As brands grow more digital, the threats grow more personal. Attackers impersonate executives, spin up fake websites, and leak sensitive data — hurting business reputations and breaking customer trust. How do you defend your organization's reputation and customers' trust?
Santosh Nair, Co-Founder and CTO at Styx Intelligence, joins Business Security Weekly to discuss how to defend trust and reputation in the age of AI. Santosh will cover both the company and executive challenges of defending against the latest AI attacks, including:
- Impersonations and Deepfakes
- Employee Scams
- Financial Fraud
Segment Resources: - https://styxintel.com/blog/what-is-brand-protection/ - https://styxintel.com/blog/brand-impersonation-hurts-business/ - https://styxintel.com/blog/social-engineering-tactics/
In the leadership and communications section, Mind the overconfidence gap: CISOs and staff don’t see eye to eye on security posture, Your AI Strategy Needs More Than a Single Leader, Avoid These Communication Breakdowns When Launching Strategic Initiatives, and more!
Show Notes: https://securityweekly.com/bsw-408
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