Episode Transcript
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Nikita's voice (00:04):
Welcome to
Business with Chronic Illness,
the globally ranked podcast forwomen living with chronic
illness who want to start andgrow a business online.
I'm your host, Nikita Williams,and I went from living a normal
life to all of a sudden being inconstant pain with no answers to
being diagnosed with multiplechronic illnesses.
and trying to make a livableincome.
I faced the challenge ofadapting traditional business
(00:27):
advice to fit my uniquecircumstances with chronic
illness, feeling frustrated andmore burned out than I already
was while managing my chronicillness to becoming an award
winning coach with a flexible,sustainable online coaching
business.
I found the surprisingly simplesteps to starting and growing a
profitable business withoutcompromising my health Since
(00:49):
then, I've helped dozens ofwomen just like you learn how to
do the same.
If you're ready to create athriving business that aligns
with your lifestyle and wellbeing, you're in the right
place.
Together, we're shifting thenarrative of what's possible for
women with chronic illness andhow we make a living.
This is Business with ChronicIllness.
(01:12):
Hello, hello, welcome to thisepisode where we're going to
talk about how to podcast inyour pajamas.
Why comfort is the secret toconsistency when it comes to
starting a long form contentmarketing strategy for your
(01:34):
business when you're living withchronic illness.
And this is for all my peoplewho are comparing and despairing
who are seeing, you know,everyone do their podcasts in
the studio, seeing the YouTubeand thinking, I could never do
that.
And I have to do video.
I have to have like all of thefancy things in order to start
(01:58):
my podcasts and get it out thereand start sharing my voice and
start learning and share mystory and start helping people
and start attracting clients andsolving problems.
This is the episode for you.
Now, the reason why I thoughtthis would be funny podcasting
in your pajamas.
I'm sure there's probably an SEOfriendlier way that I will title
(02:18):
this episode when you'reactually clicking on it, but
really, this is what I'm tryingto talk about.
It's podcasting in your pajamasso that you can have.
A more likely chance of creatinga longevity, a long run cast and
one that also serves what youwant, where you're going and
(02:39):
helps your business to grow.
And this starts really trulywith my story.
Like I don't know if many of youknow that I basically started my
podcast when I was recoveringfrom surgery back in 2016, 2017.
And I've been podcasting eversince, and I have been thinking
about when I was thinking aboutthis episode, one of the things
(03:00):
I had to trade in order to stillbe doing and having a podcast
and having a podcast still serveme in my life and in my business
really, was trading consistencyfor persistence and also trading
consistency for regular.
And what do I mean by that?
(03:20):
I think all of us are sotriggered.
And Conditioned to think ofconsistency as this thing that
when it comes to certain thingsin our business that we are
doing it the same in the sameplace, the same time every week,
we have our own differentdefinitions of the cadence of
(03:41):
consistency.
And usually it's based on whatwe see other people saying we
should do or other people doingwhat we think we should be
doing.
The expectation is all wrappedup in others or other thoughts
about what we think we should bedoing or what some of my clients
like to guise under the industrystandard.
(04:03):
And I always like to say whenyou're just starting, you are
not a part of that industrystandard quite yet.
And you're still trying to getyour reps in, you're still
trying to find what helps youactually stay regular and stay
persistent to createconsistency.
Okay, so this is why we podcastin our pajamas.
(04:26):
Okay, for a while there, many ofus and many of my clients think
about, Being super professionaland having all the tech, right?
And they obsess over thosethings versus getting down in
the dirt of recording an episodewith what you got and where you
are and doing it comfortably.
(04:46):
Right?
And do I think as you grow thatthe way you project your voice
and what you're using will helpyou?
Absolutely.
Absolutely.
But if you're stuck in inaction,that's not going to help you
now.
Being in the studio having theperfect mic your brain as an
(05:07):
adult something that I'mlearning while I'm going through
my health coach certification isthat your brain as an adult does
not Operate the same that itdoes when you were younger even
though our mind likes to tell usso Our perception of our mind
likes to tell us so we think,Oh, I should be able to just
pick this thing up and gobecause I used to be able to do
that.
Like, that should be easy.
(05:28):
But as an adult, our brain has alot of other information and
data points to tell us.
We got to do this differentlyand we fight that data.
We fight that information.
And the best way to start takingaction for some of us.
Now, this isn't for everyone, isto do it in a space that feels
comfortable while you're in youruncomfort zone.
(05:51):
So what I mean by that, for manyof you talking and sharing your
story or sharing advice has youin a cycle of thinking, who do I
think I am?
Who's gonna listen to me?
I'm not an expert.
Who's gonna actually find whatI'm talking about and find it
helpful?
What are my friends going tothink that I'm trying to toot my
(06:12):
own horn?
We have all of these thoughts,these fears, these limiting
beliefs, these words thatprobably had been said to us
when we were younger, trying toexpand or learn or share
something, be seen out of thecrowd.
Many of us have those narrativesstill today.
(06:33):
And as women, and women, andwomen.
Living with chronic illness,women of color, women in
general, we have often been toldwe are to be seen and not heard,
right?
So, so in this day and age, toshare your story and to speak,
you have lots of thoughts andlots of conditioning around
(06:54):
that.
So it is going to beuncomfortable for a lot of us.
Right?
A lot of us.
It doesn't matter if you'reintrovert, ombivert, extrovert.
For a lot of us, this is goingto be something uncomfortable,
right?
So that is your growth zone.
The fact that you're even doinga medium like this is part of
your growth edge.
This is something that you'regoing to do.
(07:16):
It's going to help you grow.
That's uncomfortable, but itdoesn't mean how you do it has
to be 100 percent uncomfortable.
So do it in your pajamas, right?
Do it in the bed.
Do it on the sofa.
It doesn't matter.
Make it comfy for you, right?
Make it feel safe for you.
Make it feel fun for you.
Make it feel good for you.
Make it feel flexible and freefor you.
(07:37):
The way you do this veryuncomfortable thing, right?
I think sometimes we confusedoing something new and growing
outside of our comfort zone asmeaning everything has to be
uncomfortable.
We have those extremes, right?
But you can find comfort andgrowth doing the uncomfortable,
okay?
Okay.
So how do we do this thing?
(07:59):
Well, one of the first things Iwant you to think about is that
really, there's only so manysteps in starting a podcast,
right?
And a lot of you probably listento this is over possessing about
the tech.
And I want you to know, you canstart with what you have or
something that you can get forless than 25, right?
If you have those lovely,definitely air pods, use those.
(08:25):
Right?
Be in a quiet space, go in acloset, or be in your room, in
the bed, with the blankets allaround you, in your pajamas,
right?
Or in comfy clothes.
For me, it's usually comfyclothes and a blanket, right?
Matter of fact, right now, I'min the middle of chaos of my
life because we're getting readyto move.
Organized chaos.
Meaningful, intentional chaos.
(08:46):
We're about to move to anotherstate and I don't really have my
space.
But to be honest with you, Ihonestly don't always use my
studio setup for my podcasts.
I have recorded my podcast fromthe car.
I've recorded from the bed.
bed from the sofa from a closetand today i'm recording it from
the bed and it's the middle ofthe day on a friday which you
(09:09):
guys usually would have i'vealready recorded it earlier in
the week and da da da da da buti'm in that season where i'm
giving myself permission totrade this pretty consistency
for regular persistence and thatlooks a little bit different In
the season, right?
Looks a little bit differentthan it may have looked a year
(09:30):
ago for me.
And I don't make that meananything and neither should you.
Okay.
So going back to what I wastalking about.
You can use AirPods, you canuse, if you still have a phone
that plugs in, which most of usdon't anymore, but if you do a
hardwired in headphone that hasa speaker to it, you can use
that.
You can also use that sameheadphone jack on your laptop to
(09:54):
record.
You can use your laptop to dothat.
I'm actually recording this onmy phone.
Using one of those little, Ican't think of the name, it's
like a little adapter to yourphone that you plug it in and
then you have a mic.
It's a little vel mic.
I'm sorry, I'm a little brainfoggy too.
So, a little, little vel micthat I just plug it in.
(10:15):
And then I have the little micright here in front of my face,
super tiny.
And I'm using that to record.
It's not perfect audio, but it'sgood enough audio.
And that's what I want youfocusing on as far as the tech.
It's good enough.
And I'm recording on my voicememo app on my phone.
I'm not using my fancy Descript,which is a great tool if you
(10:36):
need to use that.
That's a great tool.
Tool to using your laptop.
You can use that on your laptopto record yourself.
If you're doing that, or youcould use garage band or
audacity to record yourself, oryou can simply hop on a zoom and
record your conversation withoutthe camera.
Just talk.
That's simple.
I used to do that every now andthen, when I was sitting up in
(10:59):
my office, and I just didn'tfeel like doing all of the fancy
stuff, turn on zoom, recordmyself talking and.
Just use the audio, right?
So that's all you need to likethink about for the tech and
then all you need to do is Usean application like buzzsprout I
recommend buzzsprout as theplace that you produce or you
(11:22):
the word I'm looking for youguys Not produced, but you
actually now you can now thatI'm thinking about it on
buzzsprout, you can upload yourraw audio, right?
That you've recorded with yourintro and your outro and you can
upload it to buzzsprout.
It will do a fun fixing yoursound.
(11:42):
It's not perfect, but it's goodenough and it will upload it to
buzzsprout, which is your hostprovider, which is, it's just
like a.
A website hosting platform, butfor podcast audio, and then you
can click submit and let it golive and it will syndicate it or
send it to all of these otherplatforms.
(12:02):
Right.
So that's like general basicinformation on like how simple
it can be.
There are a few other littlesteps technically before you
upload it to Buzzsprout in orderto make sure you, you, there's a
little setup process is what I'mtrying to say before you use
Buzzsprout to make sure you'reon the, all those little things,
but that's something I help myclients work through.
(12:23):
Outside of that, you set it onceand forget it and then you
upload to Buzzsprout to yourprovider and then it's done.
You, you produce it.
And so much so today, here I amrecording my pajamas.
I will basically do my littlequick edits.
I'm a little bit more.
I've been doing this for sixyears now.
So, of course I have, I have myown little flow, but I will
(12:46):
upload this to my littleplatform.
It'll take me five or tenminutes to do my little edits.
I will add it to Buzzsprout andthen you guys will have it.
Today, sometime after merecording, and that's taken me
about an hour or two.
It's usually just an hour for mewhen I do an episode this
quickly.
So do it in a space that feelscomfortable for you.
It doesn't have to be hard,right?
(13:08):
And many of you want to tellyour story and always ask me
like, Nikita, you're so good atpodcasting.
You do this so well.
It comes so easy to you.
And one, it's because I chose tomake it that way and I needed it
to be that way.
You have to remember myintention of starting this
podcast was, I wanted to have away to connect with my audience,
(13:29):
to build rapport, to be seen andheard when I wasn't on quote
unquote all of the time, Ididn't want to have to show my
face and I wanted to be able forpeople to find what they needed,
the answers to some of thequestions that they were already
searching for.
And then some while findingcommunity and connection.
Through a medium that I feellike really connects people to
(13:51):
one another through voice.
I know video is all the rage andmany of us are like, should I
start a video podcast and shouldI do all that stuff?
I'm probably going to stay audiofirst podcaster for a while.
A while, right?
And it is, there's so muchinformation out there that shows
that people actually preferaudio first, because they don't
(14:13):
have to be so focused on video.
And there's reports that saythat most people who are
watching video on YouTube orTikTok, or even on Instagram or
any platforms are not actuallywatching.
The video, they're watching thewords, the captions, right?
Because that's what they onlyhave time for.
(14:35):
So why not just give them audioversion?
So if you're worried about itnot being video, you don't have
to.
Podcast is on the rise.
It's still, some people sayit's, you know, some people fear
that it's saturated.
It's not, but it's reallyhelpful for your business long
term because it finds.
It helps you find and attractpeople who are looking for what
(14:56):
you have to inspire, what youhave to educate people on.
Having that in mind helps youhave a regular consistency with
your podcast and you startseeing people download and ask
you questions or find you orreach out to you.
You'll see how powerful thistool is for being able to market
(15:18):
your business and whatever stageor season you're in.
For all my video girlies wholove videos and lives and you're
like, I don't know if, if I havethe capacity for doing a
podcast.
Well, if you can do video and beconsistent in regular showing up
once a week on a live video ordoing live conversations with
(15:41):
people every day on social mediaor posting a YouTube video every
day or every week, then Iguarantee you, you can do a
podcast with ease.
And then also I can share withyou how to turn your videos that
you've already done Content foryour podcast is super simple.
(16:03):
There's a way to edit it so thatit feels like it's a really good
place to be repurposed on yourpodcast.
And you can also do that frombed.
In your pajamas.
It's so easy and simple.
So if you've been thinking aboutdoing that in 2025, if you've
been listening to my podcast foryears, or you're new here and
you're like Nikita, I want toget away from social media.
(16:25):
I also want to find a way toconnect and nurture my audience
and like create clients.
Then you want to join us, joinme here.
You want to book a call.
And you want to learn about howto start a podcast with me.
And I walk you exactly throughthe steps on how to start a
podcast, and it's only going tobe available to my private group
(16:47):
clients or.
It's also going to be availableto my private one on one
clients, if you would like towork with me that way.
And if you're like Nikita, butI'm still freaked out about the
tech, I'm also offering done foryou services for the podcast.
I can help you with justmanaging.
The production and the editingand the producing, all you have
(17:08):
to do is record.
So that's just my little checkin with you guys today to talk
about the podcasts and how youcan do podcasting with ease and
create a podcast that feels goodto you.
That feels that is quote unquoteconsistent to the outside world,
but it's just regular because ofyour persistence and you can do
it in a comfy place in comfyclothes.
(17:30):
It doesn't have to look like howyou've seen it look like
everywhere else, which is allprofessional all of the time.
If you need that space just toget the highway going or the
runway going, you guys, youknow, I'm so bad.
I think that's really a thing.
I'm so bad at sayings.
So funny.
They're like mixed and jumbledin my head.
But I digress.
(17:51):
I hope you decide that 2025 isyour year to start a podcast and
launch it.
And if so, I hope you take mealong the journey with you.
I want to help you.
I want to make it easy.
I want to show you how torecord, publish, and make a
podcast.
Money from your podcast and helpit serve you without you having
(18:12):
to show your face.
If you don't want to help youleverage all of the knowledge
and information you have in away that attracts your audience,
serves them and converts them.
All right, loves.
That's it for this episode.
Love you.
That's a wrap for this episodeof Business with Chronic
Illness.
If you would like to start andgrow an online coaching business
(18:34):
with me, head to the show notesto click a link to book a sales
call and learn how to make moneywith chronic illness.
You can also check out ourwebsite at www.
craftittothrive.
com for this episode's shownotes and join our email list to
get exclusive content where Icoach you on how to chronically
grow a profitable business whileliving with chronic illness.
Until next time, remember, yes,you are crafted to grow.
(18:57):
To thrive.