March 21, 2025 • 34 mins
What if you didn’t have to show up every single day to grow your business?
In this episode of Business with Chronic Illness, we’re challenging the idea that visibility requires constant online presence—especially when you’re living with chronic illness.
You’ll learn how to build a marketing system that works with your energy, not against it. I’m sharing a simple, sustainable approach to content that gives you room to rest while still attracting clients and growing your brand.
Whether you’re just starting or shifting away from the daily content grind, this episode will help you reframe what it means to market your business on your terms.
What We’ll Cover:
- The myth of “being on” 24/7
- Why consistency ≠ daily effort
- A 5-step marketing approach that honors your energy
- How to use long-form content as your anchor
- Real-life examples of clients creating ease in their marketing
🔗 Links & Resources:
- Book a sales call to work with me → thrivewithnikita.com
- Join the email list for exclusive content and coaching
- Message on Instagram with your takeaway using
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Products We Love + Special Guest Gifts → Want to support the show and treat yourself? We’ve created a quick-access list of products I personally use and love, exclusive savings from podcast guests, and other gems that can help you live well and do business with chronic illness. Explore our faves + savings here!
Subscribe HERE to Chronically Profitable, A free exclusive weekly email series designed for creatives and women with chronic illnesses. You'll learn how to make a liveable income with your hobbies, professional skills, and innate talents by building a successful online coaching business with simple strategies that work for you, even on flare days, and feel better living with chronic illness.
To Start and Grow A Coaching or Service-Based Business with Chronic Illness, Book A Free Sales Call With Nikita Here.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:04):
Welcome to Business with ChronicIllness, the Globally Ranked
podcast for women living withchronic illness who want to
start and grow a businessonline.
I'm your host, Nikita Williamsand I went from living a normal
life to all of a sudden being inconstant pain with no answers to
being diagnosed with multiplechronic illnesses.
And trying to make a livableincome.
I faced the challenge ofadapting traditional business
(00:27):
advice to fit my uniquecircumstances with chronic
illness, feeling frustrated andmore burned out than I already
was while managing my chronicillness to becoming an
award-winning coach or theflexible, sustainable online
coaching business.
I found the surprisingly simplesteps to starting growing a
profitable business withoutcompromising my health or my
(00:48):
peace.
Since then, I've helped dozensof women just like you learn how
to do the same.
If you're ready to create athriving business that aligns
with your lifestyle andwellbeing, you're in the right
place.
Together, we're shifting thenarrative of what's possible for
women with chronic illness andhow we make a living.
This is business with chronicillness.
(01:13):
I am so excited to be chattingwith you guys today on how to
market your business living withcarne illness without being on
quote unquote all of the time.
What do I mean by this?
If you've ever felt likebusiness means you have to show
up every single day on socialmedia, constantly posting, and
always be quote unquote onshowing your face.
(01:36):
Then today's episode is for you,and I'm coming from a space of
living with chronic illness, andthat was, I'm an extrovert, so I
am very much familiar and I haveto some degree, really enjoyed
being quote unquote.
On social media showing up,showing my face, talking a lot,
but obviously that can pose achallenge.
(01:57):
When you have flareups, you'rein the hospital, doctor's
appointments, lots of lifethings happening.
Your own emotional and mentalwellness at times come forward
more pronouncedly.
And so having to show up in thevideo space can sometimes feel
like, man, I'm always having toproduce content.
(02:20):
Out the fly or on or be presentfor my business to have eyes and
ears on what it is that I do.
And so in this episode, we'regonna talk about how to market
your business in ways thatdoesn't drain you while
maintaining what you currentlyhave.
As you potentially start addingdifferent visibility avenues
(02:42):
that last beyond like a 24 hourtimeframe.
So if you are.
Feeling like you're strugglingthrough navigating through your
different chronic illnesses.
You're feeling burnt out.
You're fluctuating capacity andenergy.
But you know, traditionallybusiness advice tells us that we
have to do things.
(03:03):
I.
Quantity all of the time, andthat can feel draining.
We're gonna talk about how itdoesn't mean that you can't
attract clients and grow yourbrand and build momentum when
you shift out of that quantityand being on all the time
mindset.
It just means you need amarketing system and a content
system that works for you andnot against you.
(03:25):
So let's get into, so first,let's.
Bust up some myths.
Let's bust up some.
Let, let me just talk about somethings in real time.
One of the biggest things wehear in marketing is that if you
don't show up every day, yourbusiness will disappear.
Basically.
Like that's the messaging wehear.
Like if you aren't using thesesocial media platforms to the
(03:47):
full with all of the things,then you know your business will
die.
I recently was listening to acoach that I really admire.
And one of the things was like,you know, social media is your
job.
And I was like, Hmm.
It, it can be part of your job,but it's not necessarily the job
you signed up for.
(04:08):
As a business owner and as amarketer, our jobs are to market
our business and there aremultiple different kinds of
ways.
Of marketing our business.
That has nothing to do withsocial media.
However, if you came into thespace, especially for those of
you who may have started theirbusiness back in 2020, or are
currently starting theirbusiness right now, in this day
(04:29):
and age, social media obviouslyis the space where it's.
The least resistance.
It also feels like it's theplace where most people go first
to like get the masses to payattention to them and have
visibility.
And so it couldn't be an aspectof your business, right?
That social media can be a partof your job as an entrepreneur,
(04:51):
but it doesn't have to be, youdidn't have to start your
business that way.
I obviously, I started socialmedia as a consumer only like
'cause.
You know, I'm the social mediababy generation where social
media became in existence duringmy, during my life, right?
And so obviously I was aconsumer first, and then I
(05:11):
became a user of it for businessto business, business to
consumer, and I believe.
That when that shifted for me,obviously I stopped using social
media mostly as just a consumer,but mostly as a business owner,
right?
And so there were benefits andabsolutely great benefits for
having it for your business.
(05:33):
However, I knew personally fromthe beginning, I.
And I talk about this a littlebit differently'cause I know a
lot of people start social mediathat are my clientele start
social media because they havebeen sold this belief that the
only way to make an income inyour business or to attract
clients is through social media.
And I think that's a misnomer.
(05:53):
Like that is a falsity that is amyth because they're literally
businesses who started theirbusinesses or growing in their
businesses.
That are not on social media.
There are people who startedtheir businesses on social media
and then left and then aregrowing their businesses without
social media.
So.
Social media is not your job.
(06:14):
Marketing is okay.
And so how you show up in thatway is important.
And so that's why having amarketing system is really
important.
So we've been taught thatvisibility equals success, and
that consistency meansconsistently posting on social
platforms and being onlineactually in some way, shape, or
form 24 7 and keeping up withevery single platform or
(06:38):
multiple platforms.
And let's break.
Down.
What I feel about thatconsistency doesn't mean daily
effort.
It means strategic effort.
So I'm gonna say that again.
Consistency does not mean dailyeffort.
It means strategic effort.
I'm listening to the AtomicHabits book again, and I have so
(06:59):
many thoughts about it, butthat's a whole nother episode I
will share with you.
But one of the things that hementions in his book is that.
Who we are as people is based onthe habits we have developed or
we're building, right?
And it's the 1% rule.
It's the tiny 1% that you dothat's strategic, that's based
(07:21):
in a system and a plan thatcreates the results you
ultimately wanna see.
Of who you want to become.
And so in my opinion, there's alot of advice out there that
says you need to be consistent.
And most of us equate that orhear that and think, I need to
be showing up every single day.
And it doesn't mean that.
(07:42):
It means you need to show up ina strategic effort, in a
strategic habit, in a strategic.
Plan and means showing up in away that creates long-term
results without burning outyourself in the process or
feeling drained in the process.
However, this might bechallenging if you started your
business with this differentmindset of being on social media
(08:03):
every single day.
Doing the thing is what createssuccess.
And it can, and I'm not sayingit doesn't, and I'm not saying
there's.
Obviously not success stories ofpeople actually doing this.
What I'm saying, it is for thoseof us with different types of
capacity and are also triggeredby the things that is designed
within social media, it can feelliterally unhealthy for us to be
(08:27):
on these platforms all of thetime and.
When we have that conflictingaspect of things, it can feel
like an energy suck and it canaffect our energy and our
ability to actually run theother aspects of our business.
And so.
It's important for us to reframewhat consistency looks like and
how to build it in a businessthat you have.
(08:50):
So I want you to think about, ifyou're just starting, then
you're in the perfect space tobe hearing this episode.
But if you have a business andyou have been running, let's say
you're an Instagram girly, likeme or TikTok, girly, and you
have been on these platforms andthat's your main way of
marketing.
There's gonna be a transitionperiod if you move out of the
identity or the belief that inorder for my business to be
(09:12):
successful, I have to be onsocial media all of the time
doing all of these things.
You have to change your identityof what that means for you, and
you also have to train youraudience to know this is a
different, another way ofcreating or connecting with me.
And what's cool about this isthat when you start training
your, your audience on thedifference of how you.
(09:34):
Have been constantly on socialmedia to a more, what I will
share with you in a second, amore sustainable content
marketing system.
You will attract new people thatwere never on the hamster reel
of social media anyway, right?
Or if they were, they were onthe hamster reel.
They were just visitors everynow and then.
And I have found, like rightnow, in 2025, a lot of people
(09:55):
are distancing them, distancingthemselves from social media for
just pure fact that it's kind ofmayhem right now.
Like there's a lot of negativepolitical news, life, you know,
life and world news, and we arebecoming much more protective of
our mental health and ourphysical health and the energy
that it's there.
And I think we learned thatbecause of the pandemic, and I
(10:17):
think a lot of us find the valuein that.
So.
I'm gonna share with you how tomarket your business without.
Being constantly on with amarketing system that helps you,
whether you're just gettingstarted or you're transitioning
out of this mentality thatsocial media is the one all be
all, the only way your job, andlet's reframe some of these
(10:38):
narratives.
Okay?
But first, let me share withyou, I had a client inside of my
coaching program who feltextremely like this, right?
She came to me feeling like, youknow, it's hard to keep up with
social media.
It's hard to be on there all thetime when I'm in pain and I
don't look great.
And you know.
I can relate to that.
'cause there've been times whereI felt the same way.
I'm currently in a season ofthat, but I'm not worried
(10:59):
because I have platforms like mypodcast that's a part of my
evergreen marketing sales systemand my marketing content system.
And it doesn't freak me out whenI'm like just not that active on
social media because I have adifferent strategy for
attracting clients.
For me, it, it's definitely longfor marketing and it's
definitely relationshipmarketing, so she just.
(11:22):
This client of mine just reallyfelt like she needed to keep
going and posting, even thoughliterally the energy to create
one post just felt daunting atmost, to see the least.
And it was always a requirementfor her in her mind that I had
to show my face and create newcontent all of the time.
(11:42):
But we actually looked at heraudience, and this is something
I want you to think about islooking at your audience and
find your strengths of.
Maybe using it in a differentway and, and realize how you can
build trust in a different wayon these platforms that is more
focused on strategic effortversus daily effort.
(12:05):
Okay.
So we worked on creating asystem that made her content
work harder for her.
Even when she needed to be quoteunquote on, and even when she
didn't.
So how did she do that?
It was because she startedfocusing more on long form and
high impact content, and shecould repurpose multiple.
(12:27):
Pieces of her content whilestill increasing her actual
visibility while she worked lesswithout having to feel the
pressure.
And that's the power ofintentional marketing.
Okay, so let's get into how tomarket without being
consistently on my kind of, Iguess you can say, my five point
(12:50):
plan, if you will.
Okay, so let's talk about how tobuild a marketing strategy, and
now like I like to see is like amarketing strategy or a content
strategy that allows space forresting.
You know, I think oftentimes wethink about our businesses in
the context of getting to a goalof making a certain amount of.
(13:11):
Money.
There's a lot of things wrappedup into the thoughts around
safety and all of thosedifferent kind of things, and
rest doesn't actually come intothe equation, right?
There isn't an idea that we'renot.
Corporate machines withmultiple, you know, people in
our world helping us create thisvision coming to life.
(13:31):
And so I truly believe thathaving a marketing content
strategy system that allows youto have some more space for
rest.
To rejuvenate your creativity,your life outside of your
business.
All of that is very helpful fora more sustainable business.
And so if you have been on this,I wanna say hamster wheel of
(13:54):
constantly creating content onsocial media, this two things I
want you to keep in mind.
If that's been the main way youmake sales, the first thing you
need to do is identify whatpieces of content have done well
and why they have done well.
Okay.
And number two, how can youstrategically show up
(14:16):
differently than you have beento allow more space while you
transition into having adifferent main.
Focal point for where yourmarketing and sales leads come
in.
I think the biggest thing that Ithink a lot of clients I, and
this is very generalized, sothis is, I want you to know that
if you have a business and youhave been a business for a
(14:37):
while, right?
Doing it this way may feel like,man, I'm cutting off.
I'm cutting off my sales, and Iwant you to know you don't have
to do that.
However, there are some clientsof mine who are like, I don't
mind just.
Taking a break from socialmedia, I have enough leads.
I have a support system where Ihave a person, you know, in my,
in my household who's able tohelp me financially in the
(14:59):
meantime, or I have savings,whatever, right?
That I just really wanna focuson pivoting into this new
content marketing system andthen come back to social media
and a more strategic way.
Your situation's gonna bedifferent.
So I want you to keep that as afilter for the, the coaching or
the strategy I'm giving youthrough this on how to show up.
(15:19):
Without feeling like you have tobe consistently on again.
So the first thing you wanna dois leverage long form content
because it can be repurposed inmultiple different ways.
And it also can be a trigger foryou creating new content for
platforms, but in a more organicfeel.
But it doesn't have, have thattaxing process of trying to
(15:41):
break something that's already asmall piece of like thinking,
like one piece of content that'slike.
Three minutes versus one pieceof content that's 45 minutes and
you have multiple touchpointsthat you can literally go and
create content from.
That is a way that you canleverage long form content to be
(16:02):
repurposed instead of focusingon daily posting, creating
content that is.
Just kind of, I wanna say hotpants, like off your seat, hot
pants.
Like you, even if you have acontent strategy, right?
Even if you are like, yourcontent strategy is like, okay,
I have my month worth of contentand I'm gonna talk about this
(16:23):
one thing.
I'm gonna talk about this onething.
I'm gonna talk about this plotpillar.
I'm gonna talk about thiscategory.
I'm gonna talk, I'm gonna dosome lifestyle here.
What's beautiful about long formcontent, the, the.
Way you can leverage long formcontent is that all of those
pillars, all of those categoriesare within one episode or one,
(16:44):
one blog post, right?
You weave those things in there,and then when you go to
repurpose this content, you havemultiple pieces of content to
pull from, from within thatplace.
That alone helps your energy andcapacity.
That alone helps you not to haveto, you know.
Segment your thoughts on who youare and what your business is
(17:06):
all the time in these littlestaccato little pieces of
content every single week.
So it will make your contentplan a lot easier.
It will make your contentcreation, even if you decide to
stay on social media a lot.
Easier, and it's not that you'rejust gonna take your long form
content and just like cut it upand put it on the platform.
(17:26):
You will just use the outline ofthat long form content to
produce organically new,appropriate kind of content for
the platform that is going to beon and or creatively reuse the
content that you have, have inyour long form content.
So let's talk about the long forcontent for a second, a podcast
(17:46):
episode.
You guys know, I will always saya podcast episode is like the
easiest way to do this, becausethat's my easiest way of doing
this.
Blog posts.
Another way video all can berepurposed in multiple pieces of
content.
One episode or one topic canequal multiple social media
posts.
An email, it could be even avideo snippet.
(18:09):
Or snippets or reels or whateverthat you can repurpose for in
for Instagram, and it could bein a fun, exciting, creative
way.
This way, you're not creatingmore, you're just making what
you have already created workharder for you instead of you
working harder for the content.
Okay, number two.
(18:30):
Now I have lots of thoughtsabout number two, because for
some of us, this is justchallenging and I'm one of those
people.
Okay, so batch creating.
I'm not a batcher, you guys.
I am a collector, if you will.
I am a, a eclectic, I am a, a.
(18:50):
If you go to a buffet and you'relike, by the way, I hate
buffets.
I don't love going to them, butif I did go to a buffet, I'm
very particular, right?
And I'm like, my plate is veryput together.
My husband jokes with me.
He's like, I'm the person who,like, if I order a sundae, I
need all the right things.
On it.
And if it doesn't have it, it'snot it.
(19:11):
And it's just, it's, it's thetruth.
It's like my favorite meal, oneof my favorite meals is green
beans, macaroni and cheese andham.
Like, oh my gosh, that's sogood.
But if you give me a piece ofham that hasn't been cooked,
right.
And it's not like a real juicyham, it just kind of throws off
the whole thing.
And that's how I view batching.
Like I feel like I am naturallyan organic, like piecing things
(19:35):
together.
You can think that to my hypervigilant over the years of
seeing things collectively overtime and then making decisions
or making calculations of whatthings may be.
And so I'm a documenter and Ihave found that document.
Batching is a little differentthan what I hear a lot of people
talking about batching.
(19:55):
So I'm gonna share thetraditional way of people how
they batch.
And then the way that I havefound that has worked the most
effectively for me to be ablehave content on the ready for
long form content.
And it doesn't require me beingon like I literally can be in
bed.
I could literally be in the car.
I could literally like bewalking.
It literally doesn't matter.
(20:16):
Okay, so batching.
You can batch and createcontent.
When you have higher energydays, when you feel good, when
you feel like, Hey, I have allof these things I wanna talk
about, I have found that for me,again, like I said, I can have
one of those I.
Days, but batching would end upbeing like one thing that I will
actually do.
(20:36):
So if you're like me, just holdon.
Let me share with you adifferent approach.
But you can repo record multiplepodcast episodes in one setting.
So you can literally in an houror two hours record, depending
on if your episodes are short orlong.
30.
Let's just say you're doing 30minute.
Soul episodes of just yourself.
(20:56):
You could literally create fourpieces of content in two hours,
and that four pieces of contenthonestly could be repurposed and
be used like for six months.
Right.
So in other platforms, right, orif you want it to be releasing
something new all the time.
For a long form contentstrategy, you could literally
have an episode once a month.
(21:18):
And so for the next four months,you could literally be dropping
these episodes.
And then in between thoseepisodes you could share little
snippets.
Again, of the same episodes,kind of going maybe deeper if
you want so many differentcreative ways that you can like
extend the longevity of longform content, that's kind of
hard to do with a reel, right?
(21:39):
It's kind of hard to do with aTikTok.
Okay, so you can write out amonth of social media content in
a day from your long formcontent.
You can schedule things inadvance.
That's, this is like thetraditional, bulky way of
creating batch content on highenergy days.
Let me tell you, Nikita.
Mm-hmm.
(21:59):
I can't.
I am not, I'm I, I am morestrategic, but adaptable, like.
I make bashing makes sense forme.
Like my first thought isusually, how can I record this
on my phone?
How can I document anexperience?
Or if I had a thought that couldbe a great episode, I literally
(22:20):
write it in my notepad and likeadd context to it and then.
Save it for later when I'm gonnabe ready to record.
I over time, collect all ofthose things.
And it could be for you, canyou, you can create a system
where it's like, Hey, you'regonna check in every Friday to
see what you've literally addedto your memo pad and your phone
(22:41):
or your voice notes that youhave, and be like, okay, I'm
gonna pick one or two of thesethings to record today or to
write about today.
Right.
It's very energy aware.
I feel like the type of batchingit allows me over time to
creatively be inspired and alsobe very strategic.
Because sometimes for me, one ofmy best, I feel like one of my
(23:05):
superpowers is I engage withpeople and when I receive from
people is a really greatcatalyst for me having my
thoughts on a subject matter.
Right?
It's.
Focused on that.
And so because of that, it'smore engaged, focused, like it's
(23:26):
more focused in real timecontent storytelling.
So when I create the content, itfeels very brand new, it feels
very fresh even though it'ssomething I collected over time.
So for those of you who are notERs, what I recommend you re,
what I recommend for you to dois document your thoughts, your
ideas.
(23:47):
Either through a memo pad, voicenote, and have a collective day
where you look through it andyou pick one thing and you do
something with it.
Right?
That's how I do batching.
It's much more like practicalover perfectionist.
I try not to overcomplicatebatching in that way.
It also avoids this rigid.
S like focus around gettingsomething done in a certain day
(24:12):
because God forbid I'm having ahorrible day on the day that I
said I'm gonna have energy for,or I'm gonna batch for, then my
whole plan is messed up, right?
And so this allows a lot moreflexibility and freedom and it
just gives me power andempowerment, and I hope it does
the same for you.
Okay, so the next thing youwanna do is automate and
(24:33):
schedule your content.
Take advantage of the tools wehave to work smarter.
You guys, there's too many AItools out here now that makes it
so much easier.
I remember when I first startedmy podcast back in the day, I.
Like automating or schedulingpodcast episodes was like not a
thing yet.
And it was so frustrating'causeit's like, ah, I know there's a
(24:54):
way to do this, but technicallyI haven't figured it out.
And now just your hostingplatforms blogging, your email
sequences and things like that,all those things can be on
automation.
With an RSS feed, you literallycan set it up with your email
list.
To literally just remind youraudience, Hey, we have just
dropped a new piece of contentwithout you having to actually
(25:17):
do it every week.
Unlike social media, right?
Sometimes with Instagramstories, you have to kind of be
on there every day.
There are features, again, someof these features are available
on Instagram where you can.
Prerecord and schedule things onstories, but I think I have
found from the research thatthey don't necessarily perform
(25:38):
as well because you aren'talways engaged in that content.
It's just kind of put up thereto go out there.
And stories really are met forengagement in real time or
connecting in real time.
So anyway.
For, for those of you who want acontent marketing system that is
sustainable and allows you timefor rest, automate and schedule
(26:01):
your content, especially yourlong form content.
I.
You can record something today,and it's not gonna come out
until three months from now, butyou can schedule it out.
It just reduces the cognitiveload that you have.
It reduces the amount of energyyou have to think about
something.
It just helps a lot withcapacity, set up content
(26:24):
workflows, so marketing doesn'tfeel like a daily demand.
So what I mean by this is thatwhen you have your long firm
content, once you have producedit, you can have another day.
Where you're pulling, you know,three or four pieces of content
that you wanna use for adifferent platform than where
you originated your long formcontent.
(26:45):
And that could just be on aschedule a workflow with all
these AI tools.
Y'all.
I, I mean this probably, I'mgonna have someone on the show
who can really talk about AIagain because I think for lots
of us, it's a tool that isunderutilized by many of us.
'cause we're kind of afraid ofit or we're concerned.
But there are just like anytool.
(27:05):
Y'all.
Social media is a tool.
It could be used for good, itcould be used for evil.
We can use it for good.
Okay?
Then you wanna create evergreenmarketing assets.
Not every marketing effortshould expire in 24 hours, so
you wanna focus on content thatlasts.
So I feel like what this meansfor you all is to think about
there are core topics andstories that will inevitably
(27:30):
always matter based in thecontext of your business.
Like.
Always right.
So are you creating new contentaround those topics in the long
form space?
And when you repurpose and whenyou bring those things out on
different platforms likeInstagram and TikTok, which are
(27:52):
focused on like what are youknown for?
It's easier to create thatcontent in that space.
This helps bring traffic longafter you've created something,
right?
Especially when they're rootedin those core areas that are
important.
So when I mean creatingevergreen marketing assets, you
(28:13):
should have an asset in a, inregards to your story.
Who you are, your values, youryour mission, what's so
important for you, your thoughtleadership thoughts, why you
think things should be orshouldn't be.
How you have helped clients,what you offer, how you have
created results on top of whatare the main core problems at
(28:38):
least.
Four or five of them that youare on rotate talking about
consistently with your audience.
That is part of your contentthat people are searching for
the answer to that they're likeon YouTube or they're on Google,
or they're in chat GBT askingthese questions.
Where can you be creatingcontent around these?
(28:59):
Pieces of content that peoplewill always be looking for and
doesn't expire.
And it's not based ontrendiness, but based on like
human beingness as a businessowner.
And number five is to setboundaries around your marketing
energy.
You don't have to be everywhere.
I know a lot of people say wehave to.
(29:20):
I know a lot of people say thatit's the best way to grow your
business quickly, but it's doit, it it.
If you're just starting, that'snot what's gonna help you.
Relationships is what's gonnahelp you.
Being strategic is what's gonnahelp you as you grow.
If you're like me and you've hada business for a while, yes,
obviously you explore differentaspects and different tools.
(29:42):
So you might be on differentplatforms, but even still, when
you are, you wanna use your longform content as leverage of
figuring out how to recreate itin a platform appropriate way.
And so that's what's gonna bereally important.
So you just have to be strategicabout where you show up and how
you show up.
(30:02):
So pick one or two platforms ifyou're just starting, if you're
like me.
Who's been in business for, youknow, a while, over three years,
he might be on differentplatforms.
Play with the, with theplatforms of where you think
your people will be.
But don't get, don't get toofancy.
Be on, like literally even forme, I'm like, I'm playing with a
(30:23):
couple different platforms rightnow'cause I'm trying to decide
which one I wanna like reallylean into outside of my long for
my podcast and Instagram.
So I'm like, what's a third one?
But I think.
One to three places is enough,right?
And the other piece of this isthat I truly believe in
relationship marketing.
So if you're on these platformsand connecting with people,
connect with these people, likeconnect with these people.
(30:44):
If you're having people on yourlong form content
collaborations, you're havingcollaborations within your long
form content, make sure you stayconnected to them, right?
This is what's gonna help youhave more time for rest.
I have a whole episode about, Ithink about like collaborating
and how that leads to more restand plant seeds for rest.
So I have several clients whohave gone inside of my group
(31:08):
program who had felt like theywent from like, I always have to
show up every single day doingthe thing the most all the time
on social media to building thistype of marketing system that
allowed them to step away whenneeded.
Not that they stepped awayforever, but just.
Stepped away from, needed anddidn't have the pressure or the,
the, the, the stress around.
(31:29):
Okay.
I didn't show up on storiestoday, and that means I don't
have any clients happening.
Because she built this, shestarted to build this long form
content strategy that now sheknows people are finding her
regardless of whether or notshe's on social media today.
And that's the power that youget back.
You get energy back, you gettime for rest back, and you get
(31:51):
peace of mind when it comes toyour marketing and not fighting
against your energy.
So let's recap.
Marketing doesn't mean being onall the time.
It means creating a system thatworks even when you rest.
So focus on long form contentthat can be repurposed.
Find a way to quote unquotebatch or schedule or automate
(32:13):
your content.
So you're making, you're nothaving to making, you're not
having to make marketingdecisions every day.
Also.
Keep in mind, you can repurposeyour content in a creative way
that's appropriate for aplatform that's not just cut and
snip if you don't want to.
Right?
You can use automation andevergreen content to build
(32:34):
sustainable visibility aroundyour core.
Messaging values and results foryour clients that people are
looking for today that willserve you till whenever?
I'll tell you this, for example,I have a couple, I have several
episodes'cause now we're almostat 200, but I have several
episodes where I talk about acore part of my process around
(32:54):
building a business with chronicillness.
And those episodes are the onesthat usually are the ones that
are bringing random people I'venever met.
They don't even follow me onsocial media to a sales call.
Okay, so that's something tokeep in mind.
So set marketing boundaries thathonor your energy.
So if this episode had some ahamoments for you, I would love to
hear from you, and I would lovefor you to send me an email or
(33:18):
comment on a post when we talkabout this episode.
Using the word sustainablemarketing so I can cheer you on
and answer any of yourquestions.
And if you found this episodehelpful, don't forget to
subscribe and leave a review andshare with others'cause that's
how we continue to grow thiscommunity and this message
around doing businessdifferently when you live with
(33:40):
chronic illness.
So till next time, your businessshould support your life, not
consume it.
So keep that in mind and we'lltalk soon.
That's a wrap for this episodeof Business with Chronic
Illness.
If you would like to start andgrow an online coaching business
with me, head to the show notesto click a link to book a sales
call, and learn how to makemoney with chronic illness.
(34:02):
You can also check out ourwebsite at ww dot crafted to
thrive.com.
For this episode's, show notesand join our email list to.
Get exclusive content where Icoach you on how to chronically
grow a profitable business whileliving with chronic illness.
Until next time, remember, yes,you are crafted to thrive.
Welcome to Business with ChronicIllness, the Globally Ranked
podcast for women living withchronic illness who want to
start and grow a businessonline.
I'm your host, Nikita Williamsand I went from living a normal
life to all of a sudden being inconstant pain with no answers to
being diagnosed with multiplechronic illnesses.
And trying to make a livableincome.
I faced the challenge ofadapting traditional business
(00:27):
advice to fit my uniquecircumstances with chronic
illness, feeling frustrated andmore burned out than I already
was while managing my chronicillness to becoming an
award-winning coach or theflexible, sustainable online
coaching business.
I found the surprisingly simplesteps to starting growing a
profitable business withoutcompromising my health or my
(00:48):
peace.
Since then, I've helped dozensof women just like you learn how
to do the same.
If you're ready to create athriving business that aligns
with your lifestyle andwellbeing, you're in the right
place.
Together, we're shifting thenarrative of what's possible for
women with chronic illness andhow we make a living.
This is business with chronicillness.
(01:13):
I am so excited to be chattingwith you guys today on how to
market your business living withcarne illness without being on
quote unquote all of the time.
What do I mean by this?
If you've ever felt likebusiness means you have to show
up every single day on socialmedia, constantly posting, and
always be quote unquote onshowing your face.
(01:36):
Then today's episode is for you,and I'm coming from a space of
living with chronic illness, andthat was, I'm an extrovert, so I
am very much familiar and I haveto some degree, really enjoyed
being quote unquote.
On social media showing up,showing my face, talking a lot,
but obviously that can pose achallenge.
(01:57):
When you have flareups, you'rein the hospital, doctor's
appointments, lots of lifethings happening.
Your own emotional and mentalwellness at times come forward
more pronouncedly.
And so having to show up in thevideo space can sometimes feel
like, man, I'm always having toproduce content.
(02:20):
Out the fly or on or be presentfor my business to have eyes and
ears on what it is that I do.
And so in this episode, we'regonna talk about how to market
your business in ways thatdoesn't drain you while
maintaining what you currentlyhave.
As you potentially start addingdifferent visibility avenues
(02:42):
that last beyond like a 24 hourtimeframe.
So if you are.
Feeling like you're strugglingthrough navigating through your
different chronic illnesses.
You're feeling burnt out.
You're fluctuating capacity andenergy.
But you know, traditionallybusiness advice tells us that we
have to do things.
(03:03):
I.
Quantity all of the time, andthat can feel draining.
We're gonna talk about how itdoesn't mean that you can't
attract clients and grow yourbrand and build momentum when
you shift out of that quantityand being on all the time
mindset.
It just means you need amarketing system and a content
system that works for you andnot against you.
(03:25):
So let's get into, so first,let's.
Bust up some myths.
Let's bust up some.
Let, let me just talk about somethings in real time.
One of the biggest things wehear in marketing is that if you
don't show up every day, yourbusiness will disappear.
Basically.
Like that's the messaging wehear.
Like if you aren't using thesesocial media platforms to the
(03:47):
full with all of the things,then you know your business will
die.
I recently was listening to acoach that I really admire.
And one of the things was like,you know, social media is your
job.
And I was like, Hmm.
It, it can be part of your job,but it's not necessarily the job
you signed up for.
(04:08):
As a business owner and as amarketer, our jobs are to market
our business and there aremultiple different kinds of
ways.
Of marketing our business.
That has nothing to do withsocial media.
However, if you came into thespace, especially for those of
you who may have started theirbusiness back in 2020, or are
currently starting theirbusiness right now, in this day
(04:29):
and age, social media obviouslyis the space where it's.
The least resistance.
It also feels like it's theplace where most people go first
to like get the masses to payattention to them and have
visibility.
And so it couldn't be an aspectof your business, right?
That social media can be a partof your job as an entrepreneur,
(04:51):
but it doesn't have to be, youdidn't have to start your
business that way.
I obviously, I started socialmedia as a consumer only like
'cause.
You know, I'm the social mediababy generation where social
media became in existence duringmy, during my life, right?
And so obviously I was aconsumer first, and then I
(05:11):
became a user of it for businessto business, business to
consumer, and I believe.
That when that shifted for me,obviously I stopped using social
media mostly as just a consumer,but mostly as a business owner,
right?
And so there were benefits andabsolutely great benefits for
having it for your business.
(05:33):
However, I knew personally fromthe beginning, I.
And I talk about this a littlebit differently'cause I know a
lot of people start social mediathat are my clientele start
social media because they havebeen sold this belief that the
only way to make an income inyour business or to attract
clients is through social media.
And I think that's a misnomer.
(05:53):
Like that is a falsity that is amyth because they're literally
businesses who started theirbusinesses or growing in their
businesses.
That are not on social media.
There are people who startedtheir businesses on social media
and then left and then aregrowing their businesses without
social media.
So.
Social media is not your job.
(06:14):
Marketing is okay.
And so how you show up in thatway is important.
And so that's why having amarketing system is really
important.
So we've been taught thatvisibility equals success, and
that consistency meansconsistently posting on social
platforms and being onlineactually in some way, shape, or
form 24 7 and keeping up withevery single platform or
(06:38):
multiple platforms.
And let's break.
Down.
What I feel about thatconsistency doesn't mean daily
effort.
It means strategic effort.
So I'm gonna say that again.
Consistency does not mean dailyeffort.
It means strategic effort.
I'm listening to the AtomicHabits book again, and I have so
(06:59):
many thoughts about it, butthat's a whole nother episode I
will share with you.
But one of the things that hementions in his book is that.
Who we are as people is based onthe habits we have developed or
we're building, right?
And it's the 1% rule.
It's the tiny 1% that you dothat's strategic, that's based
(07:21):
in a system and a plan thatcreates the results you
ultimately wanna see.
Of who you want to become.
And so in my opinion, there's alot of advice out there that
says you need to be consistent.
And most of us equate that orhear that and think, I need to
be showing up every single day.
And it doesn't mean that.
(07:42):
It means you need to show up ina strategic effort, in a
strategic habit, in a strategic.
Plan and means showing up in away that creates long-term
results without burning outyourself in the process or
feeling drained in the process.
However, this might bechallenging if you started your
business with this differentmindset of being on social media
(08:03):
every single day.
Doing the thing is what createssuccess.
And it can, and I'm not sayingit doesn't, and I'm not saying
there's.
Obviously not success stories ofpeople actually doing this.
What I'm saying, it is for thoseof us with different types of
capacity and are also triggeredby the things that is designed
within social media, it can feelliterally unhealthy for us to be
(08:27):
on these platforms all of thetime and.
When we have that conflictingaspect of things, it can feel
like an energy suck and it canaffect our energy and our
ability to actually run theother aspects of our business.
And so.
It's important for us to reframewhat consistency looks like and
how to build it in a businessthat you have.
(08:50):
So I want you to think about, ifyou're just starting, then
you're in the perfect space tobe hearing this episode.
But if you have a business andyou have been running, let's say
you're an Instagram girly, likeme or TikTok, girly, and you
have been on these platforms andthat's your main way of
marketing.
There's gonna be a transitionperiod if you move out of the
identity or the belief that inorder for my business to be
(09:12):
successful, I have to be onsocial media all of the time
doing all of these things.
You have to change your identityof what that means for you, and
you also have to train youraudience to know this is a
different, another way ofcreating or connecting with me.
And what's cool about this isthat when you start training
your, your audience on thedifference of how you.
(09:34):
Have been constantly on socialmedia to a more, what I will
share with you in a second, amore sustainable content
marketing system.
You will attract new people thatwere never on the hamster reel
of social media anyway, right?
Or if they were, they were onthe hamster reel.
They were just visitors everynow and then.
And I have found, like rightnow, in 2025, a lot of people
(09:55):
are distancing them, distancingthemselves from social media for
just pure fact that it's kind ofmayhem right now.
Like there's a lot of negativepolitical news, life, you know,
life and world news, and we arebecoming much more protective of
our mental health and ourphysical health and the energy
that it's there.
And I think we learned thatbecause of the pandemic, and I
(10:17):
think a lot of us find the valuein that.
So.
I'm gonna share with you how tomarket your business without.
Being constantly on with amarketing system that helps you,
whether you're just gettingstarted or you're transitioning
out of this mentality thatsocial media is the one all be
all, the only way your job, andlet's reframe some of these
(10:38):
narratives.
Okay?
But first, let me share withyou, I had a client inside of my
coaching program who feltextremely like this, right?
She came to me feeling like, youknow, it's hard to keep up with
social media.
It's hard to be on there all thetime when I'm in pain and I
don't look great.
And you know.
I can relate to that.
'cause there've been times whereI felt the same way.
I'm currently in a season ofthat, but I'm not worried
(10:59):
because I have platforms like mypodcast that's a part of my
evergreen marketing sales systemand my marketing content system.
And it doesn't freak me out whenI'm like just not that active on
social media because I have adifferent strategy for
attracting clients.
For me, it, it's definitely longfor marketing and it's
definitely relationshipmarketing, so she just.
(11:22):
This client of mine just reallyfelt like she needed to keep
going and posting, even thoughliterally the energy to create
one post just felt daunting atmost, to see the least.
And it was always a requirementfor her in her mind that I had
to show my face and create newcontent all of the time.
(11:42):
But we actually looked at heraudience, and this is something
I want you to think about islooking at your audience and
find your strengths of.
Maybe using it in a differentway and, and realize how you can
build trust in a different wayon these platforms that is more
focused on strategic effortversus daily effort.
(12:05):
Okay.
So we worked on creating asystem that made her content
work harder for her.
Even when she needed to be quoteunquote on, and even when she
didn't.
So how did she do that?
It was because she startedfocusing more on long form and
high impact content, and shecould repurpose multiple.
(12:27):
Pieces of her content whilestill increasing her actual
visibility while she worked lesswithout having to feel the
pressure.
And that's the power ofintentional marketing.
Okay, so let's get into how tomarket without being
consistently on my kind of, Iguess you can say, my five point
(12:50):
plan, if you will.
Okay, so let's talk about how tobuild a marketing strategy, and
now like I like to see is like amarketing strategy or a content
strategy that allows space forresting.
You know, I think oftentimes wethink about our businesses in
the context of getting to a goalof making a certain amount of.
(13:11):
Money.
There's a lot of things wrappedup into the thoughts around
safety and all of thosedifferent kind of things, and
rest doesn't actually come intothe equation, right?
There isn't an idea that we'renot.
Corporate machines withmultiple, you know, people in
our world helping us create thisvision coming to life.
(13:31):
And so I truly believe thathaving a marketing content
strategy system that allows youto have some more space for
rest.
To rejuvenate your creativity,your life outside of your
business.
All of that is very helpful fora more sustainable business.
And so if you have been on this,I wanna say hamster wheel of
(13:54):
constantly creating content onsocial media, this two things I
want you to keep in mind.
If that's been the main way youmake sales, the first thing you
need to do is identify whatpieces of content have done well
and why they have done well.
Okay.
And number two, how can youstrategically show up
(14:16):
differently than you have beento allow more space while you
transition into having adifferent main.
Focal point for where yourmarketing and sales leads come
in.
I think the biggest thing that Ithink a lot of clients I, and
this is very generalized, sothis is, I want you to know that
if you have a business and youhave been a business for a
(14:37):
while, right?
Doing it this way may feel like,man, I'm cutting off.
I'm cutting off my sales, and Iwant you to know you don't have
to do that.
However, there are some clientsof mine who are like, I don't
mind just.
Taking a break from socialmedia, I have enough leads.
I have a support system where Ihave a person, you know, in my,
in my household who's able tohelp me financially in the
(14:59):
meantime, or I have savings,whatever, right?
That I just really wanna focuson pivoting into this new
content marketing system andthen come back to social media
and a more strategic way.
Your situation's gonna bedifferent.
So I want you to keep that as afilter for the, the coaching or
the strategy I'm giving youthrough this on how to show up.
(15:19):
Without feeling like you have tobe consistently on again.
So the first thing you wanna dois leverage long form content
because it can be repurposed inmultiple different ways.
And it also can be a trigger foryou creating new content for
platforms, but in a more organicfeel.
But it doesn't have, have thattaxing process of trying to
(15:41):
break something that's already asmall piece of like thinking,
like one piece of content that'slike.
Three minutes versus one pieceof content that's 45 minutes and
you have multiple touchpointsthat you can literally go and
create content from.
That is a way that you canleverage long form content to be
(16:02):
repurposed instead of focusingon daily posting, creating
content that is.
Just kind of, I wanna say hotpants, like off your seat, hot
pants.
Like you, even if you have acontent strategy, right?
Even if you are like, yourcontent strategy is like, okay,
I have my month worth of contentand I'm gonna talk about this
(16:23):
one thing.
I'm gonna talk about this onething.
I'm gonna talk about this plotpillar.
I'm gonna talk about thiscategory.
I'm gonna talk, I'm gonna dosome lifestyle here.
What's beautiful about long formcontent, the, the.
Way you can leverage long formcontent is that all of those
pillars, all of those categoriesare within one episode or one,
(16:44):
one blog post, right?
You weave those things in there,and then when you go to
repurpose this content, you havemultiple pieces of content to
pull from, from within thatplace.
That alone helps your energy andcapacity.
That alone helps you not to haveto, you know.
Segment your thoughts on who youare and what your business is
(17:06):
all the time in these littlestaccato little pieces of
content every single week.
So it will make your contentplan a lot easier.
It will make your contentcreation, even if you decide to
stay on social media a lot.
Easier, and it's not that you'rejust gonna take your long form
content and just like cut it upand put it on the platform.
(17:26):
You will just use the outline ofthat long form content to
produce organically new,appropriate kind of content for
the platform that is going to beon and or creatively reuse the
content that you have, have inyour long form content.
So let's talk about the long forcontent for a second, a podcast
(17:46):
episode.
You guys know, I will always saya podcast episode is like the
easiest way to do this, becausethat's my easiest way of doing
this.
Blog posts.
Another way video all can berepurposed in multiple pieces of
content.
One episode or one topic canequal multiple social media
posts.
An email, it could be even avideo snippet.
(18:09):
Or snippets or reels or whateverthat you can repurpose for in
for Instagram, and it could bein a fun, exciting, creative
way.
This way, you're not creatingmore, you're just making what
you have already created workharder for you instead of you
working harder for the content.
Okay, number two.
(18:30):
Now I have lots of thoughtsabout number two, because for
some of us, this is justchallenging and I'm one of those
people.
Okay, so batch creating.
I'm not a batcher, you guys.
I am a collector, if you will.
I am a, a eclectic, I am a, a.
(18:50):
If you go to a buffet and you'relike, by the way, I hate
buffets.
I don't love going to them, butif I did go to a buffet, I'm
very particular, right?
And I'm like, my plate is veryput together.
My husband jokes with me.
He's like, I'm the person who,like, if I order a sundae, I
need all the right things.
On it.
And if it doesn't have it, it'snot it.
(19:11):
And it's just, it's, it's thetruth.
It's like my favorite meal, oneof my favorite meals is green
beans, macaroni and cheese andham.
Like, oh my gosh, that's sogood.
But if you give me a piece ofham that hasn't been cooked,
right.
And it's not like a real juicyham, it just kind of throws off
the whole thing.
And that's how I view batching.
Like I feel like I am naturallyan organic, like piecing things
(19:35):
together.
You can think that to my hypervigilant over the years of
seeing things collectively overtime and then making decisions
or making calculations of whatthings may be.
And so I'm a documenter and Ihave found that document.
Batching is a little differentthan what I hear a lot of people
talking about batching.
(19:55):
So I'm gonna share thetraditional way of people how
they batch.
And then the way that I havefound that has worked the most
effectively for me to be ablehave content on the ready for
long form content.
And it doesn't require me beingon like I literally can be in
bed.
I could literally be in the car.
I could literally like bewalking.
It literally doesn't matter.
(20:16):
Okay, so batching.
You can batch and createcontent.
When you have higher energydays, when you feel good, when
you feel like, Hey, I have allof these things I wanna talk
about, I have found that for me,again, like I said, I can have
one of those I.
Days, but batching would end upbeing like one thing that I will
actually do.
(20:36):
So if you're like me, just holdon.
Let me share with you adifferent approach.
But you can repo record multiplepodcast episodes in one setting.
So you can literally in an houror two hours record, depending
on if your episodes are short orlong.
30.
Let's just say you're doing 30minute.
Soul episodes of just yourself.
(20:56):
You could literally create fourpieces of content in two hours,
and that four pieces of contenthonestly could be repurposed and
be used like for six months.
Right.
So in other platforms, right, orif you want it to be releasing
something new all the time.
For a long form contentstrategy, you could literally
have an episode once a month.
(21:18):
And so for the next four months,you could literally be dropping
these episodes.
And then in between thoseepisodes you could share little
snippets.
Again, of the same episodes,kind of going maybe deeper if
you want so many differentcreative ways that you can like
extend the longevity of longform content, that's kind of
hard to do with a reel, right?
(21:39):
It's kind of hard to do with aTikTok.
Okay, so you can write out amonth of social media content in
a day from your long formcontent.
You can schedule things inadvance.
That's, this is like thetraditional, bulky way of
creating batch content on highenergy days.
Let me tell you, Nikita.
Mm-hmm.
(21:59):
I can't.
I am not, I'm I, I am morestrategic, but adaptable, like.
I make bashing makes sense forme.
Like my first thought isusually, how can I record this
on my phone?
How can I document anexperience?
Or if I had a thought that couldbe a great episode, I literally
(22:20):
write it in my notepad and likeadd context to it and then.
Save it for later when I'm gonnabe ready to record.
I over time, collect all ofthose things.
And it could be for you, canyou, you can create a system
where it's like, Hey, you'regonna check in every Friday to
see what you've literally addedto your memo pad and your phone
(22:41):
or your voice notes that youhave, and be like, okay, I'm
gonna pick one or two of thesethings to record today or to
write about today.
Right.
It's very energy aware.
I feel like the type of batchingit allows me over time to
creatively be inspired and alsobe very strategic.
Because sometimes for me, one ofmy best, I feel like one of my
(23:05):
superpowers is I engage withpeople and when I receive from
people is a really greatcatalyst for me having my
thoughts on a subject matter.
Right?
It's.
Focused on that.
And so because of that, it'smore engaged, focused, like it's
(23:26):
more focused in real timecontent storytelling.
So when I create the content, itfeels very brand new, it feels
very fresh even though it'ssomething I collected over time.
So for those of you who are notERs, what I recommend you re,
what I recommend for you to dois document your thoughts, your
ideas.
(23:47):
Either through a memo pad, voicenote, and have a collective day
where you look through it andyou pick one thing and you do
something with it.
Right?
That's how I do batching.
It's much more like practicalover perfectionist.
I try not to overcomplicatebatching in that way.
It also avoids this rigid.
S like focus around gettingsomething done in a certain day
(24:12):
because God forbid I'm having ahorrible day on the day that I
said I'm gonna have energy for,or I'm gonna batch for, then my
whole plan is messed up, right?
And so this allows a lot moreflexibility and freedom and it
just gives me power andempowerment, and I hope it does
the same for you.
Okay, so the next thing youwanna do is automate and
(24:33):
schedule your content.
Take advantage of the tools wehave to work smarter.
You guys, there's too many AItools out here now that makes it
so much easier.
I remember when I first startedmy podcast back in the day, I.
Like automating or schedulingpodcast episodes was like not a
thing yet.
And it was so frustrating'causeit's like, ah, I know there's a
(24:54):
way to do this, but technicallyI haven't figured it out.
And now just your hostingplatforms blogging, your email
sequences and things like that,all those things can be on
automation.
With an RSS feed, you literallycan set it up with your email
list.
To literally just remind youraudience, Hey, we have just
dropped a new piece of contentwithout you having to actually
(25:17):
do it every week.
Unlike social media, right?
Sometimes with Instagramstories, you have to kind of be
on there every day.
There are features, again, someof these features are available
on Instagram where you can.
Prerecord and schedule things onstories, but I think I have
found from the research thatthey don't necessarily perform
(25:38):
as well because you aren'talways engaged in that content.
It's just kind of put up thereto go out there.
And stories really are met forengagement in real time or
connecting in real time.
So anyway.
For, for those of you who want acontent marketing system that is
sustainable and allows you timefor rest, automate and schedule
(26:01):
your content, especially yourlong form content.
I.
You can record something today,and it's not gonna come out
until three months from now, butyou can schedule it out.
It just reduces the cognitiveload that you have.
It reduces the amount of energyyou have to think about
something.
It just helps a lot withcapacity, set up content
(26:24):
workflows, so marketing doesn'tfeel like a daily demand.
So what I mean by this is thatwhen you have your long firm
content, once you have producedit, you can have another day.
Where you're pulling, you know,three or four pieces of content
that you wanna use for adifferent platform than where
you originated your long formcontent.
(26:45):
And that could just be on aschedule a workflow with all
these AI tools.
Y'all.
I, I mean this probably, I'mgonna have someone on the show
who can really talk about AIagain because I think for lots
of us, it's a tool that isunderutilized by many of us.
'cause we're kind of afraid ofit or we're concerned.
But there are just like anytool.
(27:05):
Y'all.
Social media is a tool.
It could be used for good, itcould be used for evil.
We can use it for good.
Okay?
Then you wanna create evergreenmarketing assets.
Not every marketing effortshould expire in 24 hours, so
you wanna focus on content thatlasts.
So I feel like what this meansfor you all is to think about
there are core topics andstories that will inevitably
(27:30):
always matter based in thecontext of your business.
Like.
Always right.
So are you creating new contentaround those topics in the long
form space?
And when you repurpose and whenyou bring those things out on
different platforms likeInstagram and TikTok, which are
(27:52):
focused on like what are youknown for?
It's easier to create thatcontent in that space.
This helps bring traffic longafter you've created something,
right?
Especially when they're rootedin those core areas that are
important.
So when I mean creatingevergreen marketing assets, you
(28:13):
should have an asset in a, inregards to your story.
Who you are, your values, youryour mission, what's so
important for you, your thoughtleadership thoughts, why you
think things should be orshouldn't be.
How you have helped clients,what you offer, how you have
created results on top of whatare the main core problems at
(28:38):
least.
Four or five of them that youare on rotate talking about
consistently with your audience.
That is part of your contentthat people are searching for
the answer to that they're likeon YouTube or they're on Google,
or they're in chat GBT askingthese questions.
Where can you be creatingcontent around these?
(28:59):
Pieces of content that peoplewill always be looking for and
doesn't expire.
And it's not based ontrendiness, but based on like
human beingness as a businessowner.
And number five is to setboundaries around your marketing
energy.
You don't have to be everywhere.
I know a lot of people say wehave to.
(29:20):
I know a lot of people say thatit's the best way to grow your
business quickly, but it's doit, it it.
If you're just starting, that'snot what's gonna help you.
Relationships is what's gonnahelp you.
Being strategic is what's gonnahelp you as you grow.
If you're like me and you've hada business for a while, yes,
obviously you explore differentaspects and different tools.
(29:42):
So you might be on differentplatforms, but even still, when
you are, you wanna use your longform content as leverage of
figuring out how to recreate itin a platform appropriate way.
And so that's what's gonna bereally important.
So you just have to be strategicabout where you show up and how
you show up.
(30:02):
So pick one or two platforms ifyou're just starting, if you're
like me.
Who's been in business for, youknow, a while, over three years,
he might be on differentplatforms.
Play with the, with theplatforms of where you think
your people will be.
But don't get, don't get toofancy.
Be on, like literally even forme, I'm like, I'm playing with a
(30:23):
couple different platforms rightnow'cause I'm trying to decide
which one I wanna like reallylean into outside of my long for
my podcast and Instagram.
So I'm like, what's a third one?
But I think.
One to three places is enough,right?
And the other piece of this isthat I truly believe in
relationship marketing.
So if you're on these platformsand connecting with people,
connect with these people, likeconnect with these people.
(30:44):
If you're having people on yourlong form content
collaborations, you're havingcollaborations within your long
form content, make sure you stayconnected to them, right?
This is what's gonna help youhave more time for rest.
I have a whole episode about, Ithink about like collaborating
and how that leads to more restand plant seeds for rest.
So I have several clients whohave gone inside of my group
(31:08):
program who had felt like theywent from like, I always have to
show up every single day doingthe thing the most all the time
on social media to building thistype of marketing system that
allowed them to step away whenneeded.
Not that they stepped awayforever, but just.
Stepped away from, needed anddidn't have the pressure or the,
the, the, the stress around.
(31:29):
Okay.
I didn't show up on storiestoday, and that means I don't
have any clients happening.
Because she built this, shestarted to build this long form
content strategy that now sheknows people are finding her
regardless of whether or notshe's on social media today.
And that's the power that youget back.
You get energy back, you gettime for rest back, and you get
(31:51):
peace of mind when it comes toyour marketing and not fighting
against your energy.
So let's recap.
Marketing doesn't mean being onall the time.
It means creating a system thatworks even when you rest.
So focus on long form contentthat can be repurposed.
Find a way to quote unquotebatch or schedule or automate
(32:13):
your content.
So you're making, you're nothaving to making, you're not
having to make marketingdecisions every day.
Also.
Keep in mind, you can repurposeyour content in a creative way
that's appropriate for aplatform that's not just cut and
snip if you don't want to.
Right?
You can use automation andevergreen content to build
(32:34):
sustainable visibility aroundyour core.
Messaging values and results foryour clients that people are
looking for today that willserve you till whenever?
I'll tell you this, for example,I have a couple, I have several
episodes'cause now we're almostat 200, but I have several
episodes where I talk about acore part of my process around
(32:54):
building a business with chronicillness.
And those episodes are the onesthat usually are the ones that
are bringing random people I'venever met.
They don't even follow me onsocial media to a sales call.
Okay, so that's something tokeep in mind.
So set marketing boundaries thathonor your energy.
So if this episode had some ahamoments for you, I would love to
hear from you, and I would lovefor you to send me an email or
(33:18):
comment on a post when we talkabout this episode.
Using the word sustainablemarketing so I can cheer you on
and answer any of yourquestions.
And if you found this episodehelpful, don't forget to
subscribe and leave a review andshare with others'cause that's
how we continue to grow thiscommunity and this message
around doing businessdifferently when you live with
(33:40):
chronic illness.
So till next time, your businessshould support your life, not
consume it.
So keep that in mind and we'lltalk soon.
That's a wrap for this episodeof Business with Chronic
Illness.
If you would like to start andgrow an online coaching business
with me, head to the show notesto click a link to book a sales
call, and learn how to makemoney with chronic illness.
(34:02):
You can also check out ourwebsite at ww dot crafted to
thrive.com.
For this episode's, show notesand join our email list to.
Get exclusive content where Icoach you on how to chronically
grow a profitable business whileliving with chronic illness.
Until next time, remember, yes,you are crafted to thrive.
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