April 18, 2025 • 13 mins
Pocket Casts adopted the podcast namespace's funding tag feature, giving podcasters a way for listeners to directly support their favorite shows right from the app. We also discuss The Fandom Phenomenon from Wondery and Edison Research and why podcast listeners love their favorite shows so much!
Reminder: we're looking for more thoughts on what feature you'd like to see in your podcast listening apps!
Contact Buzzcast
- Send us a text message
- Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods
Thanks for listening and Keep Podcasting!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kevin (00:00):
Do I get to kick off the show today?
Jordan (00:01):
Let's do it yeah.
Kevin (00:02):
Quick cast.
These are my favorite episodes.
One topic 10 minutes.
Everyone knows the rules.
Jordan (00:07):
They're starting to be my favorite episodes too, if I'm
being honest, yeah they'regreat.
Kevin (00:10):
All right, happy Friday to everybody.
I looked at the outline, I knowwhat we're talking about and
I'm super excited.
Pocket Casts has adoptedanother podcast namespace
feature.
Jordan (00:19):
Yeah.
Kevin (00:20):
All right, what is it?
Alban (00:22):
Kevin, I feel like you can't.
We have two topics, so youcan't kill the one topic that
I've been prepping and thinkingabout all day.
Kevin (00:28):
Well, I didn't kill it.
Quick cast is one topic, 10minutes.
Everybody knows rules and thenthe joke is that we always break
the rule.
Ok, we always go over time, orwe always talk about two topics,
so but the joke is not funnynow that you explained it to
everybody.
Alban (00:43):
I didn't explain that.
That was me not knowing.
Jordan (00:45):
Yeah, I just wasn't in on the joke.
Alban (00:46):
Yeah, I was out of the joke.
All right, Pocket Casts addedthe new feature.
They're adding the podcastfunding tag and this is one that
I think Overcast like createdthis tag right Years ago.
Jordan (00:58):
Yes, oh, really yes.
Kevin (00:59):
They call it in the podcast namespace project.
They call it like building offof existing art, and the
existing art that they utilizedwas Overcast's implementation of
the first version of thefunding tag.
Alban (01:10):
And then everybody adopted it in the podcasting
space and then Overcast killedit.
Kevin (01:16):
Oh, seriously At least did the Overcast app Right and I
think, okay.
So Marco talked about it on ATP, about why he pulled it out and
I think it was an overabundanceof caution and I don't think he
framed it that way.
He framed it as the appropriateamount of caution, but I think
it was an overabundance ofcaution.
He was afraid that at somepoint Apple might reject a build
(01:38):
or threaten to pull his appbecause there are a lot of very
strict rules around in-apppurchasing.
And the funding tag circumventsthose rules.
Jordan (01:48):
Yeah.
Kevin (01:48):
Kind of the funding tag gives you the ability to have
like a button appear in your appto make a donation or a payment
directly to a podcaster andthat does not go through in-app
purchase and it doesn't followtheir rules.
So typically in an app thatwould be a red flag, it would be
a reason for denial.
No one's challenged this.
An app hasn't been rejected.
(02:09):
The developers fought it andwon or lost.
So we don't know what wouldactually happen if Apple raised
an exception and then it wasdisputed ultimately if Apple
would allow it or not, andthat's why I think it's an
overabundance of caution versusthe appropriate amount, like I
think like what is the big deal?
we've had?
We have apps in the app store,we've gone through the rejection
process.
You just appeal it, you justwrite up your case.
(02:30):
If, ultimately you you know youwin or lose, you, you whatever,
you make adjustments and you goremoving something because you
fear it might be rejected, Ifeel like that's the
overabundance part, it's likeit's a good feature.
Alban (02:43):
Yeah, he pulled it out when he was doing that big
rewrite of Overcast, and so myguess is that he was afraid I'll
roll out a bug.
I'll need a quick update.
I'll roll out the update, thenI'll get hit.
I'm just going to pull this andhe took it out.
Kevin (03:02):
Yeah, and I still I just be like a big disruption.
It's not like the audio enginethat plays back podcasts or
something that would take himweeks to adjust it.
I think it would probablyliterally be a couple lines of
code that he'd comment out andresubmit the build without it
and you'd be good to go.
Alban (03:18):
Well, you know who does have it as a core feature.
Now it's Pocket Casts.
That's right Back on topic.
Nice, let's tell you all theapps that don't have this
feature.
Jordan (03:29):
Let's go through that.
Alban (03:30):
Pocket Casts has it.
Pocket Casts is on a rolladding so much support for open
podcasting and this is just thelatest piece of it.
So the funding tag is supportedin many of the major podcast
hosting platforms have it, butBuzzPout definitely does and you
(03:51):
can go in there and you can putin your Buzzsprout subscription
or you could put in a Patreonlink or a buy me a coffee link
or all sorts of things and it'sa quick way for you to say
here's the main way I want youto support the show financially
and people can click that linkand give you a little bit of
money, right.
Jordan (04:04):
Oh, I didn't realize.
I thought these were likelightning payment.
Kevin (04:08):
No no, no.
Jordan (04:08):
Funding.
Oh, it's like any sort ofpodcast or support.
Kevin (04:13):
Yeah, so in Buzzsprout, for example, you can click on
monetization.
You can click there's a section, a subsection within
monetization called support theshow.
If you have a Buzzsproutlistener support enabled, we'll
automatically populate that foryou with the Buzzsprout page
that we create on your behalf toaccept donations.
But if you don't want to usethe Buzzsprout thing, you can
(04:34):
put whatever link in there youwant.
You could put in a buy me acoffee link, you can put in a
cash app link, you can put in aPayPal link or a Patreon link or
whatever you want.
The Buzzsprout listener supportfeature is a nice simple way
because you already have aBuzzsprout account.
So just turn it on and you canstart accepting donations.
But if you want to do somethingelse, you totally can.
And there's a couple of appsand I think every podcaster
should start promoting them now.
(04:55):
Like I don't see a good reasonwhy a podcaster, from a very
early point in their podcastingjourney, shouldn't enable
listener support.
You might only have, you know,10 listeners, but maybe one of
those 10 want to give you $3 amonth or $5 a month or $10 a
month, whatever.
And there's a couple of greatapps now that are starting to
incorporate the funding tag.
So it used to be that if youhad a funding tag, you had to
(05:16):
promote it yourself.
You had to talk about it andmaybe put a link in your show
notes or something like that, orput links on your social.
Now that they're starting toappear in apps, like pocket
casts, like true fans, I thinkI'm hoping that more people will
find them without you having topromote them as much, because
the apps are helping you promoteit.
Jordan (05:33):
That's great.
Kevin (05:34):
Yeah, it's really great.
So I think that podcasters liketurn it on, figure out a way
like how do you want to do it?
Do you want to just do itthrough the Buzzsprout provided
page, or do you want to use buyme a coffee or whatever, and
then talk about it and tell yourlisteners listen?
You might be listening in Applepodcast or something.
I want to introduce you to acouple other podcast apps that
are really great and helpsupport us because they provide
(05:55):
ways for people to support theshow, and so go out and check
out true fans, go out and checkout pocket cast, and there might
be a few more that support thefunding tag.
But the way that we're going tocontinue to grow and to build
the open podcasting space andget new features like this into
our apps is by supporting theapps that are supporting us, and
so tell your audience aboutthese great new apps.
And again, the two I'm reallypushing today are True Fans and
(06:17):
Pocket Casts, but there might bea few others that support the
funding tag as well.
Jordan (06:21):
Okay.
So another thing that I want totalk about that I just felt
like was a really big hug forpodcast creators is the fandom
phenomenon for Edison andWondery.
This is a study that they did.
They released.
I think that this was discussedin Podcast Movement Evolutions,
though I'm not sure because Iwasn't there, but I think it was
.
So if you go tofandomwonderycom, they provide
(06:49):
insights on the power of podcastfans and how they can grow your
brand.
But what I thought was actuallybetter about this not just
growing your brand is they havea little snapshot here of
podcast fandom and it says thepodcast industry is still young
compared to legacy media, butits impact is undeniable 46% of
fans say they love theirfavorite podcast more than
anything else.
Kevin (07:08):
Isn't that nice More than anything else.
Jordan (07:10):
More than anything else.
I don't know what the anythingelse is, but I'm going to assume
that's other forms of media.
Alban (07:16):
This is the one study that kicks off numerous divorces
.
What you love your podcast morethan me.
Jordan (07:23):
Yeah, but the thing is is that this love of their
favorite podcasts grow and growwith each year.
So 61% of fans say that theylove their show more now than
they did 12 months ago, andthat's probably because they get
to know the hosts and as theylisten to more episodes, they
feel like hosts are their bestfriends, even though they've
like never met them.
(07:43):
And more than half of podcastlisteners say that podcasts are
a part of their daily routine.
Alban (07:52):
Multiple things that stood out to me about this were
around the power of likebranding and building a
relationship with your audience.
Over time, I think spending alot of time thinking about AI
content and kind of this likeit's becoming easier and easier
to just churn out tons ofcontent, and right now a lot of
that content is just okay, butin the future it's going to be
(08:12):
pretty good.
So what does it look like for acontent creator to work in a
space where all this junk isjust getting pumped out
constantly?
And I think the answer is goingto be it's going to be brand.
How is your podcast unique?
How is your brand actuallyconnecting to your listeners?
And that stat that you shared,I mean one it's people's
(08:34):
favorite form of media for theirfavorite shows, their favorite
form of media, but that theylove it more than they loved it
a year ago.
And I think that's whypodcasting builds these
connections is because it pushesyou to stick with shows in the
long term, so that you don'tjust listen to something for
three months and you listen to ahandful of episodes and you
(08:55):
move on the same way that atleast that's how I engage with
YouTube.
I get into a creator for a bitand then find someone else and
move on.
The stick around.
Part of podcasting allows forthis deep emotional connection
and that is a moat that isn'tgoing to be replicable by AI.
People are not going to be ableto make another show and then
(09:16):
get it into someone's feed.
That is your voice, with yourinside jokes and your cadence,
and what makes you different,Like these are my people, and
all these like personal humantouches are kind of like the
point.
Even if they can get the sametype of content, you know the
(09:37):
underlying subject matter can bethe same.
The brand voice is what isreally valuable.
Jordan (09:44):
Yeah, what I think is so cool about podcasts is that
they're very niche, and so thelisteners of those niche
podcasts they have very nicheinterests and so a listeners of
those niche podcasts they havevery niche interests, and so a
lot of times when you're just inyour regular communities or
online, it can be hard to findpeople that have those niche
(10:04):
interests or viewpoints as havethe same ones as you do, and so
when you listen to a podcast andyou get to hear from people
that have the same passion aboutthis small hobby or interest,
it can make you feel like you'rea part of something bigger than
what you would normally feel inyour everyday life.
Kevin (10:23):
Yeah, I agree.
I think that podcasting is veryunique in that there's like a
regular cadence to thepublishing cycle, and I guess
you can get a little bit of thisin the video world too and I
know we're not talking aboutvideo.
But if, let's say, I read abook or even listen to an audio
book oftentimes a very enjoyableexperience I will usually find
a lot of the content in the bookor something that I've that I
(10:45):
read, that resonates with me,that I'm excited about, and then
I might share with people ortalk about for a week or two.
And then it's like two or threeyears before the same author
comes out with another book,right, and so like the
connection doesn't happen.
It fades and then they come outwith another book and I might
again talk about it for a weekor two and then move on.
But podcasting, being built inlike a regular publishing
schedule, you form thisconnection and it grows over
(11:08):
time.
And I know that's good, Totallyfine for podcasters to take
breaks and stuff, but thereliability of being able to
tune in and listen to the samepersonality or personalities on
a regular basis builds aconnection way beyond even some
of the people who I might followon YouTube or who I might
follow on social media orsomething like that.
It's just, it's it's verydifferent in that it's long form
and it's consistent.
(11:28):
That becomes a part of myroutine and I don't just
recommend the show one time.
Like shows that I really love,I recommend again, over and over
and over again and they're justa natural, normal part of my
life.
So at any given time in my lifethere's four or five or six
podcasts that I'm listening toon a regular basis and have mind
share that I'm talking aboutand that I'm wanting to share
with people.
And so, yeah, I don't think youget that in a lot of other,
(11:51):
maybe any, any other form ofmedia.
Yeah, I mean I think it used toexist a bit in blogging, which
I know, there's so manysimilarities that we tie back
between blogging and podcasting.
Jordan (12:00):
Yeah.
Kevin (12:00):
The connections are very similar.
Alban (12:02):
Well, I wrote down a few takeaways that I got from this.
One is continue to be yourself.
And, I think, lean into it moreand more so.
I think, lean into it more andmore so.
I think about Buzzcast like itreally wouldn't be Buzzcast now
if you didn't get a good rantfrom Kevin or I and you didn't
get Jordan's laugh and youdidn't get like these little
side conversations at the end orthe beginning of the episode,
(12:25):
like lean into.
I think we accidentally startedsaying keep podcasting, or we
just did it on a whim, and thenit became how we close out every
show.
Encourage fan participation,like, if you want to build that
connection, bring them in, makethem part of the community, use
fan mail.
And then I think we should belooking more and more about how
(12:47):
do we bridge the gap between thepodcast and the real world and
so, like doing that littlemeetup at Podcast Movement
Evolutions, we should be tryingto do more of those.
We should probably make merch,we should try to find ways to
connect to people in real life,because I think the internet is
just going to become more andmore fractured and podcasting
(13:07):
can be an area where we're kindof the stalwart against this
trend towards hey, we'reactually gonna be the one of the
few consistent things in yourlife at least media that's in
your life, consistent media andwe can do that best by building
community and reaching people inthe real world.
Jordan (13:24):
Those are great takeaways, alvin.
All right, so just a reminderbefore our next episode.
We still need some responses toour sound off question of what
feature would you like to see inyour podcast app that you do
not currently have?
And until next time, keeppodcasting.
Do I get to kick off the show today?
Jordan (00:01):
Let's do it yeah.
Kevin (00:02):
Quick cast.
These are my favorite episodes.
One topic 10 minutes.
Everyone knows the rules.
Jordan (00:07):
They're starting to be my favorite episodes too, if I'm
being honest, yeah they'regreat.
Kevin (00:10):
All right, happy Friday to everybody.
I looked at the outline, I knowwhat we're talking about and
I'm super excited.
Pocket Casts has adoptedanother podcast namespace
feature.
Jordan (00:19):
Yeah.
Kevin (00:20):
All right, what is it?
Alban (00:22):
Kevin, I feel like you can't.
We have two topics, so youcan't kill the one topic that
I've been prepping and thinkingabout all day.
Kevin (00:28):
Well, I didn't kill it.
Quick cast is one topic, 10minutes.
Everybody knows rules and thenthe joke is that we always break
the rule.
Ok, we always go over time, orwe always talk about two topics,
so but the joke is not funnynow that you explained it to
everybody.
Alban (00:43):
I didn't explain that.
That was me not knowing.
Jordan (00:45):
Yeah, I just wasn't in on the joke.
Alban (00:46):
Yeah, I was out of the joke.
All right, Pocket Casts addedthe new feature.
They're adding the podcastfunding tag and this is one that
I think Overcast like createdthis tag right Years ago.
Jordan (00:58):
Yes, oh, really yes.
Kevin (00:59):
They call it in the podcast namespace project.
They call it like building offof existing art, and the
existing art that they utilizedwas Overcast's implementation of
the first version of thefunding tag.
Alban (01:10):
And then everybody adopted it in the podcasting
space and then Overcast killedit.
Kevin (01:16):
Oh, seriously At least did the Overcast app Right and I
think, okay.
So Marco talked about it on ATP, about why he pulled it out and
I think it was an overabundanceof caution and I don't think he
framed it that way.
He framed it as the appropriateamount of caution, but I think
it was an overabundance ofcaution.
He was afraid that at somepoint Apple might reject a build
(01:38):
or threaten to pull his appbecause there are a lot of very
strict rules around in-apppurchasing.
And the funding tag circumventsthose rules.
Jordan (01:48):
Yeah.
Kevin (01:48):
Kind of the funding tag gives you the ability to have
like a button appear in your appto make a donation or a payment
directly to a podcaster andthat does not go through in-app
purchase and it doesn't followtheir rules.
So typically in an app thatwould be a red flag, it would be
a reason for denial.
No one's challenged this.
An app hasn't been rejected.
(02:09):
The developers fought it andwon or lost.
So we don't know what wouldactually happen if Apple raised
an exception and then it wasdisputed ultimately if Apple
would allow it or not, andthat's why I think it's an
overabundance of caution versusthe appropriate amount, like I
think like what is the big deal?
we've had?
We have apps in the app store,we've gone through the rejection
process.
You just appeal it, you justwrite up your case.
(02:30):
If, ultimately you you know youwin or lose, you, you whatever,
you make adjustments and you goremoving something because you
fear it might be rejected, Ifeel like that's the
overabundance part, it's likeit's a good feature.
Alban (02:43):
Yeah, he pulled it out when he was doing that big
rewrite of Overcast, and so myguess is that he was afraid I'll
roll out a bug.
I'll need a quick update.
I'll roll out the update, thenI'll get hit.
I'm just going to pull this andhe took it out.
Kevin (03:02):
Yeah, and I still I just be like a big disruption.
It's not like the audio enginethat plays back podcasts or
something that would take himweeks to adjust it.
I think it would probablyliterally be a couple lines of
code that he'd comment out andresubmit the build without it
and you'd be good to go.
Alban (03:18):
Well, you know who does have it as a core feature.
Now it's Pocket Casts.
That's right Back on topic.
Nice, let's tell you all theapps that don't have this
feature.
Jordan (03:29):
Let's go through that.
Alban (03:30):
Pocket Casts has it.
Pocket Casts is on a rolladding so much support for open
podcasting and this is just thelatest piece of it.
So the funding tag is supportedin many of the major podcast
hosting platforms have it, butBuzzPout definitely does and you
(03:51):
can go in there and you can putin your Buzzsprout subscription
or you could put in a Patreonlink or a buy me a coffee link
or all sorts of things and it'sa quick way for you to say
here's the main way I want youto support the show financially
and people can click that linkand give you a little bit of
money, right.
Jordan (04:04):
Oh, I didn't realize.
I thought these were likelightning payment.
Kevin (04:08):
No no, no.
Jordan (04:08):
Funding.
Oh, it's like any sort ofpodcast or support.
Kevin (04:13):
Yeah, so in Buzzsprout, for example, you can click on
monetization.
You can click there's a section, a subsection within
monetization called support theshow.
If you have a Buzzsproutlistener support enabled, we'll
automatically populate that foryou with the Buzzsprout page
that we create on your behalf toaccept donations.
But if you don't want to usethe Buzzsprout thing, you can
(04:34):
put whatever link in there youwant.
You could put in a buy me acoffee link, you can put in a
cash app link, you can put in aPayPal link or a Patreon link or
whatever you want.
The Buzzsprout listener supportfeature is a nice simple way
because you already have aBuzzsprout account.
So just turn it on and you canstart accepting donations.
But if you want to do somethingelse, you totally can.
And there's a couple of appsand I think every podcaster
should start promoting them now.
(04:55):
Like I don't see a good reasonwhy a podcaster, from a very
early point in their podcastingjourney, shouldn't enable
listener support.
You might only have, you know,10 listeners, but maybe one of
those 10 want to give you $3 amonth or $5 a month or $10 a
month, whatever.
And there's a couple of greatapps now that are starting to
incorporate the funding tag.
So it used to be that if youhad a funding tag, you had to
(05:16):
promote it yourself.
You had to talk about it andmaybe put a link in your show
notes or something like that, orput links on your social.
Now that they're starting toappear in apps, like pocket
casts, like true fans, I thinkI'm hoping that more people will
find them without you having topromote them as much, because
the apps are helping you promoteit.
Jordan (05:33):
That's great.
Kevin (05:34):
Yeah, it's really great.
So I think that podcasters liketurn it on, figure out a way
like how do you want to do it?
Do you want to just do itthrough the Buzzsprout provided
page, or do you want to use buyme a coffee or whatever, and
then talk about it and tell yourlisteners listen?
You might be listening in Applepodcast or something.
I want to introduce you to acouple other podcast apps that
are really great and helpsupport us because they provide
(05:55):
ways for people to support theshow, and so go out and check
out true fans, go out and checkout pocket cast, and there might
be a few more that support thefunding tag.
But the way that we're going tocontinue to grow and to build
the open podcasting space andget new features like this into
our apps is by supporting theapps that are supporting us, and
so tell your audience aboutthese great new apps.
And again, the two I'm reallypushing today are True Fans and
(06:17):
Pocket Casts, but there might bea few others that support the
funding tag as well.
Jordan (06:21):
Okay.
So another thing that I want totalk about that I just felt
like was a really big hug forpodcast creators is the fandom
phenomenon for Edison andWondery.
This is a study that they did.
They released.
I think that this was discussedin Podcast Movement Evolutions,
though I'm not sure because Iwasn't there, but I think it was
.
So if you go tofandomwonderycom, they provide
(06:49):
insights on the power of podcastfans and how they can grow your
brand.
But what I thought was actuallybetter about this not just
growing your brand is they havea little snapshot here of
podcast fandom and it says thepodcast industry is still young
compared to legacy media, butits impact is undeniable 46% of
fans say they love theirfavorite podcast more than
anything else.
Kevin (07:08):
Isn't that nice More than anything else.
Jordan (07:10):
More than anything else.
I don't know what the anythingelse is, but I'm going to assume
that's other forms of media.
Alban (07:16):
This is the one study that kicks off numerous divorces
.
What you love your podcast morethan me.
Jordan (07:23):
Yeah, but the thing is is that this love of their
favorite podcasts grow and growwith each year.
So 61% of fans say that theylove their show more now than
they did 12 months ago, andthat's probably because they get
to know the hosts and as theylisten to more episodes, they
feel like hosts are their bestfriends, even though they've
like never met them.
(07:43):
And more than half of podcastlisteners say that podcasts are
a part of their daily routine.
Alban (07:52):
Multiple things that stood out to me about this were
around the power of likebranding and building a
relationship with your audience.
Over time, I think spending alot of time thinking about AI
content and kind of this likeit's becoming easier and easier
to just churn out tons ofcontent, and right now a lot of
that content is just okay, butin the future it's going to be
(08:12):
pretty good.
So what does it look like for acontent creator to work in a
space where all this junk isjust getting pumped out
constantly?
And I think the answer is goingto be it's going to be brand.
How is your podcast unique?
How is your brand actuallyconnecting to your listeners?
And that stat that you shared,I mean one it's people's
(08:34):
favorite form of media for theirfavorite shows, their favorite
form of media, but that theylove it more than they loved it
a year ago.
And I think that's whypodcasting builds these
connections is because it pushesyou to stick with shows in the
long term, so that you don'tjust listen to something for
three months and you listen to ahandful of episodes and you
(08:55):
move on the same way that atleast that's how I engage with
YouTube.
I get into a creator for a bitand then find someone else and
move on.
The stick around.
Part of podcasting allows forthis deep emotional connection
and that is a moat that isn'tgoing to be replicable by AI.
People are not going to be ableto make another show and then
(09:16):
get it into someone's feed.
That is your voice, with yourinside jokes and your cadence,
and what makes you different,Like these are my people, and
all these like personal humantouches are kind of like the
point.
Even if they can get the sametype of content, you know the
(09:37):
underlying subject matter can bethe same.
The brand voice is what isreally valuable.
Jordan (09:44):
Yeah, what I think is so cool about podcasts is that
they're very niche, and so thelisteners of those niche
podcasts they have very nicheinterests and so a listeners of
those niche podcasts they havevery niche interests, and so a
lot of times when you're just inyour regular communities or
online, it can be hard to findpeople that have those niche
(10:04):
interests or viewpoints as havethe same ones as you do, and so
when you listen to a podcast andyou get to hear from people
that have the same passion aboutthis small hobby or interest,
it can make you feel like you'rea part of something bigger than
what you would normally feel inyour everyday life.
Kevin (10:23):
Yeah, I agree.
I think that podcasting is veryunique in that there's like a
regular cadence to thepublishing cycle, and I guess
you can get a little bit of thisin the video world too and I
know we're not talking aboutvideo.
But if, let's say, I read abook or even listen to an audio
book oftentimes a very enjoyableexperience I will usually find
a lot of the content in the bookor something that I've that I
(10:45):
read, that resonates with me,that I'm excited about, and then
I might share with people ortalk about for a week or two.
And then it's like two or threeyears before the same author
comes out with another book,right, and so like the
connection doesn't happen.
It fades and then they come outwith another book and I might
again talk about it for a weekor two and then move on.
But podcasting, being built inlike a regular publishing
schedule, you form thisconnection and it grows over
(11:08):
time.
And I know that's good, Totallyfine for podcasters to take
breaks and stuff, but thereliability of being able to
tune in and listen to the samepersonality or personalities on
a regular basis builds aconnection way beyond even some
of the people who I might followon YouTube or who I might
follow on social media orsomething like that.
It's just, it's it's verydifferent in that it's long form
and it's consistent.
(11:28):
That becomes a part of myroutine and I don't just
recommend the show one time.
Like shows that I really love,I recommend again, over and over
and over again and they're justa natural, normal part of my
life.
So at any given time in my lifethere's four or five or six
podcasts that I'm listening toon a regular basis and have mind
share that I'm talking aboutand that I'm wanting to share
with people.
And so, yeah, I don't think youget that in a lot of other,
(11:51):
maybe any, any other form ofmedia.
Yeah, I mean I think it used toexist a bit in blogging, which
I know, there's so manysimilarities that we tie back
between blogging and podcasting.
Jordan (12:00):
Yeah.
Kevin (12:00):
The connections are very similar.
Alban (12:02):
Well, I wrote down a few takeaways that I got from this.
One is continue to be yourself.
And, I think, lean into it moreand more so.
I think, lean into it more andmore so.
I think about Buzzcast like itreally wouldn't be Buzzcast now
if you didn't get a good rantfrom Kevin or I and you didn't
get Jordan's laugh and youdidn't get like these little
side conversations at the end orthe beginning of the episode,
(12:25):
like lean into.
I think we accidentally startedsaying keep podcasting, or we
just did it on a whim, and thenit became how we close out every
show.
Encourage fan participation,like, if you want to build that
connection, bring them in, makethem part of the community, use
fan mail.
And then I think we should belooking more and more about how
(12:47):
do we bridge the gap between thepodcast and the real world and
so, like doing that littlemeetup at Podcast Movement
Evolutions, we should be tryingto do more of those.
We should probably make merch,we should try to find ways to
connect to people in real life,because I think the internet is
just going to become more andmore fractured and podcasting
(13:07):
can be an area where we're kindof the stalwart against this
trend towards hey, we'reactually gonna be the one of the
few consistent things in yourlife at least media that's in
your life, consistent media andwe can do that best by building
community and reaching people inthe real world.
Jordan (13:24):
Those are great takeaways, alvin.
All right, so just a reminderbefore our next episode.
We still need some responses toour sound off question of what
feature would you like to see inyour podcast app that you do
not currently have?
And until next time, keeppodcasting.
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