46. LinkedIn as a Marketing Tool

My guest today says, “The power of LinkedIn is that you can connect directly with current and potential clients. As a digital sales and marketing tool, LinkedIn is second to none.”  Joining me today is Lucy Bingle.  Lucy Bingle is the Founder and CEO of Australia’s leading LinkedIn Agency – www.lucybingle.com  Lucy and her team of experts have provided LinkedIn services since 2015. Lucy is passionate about helping her clients harness the power of LinkedIn.  She knows that having a robust and smart LinkedIn strategy will build brand awareness, generate leads and attract top talent to an organization.  Lucy’s agency works with SMEs and large corporates including Westpac, JLL, Tourism Australia, Brother International, and IHG to name a few.   On today’s show, will share:   Why a robust LinkedIn strategy is critical for building your brand and winning new business.  Why your people are your greatest sales & marketing assets.  Why employee advocacy is critical for attracting top talent.  About Lucy : Lucy Bingle is the Founder and CEO of Australia’s leading LinkedIn Agency – www.lucybingle.com  Lucy and her team of experts have provided LinkedIn services since 2015. Lucy is passionate about helping her clients harness the power of LinkedIn.  She knows that having a robust and smart LinkedIn strategy will build brand awareness, generate leads and attract top talent to an organization.  Lucy’s agency works with SMEs and large corporates including Westpac, JLL, Tourism Australia, Brother International, and IHG to name a few.  Contact Lucy: Website: www.lucybingle.com  Linked In: @lucybingle Email: [e-mail]  Connect with Business Women Australia: Website:  www.BusinessWomenAustralia.com.au Twitter: Business Women Australia Linkedin: Business Women Australia Learn more about your ad choices. Visit megaphone.fm/adchoices