, which kind of has different bullet points and kind of, we go from really different parts of the business anywhere from growth to saving money, but basically ways to just increase the business and not leave money on the table. So think it's a great episode to check out all seven and I'll also link to them in the show notes. She goes a lot of good links. So we'll put all that there. So check that out if you can too, and let's go onto the show. Hey Jennifer, how are you today?
Jennifer (01:13):
I'm doing great, Charles. Thank you so much for having me. I hope all is well with you as well. Yeah.
Charles (01:17):
Have you on the show, definitely excited to dig into this. I love having a list of things in particular, so seven strategies to grow your e-commerce business. So we were talking about this earlier. You kind of mapped out just seven things. Is this generally for e-commerce or you've worked with, and you work with small business owners in general, right?
Jennifer (01:39):
Worked with, I work with small business owners and general but it really is, you know, a lot of the strategies that we're going to be focusing on are focused for the e-commerce folks. Yep. A lot of strategies without a question are work both ways, whether you're online or offline, but there are certain strategies that are going to be focused specifically to the online businesses and how they can take that and really convert even more clients into people wanting to buy. So if you're an e-com client econ business, you're definitely going to want to pay close attention. If you are in an old world you know, one of those professional brick and mortar or whatever kinds of businesses, this is totally going to be up your alley as well. Cause a lot of the strategies are really working both ways in terms of what you need to be paying attention to and why, why not? Okay. All right. Let's get into it. Absolutely.
Charles (02:43):
Where would
Jennifer (02:43):
You start? Well, the first thing that I just want to kind of start with is the difference between e-commerce and M commerce. For those of you that are listening, that may not really have a definitive knowledge, but e-commerce is commerce via the internet and commerce is business done on a mobile device. And there is a difference in terms of the way that people are looking at things, the way that they're shopping,