August 9, 2024 • 34 mins
In this episode of Business with Chronic Illness, we're getting real about the four systems you *must* have in place to build a successful, sustainable business while living with chronic illness. Whether you're just starting out or you're feeling overwhelmed and burnt out, these foundational systems will help you create a business that supports your health and lifestyle—not the other way around.
I'll walk you through how to create a flexible business model that adapts to your unique needs, streamline your client delivery so you can still show up even on tough days, establish a simple, evergreen marketing system that keeps working for you, and build holistic life systems that bring balance to your work and personal life.
Key Takeaways:
- Create a Flexible Business Model for Chronic Illness: Discover how to build a business that adapts to your fluctuating energy levels and health challenges, ensuring sustainability and reducing stress.
- Automate Client Delivery and Marketing for Sustainable Growth: Learn the essential systems to automate your client interactions and create an evergreen marketing strategy that attracts and converts clients even when you need to rest.
- Integrate Holistic Life Systems for Work-Life Balance: Understand how to seamlessly integrate your business and personal life with systems that support your health, boost your productivity, and help you thrive, both personally and professionally.
If you're ready to stop sacrificing your well-being for your business and start thriving, this episode is for you. Let’s get you on the path to building a business that feels as good as it looks.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Nikita Williams (00:04):
Welcome to Business with Chronic Illness,
the globally ranked podcast forwomen living with chronic
illness who want to start andgrow a business online.
I'm your host.
Nikita Williams and I went fromliving a normal life to all of
a sudden being in constant pain,with no answers to being
diagnosed with multiple chronicillnesses and trying to make a
livable income.
I faced the challenge ofadapting traditional business
(00:27):
advice to fit my uniquecircumstances with chronic
illness, feeling frustrated andmore burned out than I already
was.
While managing my chronicillness to becoming an
award-winning coach with aflexible, sustainable online
coaching business, I found thesurprisingly simple steps to
starting and growing aprofitable business without
compromising my health or mypeace.
(00:48):
Since then, I've helped dozensof women just like you learn how
to do the same.
If you're ready to create athriving business that aligns
with your lifestyle andwell-being, you're in the right
place.
Together, we're shifting thenarrative of what's possible for
women with chronic illness andhow we make a living.
(01:16):
This is Business with ChronicIllness.
Okay, so there are four corefundamental systems that you
need to have in your business ifyou're going to have a
sustainable, if you're going tohave a sustainable, thriving
business living with chronicillness.
Now I'm sharing these because,honestly, it's taken me it took
me a while to figure out, like,why these four systems are so
(01:36):
important, and usually when I'mworking with clients, whether
they are just starting, this isa great place to start, but if
I'm working with clients thathave been in business for a
while and they're feeling burntout, frustrated, they're feeling
like something is missing ornot adding up, I usually go back
to these four places to see ifthey're even existing in their
(01:59):
business.
As far as the foundations, likethis lays the brickwork, if you
will, for having a fulfillingbusiness, and I was thinking
about this recently.
Like, I think a lot of peoplethink about business foundations
as a thing that you get toafter you've made a certain
(02:20):
dollar amount, after you've madelike 20, 30, 50, 100k, 200k, a
million dollars, to be like.
Okay, now I've done that and Itruly believe that building a
strong foundation is absolutelycrucial, and there are four
steps to doing this and theyreally are fundamental for any
business, and I find that what Isee in the world of, like,
(02:46):
online businesses a lot ofbusinesses who don't filter
their decisions through thesefoundations specifically those
who have varying circumstancesin health and life they tend to
not last very long.
You'll see them do a lot ofchanging and a lot of shifting,
(03:07):
and there's nothing wrong withthat, because I had to do that
to get to here, but I want tohelp you not to have to
experience this.
Then I also think, if you'refirst starting, or even if you
started your business with thementality or the intention of
I'm just going to throwspaghetti at the walls and
figure it out, because that'swhat everyone says will work and
to some degree, there is sometruth to that where you do kind
(03:32):
of have to test things out andsee what works, but, foundation
wise, there are things that haveto be in place, no matter what
you throw up against the wall,that, as people living with
chronic illness, we have to have, and I want to share those
things with you here and alsoknow, like, whether you're
working with me on a one-to-oneas a private client, which I
(03:56):
tend to work with clients whoare in business or have been in
business for like three years orlonger, who are newly diagnosed
with chronic illness or havebeen running their business in
the very traditional manner, butof finding it difficult to be
sustainable, or finding thatthey're having like they've
(04:16):
plateaued or they've gottenstuck in one specific area and
they're wanting like some moresupport from the lens of like I
don't know if I have any morecapacity to do anything more,
living with my currentcircumstances, and you feel like
you need to do somethingdifferently than what you have
been doing.
You've invested in other things, you've invested in other
(04:36):
coaches and things like that,and it just hasn't quite helped
you.
Then usually this is whenone-on-one clients come to me.
Now, if you are a person who islike I am just getting started
in this game, I'm just trying tofigure out what it is that I
need to do in order to maybe, ifyou're in a full-time job,
you're doing a nine to fiveyou're trying to do a side
(04:58):
hustle or some kind of thing inorder to at some point
transition out of or to go fromfull-time to part-time and have
your side business be like themore generator for your income
and you're also trying to findways to add more support to
taking care of your healthholistically.
That's not covered by insurance, then this person usually works
(05:20):
with me in a group container orit's mini offers or something
like that, and no matter whereyou are in the spectrum, if
you're listening to this, thesefoundations are still where I'm
going to bring you Like.
This is ultimately where I'mgoing to bring you, because nine
times out of 10, you have beenfollowing advice and business
advice without this filter offoundational necessariness,
(05:44):
living with credit, guiltlessOkay.
So if it didn't work before, ifyou said I tried it, if you
didn't come to it with thethought of I'm living with
chronic illness and this iswhat's going to have to work
with me from get go there's nopart of me that I'm discounting.
There's no circumstances thatI'm discounting.
There's no part of me that I'mdiscounting.
(06:05):
There's no circumstances thatI'm discounting.
There's no part of me that I'mjust going to have to sacrifice
through.
Then you want to come back tothis episode, right, and come
back to this place, and it's soimportant I have had to do this.
The reason why I know this is soimportant is because when I
first started my business,obviously I had someone as a
soldier of like I need aflexible business model, I need
(06:26):
to do some things that you knowthey're easy.
But I also fell in the trap ofbeing like well, I'm a new
person in the industry, I'm anew person online, and
everyone's telling me that inorder for me to do this or do
that, I have to like sacrificecertain things before I can get
to a thing, and that I won'treally know what's going to work
(06:48):
for me until I actually try it.
And I found that that just ledto more flare ups, more
frustration, more hustle mindset, more like um, just trying to
like make some money and don'tcare how I did it and what it
costs me to some degree, andthat lasts at you guys, for real
(07:11):
, like to be honest, like reallyshort, like that didn't last
that maybe three or four months.
And I was like okay, this isnot going to work.
What am I thinking?
Like I don't, I can't afford, Idon't have the capacity to live
in that kind of mindset.
I have to shift my filter.
And this is where I have foundI have shifted my filter.
(07:33):
And I was talking with a friendrecently and she's like how are
you even doing this currently,right now with how you're
feeling.
So for anybody who's just newlistening here, the last year
has been a little bit morechallenging.
I had kind of found my rhythmwith my health and stuff like
that, and then something shiftedand then I got COVID and ever
(07:56):
since then everything's kind ofbeen in the wind, if you will.
So right now I'm in the middleof like an allergy tsunami, if
you will.
I don't know what's going on.
I have hives.
I have, you know I might soundstuffy right now, I might sound
yucky.
Right now I'm extremelyexhausted.
My fatigue, my chronic fatigue,is out of this world and just
(08:21):
pain, my fibromyalgia has beenreally intense.
So anyway, going back to what Iwas talking about here, if I
hadn't created or decided to dothese things with my foundation
of things, I wouldn't have beenable to get to where I'm at
right now.
I wouldn't have been able tosupport other people to get
where they are right now.
(08:41):
So here are the things that Iwant you guys to think about.
There are four foundations.
You can use this as like yourguide to creating a business
that fits your life living withchronic illness, and it will
change and shift over, like youwill adjust this as you scale,
like when I say scale, I meanyou start going from maybe one
(09:03):
offer you know, two to threeclients to 10 to 20 or however
however your business model isgoing to look.
But this is going to look alittle bit different as you
scale, but the core principlesof these foundations are going
to be always there.
And what I find ironic andinteresting about this, when I
(09:24):
had really come to this, is,like this is kind of like the
CEO millionaire foundation, likethis is stuff that people who
are making millions of dollarsare thinking about.
And I have seen how people comeback to these foundations and I
(09:44):
always just think, like if youjust build it from this
standpoint from the beginning,maybe you won't get to a point
where you feel burnt out ortired or that you've sacrificed
too much or lost so much rightJust to get to this place, and I
think you can do it sustainably.
So and this is so important forus living with chronic illness
(10:05):
we don't have the time, energyor capacity or the brain space
or the circumstances to justlike stumble along, and that's
the first thing I want you tothink about, as much as you're
just learning and you're goingto test and try different things
out in your like business,which is totally normal, because
(10:26):
business is more of like an artthan a science.
You you will find, though,there are things that are
fundamental, fundamental thatyou have to know and have to
have, regardless of, like, thetrial and error.
Okay, and so that's what Ireally want you to share, and
they're fundamental and they'rekind of tweaked specifically for
(10:46):
those of us living with chronicillness.
So, number one, if you're goingto have a business and you plan
on it being a side gig and youwant it to be something you are
passionate about, you can getbehind.
It's not just like to fill inthe gaps kind of job.
So what I mean by this is youcan do any kind of business,
(11:06):
right, you can.
You can do any kind of sidehustle, right.
You could Uber eat.
You could do a cleaning job.
You can do all of thesedifferent kinds of things you
could do.
You know buying and selling,like there's so many different
kinds of things you can do, knowbuying and selling, like
there's so many different kindsof things you can do, but here
(11:30):
is where it happens to be themost important foundation for
those of us living with chronicillness.
Whatever you choose must be aflexible business model, and
what I mean by the word flexibleis literally the definition of
capable of bending easilywithout breaking.
Again, capable of bendingeasily without breaking, and
(11:53):
that's for you as the person.
It's something that can be ableto change and adapt to
different circumstances.
Now, this is crucial for thoseof us living with chronic
illness.
Right, any given time like if Ijust take myself, for example,
if my business were likecleaning, like I used to help my
(12:13):
family back in the day, theyhad a janitorial business and
that's something we did.
It required us to be right.
It required us to be able to doit regardless.
Right, we would take days off,but we would have to find
someone to fill in.
Right, and then we would haveto pay those people and that
(12:33):
kind of thing.
Right, but ultimately, thebrunt of the work fell on our
family.
And yes, that's so great whenyou have a body and a life that
pretty much operates normalother than the occasional cold.
But when you're living withchronic illness and you live
with something that often isvarying, the business model
(12:56):
needs to be as flexible as yourcircumstances bend.
Right, and I have found,because I've tried many
different things is thatbusiness models that require you
to deliver on a very specifictime and place and it requires
you and there isn't asystematized way of you
(13:17):
delivering or not always beingthe person to facilitate it is
more challenging in order foryou to grow this business and
scale it to the place you wantto be.
So anything can work and it can, but to what extent does it
like sacrifice things that areimportant your time, money and
(13:39):
energy and multiple differentdirections?
So, in my personal opinion,based on just the many
businesses that I've tried fromnetwork marketing, real estate,
contract work done for you work,social media management I have
found that coaching andconsulting of some sort has been
(13:59):
one of the most flexiblebusiness models that there are.
And what I love about this isif you happen to have a business
that is more dependent on youbeing the person that delivers
the thing, like no one else cando it, or if someone else has to
do it, you have to pay them todo it.
(14:20):
There's usually a way to createa offer that is kind of running
in the background to give youthe capacity to pay that person
and still have more of a profit.
So you want a business.
That is your foundation.
First and foremost, you wantsomething that is flexible, a
(14:40):
business that is flexible, thatcan bend, that is capable of
being altered based on differentconditions and circumstances.
Because guess what?
That's our lives.
With chronic illness, that'sour lives.
So I've had clients come to mewho have done for you services.
Right, they're offering socialmedia marketing, they're
(15:02):
offering, maybe, blogging andwriting, and it's required of
them, it requires their brain,and they have not built in a
flexible business model of asystematized way of being.
Like this is how I do what I do, so I can literally hand it off
to someone else, or I can justdeliver this to a contractor
(15:22):
that I subcontract to to deliverexactly the same kind of
results I would be getting.
If you haven't done that, you donot have a flexible business
model.
If you do not have a businessmodel where you are an offer,
where, if you can't show up, youcannot reach out to the client
and say, hey, instead of beingon video, we're going to do this
(15:43):
over email.
We're going to do this over thephone, we're going to do this
over some kind of audio likewalkie talkie kind of app, or,
if you can't be like, hey,actually you can find the
resources that you need insideof this place or this portal
that you can go to.
Do you truly have a flexiblebusiness model, right?
(16:05):
So that is so important, youguys.
This alone is where a lot ofyou guys spend a lot of time
thinking about and don'tactually start taking action
because you're afraid of thisbig what if, which is, what if I
can't deliver?
What if I can't show up?
What if I can't do something?
What if?
What if?
What if I am not able to?
(16:25):
But you build your businessfrom the foundation of the what
ifs of like where can it beflexible?
Where can I have systems inplace that makes it easy for me
to deliver, or have someone elsedeliver it for me, or the
client can self deliver it forthemselves?
(16:45):
Then you do not have a flexiblebusiness model, and you
definitely need that, livingwith chronic illness.
The other thing about thisflexible business model is that
you need to know what yourboundaries are Like.
Not all the time are we likefeeling horrible and, like you
know, dealing with what we'redealing with, but there are some
(17:09):
times that we have morecapacity and things like that.
I truly believe that you shouldand I say should relatively so
please know that I don't mean,like, have to do it this way,
but I have found that if youplan your business to operate in
your middle season like whereyou're get your ups and downs
it's not great, it's notwonderful you actually give
(17:31):
yourself more capacity for whenyou don't have the capacity and
for when you do have thecapacity.
So, knowing and setting yourboundaries around how you will
deliver, contact or communicatewith clients, what is your
working hours?
What is your cadence of how youshow up for clients or not show
up to clients, what is the wayyou communicate, do you have a
(17:51):
flexibility plan?
What I mean by this is like, doyou have working hours or
working days or plan on yourcalendar that you know that on
these days I have space forwhatever I have.
I don't overbook myself.
I don't like try to do all ofthe things.
Like, do you have a flexiblebusiness boundaries and calendar
(18:14):
space?
Okay, next, your delivery, yourclient delivery system.
Like honestly, this again likeso a flexible business model
goes to like what are you doing?
Like what is the offer or theservice or the business that
you're doing?
Is that flexible?
And then the way you deliver toyour client is another aspect
(18:35):
of this, like do you havesystems in place for this?
Do you automate clientonboarding?
Do you automate the way youcommunicate with clients?
Do you have a support systemthat allows people to onboard
and offboard without necessarilyyou, or if they if it does
require you, there's maybe oneor two clicks of a button that
you have to have?
(18:55):
This is so important.
Regardless, if you have anoffer you're testing, you still
want to automate this process,because automations are really
usually duplicatable, easy totweak once you've set them up
once, and to edit them.
But this is so important sothat when maybe you are
unavailable for a week or two ora month, that when clients are
(19:17):
ready to work with you or areready to onboard with you or
ready to inquire to work withyou, you don't physically have
to be the person that clicks thebutton and you don't have to
actually have to hire someone todo that.
It's just a system, right.
So that is something that'sreally important.
A flexible client deliverysystem is just a way for you to
(19:38):
have support for your clients ondifferent platforms.
So for me, I use HoneyBook.
I've used Kajabi.
I still use Kajabi.
I have used other platforms andthings like that.
I personally believe that partof a flexible client delivery
system is having a virtualassistant, having a person in
your business.
This is probably one of thethings I will put my stake in
(20:01):
the ground in is like from thevery beginning of my business, I
always knew that one of thesafetiness that I would have is
trying to saving for havingsomeone to support me in my
business, whether there wasthree hours a week, three hours
a month, having someone to belike that fill in for me to do
certain things.
There's some nuance to this.
Obviously, I also think VAshould be someone that helps you
(20:23):
bring in income, but ultimatelythey are a safety net and also
they are a way to help youdeliver to your clients without
it always being reliant on you.
Also, a flexible clientdelivery system is creating
offers or creating your deliveryfor clients through the lens of
how can I do this if I'm in aflare up?
(20:43):
If I'm in a flare up, how wouldI do this?
What would I need tocommunicate?
What automation would I need tohave?
What other options would havehad to communicate prior to the
flare up that the client wouldknow and expect.
So, for example, in mycontracts I let my clients know
that in the case of me beingunable to deliver on a client
(21:05):
call or something like that,that they will have three
options that I will give them ormy VA will send them and tell
them what I will be offeringthem or how they will be able to
get the access or the supportthat they need for what they're
looking for or for theircoaching calls.
That's a flair.
I call it the client deliveryflair up system.
(21:27):
You just have to have it.
There's no need not to have it.
There's no reason why you don'tneed to have that in mind.
And yes, sometimes you kind oflearn a little bit more about
this as you grow in yourbusiness, depending on how
you're doing what you're doing.
But if you are going to beclient facing or supporting
clients in any way in a coachingor consulting basis, you can
(21:48):
plan for a flare up plan.
You can plan for how you candeliver to clients in a flare-up
plan, all right.
And you guys and I say thesethings like these two things
between the flexible businessmodel and the client delivery
system, they're really not thathard Like you can set them up If
you're one of my one-on-oneclients, you actually get
support in doing this, but ifyou're in my group program, we
(22:11):
like, look at like, is there oneor two systems we need to put
in place to make this easier foryou?
And then we look at how youstructure your offer.
We give you a simple plan onhow you structure your offer so
it gives you flexibility andstill gives your clients results
and the things and support thatthey need.
All right.
The third system that you needto have is a simple and
(22:32):
evergreen marketing sales system.
Y'all.
If you aren't marketing andselling in your business, it's
really hard to say.
You have a business track,clients, right, and that's the
(22:53):
way you find people who want towork with you, and I truly
believe that you need a simpleevergreen, and what I mean by
evergreen?
It is something that is workingfor you after you've done the
work.
It's something that's long form, meaning it's more than two or
three minutes.
It's something that you couldrepurpose, it is searchable, it
is SEO friendly and I want tosay now, like AI friendly.
(23:17):
I'm still learning on how, likeAI, is becoming more long form
SEO.
People find you because of thislong form content and because
of the way people are searchingfor answers to things very
(23:40):
specific and niche.
So what I love about the simpleand evergreen marketing and
sales system for those of usliving with chronic illness is
that it works for you afteryou've done the work and it also
does another amazing tool,which is build a community and
network, because people want toknow who you are and what you do
(24:02):
and they're searching for whatit is that you do, so it's such
a great thing.
You basically just decide on howyou want to do this.
For me obviously you'relistening to it is the podcast.
To me, this is the easiest way.
You don't have to show yourface and if you are not a writer
like I'm not podcasting it'seasy.
Like right now, I'm in bedusing like a mic on my on my
(24:24):
shirt, recording this episode ona platform called Descript and
you guys will get the audio fromthis in the podcast.
Like you're, you're listeningto it.
Now, for some of you, it mightbe a blog.
That's how I started with.
My podcast was first a blogwhere I interviewed people and
took the interview and created ablog about it.
(24:45):
You could do YouTube.
You don't have to do it like me, but I definitely believe a
long form content is somethingyou can do with more ease and
flexibility without alwayshaving to show your face and be
dependent on other people.
However, the way you make thissimple and evergreen marketing
sales system work for you thebest is when you combine the
(25:06):
power of community by having aninterviewing guest and being on
other people's platforms andsharing different ways in a long
form matter, so you can createa content plan here.
You can do one or two of thesea month and you can take so much
from that to repurpose forsmaller things, like for social
(25:26):
media.
And people find you becausethey're looking for what you're
producing, they're looking forthe answers, they're looking for
the topics that you're sharingwhen you're specific enough in
your evergreen marketingstrategy, and there's great ways
to automate this.
I had two sales calls recently,like in the last two weeks, who
(25:48):
came from podcast episodes thatit did months ago and they just
went to link in the podcast andbooked a call from podcast
episodes that it did months agoand they just went to link in
the podcast and book the call.
I literally didn't have to lifta finger other than pressing
the zoom call to say yes to theperson who booked the call with
me and that happens to me all ofthe time.
I love that.
I recorded those things likemonths, if not years ago and I
(26:10):
consistently do this and thissummer, for example, I thought I
was going to have more time toproduce like multiple episodes a
week and with my health andeverything, I was like I'm just
going to give myself permissionnot to do that.
I went to buy monthly, so justdoing two new episodes and I
still am getting leads anddownloads and you know people
(26:31):
joining my email list and thingslike that and booking sales
calls because of this evergreensystem.
So you need a simple, evergreenmarketing sales system.
And, to me personally, forthose of us living with chronic
illness, this is long form.
So long form meaning 15, 30minutes if it's audio or video.
If it's a blog post, it's maybe500 to 2000 words, something
(26:55):
like that, and it can be writtenover time.
It could be done in one setting.
It could be done.
It could be several, done on aspecific day.
It could be done on the day of.
It's just about, it's just oneof those things that will serve
you.
It's about getting it done andthen letting it serve you for,
like forever, the business ofyour business.
Okay, number four leverage aholistic life system.
(27:19):
You need to have a holisticlife system.
No more thinking you canoperate your business as this
thing, that's a separate entityto your life.
You having a side hustle or youstarting a business is going to
affect when and how you show upfor your family and when you're
going to take time from likejust to work on your business
and things like that.
And so the more support youhave in your life like maybe, a
(27:44):
personal assistant, like familyhelping, like getting them in on
the plan, you having help withthe cleaning in on the plan, you
having help with the cleaning,the cooking, you having maybe a
advocate to help you with yourmedical, your Medicare or your
medical appointments, having abestie that really supports you
in this, or hiring someone to dothis the more you can integrate
(28:06):
life systems in your life togive yourself some more time and
capacity, the better your lifeand your business will go, no
matter if you're at $0 or amillion.
You have to, you have to.
Can I say this enough?
You have to have some holisticlife systems in place.
(28:28):
For me, that looks like havingsomeone come in my home.
I try to have someone come inat least twice a month to help
me do a little bit more deepercleaning.
I heavily use Instacart toeither if I am like having them
deliver or picking it up,because that's just easier for
me from a capacity standpoint.
Before I had the funds for allof this, I found like I had
(28:51):
specific days of the week that Iwould do such certain things.
I would ask for help, I wouldask friends, I would plan things
out, I would put in my lifesystem of, like these are the
days or this is the weekend I'mgoing to do such and such for
myself, whether that was amassage or just breath work or
just time for me.
(29:12):
I have a morning life systemwhere it's for mindset, body,
spiritual routine, groundingroutine, to really just help me
be really intentional and listento my body and not hate on my
body and love on my body andknow what's going on and pace
myself.
Another part of this life systemis giving yourself space in
(29:32):
your time, which means learningto say no, which means learning
to say not this time or yes, andit needs to look like this like
advocating for yourself in somany different ways and there's
so many different ways you cando this.
You need to identify yoursupport systems, your support
people, the things that areneeded.
You need to schedule otherself-care that's not just like
(29:55):
to take care of yourself livingwith chronic illness, like
self-care that fills your cup,not self-care that helps you
just survive.
You also need to have anintegrated life and work
schedule, making sure all of thethings are working together,
versus you feeling like there isa disconnect.
I find for us living withchronic illness, if you are
stressed, it is a trigger.
(30:16):
It will have a snowball effecton every part of your life and
your business.
So don't operate them in silos.
Look at them together.
If you find yourself being alittle bit more like what's the
word?
If you find yourself being alittle bit more irritated after
a certain activity in yourbusiness or in your job, make a
(30:38):
note of that.
Like, do you need more space todecompress?
Is there something else youneed to put in place?
Is there actually an automationor system that can do this for
you?
Is there someone else thatcould do that task for you?
That doesn't really cost youanything to have someone else do
, or, if it does, it's veryminimal.
There's so many differentthings, the same thing in your
personal life.
(30:58):
For me, there's certain thingswhen I'm in a flare I just
really cannot do and I don'tbeat myself up for asking for
support and accommodations.
It's all important.
So these four things y'all Iknow I talked really fast about
this important.
So these four things y'all Iknow I talked really fast about
this are having a flexiblebusiness model.
That's huge part number one ofyour foundation.
Number two have a flexibleclient delivery system, meaning
(31:21):
you are able to systemizesupport for client interactions
and different things withoutalways feeling like you are
required to facilitate and dothe services all of the time.
That's number two.
Number three have a simple andevergreen marketing and sales
(31:42):
system that serves you in themoment and past the moment that
you don't have to be doing allof the time over and over again.
And then, lastly, make sure youhave life systems in place,
holistic life system in placethat bridges and harmonizes your
life and your way of making anincome or just providing more
support to the family.
(32:02):
So I hope these four systems aregoing to help you, guide you in
how to look at whatever you'redoing in your business now or if
you're planning on doing it,and if you want more support on
this on a more one-to-one,private level, then please reach
out to me in the link in thepodcast show notes and if you
want to, just like, hey, I thinkcoaching and consulting is the
(32:27):
way I want to do this.
I love how you are talking aboutthis.
You can join the wait list inthe show notes or book a sales
call to learn more about how tojoin Chronically you and
Profitable my group program,where you learn how to create
and launch your online coachingbusiness, tailored to your life
(32:48):
and business, and leverageongoing coaching and other
resources and holisticstrategies to make a livable
income and go from surviving tothriving and having better days
living with chronic illness.
All right, you guys, I hopethis was helpful.
Always feel free to reach outto me in the DMs on Instagram or
leave a note.
You can actually leave a voicenote now in the podcast show
(33:11):
notes.
At the end of the podcast shownotes, you can actually leave me
a message.
So I'm just looking forward tohearing from you and I can't
wait to share with you, on thenext episode, some more things
on how you can grow yourbusiness or have a business
living with chronic illness.
That's a wrap for this episodeof Business with Chronic Illness
.
If you would like to start andgrow an online coaching business
(33:31):
with me, head to the show notesto click a link to book a sales
call and learn how to makemoney with chronic illness.
You can also check out ourwebsite at wwwcraftedtothrivecom
for this episode's show notesand join our email list to get
exclusive content where I coachyou on how to chronically grow a
profitable business whileliving with chronic illness.
Until next time, remember, yes,you are crafted to thrive.
Welcome to Business with Chronic Illness,
the globally ranked podcast forwomen living with chronic
illness who want to start andgrow a business online.
I'm your host.
Nikita Williams and I went fromliving a normal life to all of
a sudden being in constant pain,with no answers to being
diagnosed with multiple chronicillnesses and trying to make a
livable income.
I faced the challenge ofadapting traditional business
(00:27):
advice to fit my uniquecircumstances with chronic
illness, feeling frustrated andmore burned out than I already
was.
While managing my chronicillness to becoming an
award-winning coach with aflexible, sustainable online
coaching business, I found thesurprisingly simple steps to
starting and growing aprofitable business without
compromising my health or mypeace.
(00:48):
Since then, I've helped dozensof women just like you learn how
to do the same.
If you're ready to create athriving business that aligns
with your lifestyle andwell-being, you're in the right
place.
Together, we're shifting thenarrative of what's possible for
women with chronic illness andhow we make a living.
(01:16):
This is Business with ChronicIllness.
Okay, so there are four corefundamental systems that you
need to have in your business ifyou're going to have a
sustainable, if you're going tohave a sustainable, thriving
business living with chronicillness.
Now I'm sharing these because,honestly, it's taken me it took
me a while to figure out, like,why these four systems are so
(01:36):
important, and usually when I'mworking with clients, whether
they are just starting, this isa great place to start, but if
I'm working with clients thathave been in business for a
while and they're feeling burntout, frustrated, they're feeling
like something is missing ornot adding up, I usually go back
to these four places to see ifthey're even existing in their
(01:59):
business.
As far as the foundations, likethis lays the brickwork, if you
will, for having a fulfillingbusiness, and I was thinking
about this recently.
Like, I think a lot of peoplethink about business foundations
as a thing that you get toafter you've made a certain
(02:20):
dollar amount, after you've madelike 20, 30, 50, 100k, 200k, a
million dollars, to be like.
Okay, now I've done that and Itruly believe that building a
strong foundation is absolutelycrucial, and there are four
steps to doing this and theyreally are fundamental for any
business, and I find that what Isee in the world of, like,
(02:46):
online businesses a lot ofbusinesses who don't filter
their decisions through thesefoundations specifically those
who have varying circumstancesin health and life they tend to
not last very long.
You'll see them do a lot ofchanging and a lot of shifting,
(03:07):
and there's nothing wrong withthat, because I had to do that
to get to here, but I want tohelp you not to have to
experience this.
Then I also think, if you'refirst starting, or even if you
started your business with thementality or the intention of
I'm just going to throwspaghetti at the walls and
figure it out, because that'swhat everyone says will work and
to some degree, there is sometruth to that where you do kind
(03:32):
of have to test things out andsee what works, but, foundation
wise, there are things that haveto be in place, no matter what
you throw up against the wall,that, as people living with
chronic illness, we have to have, and I want to share those
things with you here and alsoknow, like, whether you're
working with me on a one-to-oneas a private client, which I
(03:56):
tend to work with clients whoare in business or have been in
business for like three years orlonger, who are newly diagnosed
with chronic illness or havebeen running their business in
the very traditional manner, butof finding it difficult to be
sustainable, or finding thatthey're having like they've
(04:16):
plateaued or they've gottenstuck in one specific area and
they're wanting like some moresupport from the lens of like I
don't know if I have any morecapacity to do anything more,
living with my currentcircumstances, and you feel like
you need to do somethingdifferently than what you have
been doing.
You've invested in other things, you've invested in other
(04:36):
coaches and things like that,and it just hasn't quite helped
you.
Then usually this is whenone-on-one clients come to me.
Now, if you are a person who islike I am just getting started
in this game, I'm just trying tofigure out what it is that I
need to do in order to maybe, ifyou're in a full-time job,
you're doing a nine to fiveyou're trying to do a side
(04:58):
hustle or some kind of thing inorder to at some point
transition out of or to go fromfull-time to part-time and have
your side business be like themore generator for your income
and you're also trying to findways to add more support to
taking care of your healthholistically.
That's not covered by insurance, then this person usually works
(05:20):
with me in a group container orit's mini offers or something
like that, and no matter whereyou are in the spectrum, if
you're listening to this, thesefoundations are still where I'm
going to bring you Like.
This is ultimately where I'mgoing to bring you, because nine
times out of 10, you have beenfollowing advice and business
advice without this filter offoundational necessariness,
(05:44):
living with credit, guiltlessOkay.
So if it didn't work before, ifyou said I tried it, if you
didn't come to it with thethought of I'm living with
chronic illness and this iswhat's going to have to work
with me from get go there's nopart of me that I'm discounting.
There's no circumstances thatI'm discounting.
There's no part of me that I'mdiscounting.
(06:05):
There's no circumstances thatI'm discounting.
There's no part of me that I'mjust going to have to sacrifice
through.
Then you want to come back tothis episode, right, and come
back to this place, and it's soimportant I have had to do this.
The reason why I know this is soimportant is because when I
first started my business,obviously I had someone as a
soldier of like I need aflexible business model, I need
(06:26):
to do some things that you knowthey're easy.
But I also fell in the trap ofbeing like well, I'm a new
person in the industry, I'm anew person online, and
everyone's telling me that inorder for me to do this or do
that, I have to like sacrificecertain things before I can get
to a thing, and that I won'treally know what's going to work
(06:48):
for me until I actually try it.
And I found that that just ledto more flare ups, more
frustration, more hustle mindset, more like um, just trying to
like make some money and don'tcare how I did it and what it
costs me to some degree, andthat lasts at you guys, for real
(07:11):
, like to be honest, like reallyshort, like that didn't last
that maybe three or four months.
And I was like okay, this isnot going to work.
What am I thinking?
Like I don't, I can't afford, Idon't have the capacity to live
in that kind of mindset.
I have to shift my filter.
And this is where I have foundI have shifted my filter.
(07:33):
And I was talking with a friendrecently and she's like how are
you even doing this currently,right now with how you're
feeling.
So for anybody who's just newlistening here, the last year
has been a little bit morechallenging.
I had kind of found my rhythmwith my health and stuff like
that, and then something shiftedand then I got COVID and ever
(07:56):
since then everything's kind ofbeen in the wind, if you will.
So right now I'm in the middleof like an allergy tsunami, if
you will.
I don't know what's going on.
I have hives.
I have, you know I might soundstuffy right now, I might sound
yucky.
Right now I'm extremelyexhausted.
My fatigue, my chronic fatigue,is out of this world and just
(08:21):
pain, my fibromyalgia has beenreally intense.
So anyway, going back to what Iwas talking about here, if I
hadn't created or decided to dothese things with my foundation
of things, I wouldn't have beenable to get to where I'm at
right now.
I wouldn't have been able tosupport other people to get
where they are right now.
(08:41):
So here are the things that Iwant you guys to think about.
There are four foundations.
You can use this as like yourguide to creating a business
that fits your life living withchronic illness, and it will
change and shift over, like youwill adjust this as you scale,
like when I say scale, I meanyou start going from maybe one
(09:03):
offer you know, two to threeclients to 10 to 20 or however
however your business model isgoing to look.
But this is going to look alittle bit different as you
scale, but the core principlesof these foundations are going
to be always there.
And what I find ironic andinteresting about this, when I
(09:24):
had really come to this, is,like this is kind of like the
CEO millionaire foundation, likethis is stuff that people who
are making millions of dollarsare thinking about.
And I have seen how people comeback to these foundations and I
(09:44):
always just think, like if youjust build it from this
standpoint from the beginning,maybe you won't get to a point
where you feel burnt out ortired or that you've sacrificed
too much or lost so much rightJust to get to this place, and I
think you can do it sustainably.
So and this is so important forus living with chronic illness
(10:05):
we don't have the time, energyor capacity or the brain space
or the circumstances to justlike stumble along, and that's
the first thing I want you tothink about, as much as you're
just learning and you're goingto test and try different things
out in your like business,which is totally normal, because
(10:26):
business is more of like an artthan a science.
You you will find, though,there are things that are
fundamental, fundamental thatyou have to know and have to
have, regardless of, like, thetrial and error.
Okay, and so that's what Ireally want you to share, and
they're fundamental and they'rekind of tweaked specifically for
(10:46):
those of us living with chronicillness.
So, number one, if you're goingto have a business and you plan
on it being a side gig and youwant it to be something you are
passionate about, you can getbehind.
It's not just like to fill inthe gaps kind of job.
So what I mean by this is youcan do any kind of business,
(11:06):
right, you can.
You can do any kind of sidehustle, right.
You could Uber eat.
You could do a cleaning job.
You can do all of thesedifferent kinds of things you
could do.
You know buying and selling,like there's so many different
kinds of things you can do, knowbuying and selling, like
there's so many different kindsof things you can do, but here
(11:30):
is where it happens to be themost important foundation for
those of us living with chronicillness.
Whatever you choose must be aflexible business model, and
what I mean by the word flexibleis literally the definition of
capable of bending easilywithout breaking.
Again, capable of bendingeasily without breaking, and
(11:53):
that's for you as the person.
It's something that can be ableto change and adapt to
different circumstances.
Now, this is crucial for thoseof us living with chronic
illness.
Right, any given time like if Ijust take myself, for example,
if my business were likecleaning, like I used to help my
(12:13):
family back in the day, theyhad a janitorial business and
that's something we did.
It required us to be right.
It required us to be able to doit regardless.
Right, we would take days off,but we would have to find
someone to fill in.
Right, and then we would haveto pay those people and that
(12:33):
kind of thing.
Right, but ultimately, thebrunt of the work fell on our
family.
And yes, that's so great whenyou have a body and a life that
pretty much operates normalother than the occasional cold.
But when you're living withchronic illness and you live
with something that often isvarying, the business model
(12:56):
needs to be as flexible as yourcircumstances bend.
Right, and I have found,because I've tried many
different things is thatbusiness models that require you
to deliver on a very specifictime and place and it requires
you and there isn't asystematized way of you
(13:17):
delivering or not always beingthe person to facilitate it is
more challenging in order foryou to grow this business and
scale it to the place you wantto be.
So anything can work and it can, but to what extent does it
like sacrifice things that areimportant your time, money and
(13:39):
energy and multiple differentdirections?
So, in my personal opinion,based on just the many
businesses that I've tried fromnetwork marketing, real estate,
contract work done for you work,social media management I have
found that coaching andconsulting of some sort has been
(13:59):
one of the most flexiblebusiness models that there are.
And what I love about this isif you happen to have a business
that is more dependent on youbeing the person that delivers
the thing, like no one else cando it, or if someone else has to
do it, you have to pay them todo it.
(14:20):
There's usually a way to createa offer that is kind of running
in the background to give youthe capacity to pay that person
and still have more of a profit.
So you want a business.
That is your foundation.
First and foremost, you wantsomething that is flexible, a
(14:40):
business that is flexible, thatcan bend, that is capable of
being altered based on differentconditions and circumstances.
Because guess what?
That's our lives.
With chronic illness, that'sour lives.
So I've had clients come to mewho have done for you services.
Right, they're offering socialmedia marketing, they're
(15:02):
offering, maybe, blogging andwriting, and it's required of
them, it requires their brain,and they have not built in a
flexible business model of asystematized way of being.
Like this is how I do what I do, so I can literally hand it off
to someone else, or I can justdeliver this to a contractor
(15:22):
that I subcontract to to deliverexactly the same kind of
results I would be getting.
If you haven't done that, you donot have a flexible business
model.
If you do not have a businessmodel where you are an offer,
where, if you can't show up, youcannot reach out to the client
and say, hey, instead of beingon video, we're going to do this
(15:43):
over email.
We're going to do this over thephone, we're going to do this
over some kind of audio likewalkie talkie kind of app, or,
if you can't be like, hey,actually you can find the
resources that you need insideof this place or this portal
that you can go to.
Do you truly have a flexiblebusiness model, right?
(16:05):
So that is so important, youguys.
This alone is where a lot ofyou guys spend a lot of time
thinking about and don'tactually start taking action
because you're afraid of thisbig what if, which is, what if I
can't deliver?
What if I can't show up?
What if I can't do something?
What if?
What if?
What if I am not able to?
(16:25):
But you build your businessfrom the foundation of the what
ifs of like where can it beflexible?
Where can I have systems inplace that makes it easy for me
to deliver, or have someone elsedeliver it for me, or the
client can self deliver it forthemselves?
(16:45):
Then you do not have a flexiblebusiness model, and you
definitely need that, livingwith chronic illness.
The other thing about thisflexible business model is that
you need to know what yourboundaries are Like.
Not all the time are we likefeeling horrible and, like you
know, dealing with what we'redealing with, but there are some
(17:09):
times that we have morecapacity and things like that.
I truly believe that you shouldand I say should relatively so
please know that I don't mean,like, have to do it this way,
but I have found that if youplan your business to operate in
your middle season like whereyou're get your ups and downs
it's not great, it's notwonderful you actually give
(17:31):
yourself more capacity for whenyou don't have the capacity and
for when you do have thecapacity.
So, knowing and setting yourboundaries around how you will
deliver, contact or communicatewith clients, what is your
working hours?
What is your cadence of how youshow up for clients or not show
up to clients, what is the wayyou communicate, do you have a
(17:51):
flexibility plan?
What I mean by this is like, doyou have working hours or
working days or plan on yourcalendar that you know that on
these days I have space forwhatever I have.
I don't overbook myself.
I don't like try to do all ofthe things.
Like, do you have a flexiblebusiness boundaries and calendar
(18:14):
space?
Okay, next, your delivery, yourclient delivery system.
Like honestly, this again likeso a flexible business model
goes to like what are you doing?
Like what is the offer or theservice or the business that
you're doing?
Is that flexible?
And then the way you deliver toyour client is another aspect
(18:35):
of this, like do you havesystems in place for this?
Do you automate clientonboarding?
Do you automate the way youcommunicate with clients?
Do you have a support systemthat allows people to onboard
and offboard without necessarilyyou, or if they if it does
require you, there's maybe oneor two clicks of a button that
you have to have?
(18:55):
This is so important.
Regardless, if you have anoffer you're testing, you still
want to automate this process,because automations are really
usually duplicatable, easy totweak once you've set them up
once, and to edit them.
But this is so important sothat when maybe you are
unavailable for a week or two ora month, that when clients are
(19:17):
ready to work with you or areready to onboard with you or
ready to inquire to work withyou, you don't physically have
to be the person that clicks thebutton and you don't have to
actually have to hire someone todo that.
It's just a system, right.
So that is something that'sreally important.
A flexible client deliverysystem is just a way for you to
(19:38):
have support for your clients ondifferent platforms.
So for me, I use HoneyBook.
I've used Kajabi.
I still use Kajabi.
I have used other platforms andthings like that.
I personally believe that partof a flexible client delivery
system is having a virtualassistant, having a person in
your business.
This is probably one of thethings I will put my stake in
(20:01):
the ground in is like from thevery beginning of my business, I
always knew that one of thesafetiness that I would have is
trying to saving for havingsomeone to support me in my
business, whether there wasthree hours a week, three hours
a month, having someone to belike that fill in for me to do
certain things.
There's some nuance to this.
Obviously, I also think VAshould be someone that helps you
(20:23):
bring in income, but ultimatelythey are a safety net and also
they are a way to help youdeliver to your clients without
it always being reliant on you.
Also, a flexible clientdelivery system is creating
offers or creating your deliveryfor clients through the lens of
how can I do this if I'm in aflare up?
(20:43):
If I'm in a flare up, how wouldI do this?
What would I need tocommunicate?
What automation would I need tohave?
What other options would havehad to communicate prior to the
flare up that the client wouldknow and expect.
So, for example, in mycontracts I let my clients know
that in the case of me beingunable to deliver on a client
(21:05):
call or something like that,that they will have three
options that I will give them ormy VA will send them and tell
them what I will be offeringthem or how they will be able to
get the access or the supportthat they need for what they're
looking for or for theircoaching calls.
That's a flair.
I call it the client deliveryflair up system.
(21:27):
You just have to have it.
There's no need not to have it.
There's no reason why you don'tneed to have that in mind.
And yes, sometimes you kind oflearn a little bit more about
this as you grow in yourbusiness, depending on how
you're doing what you're doing.
But if you are going to beclient facing or supporting
clients in any way in a coachingor consulting basis, you can
(21:48):
plan for a flare up plan.
You can plan for how you candeliver to clients in a flare-up
plan, all right.
And you guys and I say thesethings like these two things
between the flexible businessmodel and the client delivery
system, they're really not thathard Like you can set them up If
you're one of my one-on-oneclients, you actually get
support in doing this, but ifyou're in my group program, we
(22:11):
like, look at like, is there oneor two systems we need to put
in place to make this easier foryou?
And then we look at how youstructure your offer.
We give you a simple plan onhow you structure your offer so
it gives you flexibility andstill gives your clients results
and the things and support thatthey need.
All right.
The third system that you needto have is a simple and
(22:32):
evergreen marketing sales system.
Y'all.
If you aren't marketing andselling in your business, it's
really hard to say.
You have a business track,clients, right, and that's the
(22:53):
way you find people who want towork with you, and I truly
believe that you need a simpleevergreen, and what I mean by
evergreen?
It is something that is workingfor you after you've done the
work.
It's something that's long form, meaning it's more than two or
three minutes.
It's something that you couldrepurpose, it is searchable, it
is SEO friendly and I want tosay now, like AI friendly.
(23:17):
I'm still learning on how, likeAI, is becoming more long form
SEO.
People find you because of thislong form content and because
of the way people are searchingfor answers to things very
(23:40):
specific and niche.
So what I love about the simpleand evergreen marketing and
sales system for those of usliving with chronic illness is
that it works for you afteryou've done the work and it also
does another amazing tool,which is build a community and
network, because people want toknow who you are and what you do
(24:02):
and they're searching for whatit is that you do, so it's such
a great thing.
You basically just decide on howyou want to do this.
For me obviously you'relistening to it is the podcast.
To me, this is the easiest way.
You don't have to show yourface and if you are not a writer
like I'm not podcasting it'seasy.
Like right now, I'm in bedusing like a mic on my on my
(24:24):
shirt, recording this episode ona platform called Descript and
you guys will get the audio fromthis in the podcast.
Like you're, you're listeningto it.
Now, for some of you, it mightbe a blog.
That's how I started with.
My podcast was first a blogwhere I interviewed people and
took the interview and created ablog about it.
(24:45):
You could do YouTube.
You don't have to do it like me, but I definitely believe a
long form content is somethingyou can do with more ease and
flexibility without alwayshaving to show your face and be
dependent on other people.
However, the way you make thissimple and evergreen marketing
sales system work for you thebest is when you combine the
(25:06):
power of community by having aninterviewing guest and being on
other people's platforms andsharing different ways in a long
form matter, so you can createa content plan here.
You can do one or two of thesea month and you can take so much
from that to repurpose forsmaller things, like for social
(25:26):
media.
And people find you becausethey're looking for what you're
producing, they're looking forthe answers, they're looking for
the topics that you're sharingwhen you're specific enough in
your evergreen marketingstrategy, and there's great ways
to automate this.
I had two sales calls recently,like in the last two weeks, who
(25:48):
came from podcast episodes thatit did months ago and they just
went to link in the podcast andbooked a call from podcast
episodes that it did months agoand they just went to link in
the podcast and book the call.
I literally didn't have to lifta finger other than pressing
the zoom call to say yes to theperson who booked the call with
me and that happens to me all ofthe time.
I love that.
I recorded those things likemonths, if not years ago and I
(26:10):
consistently do this and thissummer, for example, I thought I
was going to have more time toproduce like multiple episodes a
week and with my health andeverything, I was like I'm just
going to give myself permissionnot to do that.
I went to buy monthly, so justdoing two new episodes and I
still am getting leads anddownloads and you know people
(26:31):
joining my email list and thingslike that and booking sales
calls because of this evergreensystem.
So you need a simple, evergreenmarketing sales system.
And, to me personally, forthose of us living with chronic
illness, this is long form.
So long form meaning 15, 30minutes if it's audio or video.
If it's a blog post, it's maybe500 to 2000 words, something
(26:55):
like that, and it can be writtenover time.
It could be done in one setting.
It could be done.
It could be several, done on aspecific day.
It could be done on the day of.
It's just about, it's just oneof those things that will serve
you.
It's about getting it done andthen letting it serve you for,
like forever, the business ofyour business.
Okay, number four leverage aholistic life system.
(27:19):
You need to have a holisticlife system.
No more thinking you canoperate your business as this
thing, that's a separate entityto your life.
You having a side hustle or youstarting a business is going to
affect when and how you show upfor your family and when you're
going to take time from likejust to work on your business
and things like that.
And so the more support youhave in your life like maybe, a
(27:44):
personal assistant, like familyhelping, like getting them in on
the plan, you having help withthe cleaning in on the plan, you
having help with the cleaning,the cooking, you having maybe a
advocate to help you with yourmedical, your Medicare or your
medical appointments, having abestie that really supports you
in this, or hiring someone to dothis the more you can integrate
(28:06):
life systems in your life togive yourself some more time and
capacity, the better your lifeand your business will go, no
matter if you're at $0 or amillion.
You have to, you have to.
Can I say this enough?
You have to have some holisticlife systems in place.
(28:28):
For me, that looks like havingsomeone come in my home.
I try to have someone come inat least twice a month to help
me do a little bit more deepercleaning.
I heavily use Instacart toeither if I am like having them
deliver or picking it up,because that's just easier for
me from a capacity standpoint.
Before I had the funds for allof this, I found like I had
(28:51):
specific days of the week that Iwould do such certain things.
I would ask for help, I wouldask friends, I would plan things
out, I would put in my lifesystem of, like these are the
days or this is the weekend I'mgoing to do such and such for
myself, whether that was amassage or just breath work or
just time for me.
(29:12):
I have a morning life systemwhere it's for mindset, body,
spiritual routine, groundingroutine, to really just help me
be really intentional and listento my body and not hate on my
body and love on my body andknow what's going on and pace
myself.
Another part of this life systemis giving yourself space in
(29:32):
your time, which means learningto say no, which means learning
to say not this time or yes, andit needs to look like this like
advocating for yourself in somany different ways and there's
so many different ways you cando this.
You need to identify yoursupport systems, your support
people, the things that areneeded.
You need to schedule otherself-care that's not just like
(29:55):
to take care of yourself livingwith chronic illness, like
self-care that fills your cup,not self-care that helps you
just survive.
You also need to have anintegrated life and work
schedule, making sure all of thethings are working together,
versus you feeling like there isa disconnect.
I find for us living withchronic illness, if you are
stressed, it is a trigger.
(30:16):
It will have a snowball effecton every part of your life and
your business.
So don't operate them in silos.
Look at them together.
If you find yourself being alittle bit more like what's the
word?
If you find yourself being alittle bit more irritated after
a certain activity in yourbusiness or in your job, make a
(30:38):
note of that.
Like, do you need more space todecompress?
Is there something else youneed to put in place?
Is there actually an automationor system that can do this for
you?
Is there someone else thatcould do that task for you?
That doesn't really cost youanything to have someone else do
, or, if it does, it's veryminimal.
There's so many differentthings, the same thing in your
personal life.
(30:58):
For me, there's certain thingswhen I'm in a flare I just
really cannot do and I don'tbeat myself up for asking for
support and accommodations.
It's all important.
So these four things y'all Iknow I talked really fast about
this important.
So these four things y'all Iknow I talked really fast about
this are having a flexiblebusiness model.
That's huge part number one ofyour foundation.
Number two have a flexibleclient delivery system, meaning
(31:21):
you are able to systemizesupport for client interactions
and different things withoutalways feeling like you are
required to facilitate and dothe services all of the time.
That's number two.
Number three have a simple andevergreen marketing and sales
(31:42):
system that serves you in themoment and past the moment that
you don't have to be doing allof the time over and over again.
And then, lastly, make sure youhave life systems in place,
holistic life system in placethat bridges and harmonizes your
life and your way of making anincome or just providing more
support to the family.
(32:02):
So I hope these four systems aregoing to help you, guide you in
how to look at whatever you'redoing in your business now or if
you're planning on doing it,and if you want more support on
this on a more one-to-one,private level, then please reach
out to me in the link in thepodcast show notes and if you
want to, just like, hey, I thinkcoaching and consulting is the
(32:27):
way I want to do this.
I love how you are talking aboutthis.
You can join the wait list inthe show notes or book a sales
call to learn more about how tojoin Chronically you and
Profitable my group program,where you learn how to create
and launch your online coachingbusiness, tailored to your life
(32:48):
and business, and leverageongoing coaching and other
resources and holisticstrategies to make a livable
income and go from surviving tothriving and having better days
living with chronic illness.
All right, you guys, I hopethis was helpful.
Always feel free to reach outto me in the DMs on Instagram or
leave a note.
You can actually leave a voicenote now in the podcast show
(33:11):
notes.
At the end of the podcast shownotes, you can actually leave me
a message.
So I'm just looking forward tohearing from you and I can't
wait to share with you, on thenext episode, some more things
on how you can grow yourbusiness or have a business
living with chronic illness.
That's a wrap for this episodeof Business with Chronic Illness
.
If you would like to start andgrow an online coaching business
(33:31):
with me, head to the show notesto click a link to book a sales
call and learn how to makemoney with chronic illness.
You can also check out ourwebsite at wwwcraftedtothrivecom
for this episode's show notesand join our email list to get
exclusive content where I coachyou on how to chronically grow a
profitable business whileliving with chronic illness.
Until next time, remember, yes,you are crafted to thrive.
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