December 8, 2025 • 58 mins
In this powerful and practical episode, John Denton sits down with AI and automation expert Jenish Pandya to explore how business owners can:
✅ Get discovered in the new AI-driven search world
✅ Automate repetitive tasks
✅ Improve customer experience
✅ Reduce owner dependency
✅ And build a business that can truly be sold
Jenish shares his personal journey into AI, from running e-commerce businesses while travelling overseas to helping business owners systemise and automate operations through smart AI implementation.
🔑 Key Topics Covered:
- Why AI will change how customers find your business
- The difference between traditional Google search and AI search
- What AI SEO / AI Optimisation (AIO) really means for business owners
- Why long-tail content and FAQs now matter more than ever
- How Experience, Expertise, Authority, and Trust (EEAT) influence AI search results
- Practical examples of AI automation in marketing, onboarding, operations, and customer support
- How one business automated their entire due-diligence onboarding process
- Using AI for instant customer responses and enquiry handling
- Why speed of response is now a critical competitive advantage
- Real-world examples of AI receptionists in hospitality
- The correct mindset for adopting AI as a support tool — not a replacement for people
💡 Key Takeaway:
AI is not about replacing business owners — it’s about freeing them.
Freeing them from low-value work.
Freeing them from being the bottleneck.
Freeing them to build a business that runs, grows, and sells without them.
👤 About the Guest — Jenish Pandya
Jenish Pandya is the founder of AI Titans and a leading expert in AI-driven automation for small and medium-sized businesses. With a background in engineering, e-commerce, and systems design, Jenish helps business owners use AI to streamline operations, improve marketing visibility, and create scalable, owner-independent businesses. Jenish can be contacted via his LinkedIn profile.
🔗 LinkedIn: https://www.linkedin.com/in/jenishpandya/
🎯 Perfect For:
- Business owners feeling overwhelmed by daily operations
- Owners planning an eventual business sale
- Leaders wanting to embrace AI without becoming “tech heavy”
- Anyone wanting more freedom, leverage, and business value
As mentioned in the episode, if you'd like to get your business saleability score and tips on how to make your business more saleable and attractive to buyers, go to this link My Business Saleability Score
- Go here to VISIT MY WEBSITE for more episodes and information
- Get your business saleability score and tips to Boost Your Business Value & Saleability Today with This Quick Free Online Assessment
- Schedule a no-obligation chat about your business - BOOK HERE
Thanks for listening, keep podcasting and subscribe to get new episodes!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
John (00:08):
Welcome everyone to another episode in the Business
Ready for Sale podcast.
The show where we help give allbusinesses that work without
you, grows without you, and oneday, hopefully, sells without
you.
And today we're diving into oneof the most exciting
opportunities that businessowners have right now, and
(00:29):
that's AI and automation.
That's why this episode iscalled How to Get Your Business
Found in the New AI World andAutomate Your Way to Freedom.
If you're like most businessowners, you're probably
overloaded with repetitivetasks, constant interruptions,
and decisions that only you canmake.
(00:50):
But here's the truth if yourbusiness depends on you for
everything, then it isn't reallya business.
It's a bottleneck.
And a bottleneck isn'tsaleable.
So how do we change that?
And that's where today's guestcomes in.
Janish Pandya is the founder ofAI Titans, and he's right on
(01:10):
the front line of helpingbusinesses harness AI to
automate operations, improvevisibility, streamline systems,
and get discovered in this newAI-driven world of search.
He helps business owners freethemselves from the grind, not
by working harder, but byletting AI work smarter.
(01:32):
So in this episode, we're goingto unpack how AI can remove you
from the day-to-day.
How to get your business foundwhen AI tools are replacing
traditional search and thepractical steps you can take to
build an owner independentbusiness.
A business that's actuallyready for sale.
So grab a pen, pencil, notepad,um iPad, whatever it is you
(01:58):
take notes on, and get readybecause this episode is going to
be full of ideas and tips thatyou can take action on.
So let's get started.
And so welcome Janish.
Welcome today's podcast.
Jenish (02:18):
So it's good to have a solo episode on the podcast.
So thank you for having me.
John (02:26):
Yes, Jenish is one of the members of our freedom team with
Nicola Depiazzi.
So it's all good stuff and allvery pertinent.
And give us a little bit aboutyour background, Jenish.
How did you get into doing whatyou're doing?
Jenish (02:41):
o I've always been business curious from the
get-go.
So when I grew up, uh my momhad a shop, and I've always
learned business while growingup.
Uh but when I basically startedin uni, so I started different
side hustles from e-commerce touh podcasting back in 2014.
(03:04):
My e-commerce first e-commercebusiness was back in 2009 when
Shopify or WooCommerce weren'teven a thing.
So I've always done different,different things uh in terms of
side hustles uh while workingfull-time as well.
So I've always been businesscurious and business minded to
(03:24):
and call it a serial sidehustler.
Uh but late last uh early lastyear in 2024 was when uh we as a
family decided to take a yearoff uh and basically go
traveling with our little one.
She was 18 months at that time,and we said, let's travel,
let's enjoy the world uh andtake a bit of a break from our
(03:49):
careers.
So we did that, and while wewere traveling around Asia for a
whole year, that's when Istarted diving deep into AI to
help my own uh e-commercebusiness.
Uh and that's kind of where Igot started in terms of going
diving deep into AI.
So I've always been techcurious, business curious.
So I started using AI basicallyearly 2023.
(04:12):
Uh, but I've always usedautomation and stuff at work
because my background iselectrical engineering.
So part of process automationand stuff that comes natural as
an engineer and understandingworkflows.
But we'll get uh a bit deeperinto the story as well as we go
through the podcast and we'llgive you some examples then.
John (04:34):
Okay, taking a year off.
That's uh a bit a big step, andit's a good way of testing uh
automation and getting thebusiness to run without you.
Jenish (04:44):
Yeah, definitely.
So at that time it was meactually building those
automations.
So I was working on thebusiness while traveling as
well.
So it wasn't a complete shutoff and everything runs
automatically.
Uh still behind the scenes, butit was good to see that I could
run an e-commerce businesswhile traveling.
John (05:05):
Yeah, yeah, for sure.
So let's start with what Ithink is a a pretty big question
at the moment, and it'scertainly the one that comes up
most often when I'm talking tobusiness owners now.
It's because there's a lot ofstuff in the media about chat
GPT and perplexity and theseother platforms trying or taking
(05:26):
market away from Google.
And I've got a lot of clientswho use Google Ads and things
like that.
So the question they come upwith is well, what do we have to
do now to be found in the newAI search world?
What are your views on thatone?
Jenish (05:42):
Yeah, so I think I think a lot of people are coming to
terms with that as well.
So I'll share with you anexample.
So, you know, last week wasBlack Friday, Black Friday sales
and stuff like that.
John (05:55):
Uh so what's been going on for a month, come on.
Jenish (05:59):
That was the official Black Friday sales, but uh you
know, a few months ago, mylaptop died, so the charging
port died, and I was trying toget it repaired, and the repair
costs were almost a half oralmost 60% of a brand new
laptop.
So I'm like, stuff it, I'lljust get a new laptop.
And I'm like, well, since it'sa couple of months, Black Friday
(06:19):
will be here, I'll get a goodbargain.
So, what was the first thing Idid?
Basically, I went uh to ChatGPT, Gemini, Perplexity, Claude,
all four of them, and I put inthe same prompt.
Uh, and this is a neat littlehack is if you're doing a little
bit of deep research or youwant to try to bounce back
ideas, use all three, foursystems, whichever you have
(06:41):
access to, and use the sameprompt, and it will give you
different answers, and then youcan submit that.
So that's a little hack tostart away with.
Uh, but what I did was I giveit my details going, this is a
laptop I'm looking for, it musthave an HDMI.
I'm looking for this, I'mlooking for that.
Uh, this is roughly my budget.
Tell me what laptops I shouldbuy.
(07:03):
And basically, all of themcreate a list of three or four
of them to buy, uh, theexplanations and things like
that.
And lo and behold, most of themhad a link for JB Hi-Fi.
Uh, some of them had links forHarvey Norman, some of them had
links for PLE computers as well.
Uh, there wasn't much for goodguys or other places, but this
(07:25):
is where JB Hi-Fi kind of rankedeverywhere.
Officeworks was another onethat ranked as well, but like
there was varying.
So, same question, all of themhad different answers.
So then what I went, I lookedup myself, I went to back to
Google search and actuallysearched for stuff because I
wanted more details and multipleoptions, I wanted to dive
(07:46):
deeper.
So, this is where people aresaying, oh, Google's dead.
And I'll go, no, it will have aplace, but the share of it is
going to be reduced.
So when people want to godiving deeper, they will still
go back to Google because itgives you multiple options.
Whereas AI gives you a singleoption in some sense, unless you
ask for it.
And if you want to dive deeper,it actually is you know less
(08:09):
efficient because with Googleyou have 20 tabs you can open up
and then you can view themquickly.
Whereas when you do that in AI,it will give you a chat, then
it will give you another thing,it will give you another thing,
and you're waiting.
So it's changing in that way.
Uh, and then what I did was letread up all my details, went
into the store and had a chatwith a human being.
(08:32):
So the humans are not going tobe, you know, removed either.
Uh, if everyone's going, I wantto run a business that runs
everything by itself.
Well, if you're gonna if youhumans are buying, they want to
talk to human beings as well.
So we're not being replaced,we're just going, this is our
different tools.
And then based on all thatinformation, I was able to find
(08:53):
something completely differentbecause when the other person
said, Well, this is in stock,the others are not.
So reality is, and I ended upbuying a good product, and then
I was also able to you knowprice match it, so I got a even
a bit more better discount.
So AI would not have done thatfor me if I just bought it
directly.
So a mixture of everything, uh,and that's how people are
(09:19):
starting to use it.
People are you know looking forAI to get answers.
So if they just want oneanswer, they're going to AI.
If they want multiple, they'llstill use Google search and
other search uh with it.
So now it depends how on yourbusiness.
What are you that one answer,or are you part of that multiple
answers?
(09:39):
And uh most of the time it's ahybrid of an option for most
businesses.
John (12:12):
So, how do I know if my business is going to come up in
in an AI search?
So if somebody goes to um,well, any of the four big ones
and searches for help forbusiness ready for sale or
whatever, what can I do to makesure that I come up?
I want to be the JB Hi-Fi, ifyou like.
Jenish (12:35):
Yeah, so there's different aspects of uh what
they're what everyone's terminguh giving a term is like AI SEO
or AI EO or AIO.
Uh basically it goes AI searchengine optimization or AI
optimization or AI engineoptimization.
So whenever the industry landson their final terms with it, uh
(12:59):
that will be what will be knownas.
But what you know, people go,oh, everything you did with
Google search uh goes away.
Well, no, and that's not thecase.
Whatever you did to rank up onGoogle search still matters,
still it's the same thing.
So the first thing is yourkeywords.
So you want to know what do youwant to be ranked for, right?
(13:21):
So if I'm looking for whatlaptop to buy under 1,500 bucks,
maybe if I had an article on mywebsite that specifically looks
for that, then it becomesreally good.
So what I mean by that isactually you know longer
questions, because that's whatpeople are typing in uh AI
(13:43):
versus uh Google, right?
In Google you had maybe five toten words max, whereas in AI
you're having, at least ifyou're prompting well, then your
prompt should be a paragraph ortwo minimum.
So that means you're giving itmore context.
So with that more context, yoursearch, whatever you're doing,
(14:04):
whatever content you'recreating, needs to kind of
encapsulate that.
So this is where previouslypeople were targeting short-term
as well as long-term, uh longuh long tail.
And now it will be if you wantto do AI really well, then you
will have to focus a lot more onthe long tail uh versus the
(14:26):
short tail keywords.
Because you know, if I justtype in AI SEO, I don't know, I
can mean anything.
But if I go, I'm a plumbingbusiness, uh, I run a 10-man
operation, we are based in thisparticular area, and this is
what we want.
So it will be tailored to that.
Now, if I was an SEO agency andI typed in going SE AI SEO for
(14:49):
plumbing agencies built in thisarea, you will be damn sure that
you will be you have highchances to rank them.
So the first is content, butcontent targeted towards long
tail.
Uh, then the second aspect ofthe AI SEO is citations.
Uh so same thing previously,they were called backlinks.
(15:09):
Uh, so if people refer to yourarticle or your content or your
website from other places, uh,then they were highly important
for Google.
So that gave that signal toGoogle that this was valid.
So it's like, you know, if 100friends of yours tell that this
guy's really great, then you'vebeen vouched for.
(15:29):
Whereas if only one personsays, then you go, well, they
might not have that much credit.
So similar to that, is yourcitations, your backlinks will
matter.
And with currently, what'shappening is AI search and stuff
are treating news articles ornews websites uh higher.
(15:50):
So this is current.
Now, this might stop withinnext six months to 12 months.
So if you have been quoted inthe media, if it's been cited,
have a higher chance of comingup into AI search results.
So, but you know, even gettingother backlinks and other quotes
from other places stillmatters.
(16:12):
And you know, you can game thesystem, but if your content or
if your product's not goodenough, then you'll still lose
that.
So obviously that matters.
That's you know, that's a givenwithout all of this.
So your product, your whateverwhat you're selling, and needs
to be really good, you have tobe great, and all this comes
(16:33):
into that.
So the first we covered wascontent with long tail.
Uh, then the second wascitations or backlinks.
Uh, and currently the news andmedia sites are working really
well.
Uh, so a lot of people aretrying to gain that.
Uh, but if you have a genuinepress release and things like
that, then it's really good toget that.
(16:54):
So, how do you get that PRstuff?
Uh and the basic foundation ofthis is what is termed into SEO
called ET, so E A T.
Uh and that stands forexperience, expertise,
authority, and trustworthiness.
So, what is what is yourexperience, right?
(17:15):
So, why would I come to John?
So, John has all these years ofexperience being a business
broker, he's done it, he'shelped a lot of businesses, so
there's an experience aspect ofit.
Then expertise going, well, ifhe's done it, he's gone through
the trenches, there's thatexpertise that comes with you
doing that work.
Uh, now if John moved to acompletely different country,
(17:39):
then that experience andexpertise obviously would get a
different hit, right?
So, if there was an equivalentof John in say Malaysia or
Singapore, but who had thatlocal experience and expertise,
who would you normally go with?
So that's kind of that matters.
So the experience, expertise,and then authoritativeness and
(18:02):
trustworthiness.
So, like if you're not creatingcontent, uh, if people are not
leaving reviews, if there's nosignals for people to go, this
person's actually worth it, letme get to stuff from them, then
and that's what Google looksfor, as well as you know,
everyone, Chat GPT, Gemini,everything.
(18:23):
So it's all built on the samefoundations of SEO.
Uh, and but there's some hacksand stuff that might work in the
short term, but it stillmatters.
Now, the biggest issue with AISEO is if you put in something,
same prompt, and I put in thesame prompt, the search and the
(18:43):
AI tool has your memory or hasyour background, so it will give
you something else, and my mybackground, it will give me
something else.
And so it's like the consistentoutcomes that you normally
expect are not there.
So it's now a matter of going,we'll continue doing what works,
(19:03):
providing value, and then it'slike it you leave it up to it
going, yes, if it does it,great, if not, we continue
providing this.
So and this is where it's likeif you continue providing great
value and being helpful, youwill be there, and if people
will start recommending.
John (19:23):
Is that the trust part of EEAT?
Jenish (19:27):
Yes, so that's the trust part and authority because it's
the same signals that Googlelooks for, right?
So when someone goes to yourwebsite, how long do they stay
on the website for?
Uh, or how many reviews doesyour product have?
So all that kind of becomesthen, you know, till now
Google's never been open withits algorithm going, but people
(19:50):
have gone, if we do this, thishappens, if we do this, this
happens.
So with Google, the thing wasif you did all that, then
certain keywords, you would beat the top, and then that would
stay there if you were continueddoing that for those keywords,
uh, for everyone, almosteveryone.
But with AI, it's gonna change.
(20:11):
So you the results will matterdifferently.
So if someone goes, we willrank you number one in AI, I
would call BAS on that.
Uh so if you're looking for asearch engine marketing
optimization, and again, I don'tsell SEO stuff, um, but if
you're looking, just have anopen discussion.
And if they're not telling youall this, then maybe find
(20:34):
someone else.
John (20:35):
Yeah, yeah.
So you've got to cover bothcamps now.
And um and it's interestingwhat you said about the AI gets
to know you because I use ChatGPT and I put all my information
in there, and because my wifeand I are going off on a nice
long holiday shortly, I createda custom GPT as our trop trip
(20:59):
advisor and um put in all thethings I like and all the things
my wife likes and stuff.
And so when I'm searching forfor example, for a restaurant
for Christmas Day dinner, thenit takes into account the fact
that I don't eat um seafood ifit crawls or sticks to rocks,
you know.
(21:20):
I eat fish, but not if itcrawls or sticks to rocks and
stuff like that.
So it it it yeah, it customizesthe search based on what it
knows about myself and my wife.
So yeah, that's interesting,isn't it?
Because it's gonna come up witha different answer for
everybody.
Jenish (21:39):
This is where, so you know, when it's looking for a
restaurant, it will still gothrough the same factors.
It will go the location, thereviews of that restaurant,
potentially menu.
So, you know, a lot of peopledon't even have their menu items
on their Google My GoogleBusiness page.
So you go, yeah, if I don'thave uh all these details, then
(22:02):
how is the AI gonna recommendme?
So it's like again, content isnot just blog articles and
podcasts, but content is on yourabout page, it's on your Google
My Business profile.
Uh it's when you start postingbecause I don't know if you
know, but now Instagram's madeits posts searchable.
Uh even TikTok's posts aresearchable as well.
(22:23):
So they start popping up onGoogle's search.
Search results.
But that also means when AI islooking for it and searching,
uh, they are all searchable aswell.
So that means all of thatcontent that you create becomes
searchable.
So that means when you'rethinking of what people actually
searching for, then that's whatyou want to do.
(22:45):
Now, where are you going foryour holiday?
John (22:50):
Oh, we're going to about five different countries.
So um but we're spending a weekto start with in in Hawaii.
Jenish (22:59):
Yeah.
So that's on a cruise, right?
John (23:02):
No, no, the cruise comes later.
No.
But but with the cruise again,our travel advisor's been pretty
good because we're going to bestopping off at Central American
countries and Peru and stufflike that.
So I I got it to tell me whatthe um what what the food was in
(23:25):
each of those locations, whatto expect and things like that.
Um I mean it's it's just a areally good personalized search
as opposed to having to wadethrough half a dozen different
websites to get the information.
So it's a time save for me.
Jenish (23:45):
And that's the whole aspect of AI is going process
improvement.
So if you think of it as likewhere am I spending my time, how
can I optimize that?
And how can AI help me to dothat?
So in my business, that's whereyou want.
And the reason I asked whereyou're going is going if those
(24:06):
cruise liners or those peoplewho made content or those
seafood restaurants went, youknow, if you're this kind of a
person, these are the items wehave on our menu that we
recommend.
And it's very, very specific.
So what you just said, if itcrawls or if it sticks on a
rock, we don't I don't eat it.
So if someone made a video orsomeone made even a short, like
(24:29):
a moon-minute video of one ofthose restaurants, I bet your
bottom dollar is like they wouldbe ranking there because
they've specifically targetedthat.
So now it's like the oceanbecomes very wide because now
it's very specific, targetedlong-tail keywords that people
are going to look for.
John (24:49):
So content is king, eh?
Jenish (24:54):
Content is king, content will always be king, but now
it's like you know, specificquestions, and how what would
your customers be asking veryspecifically?
And how detailed can youactually go?
Because what happens ispreviously you were aiming for
the masses, right?
So when it was SEO, you'regoing uh best business broker in
(25:19):
Perth.
So that would be the keyword orsomething like that.
But now it would be bestbusiness broker for hospitality
businesses in Southwest that hasexperience of at least five or
ten years.
John (25:32):
Yeah.
Jenish (25:33):
Normally you wouldn't have done that previously
because it wasn't the way peoplesearched.
But now you will have to dothat because that's how people
search is going to change withAI, and that's how you get
ahead.
And now that means you know,when the person comes to you,
they've already been pre-sold insome sense.
John (25:55):
Yeah, yeah.
So frequently asked questionson your website then is a good
thing to do.
Jenish (26:02):
Yeah, definitely.
Frequently asked questions.
Uh is one big thing, is how wework, what we do.
So getting into more details ofyour business process of what
needs to happen, and then yourcase studies, how you've helped
other businesses and describingtheir pain, uh, more
importantly, as well.
(26:23):
So, you know, what's theirpain?
How have we helped them solve?
What are different results thatyou've achieved?
So all that starts becoming,and that needs that you're
sharing it not only in text, butmaybe in audio, maybe in video,
and AI can help you convertfrom one media to another quite
(26:43):
easily and repurpose as well.
So you don't have to hire a lotof people to do that, but you
can build agents and systems todo that for you.
John (26:54):
Wow.
Okay.
So that gets us into we'vetalked about how to get found,
and you've started now to talkabout how to automate.
So what are some of the whereshould a business owner start?
What are the easiest things ifyou like to start automating?
Jenish (27:14):
So it depends on the business.
Now, this is where very lawyer,every answer it depends, right?
So the reason I say depends isdifferent businesses are in
different aspects and differentareas.
Some might be struggling withgetting leads, uh, some might be
struggling with theiroperations.
You know, they might have lotsof customers banging their door,
(27:35):
but they can't handle andmanage.
Some might be struggling withtheir customer service, or some
might be struggling with theirsupport processes from
accounting to legal to IT sideof things.
Now, all businesses normally gothrough these four phases at
one time.
So you can't you will neverhave 100% perfect in everything.
(27:58):
So, what normally I go isidentify which phase is
currently being the challengeand then start looking at that.
So, for example, if it's salesand marketing, then you could
start automating your socialmedia stuff from a particular
type of content.
So I've helped uh uh you know amentor of mine and is really
(28:21):
good, uh Ron Gibson.
Uh so he used to createarticles uh every week.
So he would write two or threepages, or sometimes five or ten
pages, articles every week, buthe never posted on LinkedIn.
So what I did was took thatcontent, converted it into an
automation, and every week ittakes one article, creates five
(28:41):
posts, creates five images withit, and goes to him for review.
He looks at it and then goes,Yes, that's in my voice, that's
in my tone, uh, it makes sense.
And the other day, literally,one of his uh LinkedIn posts
that was automated got over, Ithink, uh 15 to 20 comments, as
(29:03):
well as almost like almost 100plus likes.
Now that is kind of mixed, andthis is rare on normal posts on
LinkedIn, but this is where it'skind of mixing his authenticity
with AI to actually do better.
I'm not saying all of his postsdo that, but that gives him
more visibility, that gives himthat authority, gives him the
(29:25):
trust as well.
So people then go, oh, this iswhat he talks about.
So even if people don't like orcomment on your social media,
but they see it, and that givesyou that visibility and trust
that people go, okay, I knowwhat this person's talking
about.
I want to do business.
I'm uh that's one step closerjust because they've seen your
(29:46):
content.
So a lot of people previouslywere chasing likes and comments.
Now the role of social mediahas changed, is going people,
especially if you're doing B2B.
So if people I'm in B2B, thenthey go, I know that person, I
see what they're talking about,I think I like that, let's
continue the conversation.
So it might be that stop stepof should I talk to this person
(30:10):
or not talk to this person?
And that's what the contentdoes for you.
So that's one, uh, thenonboarding automation.
So I help a lot of businesseswith that.
So if you're getting a newclient, you're normally going,
can you send me this documents?
Give the can we upload this?
Can we do that?
So it's like all the processalmost is the same if you're
selling one different the sametype of service.
(30:30):
If you have different products,different, it's different for
each, but you can onboardautomatically as well.
So I helped a client do duediligence automation.
So where they have to do duediligence for all their uh
clients, and this is high dealworth, and they were sending out
100 questions on an Excelspreadsheet, and they were
(30:53):
sending out a shared folder linkbecause that's what they knew,
right?
So that's and that's worked forthem in the past.
Um and that's okay.
So this I like you laugh, butthis is where it's like I go,
it's okay for you to have shittyprocesses because you've been
solve solving other parts ofyour business.
But when you've solved thatpart, then you're starting
(31:17):
thinking of automating, thenstart with where your current
problems are.
So we convert it into threedifferent beautiful forms.
Uh as soon as the form getsfilled, you know, the automation
takes over, uh, sends all theit creates all the folders in
the SharePoint, it renames thefiles, saves them in the
appropriate folders, sends theman email going, all this is done
(31:39):
within the space of you know aminute.
Previously, their ops managerwould have to go through all
this review it manually, renamestuff, uh, and then chase them
up because they didn't savethose folders or they didn't
save it right.
So it's like back and forth.
So that in itself has not onlycreated a great customer
(31:59):
experience, uh, but also savetime to the ops manager.
So that's in terms of, youknow, if you're talking about
operations, then if you'retalking about customer service,
one of the things is like withe-commerce is email triage
responses.
Normally you go, these are thequestions I get.
So you can build an automationwhere the initial query is
(32:22):
categorized by an automation andgo, okay, here is this person
is asking about a refund, or isasking about a shipping thing,
or is asking what is in myknowledge base, can I answer
that automatically, or I need toescalate that?
And normally you can save justby that.
So, like recently experiencedsomething amazing from another
(32:43):
service provider, and that'swhat they've done.
So I send in a support emailand I got an instant reply
within like 30 seconds, and thatsolved 80% of my query.
And then they say this is an AIresponse.
But if you still want to talkto someone, uh human being, send
something talk to a supportteam member, and I'll pass it
(33:04):
on.
So that's a great customerexperience because my query was
resolved at 80%, and then Istill followed up with a human
being.
So it's not saying you removethem, but now you create better
customer experience.
So that's like, and you'll seea lot of that happening in uh
customer side of things, andthen the fourth one is
(33:28):
operations of support and thingslike that.
So you can get AI to do yourreceipts management or tagging
based on whatever.
So, like, there is a lot ofthat as well, uh, in terms of
law side and things like that.
But you will still need humanbeings.
This is where it's like theinitial part can be done by AI,
(33:49):
and then the later part getsdone by the humans uh who can
oversee it, who can do that.
But it's where figure out whatyour current challenges are, and
then the second question I gois what are your new
opportunities?
So, like that social mediathing I shared was you know, Ron
wasn't doing that at all.
(34:10):
So for him, that's new.
John (34:12):
Yeah.
Jenish (34:12):
So we're creating a new process, whereas the due
diligence stuff I shared was anold process, so it was a
challenge for them.
So it's like that's kind of howyou look at with that lens.
John (34:24):
Yeah.
And asking the question, what'sthe problem?
Yes.
That's um Charlie Gunning, Iknow a lot of people in Perth
know.
Um, very, very smart guy andentrepreneurial.
Um so he worked for a time fora government department giving
out what do you call grants tostartups and things like that.
(34:47):
And I said, when you whenyou're interviewing a startup to
see if they are eligible for agrant and things like that,
what's the first thing you askthem?
And he said, I ask them, what'sthe problem you solve?
Because yeah, you know, it'sjust and I use that now with
when I'm working with clients.
(35:09):
If they tell us tell me aboutthe business, I say, What's
what's the problem you solve?
Who do you solve it for?
But it and so it's the samething with AI when you're
looking at your business.
What are my problems?
Where's the biggest issue?
Um, and let's start there.
And that uh obviously is whereyou start with people when
you're talking to prospects andclients.
(35:29):
So yeah, that's great.
And then you can work onopportunities and things like
that.
One that's coming up uh came upwith a client a few days ago.
He said he was looking at whatone of his challenges is that um
if if people don't answer, ifif people make an inquiry of his
(35:52):
business and he doesn't respondvery quickly, he loses them
because it's a fairlycompetitive um uh industry.
I've this is in homeinspections, you know.
So somebody needs a homeinspection done.
If they make an inquiry andthey get don't get a quick
response, they're gone on tosomebody else and bang, they've
(36:13):
gone.
And so it becomes a problem atweekends and times like that
when the phone's not beingmanned.
But if you can automate it andgive the person a response,
yeah, no, you've got a chance ofkeeping them and converting
them.
Jenish (36:29):
It's fortunate, unfortunate aspect, right?
So we as human beings are nowgoing, we need everything
instantly, we need it now.
So previously, you know, beforeAmazon and other stuff, if you
had international shippingwithin 30 days, you'd be like,
whoa, that's really great.
Then it became 14 days, andthen it's like, no, no,
international shipping even hasto be seven.
(36:50):
Now it's like you need to getmy order within 24 hours.
That's that's over in Westerncountries, like in uh basically
in India and other places, andwhen I was traveling in China,
you could order something on anapp and get it delivered within
15 to 30 minutes.
So that's the speed wherepeople you know expect because
(37:15):
now that's what everyone else isproviding.
That means business isn't sothat building inspector needs to
do that.
So one of the persons uh that Iknow, and this is someone
people can try.
So the Wembley Hotel uh inPerth has an AI receptionist.
So what they what and this isnot like you know, talk of the
(37:36):
future, this is current.
So if you call up the WembleyHotel, you will talk to Sadie,
who is their AI receptionist.
And basically, when I wastalking to so I didn't help them
directly, but I run myworkshops from there, and I know
the owner of Kane as well.
And one of the things they weregoing is like the challenge
they faced was their staff wasbusy serving customers within
(37:59):
the hotel.
So when someone rang and theywere not looked after, then they
would run away.
So and that meant either theywould have to hire someone
full-time for um answering thephone calls.
Now, if someone doesn't recall,what does this person do?
So if they get busy withanother customer they miss it,
that means they have to bethere.
(38:20):
Uh so they're paying for stuffwhen they're not being there.
So then they implemented thisAI phone system, and they're
like, it's been great because itdoes the initial triage and it
will tell you if it can'tanswer, going, Do you want me to
pass it to your uh team member?
Do you want to uh you know, canI help you with this option or
(38:40):
can I help you with that option?
So that way, like you will seevoice AI and this more frequent,
and most of the times goingforward from 2026, 2027, most of
us will be talking to some formof AI phone receptionist in
some shape or form.
John (39:02):
Yeah, that's incredible.
I know I know I've seen appsadvertised for hospitality
business, same thing.
People are busy making coffeesand making sandwiches or serving
customers and the phone'sringing.
I mean, I get annoyed when I'min the in a shop or a queue and
(39:22):
they stop serving you to answerthe phone or something like
that.
I mean, yeah, it solves thatproblem.
Jenish (39:29):
So I know there's still it's experimental.
There's a website calledSesame, uh, Sesame Voice and
stuff.
If someone wants to look it upand they can try uh their two
voice agents, so they're stillbuilding, it's not available
publicly.
But if you want to practice ofwhat conversations will look
(39:50):
like, and this is very semantic,so it takes it another level
than the Chat GPT voice.
Uh and it responds veryhuman-like, it responds in a
very good way that you go, youwould be able to tell it's would
be hard for you to tell thedifference if you didn't know it
was AI.
John (40:11):
Yeah.
Jenish (40:11):
Uh so they're still building on the tech, but other
tech is still available.
And I do help businessesimplement this kind of you know,
voice uh AI systems becausewhat it can then do is like it
can take bookings for you, itcan then actually put it in your
CRM, it can put the details inyour calendar, uh, send them a
(40:31):
notification if you have yourSMS stuff uh linked, it can send
them confirmations.
And then what else you can dois maybe you might be going,
someone's booked a uh form onyour website, and you need to
schedule an appointment withthem for a quote or something
like that.
So you can create an automatedoutbound calling because now
(40:54):
they've given you permission.
So you go, that person's job,that AI's job, is actually to
call that person going, when areyou available?
We have this availability, canwe book you in?
So those kind of things arepossible right now.
It needs a bit more ofobviously connecting the dots
with your systems.
(41:15):
Uh, but that if you think ofit, even if it costs you four or
five grand to set it up, itpays you dividends 10, 20x just
within a year.
So if I was to tell you, going,you can, you know, 10x your
stock investment, everyone willjump at it.
But when I tell people going,I'll 10x your time investment,
(41:36):
people go, oh, I don't thinkthat's enough.
So it's an interestingconversation.
John (41:43):
Well, time is money, and I mean what we're talking about
is freeing up the business ownerfrom the day-to-day in the
business so they can focus onworking on the business, scaling
the business up, and making itsaleable.
And even if down the track theydon't want to sell it because
it is running well without themand producing good profitable
(42:05):
income.
I mean, that's the idealsituation.
It's about giving the owner thechoices and the options of
keeping the business, or it thenbecomes very saleable if if
it's automated and not relyingon the business owner, because a
buyer's going to look at it andsay, What am I going to have to
do when I've got that business.
(42:27):
And if a lot of it's runningautomatically and running on
good systems, then it's a veryattractive purchase.
Yeah.
Jenish (42:36):
And so I would disagree with your time is money
statement because I think timeis more important than money.
And this is where, you know,say if you were doing if you
your hourly rate was 200 or 300bucks an hour, and if you did an
activity that was $50 an hour,you've just lost it.
(42:57):
But if you talk, you know, yousave that one hour and spent
with someone and had a deal thatclosed for 100 grand, then was
it still worth 200 or 500 bucksan hour?
Or was it worth the hundredgrand?
So it's like when you free uptime, it opens up exponential
value that and that opportunityand it's that opportunity cost
(43:21):
that is you know hard to measuretill you actually use it in
that sense.
So yeah time is more importantthan money and more valuable
than money.
And it's the one thing no oneknows you know how much they've
got left.
John (43:38):
Yeah I've seen you you use that obviously in some of the
workshops that you've done formy clients and we've done
together but yeah how much timehave you got left?
Yeah we know absolutely that'swhy we're going off on a big
holiday shortly do it do itwhile we can take taking a year
(44:01):
off yeah I mean that'sbrilliant.
Jenish (44:03):
You know and that was one of the realizations I had
during that travel is like youknow going to places like
Cambodia Vietnam Japan where thewar in fair you know war
happened and the people livingthere didn't have a choice it
was not of their making andtoday they were living a normal
life the next day it wascompletely thrown away and
(44:26):
completely different.
So you go if you knew that wasgoing to happen how would you do
this things differently youdon't know what the future holds
uh so you want to live going Iwant to do this I want to try
this let's do it yeah that's abig big topic could be another
(44:47):
another two three hours on justthat yeah yeah I've got um I'm
meeting up with a speaker who'sprobably going to present to the
my boat group my businessowners taking action group next
friday and it's very much aboutthat it's about living you know
we work to live not live to workhopefully and um sometimes
(45:11):
business owners get so soinvolved in the business and it
becomes a treadmill and theycan't get off because they're
reliant on every dollar thatcomes in to keep feeding them
and they have to be therebecause the business is built
around them.
John (45:31):
And so yeah exact okay now's a good time to talk about
our freedom team.
So myself yourself and NicolaDepiazzi the systemologist.
I tell people you need tosystemize and automate and get
yourself out of the business andNicola tells them how to do the
systems and you tell them howto do the automation and and
(45:52):
free up time and all of that.
So a lot of synergy with whatthe three of us do.
But it's all about getting thebusiness owner to help them have
a life but we won't go downthat line
anymore. Anything else you want to point out?
Jenish (46:09):
I have a quick question for you it is what has been the
biggest time saving when you'veimplemented AI or what was that
use case where you go I saved Xamount of time and reinvested
that in my business and thatpotentially paid me X return.
(46:30):
I remember I used to host apodcast back in 2014.
John (46:40):
Ah, you were the question asker, um it's interesting
definitely uh social mediacreating social media posts
doing the research there's a lotof things actually and the
intro to this podcast and theoutro I confess are AI produced.
(47:01):
I put information aboutyourself, it knows a lot of
information about me and mybusiness already and said like
give me an intro and an outrofor the podcast with Jenish and
um and it did it in a minute andI would typically have sat and
(47:23):
spent an hour or more trying tocome up with that and it
wouldn't have been as good.
And that's time that I can geton and do other things and call
clients and um have my coachingsessions with clients and so
definitely doing research andcoming up with ideas it saved me
(47:44):
a ton of time.
There's um a another businessopportunity I'm working on as
well and it not only gave mesome good ideas and data for
research that I would have spentages trying to get but then it
even came up with well if youwant to go down this path you'll
(48:08):
need a landing page here's anoutline for a landing page and
all of that.
So it's literally saving mehours and hours of work and it's
moving me forward faster and soI'm progressing my business and
developing things a whole lotquicker.
Does that sort of answer thequestion?
Jenish (48:28):
Yeah and definitely and this is where it's like I think
sometimes when people go they'vestarted been using AI for a bit
they start forgetting is howmuch of help it has been so far.
So then it becomes natural thenthey go okay but then they go
if it's done that when you'vejust started you know the next
aspect where I can recommend youis going how about you automate
(48:50):
your podcast you could automateonce you've recorded it it can
chunk it for you it can post iton your social media it can
recreate images from it andother things right so you can
build those kind of automationsright now.
And basically once you publisha podcast it all happens and
(49:12):
schedules out whether it's uh inseven days or whether it's in a
month or two months because youmight want to revisit different
episodes down the track aswell.
So you could set it up for awhole year's worth of scheduled
content going post this episodein two months' time in four
months time and then keepbringing back because a lot of
podcast hosts what they do isthey create content they promote
(49:35):
it within that week two weeksand then they're on to the next
one and then they forget aboutmarketing and basically all the
others are sitting and gatheringdust so yeah I'm guilty up on
that I I've been there so Iunderstand the pain.
John (49:54):
Yep I it's already lined up to give me the um the social
media post to promote thispodcast and um I will get it to
give me some what do you callthem sound bites and things that
I can use and things like thatas well.
So I'm getting there slowly butI'm getting there quicker with
(50:16):
AI shall we say but with I meanthat when we're talking a lot of
B2B businesses and stuff likethat.
I mean a lot of business ownersbricks and mortar type business
owners will say that oh yeahwell that's all fine for you
know content creators um peoplethat are doing B2B type
(50:36):
businesses and providingservices but but it's not for me
with my manufacturing businessor my retail business.
I mean what do you say to them?
Jenish (50:46):
If anyone's doing work with a laptop yeah I can help
very simple so if anyone isusing computer as part of their
work uh it will help or yourmobile phone even tradies you
know when answering questionswhen looking up stuff uh if you
want to automate processes likeeveryone has customer onboarding
(51:07):
uh you are fine you are gettinga customer you are finishing up
a project project management uheven simple things as recording
your discovery calls you knowwhere we're currently chatting
right now zoom will give you atranscript afterwards you can
dump that transcript into AI andgoing can you create 20 social
media posts so same thing goingyou can get that but the other
(51:31):
aspect B2B business owners cando is think strategically with
AI and thinking with AI becomesreally great because AI can take
up different roles and I teachthis as part of my prompting
mastery workshop as well andthen next year I'm I'm gonna
have specific strategic thinkingwith AI workshops and it's
(51:51):
going how do you actually thinkwith AI so email writing
document research they are justyou know first or level one and
level two activities but whenyou start going how do I think
with it how do I clarify thatthat takes you to another level
and till now when I've triedthis activity most workshop
(52:12):
participants are going uh thecomment I normally get is like
wow that's a really interestingquestion I never thought of and
AI is asked that because of thecontext.
So when they want to grow anddevelop so forget about
automation just to actuallybuild become better at what you
do AI can help you with that aswell.
(52:33):
And yeah so there's a lot moreand that could be another
episode called strategicthinking where they are it it
does ask good questions I mustadmit yes quite often but this
is when you put it properly allright so when you prompt it
correctly and when you actuallygive it enough in context then
(52:54):
so it's like you need to learnhow to prompt as well.
Because a lot of people go yeahI know how to prompt and like
show me your prompts then I'lltell you if you know how to
prompt.
John (53:04):
Right.
So you run prompting workshops?
Jenish (53:06):
Yes so prompt yeah prompting mastery uh as well as
uh like copilot and chat GPTmastery and things like that.
So education wise uh becausethat's where it starts and then
going okay automation servicesso going build your automations
for you or teach you how tobuild automations and then next
(53:28):
year I'm planning to launch anAI Titans accelerator community
where people can actually jointhe community and ask questions
because things are changing veryvery quickly so it's quite hard
to keep up with it.
So then you go how can I dothis and learn from others and
going and that's that authorityand trustworthiness as well
(53:51):
going let me look into it foryou and then give you the going
distilled version going this ishow it matters and this is
probably what it doesn't matter.
John (54:01):
Fantastic so if people want to find you contact you
find out when your workshops areon how can they do that?
Jenish (54:08):
Best is on LinkedIn at the moment or they can shoot me
an email so on LinkedIn if theysearch for Janish Pandya and
assume with the show notesyou'll have my LinkedIn as well
so they can come to the shownotes.
And then if they want to emailme it's janishj at ai titans dot
(54:29):
co uh so the C O stands forcommunity courses collective in
that sense uh but that's whereit is and yeah if not just uh
reach out to John and John cansend you my details.
John (54:45):
Yes contact me and I or his or his AI agent would uh and
you've got to work out whichwhether it's me or my agent and
of course then there's theFreedom team workshops as well
where the three of us um aregoing to be running some
workshops in the new year ornext year 2026.
(55:06):
So and if you go tobusinessreadyforsale and go to
workshops on there then you canfind out when that's happening
and at the moment we're runningwaiting lists um to get people
to register for the workshops in2026. Fantastic Jenish any anything else you want to to say before I wind up?
(55:26):
So my normal thing in myworkshops and stuff is you need
to take action right so like thefirst thing is you increase
your know-how uh so that you getyour knowledge the second thing
is you realize how thatknowledge applies to you how you
(55:50):
can make a difference with itand then you need to act now
people get stuck normally at theknowledge and realization stage
and don't act.
So if you've heard this uhpodcast for at least you know 40
minutes an hour long uh and youdon't do anything about it then
it's gonna go to waste so acton it take action as small of an
(56:13):
action as possible and you knowif you're struggling with that
feel free to reach out happy tohelp with it as well so but
please act on what you'velearned uh and start
implementing or start doingsomething with it so become a
business owner taking action andthat was a good segue to John
(56:34):
A great segue into my communityum business owner community
business owners taking actionbecause yes nothing happens
until there's action so goodpoint and I really uh sort of
related to that EE A T thingthat you talked about the trust
(56:56):
and the experience expertise andauthority and trust and I'm
gonna start looking at mycontent and everything I've
there's I've already got thingsin my head now and things I've
written down as a result of ourconversation that I'm gonna be
doing on that front because Ithink that's that's critical as
(57:18):
well.
So okay Jenish thank you verymuch I'm going to to wind up now
and then let AI help me then dothe finishing off of the
podcast.
So it's been a greatconversation and you know
hopefully we can help somebusiness owners free up their
time from repetitive tasks andfirefighting and and for being
(57:42):
the center of their businessbecause again if a business
relies on you then you're thebottleneck and it's not gonna
sell.
So you can contact Jenish onLinkedIn or contact me.
Check out the show notes and ifthis episode has sparked
something for you then don't letit fade as Jenish said take
action start with one task andlook at some things that you can
(58:06):
automate in your businessthings and systems that you can
document and one part of theyour business that you can get
off your plate and you'll findas you start to free up your
time then you find more thingsthat you can do to free up even
more time it becomes a um asnowball effect and the business
(58:28):
hopefully then will becomeready for sale so thanks for
listening to Business Ready forSale.
If you've enjoyed the episodesubscribe leave a review share
it with other business ownersthat need to hear it and until
next time keep working on yourbusiness not in it.
(58:48):
So for me John Denton it's byefor now.
Bye Jenish and thank you.
Thanks John for having meappreciate it
Welcome everyone to another episode in the Business
Ready for Sale podcast.
The show where we help give allbusinesses that work without
you, grows without you, and oneday, hopefully, sells without
you.
And today we're diving into oneof the most exciting
opportunities that businessowners have right now, and
(00:29):
that's AI and automation.
That's why this episode iscalled How to Get Your Business
Found in the New AI World andAutomate Your Way to Freedom.
If you're like most businessowners, you're probably
overloaded with repetitivetasks, constant interruptions,
and decisions that only you canmake.
(00:50):
But here's the truth if yourbusiness depends on you for
everything, then it isn't reallya business.
It's a bottleneck.
And a bottleneck isn'tsaleable.
So how do we change that?
And that's where today's guestcomes in.
Janish Pandya is the founder ofAI Titans, and he's right on
(01:10):
the front line of helpingbusinesses harness AI to
automate operations, improvevisibility, streamline systems,
and get discovered in this newAI-driven world of search.
He helps business owners freethemselves from the grind, not
by working harder, but byletting AI work smarter.
(01:32):
So in this episode, we're goingto unpack how AI can remove you
from the day-to-day.
How to get your business foundwhen AI tools are replacing
traditional search and thepractical steps you can take to
build an owner independentbusiness.
A business that's actuallyready for sale.
So grab a pen, pencil, notepad,um iPad, whatever it is you
(01:58):
take notes on, and get readybecause this episode is going to
be full of ideas and tips thatyou can take action on.
So let's get started.
And so welcome Janish.
Welcome today's podcast.
Jenish (02:18):
So it's good to have a solo episode on the podcast.
So thank you for having me.
John (02:26):
Yes, Jenish is one of the members of our freedom team with
Nicola Depiazzi.
So it's all good stuff and allvery pertinent.
And give us a little bit aboutyour background, Jenish.
How did you get into doing whatyou're doing?
Jenish (02:41):
o I've always been business curious from the
get-go.
So when I grew up, uh my momhad a shop, and I've always
learned business while growingup.
Uh but when I basically startedin uni, so I started different
side hustles from e-commerce touh podcasting back in 2014.
(03:04):
My e-commerce first e-commercebusiness was back in 2009 when
Shopify or WooCommerce weren'teven a thing.
So I've always done different,different things uh in terms of
side hustles uh while workingfull-time as well.
So I've always been businesscurious and business minded to
(03:24):
and call it a serial sidehustler.
Uh but late last uh early lastyear in 2024 was when uh we as a
family decided to take a yearoff uh and basically go
traveling with our little one.
She was 18 months at that time,and we said, let's travel,
let's enjoy the world uh andtake a bit of a break from our
(03:49):
careers.
So we did that, and while wewere traveling around Asia for a
whole year, that's when Istarted diving deep into AI to
help my own uh e-commercebusiness.
Uh and that's kind of where Igot started in terms of going
diving deep into AI.
So I've always been techcurious, business curious.
So I started using AI basicallyearly 2023.
(04:12):
Uh, but I've always usedautomation and stuff at work
because my background iselectrical engineering.
So part of process automationand stuff that comes natural as
an engineer and understandingworkflows.
But we'll get uh a bit deeperinto the story as well as we go
through the podcast and we'llgive you some examples then.
John (04:34):
Okay, taking a year off.
That's uh a bit a big step, andit's a good way of testing uh
automation and getting thebusiness to run without you.
Jenish (04:44):
Yeah, definitely.
So at that time it was meactually building those
automations.
So I was working on thebusiness while traveling as
well.
So it wasn't a complete shutoff and everything runs
automatically.
Uh still behind the scenes, butit was good to see that I could
run an e-commerce businesswhile traveling.
John (05:05):
Yeah, yeah, for sure.
So let's start with what Ithink is a a pretty big question
at the moment, and it'scertainly the one that comes up
most often when I'm talking tobusiness owners now.
It's because there's a lot ofstuff in the media about chat
GPT and perplexity and theseother platforms trying or taking
(05:26):
market away from Google.
And I've got a lot of clientswho use Google Ads and things
like that.
So the question they come upwith is well, what do we have to
do now to be found in the newAI search world?
What are your views on thatone?
Jenish (05:42):
Yeah, so I think I think a lot of people are coming to
terms with that as well.
So I'll share with you anexample.
So, you know, last week wasBlack Friday, Black Friday sales
and stuff like that.
John (05:55):
Uh so what's been going on for a month, come on.
Jenish (05:59):
That was the official Black Friday sales, but uh you
know, a few months ago, mylaptop died, so the charging
port died, and I was trying toget it repaired, and the repair
costs were almost a half oralmost 60% of a brand new
laptop.
So I'm like, stuff it, I'lljust get a new laptop.
And I'm like, well, since it'sa couple of months, Black Friday
(06:19):
will be here, I'll get a goodbargain.
So, what was the first thing Idid?
Basically, I went uh to ChatGPT, Gemini, Perplexity, Claude,
all four of them, and I put inthe same prompt.
Uh, and this is a neat littlehack is if you're doing a little
bit of deep research or youwant to try to bounce back
ideas, use all three, foursystems, whichever you have
(06:41):
access to, and use the sameprompt, and it will give you
different answers, and then youcan submit that.
So that's a little hack tostart away with.
Uh, but what I did was I giveit my details going, this is a
laptop I'm looking for, it musthave an HDMI.
I'm looking for this, I'mlooking for that.
Uh, this is roughly my budget.
Tell me what laptops I shouldbuy.
(07:03):
And basically, all of themcreate a list of three or four
of them to buy, uh, theexplanations and things like
that.
And lo and behold, most of themhad a link for JB Hi-Fi.
Uh, some of them had links forHarvey Norman, some of them had
links for PLE computers as well.
Uh, there wasn't much for goodguys or other places, but this
(07:25):
is where JB Hi-Fi kind of rankedeverywhere.
Officeworks was another onethat ranked as well, but like
there was varying.
So, same question, all of themhad different answers.
So then what I went, I lookedup myself, I went to back to
Google search and actuallysearched for stuff because I
wanted more details and multipleoptions, I wanted to dive
(07:46):
deeper.
So, this is where people aresaying, oh, Google's dead.
And I'll go, no, it will have aplace, but the share of it is
going to be reduced.
So when people want to godiving deeper, they will still
go back to Google because itgives you multiple options.
Whereas AI gives you a singleoption in some sense, unless you
ask for it.
And if you want to dive deeper,it actually is you know less
(08:09):
efficient because with Googleyou have 20 tabs you can open up
and then you can view themquickly.
Whereas when you do that in AI,it will give you a chat, then
it will give you another thing,it will give you another thing,
and you're waiting.
So it's changing in that way.
Uh, and then what I did was letread up all my details, went
into the store and had a chatwith a human being.
(08:32):
So the humans are not going tobe, you know, removed either.
Uh, if everyone's going, I wantto run a business that runs
everything by itself.
Well, if you're gonna if youhumans are buying, they want to
talk to human beings as well.
So we're not being replaced,we're just going, this is our
different tools.
And then based on all thatinformation, I was able to find
(08:53):
something completely differentbecause when the other person
said, Well, this is in stock,the others are not.
So reality is, and I ended upbuying a good product, and then
I was also able to you knowprice match it, so I got a even
a bit more better discount.
So AI would not have done thatfor me if I just bought it
directly.
So a mixture of everything, uh,and that's how people are
(09:19):
starting to use it.
People are you know looking forAI to get answers.
So if they just want oneanswer, they're going to AI.
If they want multiple, they'llstill use Google search and
other search uh with it.
So now it depends how on yourbusiness.
What are you that one answer,or are you part of that multiple
answers?
(09:39):
And uh most of the time it's ahybrid of an option for most
businesses.
John (12:12):
So, how do I know if my business is going to come up in
in an AI search?
So if somebody goes to um,well, any of the four big ones
and searches for help forbusiness ready for sale or
whatever, what can I do to makesure that I come up?
I want to be the JB Hi-Fi, ifyou like.
Jenish (12:35):
Yeah, so there's different aspects of uh what
they're what everyone's terminguh giving a term is like AI SEO
or AI EO or AIO.
Uh basically it goes AI searchengine optimization or AI
optimization or AI engineoptimization.
So whenever the industry landson their final terms with it, uh
(12:59):
that will be what will be knownas.
But what you know, people go,oh, everything you did with
Google search uh goes away.
Well, no, and that's not thecase.
Whatever you did to rank up onGoogle search still matters,
still it's the same thing.
So the first thing is yourkeywords.
So you want to know what do youwant to be ranked for, right?
(13:21):
So if I'm looking for whatlaptop to buy under 1,500 bucks,
maybe if I had an article on mywebsite that specifically looks
for that, then it becomesreally good.
So what I mean by that isactually you know longer
questions, because that's whatpeople are typing in uh AI
(13:43):
versus uh Google, right?
In Google you had maybe five toten words max, whereas in AI
you're having, at least ifyou're prompting well, then your
prompt should be a paragraph ortwo minimum.
So that means you're giving itmore context.
So with that more context, yoursearch, whatever you're doing,
(14:04):
whatever content you'recreating, needs to kind of
encapsulate that.
So this is where previouslypeople were targeting short-term
as well as long-term, uh longuh long tail.
And now it will be if you wantto do AI really well, then you
will have to focus a lot more onthe long tail uh versus the
(14:26):
short tail keywords.
Because you know, if I justtype in AI SEO, I don't know, I
can mean anything.
But if I go, I'm a plumbingbusiness, uh, I run a 10-man
operation, we are based in thisparticular area, and this is
what we want.
So it will be tailored to that.
Now, if I was an SEO agency andI typed in going SE AI SEO for
(14:49):
plumbing agencies built in thisarea, you will be damn sure that
you will be you have highchances to rank them.
So the first is content, butcontent targeted towards long
tail.
Uh, then the second aspect ofthe AI SEO is citations.
Uh so same thing previously,they were called backlinks.
(15:09):
Uh, so if people refer to yourarticle or your content or your
website from other places, uh,then they were highly important
for Google.
So that gave that signal toGoogle that this was valid.
So it's like, you know, if 100friends of yours tell that this
guy's really great, then you'vebeen vouched for.
(15:29):
Whereas if only one personsays, then you go, well, they
might not have that much credit.
So similar to that, is yourcitations, your backlinks will
matter.
And with currently, what'shappening is AI search and stuff
are treating news articles ornews websites uh higher.
(15:50):
So this is current.
Now, this might stop withinnext six months to 12 months.
So if you have been quoted inthe media, if it's been cited,
have a higher chance of comingup into AI search results.
So, but you know, even gettingother backlinks and other quotes
from other places stillmatters.
(16:12):
And you know, you can game thesystem, but if your content or
if your product's not goodenough, then you'll still lose
that.
So obviously that matters.
That's you know, that's a givenwithout all of this.
So your product, your whateverwhat you're selling, and needs
to be really good, you have tobe great, and all this comes
(16:33):
into that.
So the first we covered wascontent with long tail.
Uh, then the second wascitations or backlinks.
Uh, and currently the news andmedia sites are working really
well.
Uh, so a lot of people aretrying to gain that.
Uh, but if you have a genuinepress release and things like
that, then it's really good toget that.
(16:54):
So, how do you get that PRstuff?
Uh and the basic foundation ofthis is what is termed into SEO
called ET, so E A T.
Uh and that stands forexperience, expertise,
authority, and trustworthiness.
So, what is what is yourexperience, right?
(17:15):
So, why would I come to John?
So, John has all these years ofexperience being a business
broker, he's done it, he'shelped a lot of businesses, so
there's an experience aspect ofit.
Then expertise going, well, ifhe's done it, he's gone through
the trenches, there's thatexpertise that comes with you
doing that work.
Uh, now if John moved to acompletely different country,
(17:39):
then that experience andexpertise obviously would get a
different hit, right?
So, if there was an equivalentof John in say Malaysia or
Singapore, but who had thatlocal experience and expertise,
who would you normally go with?
So that's kind of that matters.
So the experience, expertise,and then authoritativeness and
(18:02):
trustworthiness.
So, like if you're not creatingcontent, uh, if people are not
leaving reviews, if there's nosignals for people to go, this
person's actually worth it, letme get to stuff from them, then
and that's what Google looksfor, as well as you know,
everyone, Chat GPT, Gemini,everything.
(18:23):
So it's all built on the samefoundations of SEO.
Uh, and but there's some hacksand stuff that might work in the
short term, but it stillmatters.
Now, the biggest issue with AISEO is if you put in something,
same prompt, and I put in thesame prompt, the search and the
(18:43):
AI tool has your memory or hasyour background, so it will give
you something else, and my mybackground, it will give me
something else.
And so it's like the consistentoutcomes that you normally
expect are not there.
So it's now a matter of going,we'll continue doing what works,
(19:03):
providing value, and then it'slike it you leave it up to it
going, yes, if it does it,great, if not, we continue
providing this.
So and this is where it's likeif you continue providing great
value and being helpful, youwill be there, and if people
will start recommending.
John (19:23):
Is that the trust part of EEAT?
Jenish (19:27):
Yes, so that's the trust part and authority because it's
the same signals that Googlelooks for, right?
So when someone goes to yourwebsite, how long do they stay
on the website for?
Uh, or how many reviews doesyour product have?
So all that kind of becomesthen, you know, till now
Google's never been open withits algorithm going, but people
(19:50):
have gone, if we do this, thishappens, if we do this, this
happens.
So with Google, the thing wasif you did all that, then
certain keywords, you would beat the top, and then that would
stay there if you were continueddoing that for those keywords,
uh, for everyone, almosteveryone.
But with AI, it's gonna change.
(20:11):
So you the results will matterdifferently.
So if someone goes, we willrank you number one in AI, I
would call BAS on that.
Uh so if you're looking for asearch engine marketing
optimization, and again, I don'tsell SEO stuff, um, but if
you're looking, just have anopen discussion.
And if they're not telling youall this, then maybe find
(20:34):
someone else.
John (20:35):
Yeah, yeah.
So you've got to cover bothcamps now.
And um and it's interestingwhat you said about the AI gets
to know you because I use ChatGPT and I put all my information
in there, and because my wifeand I are going off on a nice
long holiday shortly, I createda custom GPT as our trop trip
(20:59):
advisor and um put in all thethings I like and all the things
my wife likes and stuff.
And so when I'm searching forfor example, for a restaurant
for Christmas Day dinner, thenit takes into account the fact
that I don't eat um seafood ifit crawls or sticks to rocks,
you know.
(21:20):
I eat fish, but not if itcrawls or sticks to rocks and
stuff like that.
So it it it yeah, it customizesthe search based on what it
knows about myself and my wife.
So yeah, that's interesting,isn't it?
Because it's gonna come up witha different answer for
everybody.
Jenish (21:39):
This is where, so you know, when it's looking for a
restaurant, it will still gothrough the same factors.
It will go the location, thereviews of that restaurant,
potentially menu.
So, you know, a lot of peopledon't even have their menu items
on their Google My GoogleBusiness page.
So you go, yeah, if I don'thave uh all these details, then
(22:02):
how is the AI gonna recommendme?
So it's like again, content isnot just blog articles and
podcasts, but content is on yourabout page, it's on your Google
My Business profile.
Uh it's when you start postingbecause I don't know if you
know, but now Instagram's madeits posts searchable.
Uh even TikTok's posts aresearchable as well.
(22:23):
So they start popping up onGoogle's search.
Search results.
But that also means when AI islooking for it and searching,
uh, they are all searchable aswell.
So that means all of thatcontent that you create becomes
searchable.
So that means when you'rethinking of what people actually
searching for, then that's whatyou want to do.
(22:45):
Now, where are you going foryour holiday?
John (22:50):
Oh, we're going to about five different countries.
So um but we're spending a weekto start with in in Hawaii.
Jenish (22:59):
Yeah.
So that's on a cruise, right?
John (23:02):
No, no, the cruise comes later.
No.
But but with the cruise again,our travel advisor's been pretty
good because we're going to bestopping off at Central American
countries and Peru and stufflike that.
So I I got it to tell me whatthe um what what the food was in
(23:25):
each of those locations, whatto expect and things like that.
Um I mean it's it's just a areally good personalized search
as opposed to having to wadethrough half a dozen different
websites to get the information.
So it's a time save for me.
Jenish (23:45):
And that's the whole aspect of AI is going process
improvement.
So if you think of it as likewhere am I spending my time, how
can I optimize that?
And how can AI help me to dothat?
So in my business, that's whereyou want.
And the reason I asked whereyou're going is going if those
(24:06):
cruise liners or those peoplewho made content or those
seafood restaurants went, youknow, if you're this kind of a
person, these are the items wehave on our menu that we
recommend.
And it's very, very specific.
So what you just said, if itcrawls or if it sticks on a
rock, we don't I don't eat it.
So if someone made a video orsomeone made even a short, like
(24:29):
a moon-minute video of one ofthose restaurants, I bet your
bottom dollar is like they wouldbe ranking there because
they've specifically targetedthat.
So now it's like the oceanbecomes very wide because now
it's very specific, targetedlong-tail keywords that people
are going to look for.
John (24:49):
So content is king, eh?
Jenish (24:54):
Content is king, content will always be king, but now
it's like you know, specificquestions, and how what would
your customers be asking veryspecifically?
And how detailed can youactually go?
Because what happens ispreviously you were aiming for
the masses, right?
So when it was SEO, you'regoing uh best business broker in
(25:19):
Perth.
So that would be the keyword orsomething like that.
But now it would be bestbusiness broker for hospitality
businesses in Southwest that hasexperience of at least five or
ten years.
John (25:32):
Yeah.
Jenish (25:33):
Normally you wouldn't have done that previously
because it wasn't the way peoplesearched.
But now you will have to dothat because that's how people
search is going to change withAI, and that's how you get
ahead.
And now that means you know,when the person comes to you,
they've already been pre-sold insome sense.
John (25:55):
Yeah, yeah.
So frequently asked questionson your website then is a good
thing to do.
Jenish (26:02):
Yeah, definitely.
Frequently asked questions.
Uh is one big thing, is how wework, what we do.
So getting into more details ofyour business process of what
needs to happen, and then yourcase studies, how you've helped
other businesses and describingtheir pain, uh, more
importantly, as well.
(26:23):
So, you know, what's theirpain?
How have we helped them solve?
What are different results thatyou've achieved?
So all that starts becoming,and that needs that you're
sharing it not only in text, butmaybe in audio, maybe in video,
and AI can help you convertfrom one media to another quite
(26:43):
easily and repurpose as well.
So you don't have to hire a lotof people to do that, but you
can build agents and systems todo that for you.
John (26:54):
Wow.
Okay.
So that gets us into we'vetalked about how to get found,
and you've started now to talkabout how to automate.
So what are some of the whereshould a business owner start?
What are the easiest things ifyou like to start automating?
Jenish (27:14):
So it depends on the business.
Now, this is where very lawyer,every answer it depends, right?
So the reason I say depends isdifferent businesses are in
different aspects and differentareas.
Some might be struggling withgetting leads, uh, some might be
struggling with theiroperations.
You know, they might have lotsof customers banging their door,
(27:35):
but they can't handle andmanage.
Some might be struggling withtheir customer service, or some
might be struggling with theirsupport processes from
accounting to legal to IT sideof things.
Now, all businesses normally gothrough these four phases at
one time.
So you can't you will neverhave 100% perfect in everything.
(27:58):
So, what normally I go isidentify which phase is
currently being the challengeand then start looking at that.
So, for example, if it's salesand marketing, then you could
start automating your socialmedia stuff from a particular
type of content.
So I've helped uh uh you know amentor of mine and is really
(28:21):
good, uh Ron Gibson.
Uh so he used to createarticles uh every week.
So he would write two or threepages, or sometimes five or ten
pages, articles every week, buthe never posted on LinkedIn.
So what I did was took thatcontent, converted it into an
automation, and every week ittakes one article, creates five
(28:41):
posts, creates five images withit, and goes to him for review.
He looks at it and then goes,Yes, that's in my voice, that's
in my tone, uh, it makes sense.
And the other day, literally,one of his uh LinkedIn posts
that was automated got over, Ithink, uh 15 to 20 comments, as
(29:03):
well as almost like almost 100plus likes.
Now that is kind of mixed, andthis is rare on normal posts on
LinkedIn, but this is where it'skind of mixing his authenticity
with AI to actually do better.
I'm not saying all of his postsdo that, but that gives him
more visibility, that gives himthat authority, gives him the
(29:25):
trust as well.
So people then go, oh, this iswhat he talks about.
So even if people don't like orcomment on your social media,
but they see it, and that givesyou that visibility and trust
that people go, okay, I knowwhat this person's talking
about.
I want to do business.
I'm uh that's one step closerjust because they've seen your
(29:46):
content.
So a lot of people previouslywere chasing likes and comments.
Now the role of social mediahas changed, is going people,
especially if you're doing B2B.
So if people I'm in B2B, thenthey go, I know that person, I
see what they're talking about,I think I like that, let's
continue the conversation.
So it might be that stop stepof should I talk to this person
(30:10):
or not talk to this person?
And that's what the contentdoes for you.
So that's one, uh, thenonboarding automation.
So I help a lot of businesseswith that.
So if you're getting a newclient, you're normally going,
can you send me this documents?
Give the can we upload this?
Can we do that?
So it's like all the processalmost is the same if you're
selling one different the sametype of service.
(30:30):
If you have different products,different, it's different for
each, but you can onboardautomatically as well.
So I helped a client do duediligence automation.
So where they have to do duediligence for all their uh
clients, and this is high dealworth, and they were sending out
100 questions on an Excelspreadsheet, and they were
(30:53):
sending out a shared folder linkbecause that's what they knew,
right?
So that's and that's worked forthem in the past.
Um and that's okay.
So this I like you laugh, butthis is where it's like I go,
it's okay for you to have shittyprocesses because you've been
solve solving other parts ofyour business.
But when you've solved thatpart, then you're starting
(31:17):
thinking of automating, thenstart with where your current
problems are.
So we convert it into threedifferent beautiful forms.
Uh as soon as the form getsfilled, you know, the automation
takes over, uh, sends all theit creates all the folders in
the SharePoint, it renames thefiles, saves them in the
appropriate folders, sends theman email going, all this is done
(31:39):
within the space of you know aminute.
Previously, their ops managerwould have to go through all
this review it manually, renamestuff, uh, and then chase them
up because they didn't savethose folders or they didn't
save it right.
So it's like back and forth.
So that in itself has not onlycreated a great customer
(31:59):
experience, uh, but also savetime to the ops manager.
So that's in terms of, youknow, if you're talking about
operations, then if you'retalking about customer service,
one of the things is like withe-commerce is email triage
responses.
Normally you go, these are thequestions I get.
So you can build an automationwhere the initial query is
(32:22):
categorized by an automation andgo, okay, here is this person
is asking about a refund, or isasking about a shipping thing,
or is asking what is in myknowledge base, can I answer
that automatically, or I need toescalate that?
And normally you can save justby that.
So, like recently experiencedsomething amazing from another
(32:43):
service provider, and that'swhat they've done.
So I send in a support emailand I got an instant reply
within like 30 seconds, and thatsolved 80% of my query.
And then they say this is an AIresponse.
But if you still want to talkto someone, uh human being, send
something talk to a supportteam member, and I'll pass it
(33:04):
on.
So that's a great customerexperience because my query was
resolved at 80%, and then Istill followed up with a human
being.
So it's not saying you removethem, but now you create better
customer experience.
So that's like, and you'll seea lot of that happening in uh
customer side of things, andthen the fourth one is
(33:28):
operations of support and thingslike that.
So you can get AI to do yourreceipts management or tagging
based on whatever.
So, like, there is a lot ofthat as well, uh, in terms of
law side and things like that.
But you will still need humanbeings.
This is where it's like theinitial part can be done by AI,
(33:49):
and then the later part getsdone by the humans uh who can
oversee it, who can do that.
But it's where figure out whatyour current challenges are, and
then the second question I gois what are your new
opportunities?
So, like that social mediathing I shared was you know, Ron
wasn't doing that at all.
(34:10):
So for him, that's new.
John (34:12):
Yeah.
Jenish (34:12):
So we're creating a new process, whereas the due
diligence stuff I shared was anold process, so it was a
challenge for them.
So it's like that's kind of howyou look at with that lens.
John (34:24):
Yeah.
And asking the question, what'sthe problem?
Yes.
That's um Charlie Gunning, Iknow a lot of people in Perth
know.
Um, very, very smart guy andentrepreneurial.
Um so he worked for a time fora government department giving
out what do you call grants tostartups and things like that.
(34:47):
And I said, when you whenyou're interviewing a startup to
see if they are eligible for agrant and things like that,
what's the first thing you askthem?
And he said, I ask them, what'sthe problem you solve?
Because yeah, you know, it'sjust and I use that now with
when I'm working with clients.
(35:09):
If they tell us tell me aboutthe business, I say, What's
what's the problem you solve?
Who do you solve it for?
But it and so it's the samething with AI when you're
looking at your business.
What are my problems?
Where's the biggest issue?
Um, and let's start there.
And that uh obviously is whereyou start with people when
you're talking to prospects andclients.
(35:29):
So yeah, that's great.
And then you can work onopportunities and things like
that.
One that's coming up uh came upwith a client a few days ago.
He said he was looking at whatone of his challenges is that um
if if people don't answer, ifif people make an inquiry of his
(35:52):
business and he doesn't respondvery quickly, he loses them
because it's a fairlycompetitive um uh industry.
I've this is in homeinspections, you know.
So somebody needs a homeinspection done.
If they make an inquiry andthey get don't get a quick
response, they're gone on tosomebody else and bang, they've
(36:13):
gone.
And so it becomes a problem atweekends and times like that
when the phone's not beingmanned.
But if you can automate it andgive the person a response,
yeah, no, you've got a chance ofkeeping them and converting
them.
Jenish (36:29):
It's fortunate, unfortunate aspect, right?
So we as human beings are nowgoing, we need everything
instantly, we need it now.
So previously, you know, beforeAmazon and other stuff, if you
had international shippingwithin 30 days, you'd be like,
whoa, that's really great.
Then it became 14 days, andthen it's like, no, no,
international shipping even hasto be seven.
(36:50):
Now it's like you need to getmy order within 24 hours.
That's that's over in Westerncountries, like in uh basically
in India and other places, andwhen I was traveling in China,
you could order something on anapp and get it delivered within
15 to 30 minutes.
So that's the speed wherepeople you know expect because
(37:15):
now that's what everyone else isproviding.
That means business isn't sothat building inspector needs to
do that.
So one of the persons uh that Iknow, and this is someone
people can try.
So the Wembley Hotel uh inPerth has an AI receptionist.
So what they what and this isnot like you know, talk of the
(37:36):
future, this is current.
So if you call up the WembleyHotel, you will talk to Sadie,
who is their AI receptionist.
And basically, when I wastalking to so I didn't help them
directly, but I run myworkshops from there, and I know
the owner of Kane as well.
And one of the things they weregoing is like the challenge
they faced was their staff wasbusy serving customers within
(37:59):
the hotel.
So when someone rang and theywere not looked after, then they
would run away.
So and that meant either theywould have to hire someone
full-time for um answering thephone calls.
Now, if someone doesn't recall,what does this person do?
So if they get busy withanother customer they miss it,
that means they have to bethere.
(38:20):
Uh so they're paying for stuffwhen they're not being there.
So then they implemented thisAI phone system, and they're
like, it's been great because itdoes the initial triage and it
will tell you if it can'tanswer, going, Do you want me to
pass it to your uh team member?
Do you want to uh you know, canI help you with this option or
(38:40):
can I help you with that option?
So that way, like you will seevoice AI and this more frequent,
and most of the times goingforward from 2026, 2027, most of
us will be talking to some formof AI phone receptionist in
some shape or form.
John (39:02):
Yeah, that's incredible.
I know I know I've seen appsadvertised for hospitality
business, same thing.
People are busy making coffeesand making sandwiches or serving
customers and the phone'sringing.
I mean, I get annoyed when I'min the in a shop or a queue and
(39:22):
they stop serving you to answerthe phone or something like
that.
I mean, yeah, it solves thatproblem.
Jenish (39:29):
So I know there's still it's experimental.
There's a website calledSesame, uh, Sesame Voice and
stuff.
If someone wants to look it upand they can try uh their two
voice agents, so they're stillbuilding, it's not available
publicly.
But if you want to practice ofwhat conversations will look
(39:50):
like, and this is very semantic,so it takes it another level
than the Chat GPT voice.
Uh and it responds veryhuman-like, it responds in a
very good way that you go, youwould be able to tell it's would
be hard for you to tell thedifference if you didn't know it
was AI.
John (40:11):
Yeah.
Jenish (40:11):
Uh so they're still building on the tech, but other
tech is still available.
And I do help businessesimplement this kind of you know,
voice uh AI systems becausewhat it can then do is like it
can take bookings for you, itcan then actually put it in your
CRM, it can put the details inyour calendar, uh, send them a
(40:31):
notification if you have yourSMS stuff uh linked, it can send
them confirmations.
And then what else you can dois maybe you might be going,
someone's booked a uh form onyour website, and you need to
schedule an appointment withthem for a quote or something
like that.
So you can create an automatedoutbound calling because now
(40:54):
they've given you permission.
So you go, that person's job,that AI's job, is actually to
call that person going, when areyou available?
We have this availability, canwe book you in?
So those kind of things arepossible right now.
It needs a bit more ofobviously connecting the dots
with your systems.
(41:15):
Uh, but that if you think ofit, even if it costs you four or
five grand to set it up, itpays you dividends 10, 20x just
within a year.
So if I was to tell you, going,you can, you know, 10x your
stock investment, everyone willjump at it.
But when I tell people going,I'll 10x your time investment,
(41:36):
people go, oh, I don't thinkthat's enough.
So it's an interestingconversation.
John (41:43):
Well, time is money, and I mean what we're talking about
is freeing up the business ownerfrom the day-to-day in the
business so they can focus onworking on the business, scaling
the business up, and making itsaleable.
And even if down the track theydon't want to sell it because
it is running well without themand producing good profitable
(42:05):
income.
I mean, that's the idealsituation.
It's about giving the owner thechoices and the options of
keeping the business, or it thenbecomes very saleable if if
it's automated and not relyingon the business owner, because a
buyer's going to look at it andsay, What am I going to have to
do when I've got that business.
(42:27):
And if a lot of it's runningautomatically and running on
good systems, then it's a veryattractive purchase.
Yeah.
Jenish (42:36):
And so I would disagree with your time is money
statement because I think timeis more important than money.
And this is where, you know,say if you were doing if you
your hourly rate was 200 or 300bucks an hour, and if you did an
activity that was $50 an hour,you've just lost it.
(42:57):
But if you talk, you know, yousave that one hour and spent
with someone and had a deal thatclosed for 100 grand, then was
it still worth 200 or 500 bucksan hour?
Or was it worth the hundredgrand?
So it's like when you free uptime, it opens up exponential
value that and that opportunityand it's that opportunity cost
(43:21):
that is you know hard to measuretill you actually use it in
that sense.
So yeah time is more importantthan money and more valuable
than money.
And it's the one thing no oneknows you know how much they've
got left.
John (43:38):
Yeah I've seen you you use that obviously in some of the
workshops that you've done formy clients and we've done
together but yeah how much timehave you got left?
Yeah we know absolutely that'swhy we're going off on a big
holiday shortly do it do itwhile we can take taking a year
(44:01):
off yeah I mean that'sbrilliant.
Jenish (44:03):
You know and that was one of the realizations I had
during that travel is like youknow going to places like
Cambodia Vietnam Japan where thewar in fair you know war
happened and the people livingthere didn't have a choice it
was not of their making andtoday they were living a normal
life the next day it wascompletely thrown away and
(44:26):
completely different.
So you go if you knew that wasgoing to happen how would you do
this things differently youdon't know what the future holds
uh so you want to live going Iwant to do this I want to try
this let's do it yeah that's abig big topic could be another
(44:47):
another two three hours on justthat yeah yeah I've got um I'm
meeting up with a speaker who'sprobably going to present to the
my boat group my businessowners taking action group next
friday and it's very much aboutthat it's about living you know
we work to live not live to workhopefully and um sometimes
(45:11):
business owners get so soinvolved in the business and it
becomes a treadmill and theycan't get off because they're
reliant on every dollar thatcomes in to keep feeding them
and they have to be therebecause the business is built
around them.
John (45:31):
And so yeah exact okay now's a good time to talk about
our freedom team.
So myself yourself and NicolaDepiazzi the systemologist.
I tell people you need tosystemize and automate and get
yourself out of the business andNicola tells them how to do the
systems and you tell them howto do the automation and and
(45:52):
free up time and all of that.
So a lot of synergy with whatthe three of us do.
But it's all about getting thebusiness owner to help them have
a life but we won't go downthat line
anymore. Anything else you want to point out?
Jenish (46:09):
I have a quick question for you it is what has been the
biggest time saving when you'veimplemented AI or what was that
use case where you go I saved Xamount of time and reinvested
that in my business and thatpotentially paid me X return.
(46:30):
I remember I used to host apodcast back in 2014.
John (46:40):
Ah, you were the question asker, um it's interesting
definitely uh social mediacreating social media posts
doing the research there's a lotof things actually and the
intro to this podcast and theoutro I confess are AI produced.
(47:01):
I put information aboutyourself, it knows a lot of
information about me and mybusiness already and said like
give me an intro and an outrofor the podcast with Jenish and
um and it did it in a minute andI would typically have sat and
(47:23):
spent an hour or more trying tocome up with that and it
wouldn't have been as good.
And that's time that I can geton and do other things and call
clients and um have my coachingsessions with clients and so
definitely doing research andcoming up with ideas it saved me
(47:44):
a ton of time.
There's um a another businessopportunity I'm working on as
well and it not only gave mesome good ideas and data for
research that I would have spentages trying to get but then it
even came up with well if youwant to go down this path you'll
(48:08):
need a landing page here's anoutline for a landing page and
all of that.
So it's literally saving mehours and hours of work and it's
moving me forward faster and soI'm progressing my business and
developing things a whole lotquicker.
Does that sort of answer thequestion?
Jenish (48:28):
Yeah and definitely and this is where it's like I think
sometimes when people go they'vestarted been using AI for a bit
they start forgetting is howmuch of help it has been so far.
So then it becomes natural thenthey go okay but then they go
if it's done that when you'vejust started you know the next
aspect where I can recommend youis going how about you automate
(48:50):
your podcast you could automateonce you've recorded it it can
chunk it for you it can post iton your social media it can
recreate images from it andother things right so you can
build those kind of automationsright now.
And basically once you publisha podcast it all happens and
(49:12):
schedules out whether it's uh inseven days or whether it's in a
month or two months because youmight want to revisit different
episodes down the track aswell.
So you could set it up for awhole year's worth of scheduled
content going post this episodein two months' time in four
months time and then keepbringing back because a lot of
podcast hosts what they do isthey create content they promote
(49:35):
it within that week two weeksand then they're on to the next
one and then they forget aboutmarketing and basically all the
others are sitting and gatheringdust so yeah I'm guilty up on
that I I've been there so Iunderstand the pain.
John (49:54):
Yep I it's already lined up to give me the um the social
media post to promote thispodcast and um I will get it to
give me some what do you callthem sound bites and things that
I can use and things like thatas well.
So I'm getting there slowly butI'm getting there quicker with
(50:16):
AI shall we say but with I meanthat when we're talking a lot of
B2B businesses and stuff likethat.
I mean a lot of business ownersbricks and mortar type business
owners will say that oh yeahwell that's all fine for you
know content creators um peoplethat are doing B2B type
(50:36):
businesses and providingservices but but it's not for me
with my manufacturing businessor my retail business.
I mean what do you say to them?
Jenish (50:46):
If anyone's doing work with a laptop yeah I can help
very simple so if anyone isusing computer as part of their
work uh it will help or yourmobile phone even tradies you
know when answering questionswhen looking up stuff uh if you
want to automate processes likeeveryone has customer onboarding
(51:07):
uh you are fine you are gettinga customer you are finishing up
a project project management uheven simple things as recording
your discovery calls you knowwhere we're currently chatting
right now zoom will give you atranscript afterwards you can
dump that transcript into AI andgoing can you create 20 social
media posts so same thing goingyou can get that but the other
(51:31):
aspect B2B business owners cando is think strategically with
AI and thinking with AI becomesreally great because AI can take
up different roles and I teachthis as part of my prompting
mastery workshop as well andthen next year I'm I'm gonna
have specific strategic thinkingwith AI workshops and it's
(51:51):
going how do you actually thinkwith AI so email writing
document research they are justyou know first or level one and
level two activities but whenyou start going how do I think
with it how do I clarify thatthat takes you to another level
and till now when I've triedthis activity most workshop
(52:12):
participants are going uh thecomment I normally get is like
wow that's a really interestingquestion I never thought of and
AI is asked that because of thecontext.
So when they want to grow anddevelop so forget about
automation just to actuallybuild become better at what you
do AI can help you with that aswell.
(52:33):
And yeah so there's a lot moreand that could be another
episode called strategicthinking where they are it it
does ask good questions I mustadmit yes quite often but this
is when you put it properly allright so when you prompt it
correctly and when you actuallygive it enough in context then
(52:54):
so it's like you need to learnhow to prompt as well.
Because a lot of people go yeahI know how to prompt and like
show me your prompts then I'lltell you if you know how to
prompt.
John (53:04):
Right.
So you run prompting workshops?
Jenish (53:06):
Yes so prompt yeah prompting mastery uh as well as
uh like copilot and chat GPTmastery and things like that.
So education wise uh becausethat's where it starts and then
going okay automation servicesso going build your automations
for you or teach you how tobuild automations and then next
(53:28):
year I'm planning to launch anAI Titans accelerator community
where people can actually jointhe community and ask questions
because things are changing veryvery quickly so it's quite hard
to keep up with it.
So then you go how can I dothis and learn from others and
going and that's that authorityand trustworthiness as well
(53:51):
going let me look into it foryou and then give you the going
distilled version going this ishow it matters and this is
probably what it doesn't matter.
John (54:01):
Fantastic so if people want to find you contact you
find out when your workshops areon how can they do that?
Jenish (54:08):
Best is on LinkedIn at the moment or they can shoot me
an email so on LinkedIn if theysearch for Janish Pandya and
assume with the show notesyou'll have my LinkedIn as well
so they can come to the shownotes.
And then if they want to emailme it's janishj at ai titans dot
(54:29):
co uh so the C O stands forcommunity courses collective in
that sense uh but that's whereit is and yeah if not just uh
reach out to John and John cansend you my details.
John (54:45):
Yes contact me and I or his or his AI agent would uh and
you've got to work out whichwhether it's me or my agent and
of course then there's theFreedom team workshops as well
where the three of us um aregoing to be running some
workshops in the new year ornext year 2026.
(55:06):
So and if you go tobusinessreadyforsale and go to
workshops on there then you canfind out when that's happening
and at the moment we're runningwaiting lists um to get people
to register for the workshops in2026. Fantastic Jenish any anything else you want to to say before I wind up?
(55:26):
So my normal thing in myworkshops and stuff is you need
to take action right so like thefirst thing is you increase
your know-how uh so that you getyour knowledge the second thing
is you realize how thatknowledge applies to you how you
(55:50):
can make a difference with itand then you need to act now
people get stuck normally at theknowledge and realization stage
and don't act.
So if you've heard this uhpodcast for at least you know 40
minutes an hour long uh and youdon't do anything about it then
it's gonna go to waste so acton it take action as small of an
(56:13):
action as possible and you knowif you're struggling with that
feel free to reach out happy tohelp with it as well so but
please act on what you'velearned uh and start
implementing or start doingsomething with it so become a
business owner taking action andthat was a good segue to John
(56:34):
A great segue into my communityum business owner community
business owners taking actionbecause yes nothing happens
until there's action so goodpoint and I really uh sort of
related to that EE A T thingthat you talked about the trust
(56:56):
and the experience expertise andauthority and trust and I'm
gonna start looking at mycontent and everything I've
there's I've already got thingsin my head now and things I've
written down as a result of ourconversation that I'm gonna be
doing on that front because Ithink that's that's critical as
(57:18):
well.
So okay Jenish thank you verymuch I'm going to to wind up now
and then let AI help me then dothe finishing off of the
podcast.
So it's been a greatconversation and you know
hopefully we can help somebusiness owners free up their
time from repetitive tasks andfirefighting and and for being
(57:42):
the center of their businessbecause again if a business
relies on you then you're thebottleneck and it's not gonna
sell.
So you can contact Jenish onLinkedIn or contact me.
Check out the show notes and ifthis episode has sparked
something for you then don't letit fade as Jenish said take
action start with one task andlook at some things that you can
(58:06):
automate in your businessthings and systems that you can
document and one part of theyour business that you can get
off your plate and you'll findas you start to free up your
time then you find more thingsthat you can do to free up even
more time it becomes a um asnowball effect and the business
(58:28):
hopefully then will becomeready for sale so thanks for
listening to Business Ready forSale.
If you've enjoyed the episodesubscribe leave a review share
it with other business ownersthat need to hear it and until
next time keep working on yourbusiness not in it.
(58:48):
So for me John Denton it's byefor now.
Bye Jenish and thank you.
Thanks John for having meappreciate it
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