How My Podcast Signed Clients While I Was Healing: Why Downloads Don’t Pay Your Bills (Decisions Do)
October 7, 2025 • 20 mins
Can you really grow your business when you’re living with chronic illness, burnout, or limited capacity? Absolutely, if your content helps people make informed decisions, you don't have to focus on or obsess about downloads.
In this episode of Business with Chronic Illness, with host Nikita Williams. I’m sharing how I signed clients from my podcast while I was healing from endometriosis and recovering from surgery, and how I turned a small but mighty audience into consistent revenue using sustainable business strategies that honor my health first and prevent burnout.
This is part of The Business Safety Net with a Podcast Series, where we explore how long-form content can create sustainable growth, marketing, and sales systems for women entrepreneurs and CEOs managing chronic illness or looking for burnout support.
You’ll hear how I use my CGS Framework: Connect, Give, Serve — to create content that converts, even when I can’t be “on.” Because your business should support your wellness, not sacrifice it.
What You’ll Learn:
- Why downloads and likes don’t pay your bills... decisions do
- How my podcast brought in four clients in the first 10 episodes without a huge audience
- What it means to create decision-driven content instead of algorithm-driven content
- How the CGS Framework (Connect → Give → Serve) helps you turn listeners into clients
- Why podcasting is a business safety net for burnout support and chronic illness entrepreneurship
Inside The Business Safety Net Series:
This episode is part of The Business Safety Net with a Podcast Series on the Business with Chronic Illness podcast, created for women entrepreneurs with chronic illness, creatives, and CEOs who crave sustainable business strategies, burnout recovery, and health-conscious growth that works even in low-capacity seasons.
Catch up on the series:
1️⃣ Ep 1: The 30-Minute Connection Strategy That Built My Business With Chronic Illness
2️⃣ Ep 2: How My Podcast Signed Clients While I Was Healing (this episode)
3️⃣ Next: How to Take a Break Without Losing Clients or Momentum as a CEO With Chronic Illness
✨ Thank you for listening. Your Next Step:
→ Grab the Podcast Planner + App (coming soon) to start and grow your podcast with ease.
→ Or, learn my Voice-First System — Chronically You & Profitable (CYAP): the signature method featured and practiced on Business With Chronic Illness Podcast: CEO Women for Sustainable Growth and Burnout Support.
This system is designed for a woman entrepreneur, creative, a chronic boss, or a woman with an autoimmune illness who wants simple business growth, sustainable sales, and burnout support, without sacrificing their health, energy, or self-care priorities.
💛 Inside CYAP, You’ll Learn How To:
- Manage your health and business with confidence.
- Grow a health-first business that supports your wellness, creativity, and income.
- Create sustainable systems that let your...
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(01:22):
Foreign welcome to Businesswith Chronic Illness, the globally
ranked podcast for womenliving with chronic illness who want
to start and grow a businessonline. I'm your host, Nikita Williams
and I went from living anormal life to all of a sudden being
in constant pain with noanswers to being diagnosed with multiple
(01:43):
chronic illnesses and tryingto make a livable income, I faced
the challenge of adaptingtraditional business advice to fit
my unique circumstances withchronic illness. Feeling frustrated
and more burned out than Ialready was while managing my chronic
illness to becoming an awardwinning coach with a flexible, sustainable
online coaching business, Ifound the surprisingly simple steps
(02:06):
to starting and growing aprofitable business without compromising
my health or my peace. Sincethen, I've helped dozens of women
just like you learn how to dothe same. If you're ready to create
a thriving business thataligns with your lifestyle and well
being, you're in the rightplace. Together, we're shifting the
narrative of what's possiblefor women with chronic illness and
(02:26):
how we make a living. This isBusiness with Chronic Illness. Hey
everybody. Welcome to thisepisode of Business with Chronic
Illness. Today I want to talkabout the biggest myths in business
(02:48):
and podcasting, which is thatyou need a big audience to make sales.
Here is the reality and thetruth and my personal truth and what
I've seen with my clients. Mypodcast has never had hundreds of
thousands of downloads perepisode. I feel like this is reserved
for people who have been inbusiness for a long time who have
(03:11):
some kind of outside, like inperson kind of network that they
built a community that theybuilt or your Beyonce or Taylor Swift
or Amy Porterfield or JasmineStar where you've grown this community
collectively over years.Right. And so though these people
all have some type of longform content or podcasting, I have
(03:33):
consistently brought inclients without the hundreds and
thousands of downloads. And Ithink so many people start in podcasting
with this idea that that'swhat they need in order to make money.
I've made money with mypodcast even in seasons when I was
healing from chronic illnessor healing from something related
to a new diagnosis, surgery orsomething and I couldn't show up
(03:56):
like everybody else. So inthis episode, I'm going to share
with you how I sign clientswhile I was literally in bed recovering
from a hysterectomy that Ijust had because of living with endometriosis.
I downloads and I'm going totake this even further onto like
social media platforms andthings like that. Likes and follows
(04:17):
don't really matter all thatmuch as much as decisions do. So
this conversation is part ofthe business safety net with a podcast
series that I'm doing rightnow where I'm breaking down how podcasting
can become the system thatholds your business steady when you
(04:38):
can't show up or be on, whenyou take a break, when you need rest,
when you have flare ups, whenwhatever is happening. And if you
missed part one of thisseries, I want you to go back and
look for the episode. And it'swhere I shared my 30 minute a day
connection strategy thathelped me build momentum in the time
(04:59):
where I didn't have a lot ofcapacity to show up and be on creating
new content. But for today,we're diving into how a small but
mighty audience can actuallybe more profitable than chasing the
downloads and the numbers. Andhow you can use my proven framework
called Connect Give Curve tohelp listeners make decisions that
(05:25):
lead to sales. Okay, so when Ifirst launched my podcast, I didn't
have a big audience, nobrainer. I didn't even know what
a podcast was. So it didn'tmake sense to believe or have an
idea that I'm going to haveall these people know who I am, right?
And I was currently serving myclients as a digital marketer. And
(05:45):
so most of my early listenerswere past clients, people I have
worked with in person,locally, creatives that I had connected
with when I was doing my trunkshow and my business, one of a kind
where I connected and helpedsmall creative entrepreneurs and
artists start growing theirbusiness online from when they were
doing in person events. Andyet, even though I didn't have a
(06:09):
huge audience, within my first10 episodes, I had signed four clients.
And I say this, you might notrealize this, but I say this because
I didn't know what I wasactually like doing intentionally,
except for the fact I neededto connect and I needed to serve
my people. And over the years,I've developed this framework that
(06:31):
I'm going to share with youfirst. But I didn't have thousands
of downloads within that firstpodcast. The first 10 episodes. I
didn't have hundreds of peoplesigning up for, for my email list
or things like that. I don'teven know if I had an email list
signed up. I had a link forpeople to book a call with me to
submit interest, right? That'sit. And I knew I needed to create
(06:53):
content because this was inthe time where content was becoming
more important, more popular,especially for online businesses.
But I also knew I neededcontent that would help people make
the decision to get on a callwith me, right? So I did this In
a couple of different ways.But some of those decisions that
people need to make whenthey're listening to your podcast
(07:15):
is to book a sales call or tojoin your email list. Also, you need
to think about this from thecontext if you're going to have guests.
Also, those people need tomake a decision too. So the conversation
in the podcast and theconversation you have before and
after also should beintentional with the thought of how
(07:37):
do we make them make adecision? Decision of whether or
not I'm their person. So let'stalk a little bit about my clients.
Some of them were people thathad on my show that became clients.
Some of them were people whowere listening to my show that became
my client. And while they werelistening or while they connected
with me, they were like, she'sthe coach for me. Right? And this
(08:00):
is really crucial because Ithink a lot of people feel like you
need to know what type ofcoach you are, know everything before
you, one, start a podcast, andtwo, can start making money from
your podcast. And I literallystarted my coaching business using
my podcast and being brand newin the space of coaching, and I was
(08:20):
able to sign clients. So thisis really the wild part about this.
On top of all of the mechanismof this happening, I was healing
from a surgery that I washaving because of my endometriosis.
And I knew I couldn't justshow up the traditional way that
I had been showing up, whichhad been social media, which had
(08:40):
been in person and doingevents and things like that. So I
knew I needed a way to helppeople feel what they felt with me
in person and on social media.So when I say I sign clients from
my podcast, I don't mean itjust happened FA la la la la. Like,
I don't mean if you've everwatched that movie Big Hero 6, you'll
(09:03):
know Fa la la la you. When Ifirst signed my clients, it wasn't.
It wasn't quote, unquotemagic. It was very intentional. And
over the years, I have reallyhoned on what that is. So every episode
was designed to move someonecloser to a decision. I get this
so much so now in. In my salescalls, when people come to me, they
(09:25):
already have a decisiondecision to work with me. They just
have logistics to figure outsometimes for their own life and
circumstances. So thedifference between worrying about
downloads is to switch yourmind to start thinking about how
do I help people makedecisions. Downloads don't build
a safety net for yourbusiness. Decisions do. Decisions
(09:48):
do and the way I created thosedecisions or help My audience create
those decisions decisions wasthrough my framework cgs, which is
Connect, Give, serve. Soconnect is where I speak to the listeners
like we're one person. Like, Ilove to create content where I'm
thinking about a client or asales call I had and I'm thinking,
(10:10):
yo, I want to talk to her inthis episode, I want to talk to the
person who's listening to thisthat feels like the one download
that I have is not enough,right? Or I had a hundred downloads
and it's not enough. I had 20downloads and I feel feel like it's
not enough. I want to talk tothe person who's, I just need more
downloads and I want them tothink about what if I already have
(10:31):
enough downloads? What if Ialready have that? So when I'm thinking
about creating content and theway I help my clients when I'm working
with them as a podcast editorand strategist, what I'm trying to
help them to see is how canyou create content for one person?
Now a lot of objections I getabout this is if I do this, that
(10:53):
means that I'm singling outone person. I'm not really going
to connect to a lot of people.But we don't realize how common.
The one issue that one personis having looks just different ways
but we can all relate to. Sothe first thing you want to do is
create content that connects.Don't try to sound bigger than you
(11:14):
are. Don't try to sound superfancy, sound like yourself having
a conversation one on one withsomeone and make people feel seen
and heard and safe. That'swhat we all want to feel when we're
listening to anything. Icannot tell you how many times someone
like some of you have reachedout to me or even guests who have
(11:35):
had on the show, like girl,that episode you said what you said
or the conversation you hadwith someone just hit me. It felt,
I felt so seen, right? That'swhat you want people to feel. Give.
This is the next step of cgs.I want you to give. I want you to
offer value that speaksdirectly to the questions they are
(11:57):
already asking of themselves.So think of the questions, the objections
that this one person you knowis going to be popping off thinking
about while they're listeningto your content. This creates micro
yeses or overcomes objectionsthat people are having. And it also
helps people feel like I'mgetting wins while I'm listening
(12:22):
to this content. Sheunderstands me again. She gets my
problem again. She can helpme, right? And the last step of this
is what we call serve, whichis also, I like to say serve of resell.
Because when you serve, you dosell. And service to me is just simply
(12:44):
showing people how they takethe next step. Sometimes what happens
is we forget to tell peoplewhat to do after they listen to a
show or what to do throughoutthe show of the episode of what that
looks like. Right? And so it'sreally important to think about this
like being at a restaurant. Ilike to say this is if you're at
(13:05):
a restaurant and you get thebest hostess and she is amazing,
you guys talk, you feel likeshe's gonna put you in the right
spot in that restaurant andyou guys gonna have the best time,
but she never walks you towhere this spot is. How is that gonna
help you? How is that gonnahelp you? You're like, yo, where
do I go? To this place thatyou have described. That's perfect
(13:28):
for me, right? And so in ourcontent, and this is very different
from long, like short formcontent, oftentimes we feel like
we have to wait to talk aboutit. We have to say it so quickly
on how, like people can go tothe link in our bio or comment a
word or how many posts. 80% ofthis post and 20% of this post needs
(13:52):
to be sales. And the otherpart needs to be just value, value,
value. And every episode thereneeds to be this congruency of showing
people how to get to their. Tothe seat of where you're talking
about. Because you've been thegreatest hostess. You've given them,
you've connected to them,you've given them, like, practical
(14:12):
things that will help themenjoy the meal. And now they need
to sit down and eat. That'show you serve them even more. So
you want people to feel, Iknow what to do next. So sometimes
that is, I want to serve themup with a resource. So for some of
you listening now, that mightbe. Hey, I, I have an idea. I already
(14:34):
have an idea for a podcast,but I really need to know the technical
steps. I'm going to tell youto go into my show notes and go to
the link to grab my podcastplanner. Simple podcast planner.
I'll help you do everything.You know, all the checklists, all
of the tools that I think isbest for you so you don't be overwhelmed
with all of the advice online.It's all in one spot just for you.
(14:56):
I've used the majority ofeverything that's in there so that
you don't have to figure itout by failing. Right? So that's
a resource. Or it's like, jumpon a call with me. I'd love to do
a free clarity call with youif that's something you're interested
in. Offer one thingspecifically to serve them. Sometimes
it's joining your email list,sometimes it's booking a call. Serving
(15:20):
isn't pushy, especially inpodcast content, especially in episodes.
Here's the thing. If someonefinds that you connect and give them
what they need, don't you wantthem to take the next step? Especially
if they find your piece ofcontent that you recorded back in
2023 and they're getting whatthey need in 2025 and they want to
(15:42):
work with you, you want themto be able to know where to go, Right?
So serving isn't pushy. It'sclarity in action. It's giving someone
an open door when they'reready to walk through it. That's
what makes podcasting really avehicle for marketing and sales safety.
It means at any given timesomeone comes to your content, they
(16:06):
will get connected, they willget their problem solved, and they
will know how to implementthis by asking to work with you in
some additional way. All ofthat needs to be in your content.
For some people, there's a lotof tweaking that happens with this
within the strategy that needsto happen to make sure it is aligned
with your business goals andand your podcast goals. And this
(16:30):
is something that I help myclients do, especially if we're helping
them with their podcastediting and their management. Overall,
we're helping them throughthis because we want them to make
sure they create the resultsthat they want. So not only are you
getting editing, but you'realso going to get strategy as well.
So that's why I say it doesn'tmatter if you have 50 downloads or
(16:54):
5,000 or 500,000 or whatmatters is whether your content is
creating decisions. Meaning,did they click on the link? Did they
DM you? Did they download thething? Did they send you a message?
Did they email you? Right,that's the real metrics. And I can
(17:15):
say this for certain that I'vehad those metrics in my business,
which I'll talk about in mynext episode. But here's what you
need to keep in mind. A smallbut mighty audience can convert faster
and deeper when you use thestrategy that I just shared with
you. When you focus ondecisions. How do I help people make
(17:36):
decisions over downloads?Right. When you implement that structure
of connecting, giving andserving so you can guide people towards
those decisions, your podcastbecomes your safety net, because
it keeps creating thosedecisions. Even when you can't show
up, it keeps helping them makethose decisions. When you've recorded
(17:57):
it once and they show up twomonths, three months, or a week from
now. Right? It helps that. Soin the next part of the Business
Safety Net series withpodcasting, I'm tackling one of the
biggest fears I hear from myclients, and I have had some qualms
about it myself at times. Whathappens when I need to take a break
(18:19):
from my podcast? What happenswhen I need to take a break from
my long form content? Likewhat's going to happen? We'll talk
about how to take breakswithout losing momentum and why the
longevity of a podcast makesit one of the most sustainable tools
you can have for your salesand marketing. All right, see you
(18:40):
in the next episode. That's awrap for this episode of Business
with Chronic Illness. If youwould like to start, start and grow
an online coaching businesswith me, head to the Show Notes to
click a link to book a salescall and learn how to make money
with chronic illness. You canalso check out our website@ww.CraftedToThrive.com
(19:04):
for this episode's Show Notesand join our email list to get exclusive
content where I coach you onhow to chronically grow a profitable
business while living withchronic illness. Until next time,
remember, yes, you are craftedto thrive. It.
Foreign welcome to Businesswith Chronic Illness, the globally
ranked podcast for womenliving with chronic illness who want
to start and grow a businessonline. I'm your host, Nikita Williams
and I went from living anormal life to all of a sudden being
in constant pain with noanswers to being diagnosed with multiple
(01:43):
chronic illnesses and tryingto make a livable income, I faced
the challenge of adaptingtraditional business advice to fit
my unique circumstances withchronic illness. Feeling frustrated
and more burned out than Ialready was while managing my chronic
illness to becoming an awardwinning coach with a flexible, sustainable
online coaching business, Ifound the surprisingly simple steps
(02:06):
to starting and growing aprofitable business without compromising
my health or my peace. Sincethen, I've helped dozens of women
just like you learn how to dothe same. If you're ready to create
a thriving business thataligns with your lifestyle and well
being, you're in the rightplace. Together, we're shifting the
narrative of what's possiblefor women with chronic illness and
(02:26):
how we make a living. This isBusiness with Chronic Illness. Hey
everybody. Welcome to thisepisode of Business with Chronic
Illness. Today I want to talkabout the biggest myths in business
(02:48):
and podcasting, which is thatyou need a big audience to make sales.
Here is the reality and thetruth and my personal truth and what
I've seen with my clients. Mypodcast has never had hundreds of
thousands of downloads perepisode. I feel like this is reserved
for people who have been inbusiness for a long time who have
(03:11):
some kind of outside, like inperson kind of network that they
built a community that theybuilt or your Beyonce or Taylor Swift
or Amy Porterfield or JasmineStar where you've grown this community
collectively over years.Right. And so though these people
all have some type of longform content or podcasting, I have
(03:33):
consistently brought inclients without the hundreds and
thousands of downloads. And Ithink so many people start in podcasting
with this idea that that'swhat they need in order to make money.
I've made money with mypodcast even in seasons when I was
healing from chronic illnessor healing from something related
to a new diagnosis, surgery orsomething and I couldn't show up
(03:56):
like everybody else. So inthis episode, I'm going to share
with you how I sign clientswhile I was literally in bed recovering
from a hysterectomy that Ijust had because of living with endometriosis.
I downloads and I'm going totake this even further onto like
social media platforms andthings like that. Likes and follows
(04:17):
don't really matter all thatmuch as much as decisions do. So
this conversation is part ofthe business safety net with a podcast
series that I'm doing rightnow where I'm breaking down how podcasting
can become the system thatholds your business steady when you
(04:38):
can't show up or be on, whenyou take a break, when you need rest,
when you have flare ups, whenwhatever is happening. And if you
missed part one of thisseries, I want you to go back and
look for the episode. And it'swhere I shared my 30 minute a day
connection strategy thathelped me build momentum in the time
(04:59):
where I didn't have a lot ofcapacity to show up and be on creating
new content. But for today,we're diving into how a small but
mighty audience can actuallybe more profitable than chasing the
downloads and the numbers. Andhow you can use my proven framework
called Connect Give Curve tohelp listeners make decisions that
(05:25):
lead to sales. Okay, so when Ifirst launched my podcast, I didn't
have a big audience, nobrainer. I didn't even know what
a podcast was. So it didn'tmake sense to believe or have an
idea that I'm going to haveall these people know who I am, right?
And I was currently serving myclients as a digital marketer. And
(05:45):
so most of my early listenerswere past clients, people I have
worked with in person,locally, creatives that I had connected
with when I was doing my trunkshow and my business, one of a kind
where I connected and helpedsmall creative entrepreneurs and
artists start growing theirbusiness online from when they were
doing in person events. Andyet, even though I didn't have a
(06:09):
huge audience, within my first10 episodes, I had signed four clients.
And I say this, you might notrealize this, but I say this because
I didn't know what I wasactually like doing intentionally,
except for the fact I neededto connect and I needed to serve
my people. And over the years,I've developed this framework that
(06:31):
I'm going to share with youfirst. But I didn't have thousands
of downloads within that firstpodcast. The first 10 episodes. I
didn't have hundreds of peoplesigning up for, for my email list
or things like that. I don'teven know if I had an email list
signed up. I had a link forpeople to book a call with me to
submit interest, right? That'sit. And I knew I needed to create
(06:53):
content because this was inthe time where content was becoming
more important, more popular,especially for online businesses.
But I also knew I neededcontent that would help people make
the decision to get on a callwith me, right? So I did this In
a couple of different ways.But some of those decisions that
people need to make whenthey're listening to your podcast
(07:15):
is to book a sales call or tojoin your email list. Also, you need
to think about this from thecontext if you're going to have guests.
Also, those people need tomake a decision too. So the conversation
in the podcast and theconversation you have before and
after also should beintentional with the thought of how
(07:37):
do we make them make adecision? Decision of whether or
not I'm their person. So let'stalk a little bit about my clients.
Some of them were people thathad on my show that became clients.
Some of them were people whowere listening to my show that became
my client. And while they werelistening or while they connected
with me, they were like, she'sthe coach for me. Right? And this
(08:00):
is really crucial because Ithink a lot of people feel like you
need to know what type ofcoach you are, know everything before
you, one, start a podcast, andtwo, can start making money from
your podcast. And I literallystarted my coaching business using
my podcast and being brand newin the space of coaching, and I was
(08:20):
able to sign clients. So thisis really the wild part about this.
On top of all of the mechanismof this happening, I was healing
from a surgery that I washaving because of my endometriosis.
And I knew I couldn't justshow up the traditional way that
I had been showing up, whichhad been social media, which had
(08:40):
been in person and doingevents and things like that. So I
knew I needed a way to helppeople feel what they felt with me
in person and on social media.So when I say I sign clients from
my podcast, I don't mean itjust happened FA la la la la. Like,
I don't mean if you've everwatched that movie Big Hero 6, you'll
(09:03):
know Fa la la la you. When Ifirst signed my clients, it wasn't.
It wasn't quote, unquotemagic. It was very intentional. And
over the years, I have reallyhoned on what that is. So every episode
was designed to move someonecloser to a decision. I get this
so much so now in. In my salescalls, when people come to me, they
(09:25):
already have a decisiondecision to work with me. They just
have logistics to figure outsometimes for their own life and
circumstances. So thedifference between worrying about
downloads is to switch yourmind to start thinking about how
do I help people makedecisions. Downloads don't build
a safety net for yourbusiness. Decisions do. Decisions
(09:48):
do and the way I created thosedecisions or help My audience create
those decisions decisions wasthrough my framework cgs, which is
Connect, Give, serve. Soconnect is where I speak to the listeners
like we're one person. Like, Ilove to create content where I'm
thinking about a client or asales call I had and I'm thinking,
(10:10):
yo, I want to talk to her inthis episode, I want to talk to the
person who's listening to thisthat feels like the one download
that I have is not enough,right? Or I had a hundred downloads
and it's not enough. I had 20downloads and I feel feel like it's
not enough. I want to talk tothe person who's, I just need more
downloads and I want them tothink about what if I already have
(10:31):
enough downloads? What if Ialready have that? So when I'm thinking
about creating content and theway I help my clients when I'm working
with them as a podcast editorand strategist, what I'm trying to
help them to see is how canyou create content for one person?
Now a lot of objections I getabout this is if I do this, that
(10:53):
means that I'm singling outone person. I'm not really going
to connect to a lot of people.But we don't realize how common.
The one issue that one personis having looks just different ways
but we can all relate to. Sothe first thing you want to do is
create content that connects.Don't try to sound bigger than you
(11:14):
are. Don't try to sound superfancy, sound like yourself having
a conversation one on one withsomeone and make people feel seen
and heard and safe. That'swhat we all want to feel when we're
listening to anything. Icannot tell you how many times someone
like some of you have reachedout to me or even guests who have
(11:35):
had on the show, like girl,that episode you said what you said
or the conversation you hadwith someone just hit me. It felt,
I felt so seen, right? That'swhat you want people to feel. Give.
This is the next step of cgs.I want you to give. I want you to
offer value that speaksdirectly to the questions they are
(11:57):
already asking of themselves.So think of the questions, the objections
that this one person you knowis going to be popping off thinking
about while they're listeningto your content. This creates micro
yeses or overcomes objectionsthat people are having. And it also
helps people feel like I'mgetting wins while I'm listening
(12:22):
to this content. Sheunderstands me again. She gets my
problem again. She can helpme, right? And the last step of this
is what we call serve, whichis also, I like to say serve of resell.
Because when you serve, you dosell. And service to me is just simply
(12:44):
showing people how they takethe next step. Sometimes what happens
is we forget to tell peoplewhat to do after they listen to a
show or what to do throughoutthe show of the episode of what that
looks like. Right? And so it'sreally important to think about this
like being at a restaurant. Ilike to say this is if you're at
(13:05):
a restaurant and you get thebest hostess and she is amazing,
you guys talk, you feel likeshe's gonna put you in the right
spot in that restaurant andyou guys gonna have the best time,
but she never walks you towhere this spot is. How is that gonna
help you? How is that gonnahelp you? You're like, yo, where
do I go? To this place thatyou have described. That's perfect
(13:28):
for me, right? And so in ourcontent, and this is very different
from long, like short formcontent, oftentimes we feel like
we have to wait to talk aboutit. We have to say it so quickly
on how, like people can go tothe link in our bio or comment a
word or how many posts. 80% ofthis post and 20% of this post needs
(13:52):
to be sales. And the otherpart needs to be just value, value,
value. And every episode thereneeds to be this congruency of showing
people how to get to their. Tothe seat of where you're talking
about. Because you've been thegreatest hostess. You've given them,
you've connected to them,you've given them, like, practical
(14:12):
things that will help themenjoy the meal. And now they need
to sit down and eat. That'show you serve them even more. So
you want people to feel, Iknow what to do next. So sometimes
that is, I want to serve themup with a resource. So for some of
you listening now, that mightbe. Hey, I, I have an idea. I already
(14:34):
have an idea for a podcast,but I really need to know the technical
steps. I'm going to tell youto go into my show notes and go to
the link to grab my podcastplanner. Simple podcast planner.
I'll help you do everything.You know, all the checklists, all
of the tools that I think isbest for you so you don't be overwhelmed
with all of the advice online.It's all in one spot just for you.
(14:56):
I've used the majority ofeverything that's in there so that
you don't have to figure itout by failing. Right? So that's
a resource. Or it's like, jumpon a call with me. I'd love to do
a free clarity call with youif that's something you're interested
in. Offer one thingspecifically to serve them. Sometimes
it's joining your email list,sometimes it's booking a call. Serving
(15:20):
isn't pushy, especially inpodcast content, especially in episodes.
Here's the thing. If someonefinds that you connect and give them
what they need, don't you wantthem to take the next step? Especially
if they find your piece ofcontent that you recorded back in
2023 and they're getting whatthey need in 2025 and they want to
(15:42):
work with you, you want themto be able to know where to go, Right?
So serving isn't pushy. It'sclarity in action. It's giving someone
an open door when they'reready to walk through it. That's
what makes podcasting really avehicle for marketing and sales safety.
It means at any given timesomeone comes to your content, they
(16:06):
will get connected, they willget their problem solved, and they
will know how to implementthis by asking to work with you in
some additional way. All ofthat needs to be in your content.
For some people, there's a lotof tweaking that happens with this
within the strategy that needsto happen to make sure it is aligned
with your business goals andand your podcast goals. And this
(16:30):
is something that I help myclients do, especially if we're helping
them with their podcastediting and their management. Overall,
we're helping them throughthis because we want them to make
sure they create the resultsthat they want. So not only are you
getting editing, but you'realso going to get strategy as well.
So that's why I say it doesn'tmatter if you have 50 downloads or
(16:54):
5,000 or 500,000 or whatmatters is whether your content is
creating decisions. Meaning,did they click on the link? Did they
DM you? Did they download thething? Did they send you a message?
Did they email you? Right,that's the real metrics. And I can
(17:15):
say this for certain that I'vehad those metrics in my business,
which I'll talk about in mynext episode. But here's what you
need to keep in mind. A smallbut mighty audience can convert faster
and deeper when you use thestrategy that I just shared with
you. When you focus ondecisions. How do I help people make
(17:36):
decisions over downloads?Right. When you implement that structure
of connecting, giving andserving so you can guide people towards
those decisions, your podcastbecomes your safety net, because
it keeps creating thosedecisions. Even when you can't show
up, it keeps helping them makethose decisions. When you've recorded
(17:57):
it once and they show up twomonths, three months, or a week from
now. Right? It helps that. Soin the next part of the Business
Safety Net series withpodcasting, I'm tackling one of the
biggest fears I hear from myclients, and I have had some qualms
about it myself at times. Whathappens when I need to take a break
(18:19):
from my podcast? What happenswhen I need to take a break from
my long form content? Likewhat's going to happen? We'll talk
about how to take breakswithout losing momentum and why the
longevity of a podcast makesit one of the most sustainable tools
you can have for your salesand marketing. All right, see you
(18:40):
in the next episode. That's awrap for this episode of Business
with Chronic Illness. If youwould like to start, start and grow
an online coaching businesswith me, head to the Show Notes to
click a link to book a salescall and learn how to make money
with chronic illness. You canalso check out our website@ww.CraftedToThrive.com
(19:04):
for this episode's Show Notesand join our email list to get exclusive
content where I coach you onhow to chronically grow a profitable
business while living withchronic illness. Until next time,
remember, yes, you are craftedto thrive. It.
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