Episode Transcript
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Jordan (00:00):
Okay, so we're starting
off this quick cast with a new
tool that just launched, and itis our podcast name generator.
Alvin, you were sort of headingup this project.
What is the podcast namegenerator?
Alban (00:14):
Well, I had to find out
what a podcast name generator
was because we had a blog poston naming a podcast that kept
ranking for podcast namegenerator.
And so when I looked into it,uh, there's a lot of people who
really wanted some kind of toolto help come up with podcast
names.
And so we did some research andwe put together a tool that
(00:35):
helps kind of brainstorm namesfor podcasts.
We can talk about how it works,but obviously, Kevin pointed
this out before we startedrecording.
Most of the people listeningdon't need to name a podcast
because your podcast already hasa name.
You might even have rebrandedyour podcast because you found
an even better name.
And so I don't want to, youknow, sell it to people as like
(00:56):
you got to go use this podcastname generator because it's
probably for newer podcasters.
But in going through theprocess, we took a lot of time
to be deliberate about whatmakes a good podcast name.
And I think that's applicableto everyone who listens.
So maybe that's a moreinteresting angle for us to
take.
Kevin (01:14):
Can I add something to
the point though?
Yeah.
Now that I'm thinking about itas you're as you're reading it
back, I think that oftentimessomebody will rightly so pick a
name for a podcast and thenlaunch and record a few
episodes.
And then they might have secondthoughts about that name.
Jordan (01:30):
Yeah.
Kevin (01:31):
They might come up with
something better.
And I love the idea of like,don't wait for everything to be
perfect before you startrecording, before you launch
your show, because that can be atrap that we fall into, right?
It's like a reason toprocrastinate and not start.
Um, I don't know if this is theright name that I'm gonna live
with forever.
But you don't, you don't haveto.
And I don't think there'sreally necessarily anything
(01:53):
wrong with changing the name ofyour show.
If you get to a point whereyou're like, oh, I wish I had
named it this, and you do alittle bit of research and you
find out that that name isavailable, you're more excited
about that, but you're like, youfeel trapped.
I I just want to say, like, Idon't think you should feel
trapped.
So for people who arelistening, I get it that you are
podcasters, you do have a nameof your show, but it doesn't
mean that you can't like stillthink about it.
(02:14):
It doesn't mean that you can'tchange the name of your podcast.
I don't think it's that big ofa deal.
There are a lot of podcaststhat I listen to that if I
listen to the next episode andthey're like, hey, we're
changing the name of the showbecause we we have a name that
we're more excited about.
I'm not gonna stop listening.
Like the name of the show isn'twell not why I listen, but the
name of the show might be howsomebody finds you.
And so if you come up withsomething better to help people
(02:35):
find you, I think it's fine.
Like, go for it.
Change the name of the show,change your artwork, change it
in Bud Sprout, it'll changeeverywhere.
It's not that big of a deal.
So, in that vein, we're gonnatalk about the podcast name
generator, knowing that most ofyou have podcast names, but
knowing also that like changingthe name of your podcast is not
a terrible thing if you don'tlove the name you have.
Jordan (02:57):
Yeah, I actually just
was reading a fan mail message
that we received from a listenerasking about like rebranding
and relaunching your podcast.
And we just went through thiswith podcasting QA.
And actually, next week, anepisode of Alban and Kara going
over how they went through therebranding and relaunching
process is going to be comingout.
(03:19):
And so, I mean, yeah, maybewhen we're talking about podcast
names, what makes a goodpodcast name, things to
consider, and you think, youknow what, maybe I should change
it.
It is really easy.
We've we've done the rebrand,we've done relaunching all those
things, and it's totallydoable.
You're not gonna lose audiencemembers, things like that.
So, yeah.
Alban (03:39):
One of the things I kept
running into was you know how
like bands always have like kindof strange names.
Jordan (03:45):
Uh-huh.
Alban (03:45):
And you know, bands just
like you come up with something
like Radiohead.
And if you think like, wheredid you come up with that name?
Red Hot Chili Peppers.
I don't know.
It doesn't describe anythingabout music.
Often there's band names thatare just like kind of random.
And then the album title mightalmost seem random, but then the
music is consistent.
And I think it's because music,it's just the vibes, it's just
(04:09):
the feeling of the music, it'semotional communication.
And then with podcasts, peoplekind of name it the same way.
So I met someone at podcastmovement and they're talking
about a show, and they werelike, Oh, we just named it after
our friend, like Glenn, becauseGlenn's cool.
So we called it Glenn is great.
And I'm like, what is that atthe so it's about Glenn?
And they're like, no, it's aphilosophy podcast.
Jordan (04:30):
Yeah.
Alban (04:31):
I'm like, well, what's
the connection with Glenn?
And they're like, we're allfriends of Glenn.
It's a random name that wouldactually be kind of funny as a
band name, but it has noconnection to philosophy.
And it's just gonna make ithard for people to understand
the concept of the show.
So maybe with this all this inmind, we can talk through like
some of the methodology that umJohn, who did all the
(04:53):
development and a lot of thework on this project, uh, that
John and I talked through as wewere building it because I think
it applies to everybody, andyou can kind of see has my name
fallen into any of theseunhelpful patterns?
Jordan (05:07):
Yeah.
Where do you want to start withthat, Alvin?
Alban (05:09):
Well, the first is your
podcast name is audio first,
right?
And so radio has this commonphrase they call the radio test.
Jordan (05:18):
Okay.
Alban (05:18):
You know, if you're
talking about something on the
radio, people should be able tohear it once and remember it.
Jordan (05:24):
Oh.
Alban (05:24):
Uh, they should be able
to hear it and then type it into
Google and find the product.
Jordan (05:30):
Or be able to like
understand what you're saying.
Alban (05:32):
Yes.
Jordan (05:32):
Yeah.
Alban (05:33):
And so what does that
mean?
I think your podcast nameprobably should be the same.
If you say it one time, peopleshould be able to hear it and
know how to spell it.
People should know how to findit.
And if you have to explain, oh,it's actually a pun, or we
spell it weirdly.
Jordan (05:49):
We have like a dollar
sign instead of an S.
Alban (05:52):
Yes.
It's a dollar sign instead ofan S.
We mashed up two words into asingle word.
Any of those things, you're notkilling the podcast, but you're
gonna make it a little harderbecause now if anyone ever
recommends it to a friend, theyhave to like explain the joke.
Jordan (06:07):
Yeah.
Alban (06:07):
So Kevin and I both read
or listen to Stratechery, which
is a blog, but it's strategywith tech in the middle of the
name.
And the fact that you have toexplain it every time you it
recommend it makes it a littlebit less recommendable.
Jordan (06:22):
Well, if you say it fast
enough, it just it sounds like
gobbledygook.
Like I think I heard youreference it one time and I was
I I could tell what you evensaid.
Alban (06:30):
So the goal is people
should be it should be easy to
say, spell, and you know, recallafter hearing it once.
It should be kind of obvious,but one goal should be that it's
unique.
Now, this gets harder whenyou're using real words, but you
don't want to have anotherpodcast out there with the same
name.
Jordan (06:48):
Yeah.
Alban (06:48):
You're gonna run into
some issues of trademark, uh,
depending on what the words are,but you're just gonna be it's
harder to brand yourself ifyou're trying to launch a show
like Let's Talk About It.
Um, I think the podcast hosthad an article where they're
naming all these shows that, andone of them was Let's Talk
About It.
There's like 35 podcasts namedLet's Talk About It.
Jordan (07:10):
Seriously.
Alban (07:10):
So it's impossible for
anybody who's got that podcast
to recommend it to a friend.
Like you've got to listen tothis show.
It's called Let's Talk AboutIt.
Well, now you actually have toshow it to them or send them the
link because there's no wayit's you know verbally
recommendable.
Kevin (07:22):
Yeah.
Like the app stores on yourphone, that's what comes to mind
when you tell me that.
Anytime somebody says downloadthis app, or like what app are
you using to do that?
You know, and you give say likea trailrunner, like what app do
you use to find trails to runon or something.
I'll use Trailrunner.
And then you searchTrailrunner, and there's 30 apps
called like TrailrunnerOutdoors, Trailrunner, you know,
Sky High, Trailrunner whatever.
Which which one?
Which trail?
(07:42):
And it's almost like one getssuccessful, and then they other
app developers intentionallykind of copy that name or want
to put that name in their titleso that they kind of grab some
of the traffic and some andcapitalize on some of the
confusion.
Jordan (07:55):
Yeah.
Kevin (07:56):
But for podcasts, you
don't want that.
Like you don't want confusion.
You want as soon as they openup Apple Podcasts or Spotify or
whatever they're using tosearch, you want whatever they
type in to be, you want to beyour podcast right on top.
Alban (08:07):
Yeah.
And don't do the like rip off afamous podcast name bit.
Like, don't name your podcastThis American Lives or
something.
Right.
I don't know.
There's something like we allknow what you're doing when you
name your podcast almost exactlythe same as a very, you know,
popular show.
(08:27):
Somebody reminded me of thisthe other day when we launched a
podcast name generator.
They're like, oh, where's theon fire button?
Because in the old days,everyone used to copy John Lee
Doumas' Entrepreneur on Fire.
So they just called their thinglike marketing on fire and
podcasting on fire.
And they just add on fire.
Kevin (08:46):
Authors on fire, real
estate on fire, everything was
yeah.
All of these existed.
Jordan (08:51):
Yeah.
Alban (08:52):
And it's a like come up
with something on your own.
It's okay.
Jordan (08:56):
Yeah.
And I think it has the oppositeeffect.
I'm I'm sure people do it like,oh, well, when they search
this, then my podcast is gonnacome up because it's popular.
But I really think it has theopposite effect because their
episodes are gonna rank wayhigher than yours.
You're just gonna get likeburied underneath their podcast
anyway.
So it just, yeah, it's notbeneficial.
Alban (09:15):
Yeah.
If I tell you, you have tocheck out these new shoes I've
been running with.
I really like them.
They're called New Balances,and you'll go, oh, and you type
it in, you go, there it is,newbalance.com, and you click
it.
No, no, no, no.
The shoe is actually called NewBalances.
It's a totally different shoebrand, but they're gonna
dominate the whole space becausethey're the main thing.
So anyway, avoid namecollisions.
(09:36):
So one of the things we builtin was when we generate a bunch
of names, uh, we're using thepodcast index to check are these
shows in existence?
We're gonna find a one-to-oneperfect match.
You know, somebody else has it.
If so, we're gonna recommendit's probably not the best name
for you to go with.
Um, you could look it up.
Like there, I think there was aBuzzcast when we launched
(09:57):
Buzzcast, but it was years oldand had never released any
episodes.
So we went, okay, I feelcomfortable.
We can own this name if we moveforward with it, versus trying
to jump in with this AmericanLives and know we're never gonna
get this name no matter what wedo.
Jordan (10:15):
All right.
So I'm gonna link to ourpodcast name generator in the
show notes.
How do they use the podcastname generator?
What steps do they have to taketo generate some podcast names
for themselves?
Alban (10:27):
Uh so you just kind of
write about your podcast.
So um, you know, give us theconcept.
I've got an example in there,um, but just write out what your
show's about.
And then we added this piecewhere you can pick like a tone
and a format.
So you kind of get differentnames if maybe the format is an
interview show or if it's anarrative or it's a round table
(10:49):
uh tone.
We should probably be gettingdifferent names if it's serious
or if it's a joke or if it'sfunny or it's educational.
You'll probably get differentfeelings.
Imagine like a true crimepodcast that's really serious
will have a very different namethan a true crime podcast that's
kind of like lighthearted.
Jordan (11:09):
Yes.
Alban (11:10):
So we let you put in the
tone and format, and then we're
going to go and work and findyou some great names.
At least we think they're greatnames, and we'll bring them
back and then let you knowhere's some that are in use.
So you might want to check andmake sure that they're not being
actively worked on, and othersthat are uh totally unique, and
you can grab them and go aheadand start a podcast.
Kevin (11:32):
Okay.
I've got one question for you.
All right.
Why use this tool instead ofjust firing up your own Chat GPT
or Drok or Gemini or AI tool ofyour choice?
Alban (11:42):
So that's where we
started.
Um I made a custom GPT andlinked it in one of our videos
so that people could just useChat GPT.
What we did that's different isone, we're checking for the
names to make sure you're notcopying someone if you don't
want to copy someone.
And then I went through dozensof iterations with John where
(12:04):
we're trying to refine theprompt.
We're trying to refine pullingin the tone and the format to
come up with something to getbetter answers.
And it was pretty surprising,you know, the vast difference of
improvement we were able to getthrough those iterations.
So our goal is to keepimproving it.
And the more people to use it,the more we will move towards uh
(12:26):
better and better unique names.
Kevin (12:29):
Okay.
Yeah.
So the big idea here is that ifyou just go into ChatGPT and
you say, Hey, I need helpbrainstorming a podcast name,
and then you type a little bitabout like what your podcast is
about and how many people are onthe show, and you say it's a
funny show, you're saying thatthe quality of results should be
significantly less than whatyou guys have because you've got
a very advanced, sophisticatedprompt that's been through many
(12:50):
iterations of trying to get tothe point where it's
consistently generating highquality names.
Alban (12:55):
Well, you experienced the
one of the first ones where
Kevin typed in uh three peoplefrom Buzz Sprout talking about
podcasting news.
And the very V1 of the promptcame back and said Buzzcast,
great name.
Right.
And yeah, which I thought wasgreat.
Well, but that's I was shockedcoming up with Buzzcast as like
a this is a great name.
It's just looking around on theinternet and going, oh, I've
(13:17):
seen a bunch of stuff, and thatsounds like Buzzcast.
Well, that if you used that tipor if you used that
recommendation, you just end upwith a name collision.
You'd be copying the same namesomeone already has.
Right.
And we're doing a lot of workto avoid that on the front end,
but also we do that check at theend as well now to make sure
we're trying to give you as muchunique, valuable names so that
(13:41):
one shot you should be able tocome up with something.
You're like, oh, these actuallysound good.
They they relate to um what I'mtrying to do with this podcast.
Jordan (13:50):
Yeah.
So you could get here with likeseveral hours spent with Chat
GPT, or you could just plug itinto the podcast name generator
and go.
Alban (13:58):
I hope.
Yeah, that's that's the goal.
And we worked on it to uh tryto make it as valuable as
possible.
So um we hope people like it.
And I I'd love to hear peoplewho came up with their own
podcast name, put it in your owndescription and see like what
does it come up with?
Does it come up with somethingthat's uh half as good as what
you ultimately picked, or ismaybe there a name that you
(14:21):
might consider?
Oh, I might switch over and tryto grab the social handles for
that in case I do a rebrand.
Jordan (14:26):
And better yet, tap the
text the show link in the show
notes to send us your favoriteiterations of the podcast name.
Alban (14:33):
I love it.
Jordan (14:34):
Yeah, that'll be fun.
All right.
Well, we have a great episodefor you next week.
We're gonna be talking aboutpodcasting during the holidays.
So if you have any tips orquestions about podcasting
through the holidays, go aheadand tap the text show link in
the show notes to send in yourresponses.
And we're gonna cover that onthe next episode.
So until next time, thanks forlistening and keep podcasting.