Why Leadership is Critical In Business with David Deane-Spread

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When a business owners begins to build a team and bring people in to their business, wether full time, part time or on contract, they underestimate the importance of leadership. Often business owners don't see themselves as leaders.

Leadership and management are two different but essential skilss required to scale up a business. Leaders inspire while managers control. You lead people but manage things. Both are essential for a business to be successful.

 On this podcast it is my great pleasure to have long time friend David Deane-Spread give us the benefits of his experience in leadership.

WHO IS DAVID: David was trained to lead in the Australian Defence Force, law enforcement, and another discreet agency, where he specialised in leading and developing covert operators working remotely and in high-risk/high-stakes situations.

David has served as the CEO and Managing Director of public and private companies in Australia and Europe. For over two decades, David has been at the forefront of business coaching mentoring CEOs and executives.

David believes leaders need to be those who others choose to follow. David creates a place where our leaders are trusted and respected as they help their people achieve greatness.

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