July 25, 2025 • 14 mins
The cancellation of Stephen Colbert's show highlights a major shift in the media landscape as expensive TV production gives way to more cost-effective, audience-focused podcasting formats. When Stephen Colbert's show got axed, the immediate cultural response wasn't "start a YouTube channel" or "join TikTok". It was "launch a podcast." This reaction speaks volumes about where audience attention and creator opportunity now resides.
Mentioned in this episode:
- Why Colbert Got Canceled by Nate Silver
- 100 Best Podcasts of All Time
Our thoughts:
- The Late Show cost $100 million annually with 200 employees, making it financially unsustainable
- Traditional TV's aging audience (average 68 years old) doesn't appeal to advertisers seeking younger demographics
- Conan O'Brien's successful transition from TV (280,000 viewers) to podcasting (1.3 million listeners)
- Podcast production costs dramatically lower at $20,000 per episode for major networks, often under $100 for independents
- Creative freedom in podcasting allows hosts to maintain their authentic voice without network interference
- Many former TV personalities finding success in podcasting: Trevor Noah, Bill O'Reilly, Rosie O'Donnell, and Keith Olbermann, for example.
- Podcasting becoming synonymous with independent media creation in public consciousness
Send us your podcast artwork questions for next week's episode by hitting the fan mail button to texting the show!
Contact Buzzcast
- Send us a text message
- Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods
Thanks for listening and Keep Podcasting!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Alban (00:01):
Jordan.
Stephen Colbert has beencanceled and everyone's saying
he's got to start a podcast, andI got to agree.
Jordan (00:07):
Okay, well, hold on a second.
Stephen Colbert has not beencanceled.
His show was canceled.
No his show was canceled.
It's a completely differentthing.
Alban (00:19):
Okay.
So I saw an article that saidStephen Colbert has been
canceled and I was like whatdoes Stephen Colbert do?
And yeah, you're right, StephenColbert has been canceled.
And I was like what doesStephen Colbert do?
And yeah, you're right, theshow's been canceled.
And that was 100% clickbait.
That's why I clicked on it.
Jordan (00:32):
Yeah, absolutely Absolutely no.
The late show with StephenColbert was canceled.
The late show with StephenColbert has been canceled.
Alban (00:39):
Okay, very good point.
I read a good article, I thinkit was from Nate Silver, kind of
going through why was the showcanceled?
I mean, the top line one thatjust makes so much sense is the
show cost $100 million a year torun, $100 million.
Jordan (00:54):
Which is insane.
Alban (00:56):
Insane, very expensive show, like over half a million
dollars an episode.
Apparently they have like 200employees.
Everyone's making bank it'svery like who you know to get a
job there and so they ended upjust cutting the entire show.
But there was a couple otherpoints.
Maybe it's not like political,but there is something to
(01:17):
Stephen Colbert overall has kindof gotten a little bit watered
down, lost his edge a bit bit.
Watered down, lost his edge abit and it might be something
with like network TV just notwanting to get anybody angry or
get anybody offended, and so hekind of got toned down.
And then when you look at thenumbers, they're just not good.
Not many people are watchingand the people that are watching
(01:38):
, the average age is 68 yearsold, so retirees are mostly
watching the show, which is justnot who advertisers are trying
to get in front of.
They're trying to get in frontof people who are like 19 to 34
and who are going to be buyingstuff for the next 50 years?
Jordan (01:53):
Absolutely yeah, and I think the reason why everyone is
saying like, oh, colbert shouldlike go start a podcast is
because we have who is basicallylike the poster child of late
night to podcasting, which isconan o'brien.
When his show was canceled ontbs, I think it was it was
something like 280 000 viewers.
Alban (02:15):
Yeah, like a fifth of what colbert is getting now so
like that makes sense.
Jordan (02:18):
But then he goes on to have this podcast, conan o'brien
.
He's a friend and and he's nowat like 1.3 million viewers per
episode on this.
He has the like.
There's the Team Coco network,and then he also went on to do a
HBO Max series called ConanO'Brien Must Go, which is based
on the podcast series that hedid during COVID where he like
(02:41):
met fans, and so now he's likegoing to actually meet these
fans in person.
I mean, he's gone on to havesuch success with this that
everyone's like, yeah, go starta podcast, that's all you got to
do.
Alban (02:51):
And if you think of like the three potential reasons that
Colbert was canceled, or atleast like the three pieces that
kind of fed into it, all threeof those have kind of been
mitigated by podcasts.
They're cheap to make.
We're not talking about half amillion dollars an episode,
we're talking about you mightjust have a team of 10 people
for a big podcast but for asmall one it can be two, so very
(03:15):
inexpensive.
Your audience is your audience.
So the risk of like losing youredge because you want to make
advertisers happy or maybe thenetwork doesn't really like the
joke you made, there's no riskthere.
And podcasts, compared tolinear TV, are being consumed by
people who are much younger andso you're reaching people that
(03:36):
advertisers want to get in frontof and I think you kind of
mitigate all three of thoserisks.
Jordan (03:42):
Oh yeah To your point about like just how cheaply a
podcast can be made.
So we're, if we look at thelike top podcasting networks,
the top podcast productioncompanies.
So I know Gimlet I waslistening to one of their
podcasts about how they producepodcasts and I think it's
something like every episode is$20,000 per episode, which, as a
(04:06):
podcaster, I went that'sridiculous.
Who would ever spend that muchmoney?
But you know they've gotresearchers and editors and
talent and all these teamsputting stuff together and going
out on the road andinterviewing people, you know
whatever.
So like I guess $20,000 anepisode makes sense.
But when you look at thatcompared to-.
Alban (04:24):
Half a million dollars.
I think 20 grand sounds like alot of money when I compare it
to the two of us doing this show, I go okay, this is like a $80
episode, and then when youcompare it and then you realize
half a million dollars to 20grand, the cost savings are
(04:45):
incredible.
Jordan (04:46):
Yeah, Colbert, his show is losing I don't know 40, 50
million a year for the network,and this is a big guy, this is a
celebrity television host andhe's just hemorrhaging money
through his TV show and so, yeah, it'd be so much easier just to
do a podcast.
Alban (05:05):
Actually, if you think about it, that means everybody
who's listening to this show,their podcast, makes more money
than the Tonight Show.
Oh, that's true.
Jordan (05:16):
I hope so at least.
Alban (05:17):
I think what we're seeing .
You sent me a bunch of otherarticles about podcasters
influencing legacy media.
And I think we're just seeingmore podcasters filling legacy
media's role, and so there usedto be these companies that had
radio spectrums and stuff couldget into your house.
They had a cable that actuallycame into your house, and so
(05:39):
there are only a handful ofshows.
They had a cable that actuallycame into your house and so
there were only like a handfulof shows and the networks kind
of picked it and they werepopular because there weren't a
lot of options.
And now we're just seeing somany people either rise to fame
by starting podcasts or they'regetting big somewhere else and
then they pivot into podcastingbecause they know, once they are
(06:00):
good at what they do, thatthey're able to kind of capture
all the value from the show thatthey're making and not send all
that money off to NBC or CBS orFox or whoever it may be.
Jordan (06:12):
Yeah, and one of the things I'm really loving about
seeing podcasting and just likethe power and influence of
podcasting in all theseheadlines this week is that it's
not saying like TikToker goesto policy summit or you know
things like that.
It's always like podcasters,and so it's it's really fun
because you don't have peopleshouting from the rooftops like
(06:33):
Stephen Colbert needs to make aTik TOK, he needs to get on mine
.
We don't have that.
Or even YouTube.
Honestly, like I haven't heardanyone say like, oh, he needs to
start a YouTube channel.
It's just podcast.
Alban (06:47):
Maybe what podcast is starting to mean, not to us, not
to our audience, but maybe tolike the larger world is.
Podcast is the word people areusing for a very small media
group.
You know, it's like one mainhost.
Maybe it's a round table.
It's a small team and they'redoing audio, but they're often
(07:08):
now doing video on YouTube andprobably somebody on the team
chops it up and throws it out asclips, but it's kind of this
like lean media creation.
I don't know that that's a halfa thought.
Jordan (07:24):
I mean I agree with you and I love that it is something
that can be chopped into clips.
I mean, joe Rogan is like aclassic example of this.
His clips perform so well onYouTube and a lot of people you
know share it and it's, you know, because he has fantastic
clippable moments out of thislike two hour interview.
You know what I mean.
And it's funny because I meansometimes Josh and I will watch
(07:46):
like Jimmy Fallon after dinneror something like that, if he
has a guest on that we're reallyinterested in.
But it's such a bummer becausewe'll be really interested in
this guest and then they talk tothem about like one story for
five minutes and then they go onto someone else and I'm just
like ugh, I wanted more.
And so that's.
I think that's really likewhere we're seeing things go,
(08:06):
and it's so funny that the showthat takes millions and millions
and millions of dollars toproduce is leaving me feeling
dissatisfied.
And so I go to podcasts whereit's like these guys like
sitting in an armchair with likean iPhone set up and I leave
feeling fulfilled.
Alban (08:24):
We keep hearing.
You know, maybe this is thebeginning of like a bigger shift
, but I'm almost, as I readthese this week, kept thinking
maybe this is more of the end ofthe shift.
Jordan (08:34):
Why.
Alban (08:35):
Well, I started thinking of, like all these shows that
have been canceled or just kindof shut down because they
weren't performing, that thehost went on to go do something.
Really, well.
So you brought up Conan,probably the best example, but,
like Rosie O'Donnell's, show wascanceled.
Jordan (08:53):
Oh yeah.
Alban (08:54):
Keith Olbermann his show.
I think he had two and theywere both canceled and went on
to do a podcast.
Bill O'Reilly was canceled.
He went on to do a podcast.
Trevor Noah, I don't think wasactually canceled, but it was
like mutually decided to leave,went on, did really well
starting a podcast.
Yeah no-transcript shows it'sreally you're paying for the
(09:51):
talent and a few employees tohelp do the setup.
It's so much leaner than whatwe were seeing on late night.
Jordan (09:58):
Well, and also, you know , having control of your own IP.
So I'm trying to remember whatepisode it was.
It was a few episodes ago.
We did the Celebrity Podcast,graveyard, which was like such a
fun episode.
But, yeah, we talked about allthese celebrities that like quit
podcasting and that and that'sthe key word is they quit
podcasting.
It wasn't that like a networkdecided to like drop them.
(10:21):
It was that they just were likeyeah, it's not really for me.
And I think that that's thecool thing about podcasting is,
if you have someone who's upsetwith like a stance that you take
, or maybe you, you know, have abrand deal that someone doesn't
like I don't know, agree with,no one's going to come in and
say you can't podcast anymore.
They can keep doing it.
Alban (10:41):
Okay, so this ties in.
There was this story this weekAndrew Schultz I don't know if
you know who he is he's acomedian.
He has a kind of like a roundtable comedy show, but he
interviewed Trump and then lateron now he's interviewing more
like Democratic candidates onthe podcast and then he
(11:04):
naturally had, you know, some ofhis listeners were like oh you
know, we liked you when you didthe conservative stuff.
We're not really loving allthese new guests, but the
controversy is over because he'slike well, this is what I want
to do, so who cares?
But I think if it's Colbert, ifit's network TV, they seem to
(11:24):
be so much more reactive to anylevel of pushback and I think
the podcasters are showing justby the fact that they can
interview whoever they want andwhen there is like a quote
unquote controversy they canweather it that there really is
a bit more opportunity to juststick with what you believe in.
If you think someone's aninteresting guest, you just
(11:45):
interview them, rather thangoing through a bunch of
gatekeepers who are much morerisk adverse.
Jordan (11:50):
Yeah.
Alban (11:50):
All right, Jordan.
So what's your prediction IfColbert goes and starts a
podcast, is it going to makethis next Times Top 100 podcast
of all time?
Jordan (12:02):
Conan's did.
Yeah, oh my gosh, this list.
I feel like Apple Podcastsreally did the list pretty well,
this one.
Alban (12:12):
No, here's the problem.
There's two.
Jordan (12:14):
I've got at least a couple of takes here At least
two right.
Alban (12:22):
One of the things is, when you do a list, you actually
have to pick a few things, andso when you say, hey, we're
doing 20 for 20 years, you'remaking 20 picks and no one's
really mad that their show wasleft off.
When you say we're going topick the top 100, most important
, influential of all time and Iwent on there thinking I'm going
to see the Daily Source Code,the first podcast I'm going to
see the Ricky.
Gervais show, I'm going to seeCrime Junkie, I'm going to see
(12:45):
Smartless and Rogan, and none ofthem are on there.
Jordan (12:50):
It's wild, it is wild.
Alban (12:53):
Sometimes you just I think I have to remember the
point of the list is to getclicked.
Yeah, and it got clicked.
When I saw people write wow,they left like 10 of the most
important shows off of here, andthen I clicked it and I've
loaded all the ads on the pageand then they went to Time
Magazine.
It's like here we go, we gotthem.
Jordan (13:10):
Well, you know, what's funny is I don't know if they,
like anticipated this or if itwas in response to people being
like what the heck Where's?
Where's this podcast, Where'sthis podcast?
But they wrote a follow up howwe chose 100 best podcasts of
all time and I'm like here's howwe determined the hundred best.
Alban (13:30):
So what criteria did they use?
Most likely to like triggerpeople.
Jordan (13:36):
Basically, they said that they try to pick podcasts
that felt entirely evergreen,have a hefty archive that can be
revisited, and crack jokes thathaven't gotten old, or cover
books and movies you can stillwatch.
Alban (13:50):
That doesn't sound like criteria.
Jordan (13:51):
Basically they were just like we tried our best.
It literally says I endeavoredto find the best.
That was the reasoning for it.
Yeah, maybe Stephen Colbert'swill be on here someday on a
mediocre best of list.
Every podcaster dreams of that.
Alban (14:08):
Jordan.
One of the things thatColbert's going to need is some
excellent podcast artwork, whichis coincidentally what we're
going to be talking about nextweek.
So, for everybody who'slistening, hit the fan mail
button, text the show and sendus your questions about Podcast
Artwork.
We've gotten a few.
We need more.
We want you to influence theshow and maybe Stephen Colbert
(14:29):
will pick up some of yourquestions and use them when he
makes a show.
Jordan (14:33):
Love it All right.
Well, until next week, keeppodcasting.
Jordan.
Stephen Colbert has beencanceled and everyone's saying
he's got to start a podcast, andI got to agree.
Jordan (00:07):
Okay, well, hold on a second.
Stephen Colbert has not beencanceled.
His show was canceled.
No his show was canceled.
It's a completely differentthing.
Alban (00:19):
Okay.
So I saw an article that saidStephen Colbert has been
canceled and I was like whatdoes Stephen Colbert do?
And yeah, you're right, StephenColbert has been canceled.
And I was like what doesStephen Colbert do?
And yeah, you're right, theshow's been canceled.
And that was 100% clickbait.
That's why I clicked on it.
Jordan (00:32):
Yeah, absolutely Absolutely no.
The late show with StephenColbert was canceled.
The late show with StephenColbert has been canceled.
Alban (00:39):
Okay, very good point.
I read a good article, I thinkit was from Nate Silver, kind of
going through why was the showcanceled?
I mean, the top line one thatjust makes so much sense is the
show cost $100 million a year torun, $100 million.
Jordan (00:54):
Which is insane.
Alban (00:56):
Insane, very expensive show, like over half a million
dollars an episode.
Apparently they have like 200employees.
Everyone's making bank it'svery like who you know to get a
job there and so they ended upjust cutting the entire show.
But there was a couple otherpoints.
Maybe it's not like political,but there is something to
(01:17):
Stephen Colbert overall has kindof gotten a little bit watered
down, lost his edge a bit bit.
Watered down, lost his edge abit and it might be something
with like network TV just notwanting to get anybody angry or
get anybody offended, and so hekind of got toned down.
And then when you look at thenumbers, they're just not good.
Not many people are watchingand the people that are watching
(01:38):
, the average age is 68 yearsold, so retirees are mostly
watching the show, which is justnot who advertisers are trying
to get in front of.
They're trying to get in frontof people who are like 19 to 34
and who are going to be buyingstuff for the next 50 years?
Jordan (01:53):
Absolutely yeah, and I think the reason why everyone is
saying like, oh, colbert shouldlike go start a podcast is
because we have who is basicallylike the poster child of late
night to podcasting, which isconan o'brien.
When his show was canceled ontbs, I think it was it was
something like 280 000 viewers.
Alban (02:15):
Yeah, like a fifth of what colbert is getting now so
like that makes sense.
Jordan (02:18):
But then he goes on to have this podcast, conan o'brien
.
He's a friend and and he's nowat like 1.3 million viewers per
episode on this.
He has the like.
There's the Team Coco network,and then he also went on to do a
HBO Max series called ConanO'Brien Must Go, which is based
on the podcast series that hedid during COVID where he like
(02:41):
met fans, and so now he's likegoing to actually meet these
fans in person.
I mean, he's gone on to havesuch success with this that
everyone's like, yeah, go starta podcast, that's all you got to
do.
Alban (02:51):
And if you think of like the three potential reasons that
Colbert was canceled, or atleast like the three pieces that
kind of fed into it, all threeof those have kind of been
mitigated by podcasts.
They're cheap to make.
We're not talking about half amillion dollars an episode,
we're talking about you mightjust have a team of 10 people
for a big podcast but for asmall one it can be two, so very
(03:15):
inexpensive.
Your audience is your audience.
So the risk of like losing youredge because you want to make
advertisers happy or maybe thenetwork doesn't really like the
joke you made, there's no riskthere.
And podcasts, compared tolinear TV, are being consumed by
people who are much younger andso you're reaching people that
(03:36):
advertisers want to get in frontof and I think you kind of
mitigate all three of thoserisks.
Jordan (03:42):
Oh yeah To your point about like just how cheaply a
podcast can be made.
So we're, if we look at thelike top podcasting networks,
the top podcast productioncompanies.
So I know Gimlet I waslistening to one of their
podcasts about how they producepodcasts and I think it's
something like every episode is$20,000 per episode, which, as a
(04:06):
podcaster, I went that'sridiculous.
Who would ever spend that muchmoney?
But you know they've gotresearchers and editors and
talent and all these teamsputting stuff together and going
out on the road andinterviewing people, you know
whatever.
So like I guess $20,000 anepisode makes sense.
But when you look at thatcompared to-.
Alban (04:24):
Half a million dollars.
I think 20 grand sounds like alot of money when I compare it
to the two of us doing this show, I go okay, this is like a $80
episode, and then when youcompare it and then you realize
half a million dollars to 20grand, the cost savings are
(04:45):
incredible.
Jordan (04:46):
Yeah, Colbert, his show is losing I don't know 40, 50
million a year for the network,and this is a big guy, this is a
celebrity television host andhe's just hemorrhaging money
through his TV show and so, yeah, it'd be so much easier just to
do a podcast.
Alban (05:05):
Actually, if you think about it, that means everybody
who's listening to this show,their podcast, makes more money
than the Tonight Show.
Oh, that's true.
Jordan (05:16):
I hope so at least.
Alban (05:17):
I think what we're seeing .
You sent me a bunch of otherarticles about podcasters
influencing legacy media.
And I think we're just seeingmore podcasters filling legacy
media's role, and so there usedto be these companies that had
radio spectrums and stuff couldget into your house.
They had a cable that actuallycame into your house, and so
(05:39):
there are only a handful ofshows.
They had a cable that actuallycame into your house and so
there were only like a handfulof shows and the networks kind
of picked it and they werepopular because there weren't a
lot of options.
And now we're just seeing somany people either rise to fame
by starting podcasts or they'regetting big somewhere else and
then they pivot into podcastingbecause they know, once they are
(06:00):
good at what they do, thatthey're able to kind of capture
all the value from the show thatthey're making and not send all
that money off to NBC or CBS orFox or whoever it may be.
Jordan (06:12):
Yeah, and one of the things I'm really loving about
seeing podcasting and just likethe power and influence of
podcasting in all theseheadlines this week is that it's
not saying like TikToker goesto policy summit or you know
things like that.
It's always like podcasters,and so it's it's really fun
because you don't have peopleshouting from the rooftops like
(06:33):
Stephen Colbert needs to make aTik TOK, he needs to get on mine
.
We don't have that.
Or even YouTube.
Honestly, like I haven't heardanyone say like, oh, he needs to
start a YouTube channel.
It's just podcast.
Alban (06:47):
Maybe what podcast is starting to mean, not to us, not
to our audience, but maybe tolike the larger world is.
Podcast is the word people areusing for a very small media
group.
You know, it's like one mainhost.
Maybe it's a round table.
It's a small team and they'redoing audio, but they're often
(07:08):
now doing video on YouTube andprobably somebody on the team
chops it up and throws it out asclips, but it's kind of this
like lean media creation.
I don't know that that's a halfa thought.
Jordan (07:24):
I mean I agree with you and I love that it is something
that can be chopped into clips.
I mean, joe Rogan is like aclassic example of this.
His clips perform so well onYouTube and a lot of people you
know share it and it's, you know, because he has fantastic
clippable moments out of thislike two hour interview.
You know what I mean.
And it's funny because I meansometimes Josh and I will watch
(07:46):
like Jimmy Fallon after dinneror something like that, if he
has a guest on that we're reallyinterested in.
But it's such a bummer becausewe'll be really interested in
this guest and then they talk tothem about like one story for
five minutes and then they go onto someone else and I'm just
like ugh, I wanted more.
And so that's.
I think that's really likewhere we're seeing things go,
(08:06):
and it's so funny that the showthat takes millions and millions
and millions of dollars toproduce is leaving me feeling
dissatisfied.
And so I go to podcasts whereit's like these guys like
sitting in an armchair with likean iPhone set up and I leave
feeling fulfilled.
Alban (08:24):
We keep hearing.
You know, maybe this is thebeginning of like a bigger shift
, but I'm almost, as I readthese this week, kept thinking
maybe this is more of the end ofthe shift.
Jordan (08:34):
Why.
Alban (08:35):
Well, I started thinking of, like all these shows that
have been canceled or just kindof shut down because they
weren't performing, that thehost went on to go do something.
Really, well.
So you brought up Conan,probably the best example, but,
like Rosie O'Donnell's, show wascanceled.
Jordan (08:53):
Oh yeah.
Alban (08:54):
Keith Olbermann his show.
I think he had two and theywere both canceled and went on
to do a podcast.
Bill O'Reilly was canceled.
He went on to do a podcast.
Trevor Noah, I don't think wasactually canceled, but it was
like mutually decided to leave,went on, did really well
starting a podcast.
Yeah no-transcript shows it'sreally you're paying for the
(09:51):
talent and a few employees tohelp do the setup.
It's so much leaner than whatwe were seeing on late night.
Jordan (09:58):
Well, and also, you know , having control of your own IP.
So I'm trying to remember whatepisode it was.
It was a few episodes ago.
We did the Celebrity Podcast,graveyard, which was like such a
fun episode.
But, yeah, we talked about allthese celebrities that like quit
podcasting and that and that'sthe key word is they quit
podcasting.
It wasn't that like a networkdecided to like drop them.
(10:21):
It was that they just were likeyeah, it's not really for me.
And I think that that's thecool thing about podcasting is,
if you have someone who's upsetwith like a stance that you take
, or maybe you, you know, have abrand deal that someone doesn't
like I don't know, agree with,no one's going to come in and
say you can't podcast anymore.
They can keep doing it.
Alban (10:41):
Okay, so this ties in.
There was this story this weekAndrew Schultz I don't know if
you know who he is he's acomedian.
He has a kind of like a roundtable comedy show, but he
interviewed Trump and then lateron now he's interviewing more
like Democratic candidates onthe podcast and then he
(11:04):
naturally had, you know, some ofhis listeners were like oh you
know, we liked you when you didthe conservative stuff.
We're not really loving allthese new guests, but the
controversy is over because he'slike well, this is what I want
to do, so who cares?
But I think if it's Colbert, ifit's network TV, they seem to
(11:24):
be so much more reactive to anylevel of pushback and I think
the podcasters are showing justby the fact that they can
interview whoever they want andwhen there is like a quote
unquote controversy they canweather it that there really is
a bit more opportunity to juststick with what you believe in.
If you think someone's aninteresting guest, you just
(11:45):
interview them, rather thangoing through a bunch of
gatekeepers who are much morerisk adverse.
Jordan (11:50):
Yeah.
Alban (11:50):
All right, Jordan.
So what's your prediction IfColbert goes and starts a
podcast, is it going to makethis next Times Top 100 podcast
of all time?
Jordan (12:02):
Conan's did.
Yeah, oh my gosh, this list.
I feel like Apple Podcastsreally did the list pretty well,
this one.
Alban (12:12):
No, here's the problem.
There's two.
Jordan (12:14):
I've got at least a couple of takes here At least
two right.
Alban (12:22):
One of the things is, when you do a list, you actually
have to pick a few things, andso when you say, hey, we're
doing 20 for 20 years, you'remaking 20 picks and no one's
really mad that their show wasleft off.
When you say we're going topick the top 100, most important
, influential of all time and Iwent on there thinking I'm going
to see the Daily Source Code,the first podcast I'm going to
see the Ricky.
Gervais show, I'm going to seeCrime Junkie, I'm going to see
(12:45):
Smartless and Rogan, and none ofthem are on there.
Jordan (12:50):
It's wild, it is wild.
Alban (12:53):
Sometimes you just I think I have to remember the
point of the list is to getclicked.
Yeah, and it got clicked.
When I saw people write wow,they left like 10 of the most
important shows off of here, andthen I clicked it and I've
loaded all the ads on the pageand then they went to Time
Magazine.
It's like here we go, we gotthem.
Jordan (13:10):
Well, you know, what's funny is I don't know if they,
like anticipated this or if itwas in response to people being
like what the heck Where's?
Where's this podcast, Where'sthis podcast?
But they wrote a follow up howwe chose 100 best podcasts of
all time and I'm like here's howwe determined the hundred best.
Alban (13:30):
So what criteria did they use?
Most likely to like triggerpeople.
Jordan (13:36):
Basically, they said that they try to pick podcasts
that felt entirely evergreen,have a hefty archive that can be
revisited, and crack jokes thathaven't gotten old, or cover
books and movies you can stillwatch.
Alban (13:50):
That doesn't sound like criteria.
Jordan (13:51):
Basically they were just like we tried our best.
It literally says I endeavoredto find the best.
That was the reasoning for it.
Yeah, maybe Stephen Colbert'swill be on here someday on a
mediocre best of list.
Every podcaster dreams of that.
Alban (14:08):
Jordan.
One of the things thatColbert's going to need is some
excellent podcast artwork, whichis coincidentally what we're
going to be talking about nextweek.
So, for everybody who'slistening, hit the fan mail
button, text the show and sendus your questions about Podcast
Artwork.
We've gotten a few.
We need more.
We want you to influence theshow and maybe Stephen Colbert
(14:29):
will pick up some of yourquestions and use them when he
makes a show.
Jordan (14:33):
Love it All right.
Well, until next week, keeppodcasting.
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