May 2, 2025 • 14 mins
In this episode, we explore the best places to find pro-level, royalty-free music for your podcast in 2025—including a surprising archive from Grammy-nominated artist Moby, who just dropped 500+ tracks for creators to use. We’ll also share some of our favorite free and low-cost music libraries!
Music Resources:
- Buzzsprout Blog: Free Music For Podcasts
- Mobygratis
- Blue Dot Sessions
- Breakmaster Cylinder
- Free Music Archive
- Incompetech
- Pixabay Music
- YouTube Audio Library
The music in this episode is by Breakmaster Cylinder (CC BY-NC-ND 3.0)
Check out Riverside's video, "I Asked Podcast Experts How to Grow Your Audience — Here’s What They Said!".
Contact Buzzcast
- Send us a text message
- Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods
Thanks for listening and Keep Podcasting!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jordan (00:00):
Hey guys.
Alban (00:01):
Hey Jordan
Kevin (00:01):
Hey happy Friday.
Jordan (00:03):
Happy Friday.
This week I saw on social mediathat Moby had posted a video
where he announced a relaunch ofhis like music archive.
He calls it Mobyg ratis.
Kevin (00:15):
Moby, the electronic music guy.
Jordan (00:18):
Yeah, singer, songwriter , grammy nominated artist, like
MTV award winner, I'm sure.
Bald guy Famous bald guy Famousbald guy.
Kevin (00:27):
All right, confession.
I know who Moby is.
Jordan (00:30):
Yeah.
Kevin (00:31):
I don't think I've ever listened to any Moby music, oh
no.
Jordan (00:35):
You have, you've listened have?
Kevin (00:37):
I yeah, because he's super famous.
Alban (00:45):
Like everybody knows who he is, but I don't know that,
like I've never gone on to amusic app and searched for movie
, this is a good way to get ourshow banned, if to actually play
some for you.
But he had an album in the 90sthat I think every single track
on it got licensed for a tv showor a movie at some point oh wow
and so it's uh, I think it'scalled play, but then, like,
everything on it got picked upand it was on all sorts of tv
shows, so you'd recognize it.
Kevin (01:06):
You're hearing moby stuff .
Alban (01:07):
I'm hearing
even realizing it's yeah rightand I think that's the case for
a lot of music that we'd you'dbe like I have no idea who this
person is.
Until you listen you're like oh, that's that really famous song
from like the commercial.
Kevin (01:19):
Okay so is he like the composer, for like the Raiders
March from, like Raiders of theLost Ark.
Yeah, I'm pretty sure that wasa movie that was a movie what?
He's making famous music scoresfrom movies.
Alban (01:34):
He wasn't scoring it.
I'm just kidding.
Oh man, it's different if youget picked up in a Zach Braff.
You know movie, it's like ohman, it's different if you get
picked up in a Zach Braff movie,and then it's like oh okay, so
now you're in a movie versuswhat's.
John Williams is scoring music.
Kevin (01:54):
I have no idea.
So if you need background musicfor somebody who's solving a
tough math equation, Moby mightbe somebody you go to.
Alban (02:02):
Beautiful mind soundtrack .
Beautiful mind soundtrack, allright.
So what did Moby do?
Jordan, sorry, we've derailedthis.
Jordan (02:08):
Well, Moby dropped 500 free songs for creators on his
website and he said that youknow, he's just putting these
out there for people to makestuff.
He included like contentcreators, influencers, rappers,
whatever and you can just gethis music, remix it if you want
and use it in your content.
(02:29):
So I thought that was reallycool, because podcasters are
going to be in that contentcreator group.
Kevin (02:34):
So basically a huge royalty free library of music.
Yeah, that podcasters can nowuse.
Do you need to do attributionor anything like that?
Jordan (02:43):
Yeah, he asked you to just mention that the music was
provided by Moby Gratis and hesaid you can even use the
hashtag Moby Gratis if you'reusing it for social media.
But yeah, it's 500 songs.
He said that he's going to add500 more in the future and then
500 after that, because he saidhe has I think he has like 1500
songs, just kind of like layingaround his studio or something.
Kevin (03:02):
But yeah, that's how he works.
I'm just going to go.
What are you doing today?
I want to crank out 500 more.
Jordan (03:08):
Seriously.
Kevin (03:09):
Okay, that's good.
I did click on the site whenyou dropped the link in.
I clicked on it.
Yeah, I noticed that in orderto preview a track, I had to
accept the license terms, and itsays I'm going to read this
verbatim off the website thereare only two things you can't do
with the music here Use it toadvertise right wing politics or
causes, oh.
Or use it to promote meat,dairy or other animal products.
Jordan (03:33):
So we can't use it on Buzzcast because we talked about
the.
What was it?
The deer jerk here, whatever itwas.
Kevin (03:38):
Well, we weren't promoting, were we promoting it?
I think I said I liked it.
I don't know if that means I'mpromoting it.
Jordan (03:44):
I mean, isn't that promotion?
Alban (03:46):
This is so all the crypto carnivore podcasts.
You're out.
Those are just totally notaccepted.
You're done.
Kevin (03:54):
We don't advertise right wing politics or causes.
That's safe.
But it does make me feel likewe are.
It does feel like this is likecensorship a little bit.
Jordan (04:03):
Yeah.
Kevin (04:03):
Right Now are.
It does feel like this is likecensorship a little bit.
Yeah, right now I think I'mcool with it because it's like
it's his stuff, right, yeah, sohe could say like I think I like
the idea that if it's yourstuff you can say, hey, you can
use it and you can't.
Right, you can, you can't.
But there have been some, Idon't know, like famous cases of
you know, bakeries that refuseto create a cake for somebody
because they don't like you knowlike refusal of service or
(04:26):
whatever that's happening.
Jordan (04:27):
Yeah, that's a cake shop .
Kevin (04:28):
Yeah yeah, and so does this fall into that same
category, Alban?
Like legally, do you think, ordo you think?
Alban (04:33):
it's totally fine.
No, I think he's just giving itaway.
I'd imagine there's probably Idon't know, don't know there's
also sometimes like is itlegally defensible or is it just
I'm throwing it out there andI'd rather not have my music
used in like a Trump rally inthe future.
Yeah, I should have explainedthis more when I was describing
Moby to you.
Kevin Moby is an artist fromthe 90s who's got to be in his
(04:56):
60s.
He's bald, but he also has Wait, wait.
Why is that a big deal thathe's bald?
Because I'm just describing him.
I'm bald, all right, I'm justdescribing.
That's discrimination.
But there is another thing youneed to know about moby.
Okay, he has giant tattoos downhis arms that say animal rights
(05:16):
.
Jordan (05:17):
Okay, I think he's been vegan like his whole life he
literally has a neck tattoo thatsays vegan in like big block
letters yeah.
Alban (05:23):
So him saying I'm just throwing this cool music out
there, I want to get it as agift to the world, but like the
two animal rights arms are theones that made it at my computer
, like you don't get to use itfor your commercial chicken
plant or something yeah so I Ithink that's fair so there are
two things that are veryimportant to him.
Kevin (05:45):
One is he loves like the protection of animals.
Doesn't like the like usinganimals for food and dairy and
that kind of stuff, get that andthen they uh, I guess he
doesn't like right wingpolitical stuff that's important
to him.
I mean, I, like I said, I likethe fact that it's your stuff.
You say, especially if you'regiving it out for free, like you
should be able to put someguidelines around it.
(06:06):
I don't know if it's legallydefendable or not, who cares.
I feel like it's a little bitof censorship, but it's like
type of censorship that like I'mcool with.
It's like somebody just saying,yeah, don't do this, like it's
my stuff and here's things thatyeah.
Jordan (06:18):
And if you don't fall into those two camps, I mean,
the music's really good.
Alban (06:22):
Is it really?
Jordan (06:23):
Oh, it's so good.
Yeah, Pretty solid free musicthat you can use.
So yeah, if you don't fall inthose two camps and you don't
care about that licensingagreement, then go for it.
Alban (06:33):
Do we have any recommendations for the meat
podcasts of the world?
Jordan (06:38):
Yes, we do the right wing meat podcast.
Right, the right wing meatpodcast right.
Alban (06:44):
I mean there's, there's a lot out there.
We've done videos and we'vewritten blog posts of this, but
like pixabay and youtube audiolibrary yeah jordan.
I think you said you sent thisover blue dot sessions yeah has
some of their stuff, you canactually license it, if it's
like for personal products, forfree.
Jordan (07:05):
Yeah, I was pulling some of the free music resources
that we had for the show notesand then I noticed, yeah, Blue
Dot Sessions, which has donemusic for 99% invisible in the
daily.
They have loads of CreativeCommons music on their website
and I'll link to that in theshow notes as well, but that's
really cool.
(07:25):
And then I remember we talkedabout Breakmaster Cylinder, who
does the music for Gimlet'sReply.
All also has a ton of freemusic.
So I love that there's all thishigh quality music coming in
for content creators's just likefree to use in your creative
way and it helps you make yourprojects like just so cool.
Alban (07:47):
I would say for blue dot sessions.
I think if you use them foryour podcast, it looks like you
need to have kind of like thebasic licensing, so you're
getting really good music though.
So I think this is a little bitof a nicer alternative for lots
of people.
I mean, it's why this Americanlife and Spotify and Wall Street
(08:07):
Journal and all sorts of peopleuse it, because it's really
good music and you can use it inyour podcast, probably for
pretty cheap.
Jordan (08:14):
Yeah, and for my podcast .
I mean, I have music licensingthat is recurring for Epidemic
Sound and Artlist and I've usedStoryblocks, which I think has
been renamed to something else.
And then there's like AudioJungle and that can get so
expensive so fast, and there arereally great free music
(08:35):
archives.
There is one specificallycalled Free Music Archive, but a
lot of these are really hard tocomb through and what I really
love about seeing these newmusic archive and databases
coming out is that they have itorganized by like feeling or
mood or instrument or beats orgenre of music and just makes it
so much easier to find the freemusic that you're looking for,
(08:58):
because it used to be anightmare to search for free
music.
Kevin (09:02):
Yeah, it makes me think of this point, jordan, is that
my sensibilities and I'd like tohear your thoughts.
But when we talk about musicfor podcasts, I think about it
in terms of using music toenhance your podcast through
storytelling.
Are we building drama, or isthere a big reveal, or is there
something inquisitive orwhatever's happening?
(09:22):
If you're doing storytelling,or if you're interviewing
somebody and they're telling astory or something, that's the
right time to sort of usebackground music to enhance the
mood.
We're not talking about doing aDJ show yeah, a DJ show.
We're not talking about doing abig intro theme song or a big
ending theme song.
I mean, ending theme songs arebetter than intro theme songs,
(09:42):
but any theme song in general istypically not something that
I'm super into.
I know on a full Buzzcastepisode we still have the what
is it?
Jordan (09:51):
Here we go yeah.
Kevin (09:52):
That deal.
It's what?
Three seconds when you dropthat in, yeah, like, and it's
just kind of a transition piecefor us in between, like our cold
open segment and then gettinginto the topics of the day.
But I do still stumble uponpodcasts from time to time that
anytime I click play on thatpodcast it's like 30 seconds of
music.
And I don't know about you guys, but I'm reaching for that like
advanced fast forward buttonright away.
Alban (10:13):
Well, one of the features I really like I think Pocket
Cast has this.
I know Overcast has it is bypodcast you can set skip the
beginning of this much of theshow.
Yeah, and there's a lot ofshows.
I'm like I don't know why theymix it so that music is too loud
.
Oh yeah, I mean it's kind ofembarrassing.
Sometimes you're like, wow,it's 40 seconds of like intro.
(10:34):
It's not even an ad, it's justlike you know one song you liked
one time and I throw it in thebeginning every time and I'm
like no one wants to hear thissong again.
Jordan (10:43):
I would point out that my dreamful intro is 21 seconds
long.
Kevin (10:48):
before I start talking Is it like setting the mood,
though Right, I think, if youuse it correctly, it's fine.
It's a vibe shift, you're goingto try to help people relax and
get into a calm state.
This was a big thing in YouTubevideos.
I think it's phasing out overthe last year or two but, like
five years ago, like any bigYouTube channel that you went to
to click on, they usually wouldhit you with a 15 or 20 second
(11:15):
cold open Like here's what we'retalking about today, we're
about to dig in, here we go andthen there's like some big title
sequence created by some youknow after effects guru, with a
spinning logo, like 30 secondsof 3d art and loud music before
you get into the content.
Luckily that's starting to goaway from YouTube and hopefully
it's going away from podcastingas well.
Alban (11:33):
I think, we really should try to focus more on.
What's really good aboutalgorithmic content sometimes is
that you start seeing prettyquickly like some of these dumb
trends that nobody liked, youkind of get filtered out.
The really long song, thereally big intro you see on TV
all the time, the constant endcap and then recap surrounding
(11:54):
commercials All that stuff gotweeded out in YouTube because
they realized like nobody likedthis, nobody really wanted this,
and now it's gone.
Yeah.
Jordan (12:04):
Yeah, all right.
And speaking of YouTube,stephen Robles posted a video
saying I asked podcast expertshow to grow your audience, and
right on the thumbnail photo isAlbin.
Alban (12:16):
Oh, look at that.
Jordan sent this to me a fewminutes ago and I did not know
what I said, so I had to gowatch it.
Stephen and I met up at PodcastMovement Evolutions and I
thought the advice on thereactually is pretty good, but
it's not going to be unique foranybody who listens to this show
.
The advice is you want to growyour show, you should do some
(12:37):
marketing, and a lot of shows dozero marketing.
And then the other is to dothat marketing.
You need to know who is youraudience and what is the show
about.
And then where does thataudience hang out?
Because you need to be able topresent them your show the right
time, like where they alreadyare.
You can't just hope thatmagically they will find it.
(12:58):
So maybe a little bit moreboring, but I think still
applicable advice produced video.
Jordan (13:12):
It's a great watch.
He has everything paced outperfectly and visually
interesting.
So, yeah, there's quite a fewpeople on there that I think
have good points about podcastmarketing.
So if you want to watch that, Iwill drop a link to that in the
show notes as well.
All right, and we're stilllooking for submissions for our
last sound off question, askingyou what is the strangest
marketing tactic you've used onyour podcast?
That worked.
So make sure to tap theText the show link in the show
(13:32):
notes and until next time, keeppodcasting.
Hey guys.
Alban (00:01):
Hey Jordan
Kevin (00:01):
Hey happy Friday.
Jordan (00:03):
Happy Friday.
This week I saw on social mediathat Moby had posted a video
where he announced a relaunch ofhis like music archive.
He calls it Mobyg ratis.
Kevin (00:15):
Moby, the electronic music guy.
Jordan (00:18):
Yeah, singer, songwriter , grammy nominated artist, like
MTV award winner, I'm sure.
Bald guy Famous bald guy Famousbald guy.
Kevin (00:27):
All right, confession.
I know who Moby is.
Jordan (00:30):
Yeah.
Kevin (00:31):
I don't think I've ever listened to any Moby music, oh
no.
Jordan (00:35):
You have, you've listened have?
Kevin (00:37):
I yeah, because he's super famous.
Alban (00:45):
Like everybody knows who he is, but I don't know that,
like I've never gone on to amusic app and searched for movie
, this is a good way to get ourshow banned, if to actually play
some for you.
But he had an album in the 90sthat I think every single track
on it got licensed for a tv showor a movie at some point oh wow
and so it's uh, I think it'scalled play, but then, like,
everything on it got picked upand it was on all sorts of tv
shows, so you'd recognize it.
Kevin (01:06):
You're hearing moby stuff .
Alban (01:07):
I'm hearing
even realizing it's yeah rightand I think that's the case for
a lot of music that we'd you'dbe like I have no idea who this
person is.
Until you listen you're like oh, that's that really famous song
from like the commercial.
Kevin (01:19):
Okay so is he like the composer, for like the Raiders
March from, like Raiders of theLost Ark.
Yeah, I'm pretty sure that wasa movie that was a movie what?
He's making famous music scoresfrom movies.
Alban (01:34):
He wasn't scoring it.
I'm just kidding.
Oh man, it's different if youget picked up in a Zach Braff.
You know movie, it's like ohman, it's different if you get
picked up in a Zach Braff movie,and then it's like oh okay, so
now you're in a movie versuswhat's.
John Williams is scoring music.
Kevin (01:54):
I have no idea.
So if you need background musicfor somebody who's solving a
tough math equation, Moby mightbe somebody you go to.
Alban (02:02):
Beautiful mind soundtrack .
Beautiful mind soundtrack, allright.
So what did Moby do?
Jordan, sorry, we've derailedthis.
Jordan (02:08):
Well, Moby dropped 500 free songs for creators on his
website and he said that youknow, he's just putting these
out there for people to makestuff.
He included like contentcreators, influencers, rappers,
whatever and you can just gethis music, remix it if you want
and use it in your content.
(02:29):
So I thought that was reallycool, because podcasters are
going to be in that contentcreator group.
Kevin (02:34):
So basically a huge royalty free library of music.
Yeah, that podcasters can nowuse.
Do you need to do attributionor anything like that?
Jordan (02:43):
Yeah, he asked you to just mention that the music was
provided by Moby Gratis and hesaid you can even use the
hashtag Moby Gratis if you'reusing it for social media.
But yeah, it's 500 songs.
He said that he's going to add500 more in the future and then
500 after that, because he saidhe has I think he has like 1500
songs, just kind of like layingaround his studio or something.
Kevin (03:02):
But yeah, that's how he works.
I'm just going to go.
What are you doing today?
I want to crank out 500 more.
Jordan (03:08):
Seriously.
Kevin (03:09):
Okay, that's good.
I did click on the site whenyou dropped the link in.
I clicked on it.
Yeah, I noticed that in orderto preview a track, I had to
accept the license terms, and itsays I'm going to read this
verbatim off the website thereare only two things you can't do
with the music here Use it toadvertise right wing politics or
causes, oh.
Or use it to promote meat,dairy or other animal products.
Jordan (03:33):
So we can't use it on Buzzcast because we talked about
the.
What was it?
The deer jerk here, whatever itwas.
Kevin (03:38):
Well, we weren't promoting, were we promoting it?
I think I said I liked it.
I don't know if that means I'mpromoting it.
Jordan (03:44):
I mean, isn't that promotion?
Alban (03:46):
This is so all the crypto carnivore podcasts.
You're out.
Those are just totally notaccepted.
You're done.
Kevin (03:54):
We don't advertise right wing politics or causes.
That's safe.
But it does make me feel likewe are.
It does feel like this is likecensorship a little bit.
Jordan (04:03):
Yeah.
Kevin (04:03):
Right Now are.
It does feel like this is likecensorship a little bit.
Yeah, right now I think I'mcool with it because it's like
it's his stuff, right, yeah, sohe could say like I think I like
the idea that if it's yourstuff you can say, hey, you can
use it and you can't.
Right, you can, you can't.
But there have been some, Idon't know, like famous cases of
you know, bakeries that refuseto create a cake for somebody
because they don't like you knowlike refusal of service or
(04:26):
whatever that's happening.
Jordan (04:27):
Yeah, that's a cake shop .
Kevin (04:28):
Yeah yeah, and so does this fall into that same
category, Alban?
Like legally, do you think, ordo you think?
Alban (04:33):
it's totally fine.
No, I think he's just giving itaway.
I'd imagine there's probably Idon't know, don't know there's
also sometimes like is itlegally defensible or is it just
I'm throwing it out there andI'd rather not have my music
used in like a Trump rally inthe future.
Yeah, I should have explainedthis more when I was describing
Moby to you.
Kevin Moby is an artist fromthe 90s who's got to be in his
(04:56):
60s.
He's bald, but he also has Wait, wait.
Why is that a big deal thathe's bald?
Because I'm just describing him.
I'm bald, all right, I'm justdescribing.
That's discrimination.
But there is another thing youneed to know about moby.
Okay, he has giant tattoos downhis arms that say animal rights
(05:16):
.
Jordan (05:17):
Okay, I think he's been vegan like his whole life he
literally has a neck tattoo thatsays vegan in like big block
letters yeah.
Alban (05:23):
So him saying I'm just throwing this cool music out
there, I want to get it as agift to the world, but like the
two animal rights arms are theones that made it at my computer
, like you don't get to use itfor your commercial chicken
plant or something yeah so I Ithink that's fair so there are
two things that are veryimportant to him.
Kevin (05:45):
One is he loves like the protection of animals.
Doesn't like the like usinganimals for food and dairy and
that kind of stuff, get that andthen they uh, I guess he
doesn't like right wingpolitical stuff that's important
to him.
I mean, I, like I said, I likethe fact that it's your stuff.
You say, especially if you'regiving it out for free, like you
should be able to put someguidelines around it.
(06:06):
I don't know if it's legallydefendable or not, who cares.
I feel like it's a little bitof censorship, but it's like
type of censorship that like I'mcool with.
It's like somebody just saying,yeah, don't do this, like it's
my stuff and here's things thatyeah.
Jordan (06:18):
And if you don't fall into those two camps, I mean,
the music's really good.
Alban (06:22):
Is it really?
Jordan (06:23):
Oh, it's so good.
Yeah, Pretty solid free musicthat you can use.
So yeah, if you don't fall inthose two camps and you don't
care about that licensingagreement, then go for it.
Alban (06:33):
Do we have any recommendations for the meat
podcasts of the world?
Jordan (06:38):
Yes, we do the right wing meat podcast.
Right, the right wing meatpodcast right.
Alban (06:44):
I mean there's, there's a lot out there.
We've done videos and we'vewritten blog posts of this, but
like pixabay and youtube audiolibrary yeah jordan.
I think you said you sent thisover blue dot sessions yeah has
some of their stuff, you canactually license it, if it's
like for personal products, forfree.
Jordan (07:05):
Yeah, I was pulling some of the free music resources
that we had for the show notesand then I noticed, yeah, Blue
Dot Sessions, which has donemusic for 99% invisible in the
daily.
They have loads of CreativeCommons music on their website
and I'll link to that in theshow notes as well, but that's
really cool.
(07:25):
And then I remember we talkedabout Breakmaster Cylinder, who
does the music for Gimlet'sReply.
All also has a ton of freemusic.
So I love that there's all thishigh quality music coming in
for content creators's just likefree to use in your creative
way and it helps you make yourprojects like just so cool.
Alban (07:47):
I would say for blue dot sessions.
I think if you use them foryour podcast, it looks like you
need to have kind of like thebasic licensing, so you're
getting really good music though.
So I think this is a little bitof a nicer alternative for lots
of people.
I mean, it's why this Americanlife and Spotify and Wall Street
(08:07):
Journal and all sorts of peopleuse it, because it's really
good music and you can use it inyour podcast, probably for
pretty cheap.
Jordan (08:14):
Yeah, and for my podcast .
I mean, I have music licensingthat is recurring for Epidemic
Sound and Artlist and I've usedStoryblocks, which I think has
been renamed to something else.
And then there's like AudioJungle and that can get so
expensive so fast, and there arereally great free music
(08:35):
archives.
There is one specificallycalled Free Music Archive, but a
lot of these are really hard tocomb through and what I really
love about seeing these newmusic archive and databases
coming out is that they have itorganized by like feeling or
mood or instrument or beats orgenre of music and just makes it
so much easier to find the freemusic that you're looking for,
(08:58):
because it used to be anightmare to search for free
music.
Kevin (09:02):
Yeah, it makes me think of this point, jordan, is that
my sensibilities and I'd like tohear your thoughts.
But when we talk about musicfor podcasts, I think about it
in terms of using music toenhance your podcast through
storytelling.
Are we building drama, or isthere a big reveal, or is there
something inquisitive orwhatever's happening?
(09:22):
If you're doing storytelling,or if you're interviewing
somebody and they're telling astory or something, that's the
right time to sort of usebackground music to enhance the
mood.
We're not talking about doing aDJ show yeah, a DJ show.
We're not talking about doing abig intro theme song or a big
ending theme song.
I mean, ending theme songs arebetter than intro theme songs,
(09:42):
but any theme song in general istypically not something that
I'm super into.
I know on a full Buzzcastepisode we still have the what
is it?
Jordan (09:51):
Here we go yeah.
Kevin (09:52):
That deal.
It's what?
Three seconds when you dropthat in, yeah, like, and it's
just kind of a transition piecefor us in between, like our cold
open segment and then gettinginto the topics of the day.
But I do still stumble uponpodcasts from time to time that
anytime I click play on thatpodcast it's like 30 seconds of
music.
And I don't know about you guys, but I'm reaching for that like
advanced fast forward buttonright away.
Alban (10:13):
Well, one of the features I really like I think Pocket
Cast has this.
I know Overcast has it is bypodcast you can set skip the
beginning of this much of theshow.
Yeah, and there's a lot ofshows.
I'm like I don't know why theymix it so that music is too loud
.
Oh yeah, I mean it's kind ofembarrassing.
Sometimes you're like, wow,it's 40 seconds of like intro.
(10:34):
It's not even an ad, it's justlike you know one song you liked
one time and I throw it in thebeginning every time and I'm
like no one wants to hear thissong again.
Jordan (10:43):
I would point out that my dreamful intro is 21 seconds
long.
Kevin (10:48):
before I start talking Is it like setting the mood,
though Right, I think, if youuse it correctly, it's fine.
It's a vibe shift, you're goingto try to help people relax and
get into a calm state.
This was a big thing in YouTubevideos.
I think it's phasing out overthe last year or two but, like
five years ago, like any bigYouTube channel that you went to
to click on, they usually wouldhit you with a 15 or 20 second
(11:15):
cold open Like here's what we'retalking about today, we're
about to dig in, here we go andthen there's like some big title
sequence created by some youknow after effects guru, with a
spinning logo, like 30 secondsof 3d art and loud music before
you get into the content.
Luckily that's starting to goaway from YouTube and hopefully
it's going away from podcastingas well.
Alban (11:33):
I think, we really should try to focus more on.
What's really good aboutalgorithmic content sometimes is
that you start seeing prettyquickly like some of these dumb
trends that nobody liked, youkind of get filtered out.
The really long song, thereally big intro you see on TV
all the time, the constant endcap and then recap surrounding
(11:54):
commercials All that stuff gotweeded out in YouTube because
they realized like nobody likedthis, nobody really wanted this,
and now it's gone.
Yeah.
Jordan (12:04):
Yeah, all right.
And speaking of YouTube,stephen Robles posted a video
saying I asked podcast expertshow to grow your audience, and
right on the thumbnail photo isAlbin.
Alban (12:16):
Oh, look at that.
Jordan sent this to me a fewminutes ago and I did not know
what I said, so I had to gowatch it.
Stephen and I met up at PodcastMovement Evolutions and I
thought the advice on thereactually is pretty good, but
it's not going to be unique foranybody who listens to this show
.
The advice is you want to growyour show, you should do some
(12:37):
marketing, and a lot of shows dozero marketing.
And then the other is to dothat marketing.
You need to know who is youraudience and what is the show
about.
And then where does thataudience hang out?
Because you need to be able topresent them your show the right
time, like where they alreadyare.
You can't just hope thatmagically they will find it.
(12:58):
So maybe a little bit moreboring, but I think still
applicable advice produced video.
Jordan (13:12):
It's a great watch.
He has everything paced outperfectly and visually
interesting.
So, yeah, there's quite a fewpeople on there that I think
have good points about podcastmarketing.
So if you want to watch that, Iwill drop a link to that in the
show notes as well.
All right, and we're stilllooking for submissions for our
last sound off question, askingyou what is the strangest
marketing tactic you've used onyour podcast?
That worked.
So make sure to tap theText the show link in the show
(13:32):
notes and until next time, keeppodcasting.
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