October 17, 2025 • 15 mins
We're discussing why recognition from real people can matter more than downloads and share how to ask for feedback and challenge listeners to reach out to a creator they appreciate!
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Jordan (00:00):
So this week we came across two posts that kind of
hit the same theme in differentways.
And one is from a creator whospent years like putting out
videos that no one watched untilthey got a message giving them
like recognition.
And then another one is from aBuzzprout podcaster, Dave, who
said he was ready to just kindof quit podcasting until someone
(00:22):
reached out and talked to him.
And so what I want to talkabout real quick in this episode
is just how powerful it is toget recognition as a creator.
And it's a much better, I wantto say currency than downloads
are as a metric.
Kevin (00:39):
I love this.
Jordan titled the outline fortoday's conversation, The
Currency of Connection.
And I think that's a beautifulway to frame this.
So it's so easy.
And it's so like it's a trapthat we continuously fall into.
We do, and we talk about thisall the time of the success of
my podcast is dictated bynumbers, whether it be download
(01:01):
numbers or the number ofplatforms you're on or audience
reach, like number of countriesthat are people are listening
to, or how much money you usethe word currency of connection,
because that's a draw forpeople.
So oftentimes people are like,my podcast isn't successful
because I'm not making any moneyon this hobby or this passion
or whatever.
But it is refreshing to read tocome in today's conversation
(01:21):
and say, we're going to talkabout the currency of connection
and say, yes, like this is thisis so powerful.
It's so rewarding.
And it can be such a hugemotivator when you're pursuing
something that you love andyou're not sure how successful
it is or how much of an impactyou're having.
Jordan (01:35):
Yeah.
What we are discussing, therewas an Instagram post that uh
Kevin shared with us earlierthis week.
And it was about these twocreators who won the Road
Creator of the Year Award.
And they were talking about howrecognition can be more
valuable than views.
And through this post, theytalk about how they've been
making YouTube videos togetherfor over a decade.
(01:58):
And then they included ascreenshot of their stats.
And honestly, their numberswere abysmal for like five
years.
Alban (02:05):
No, the first 10 years.
Jordan (02:07):
10 years?
Alban (02:08):
Yeah.
It's uh it's Colin and Samir.
I don't have either of you everwatched their videos?
Jordan (02:12):
No.
Alban (02:13):
So they talk a lot about the creator economy and how
other people are buildingcareers and they're growing
their audiences and they'remaking money online.
They've probably interviewed abunch of creators that you've
watched or enjoy.
Jordan (02:26):
Okay.
Alban (02:27):
And for like 10 years, they said they did their first
video in 2011.
They are now getting million,they can get millions of views
on things.
But that never happened forover 10 years.
So it was really 2021.
And think about 2011, creatoreconomy wasn't really a thing
yet.
And they did 10 years beforethey started actually getting
(02:50):
some real traction.
And I'd probably guess beforeeither of them could quit their
day jobs and go full time.
It'd be interesting to actuallygo figure out when they were
able to do this as the full-timefocus.
Jordan (03:02):
Yeah.
And we saw this with um MK, I'mgonna butcher this MKBHD.
Kevin (03:07):
MKBHD.
Jordan (03:08):
Yeah.
We had talked about this likesix months ago, eight months
ago, something like that.
He had a very similarexperience.
Kevin (03:14):
Yeah, he did.
And it's it's not uncommon, butit's also not something that
gets talked about a whole lot.
I think most of the people whohave found success, whether it
be in podcasting or in YouTubeor in blogging, or in, you know,
becoming some sort ofinfluencer in any social space,
the reality is that they oftenappear like an overnight
(03:38):
success.
And I'm not saying that therearen't overnight success
stories.
There are a few of them.
But the vast majority of thepeople who have success in any
of these spaces have years andyears of hard work and creating
wonderful content and teachingand entertaining and conversing
with some of um the best mindsin the world.
(03:59):
And their audience hasn't foundthem yet.
Right.
Jordan (04:02):
Yeah.
And one of the one of thethings that they included here
where they were talking aboutthe one thing that kept us going
was the DMs and comments,especially this one.
Now, I mentioned that they hadposted a screenshot of their
stats, and things did not pickup until mid-2021 for these
guys, right?
And they have a screen grab ofMr.
Beast writing, I love yourvideos on March 17th, 2020.
(04:27):
So this was before they reallytook off someone who they admire
in the space commented that helikes their videos.
And that made them go, oh, thisis so cool.
Like, this is the recognitionthat we really wanted.
So they were just saying thatlike views are numbers on a
screen and they're important andkeep your career going, but
(04:48):
recognition is better.
And it reminds you why youstarted creating in the first
place, and it's what kept usgoing.
Alban (04:55):
Absolutely.
I mean, we can think of it asan overnight success, but
there's 10 years that wereprobably really painful.
Jordan (05:02):
Yeah.
Alban (05:03):
And they could probably be embarrassing at times.
I was just at an event wherewith tons of other marketers,
and all the way from the CMO ora VP of marketing at IBM's
there, all the way down to thesmallest one-person companies.
And everyone talks aboutYouTube and shows their YouTube
channels.
And there's lots of times whereI'm like, yeah, it's probably
(05:26):
not fun to be in an event whereyou're talking about, oh, we're
starting a YouTube channel andyou're comparing with other
people who are getting millionsevery time.
And so it's 10 years of thatfor them.
But the recognition, knowingeven if we don't make it to real
money, even if we don't get toquit our day jobs, wow, remember
(05:46):
when we got we got a commentfrom one of our favorite YouTube
creators, I love your videos.
Um, we're getting all thesecomments from people who tell us
that they felt something reallyspecial when they watched the
videos.
It's so true.
And one way we know it's trueis because we got something like
this in the Buzzsproutcommunity group, yeah, which is
a podcaster, Dave, telling astory of why he's continuing to
(06:09):
podcast, but it's also areminder, and our whole team
sent it around.
This might also have been youwho found it, Kevin.
It was our whole team sent itaround because it's a reminder
of why we're buildingBuzzsprout.
Kevin (06:20):
Yeah, and I think I think it's good enough that we should
read it.
Jordan (06:23):
Okay.
Kevin (06:24):
I think we should read it in full.
Jordan (06:25):
Yeah, so Dave posted every now and then we might feel
sorry for ourselves that ournumbers of listeners might not
be what we want.
Then out of the blue comes anemail or feedback that brightens
your day and remotivates you tokeep on.
It lets you know that you aremaking a difference.
I have a podcast where I tellthe story behind the story found
on America's historicalroadside markers.
(06:45):
Recently, I posted an episodeabout the story Derwent Farms.
It was the residence of RobertE.
Lee following the ending of theCivil War.
I received an email from alistener whose family owned that
property when he was a child.
He said the episode broughtback wonderful memories and
goosebumps from listening.
It was wonderful feedback thatcomes right on time for me.
Remember your purpose and keeppodcasting.
Alban (07:08):
I love it.
Yeah, I I get goosebumpshearing it.
Um very easy to look at numbersand go, you know what?
That's a cool number, but it'dbe really cool if it had two
more zeros after it.
And you could just like keepadding an additional zero until
it's the biggest number youcould come up with.
There's no end to the amount ofviews or downloads or likes
(07:31):
that would be enough.
But when you have a connectionwith a person, someone writes
you and says, I actually grew upthere and you told the story
right.
Holy cow, there's no bettercompliment that you could get
than someone who knows it betterthan almost anyone.
They grew up there and theysaid, You got it right.
Uh really incredible.
Dave, thank you so much forposting that in the community
(07:53):
group.
It's a good reminder of uh whywe are glad we have that group
and why we enjoy spending timethere.
Kevin (07:58):
I really love that.
Like, you know what Dave's notgonna worry about, at least for
a couple months, probably, ishow many downloads his episodes
are getting.
The the reminders don't come infrequently enough.
And that's why we've builtthings like fan mail.
We're trying to make it easierfor your audience who does feel
some sort of connection orthey're they're moved in a
certain way.
You taught them somethingvaluable, you made them laugh
(08:21):
when they needed to laugh.
Whatever it is that you'redoing for people, you don't need
hundreds, thousands, tens ofthousands of people to
accomplish your mission.
You could just be 10.
It could be 10 people who arelistening, and for one or two,
it made a difference, and that'senough.
Like that's really what you'rejust trying to do is just
connect with a few individualsby sharing whatever it is you
(08:41):
have to share.
But you don't always know thatthat's happening.
We can't look at server logsand interpret the level of
connection that you have.
So we do need people to reachout.
And oftentimes it feels alittle bit like as podcasters,
oh, I don't want to pander, Idon't want to ask for ratings
and reviews, or please send mean email, or I'm so close to
(09:02):
quitting this thing unless oneof you reaches out.
There was this, it's not a showthat I listened to, but it was
a podcast clip that got sharedaround.
There's a there's a TV showcalled the um Big Bang Theory,
and I never watched it a lot,but Tom from our office, he
watched it and he was like, Oh,they made this joke about
podcasting.
And there was uh one of themain guys, Sheldon, I think, and
(09:22):
he had a podcast and he wasshutting down his podcast.
There's something about flags.
It was like just likecompletely, totally like super
niche podcast that like no onewould listen to.
That was the joke.
And right as he's getting readyto shut it down, or he just
shut it down, or something, likethe one fan wrote in and said,
like, I can't live without theshow.
Please don't shut it down.
And he was like, Well, I gottakeep going.
(09:43):
I can't shut it down now.
Like, it's gonna have to keepgoing forever.
And I'm like, that that ispodcasting.
Oh, but we we get lost sooften.
We get tied up in I'm notreaching the thousands, or I
need you know, 20,000 fans todownload every episode because I
only make a $2 CPM on theseprogrammatic ads that are
running or whatever.
Like, no, no, no, no, no.
It's not that's if that's whatyou're in podcasting for, you're
(10:04):
gonna be consistentlydisappointed.
Jordan (10:06):
Yeah.
Kevin (10:07):
What we're looking for is connection.
And if you value that currency,that connection currency, then
you will find podcasting veryrewarding.
And you also have to let yourpeople who are listening know
that that is a currency for you.
So please, like, just like ifyou can't, you don't want to do
listener support, you can't payme any money, or I don't have
enough podcast, like I don'thave enough things to do ads or
(10:28):
something.
Like the currency for me isconnection.
I want to know that I'm makinga difference in your life.
Jordan (10:34):
It's really interesting that you mentioned that.
So my husband, he and hisfriend have been doing their
podcast.
They're like, I don't know, Iwant to say 10, 20 episodes into
this thing, right?
And not a single person haswritten in.
And they're they're gettingconsistent listens, but nobody's
writing in, no one's engagingwith them.
And then I finally told him,I'm like, you have to tell
(10:56):
people that no one's talking toyou.
And he's like, oh no, I don'twant to do that.
And sure enough, the episodewhere he finally just said on
the podcast, you know what?
Not a single person has writtenin to say hi or given us their
thoughts.
Not one.
So if you can do that, thatwould be great.
(11:16):
And sure enough, after doingthat, he got like three fan mail
messages from the episode.
And he was so pumped.
Granted, one of them was uhBrian from our support team, who
is a fan of the podcast, whichis awesome.
But it, I mean, I was just likeso excited that he finally was
like, you know what?
I'm just gonna tell everyone,not a single person's written
(11:38):
in.
And he got a bunch of messagesafter that, and he was so happy.
So it it does, it does feelweird to ask, but yeah, telling
people like, hey, I actuallyreally do want to hear from you,
that resonates with them.
Alban (11:50):
Yeah, I've uh flipped this a bit for myself that it
always seems like your favoritecreators are probably really
popular, even if you don't seethe numbers, you're like,
they're so popular.
This blogger's probably gettingtons of emails and comments
they can never keep up with andreplies to the newsletter.
And you imagine that.
And so you think I'm just gonnabe more noise in their life.
(12:12):
And I've started just writingmore emails to people.
If I find a blog post I reallylike, I try to find an email and
email them.
I've now emailed some YouTubersthat I'm like, I really like
that video, and their YouTubeemail is a you can see it.
So I go and send off an email.
Most of them have not gottenreplies, but some have gotten
replies that people are soexcited.
(12:33):
And I'm just thinking, nomatter what the number is, if I
really like it, take a coupleminutes, shoot an email, tell
people what you really like, whyit's important, because I think
the human connection is thepiece that's missing.
We all are putting views anddownloads and likes and hearts
and all of these things.
(12:54):
And we're putting thosebetween.
We're saying if you have those,that probably equals human
connection in the end.
It really doesn't.
I think the personal email,somebody reaching out, telling
you, hey, you talked about whereI grew up and I really enjoyed
it, that's gonna matter so muchmore than all these things that
seem to represent people.
Jordan (13:13):
So, like last week I posted because my favorite
player on this season ofSurvivor was voted out.
And I like made a story and heactually added me on Instagram
and then DM'd me and talkedabout how touched he was by it.
And I was just like, whoa,okay, this is cool.
Like so it, yeah.
(13:34):
If you just like let peopleknow that you're rooting for
them, like they love it.
Alban (13:38):
It it matters a lot on both sides, and so it's a good
reminder.
We should tell our listeners welove when you reach out to this
show, and we love reaching outto people that are great
creators, and we all should bedoing more of it.
Jordan (13:51):
Absolutely.
Kevin (13:52):
Yeah, every time we talk about this, I feel like it's a
good opportunity to remindmyself and to remind anybody
else who podcasts that it's notjust asking for feedback and and
looking to get feedback foryour own creation, but also like
be a good steward of it.
Go out there and any podcastthat you listen to or any
content, whether it's a blogthat you read or a YouTube
channel that you follow, reachout to those people and let them
(14:14):
know how their content andtheir creations and what they're
doing online is impacting yourlife.
Alban (14:19):
The stakes are so much lower, but I'm reminded of the
Gandhi quote be the change youwant to see in the world.
If we want for people toconnect over really cool online
media, for social media toactually be social, for
podcastings to really connectpeople, we've got to go out of
our way and actually be the onesto try to influence the entire
(14:41):
ecosystem in that direction.
And the way you do that, reachout to the creators you really
care about, tell them about theimpact they're having and tell
your listeners, I would love tohear from you.
That matters much more to methan another thousand downloads.
So um I think that's a good,you know, maybe tell us when you
do it.
Reach out to somebody this nextweek or so, and then just shoot
(15:02):
us a fan mail about whathappened and maybe we could
report on that.
I think that'd be really funfor our next episode.
Jordan (15:08):
Yep, you have your homework.
Actually, it'll be it'll be twoepisodes from now because next
week we're gonna be in Tampa andwe're doing our bus route
meetup.
So if you are going to be inthe Tampa area and you haven't
signed up yet, go ahead and tapthe event brite link in the show
notes to let us know thatyou'll be there.
Until next time, thanks forlistening and keep podcasting.
So this week we came across two posts that kind of
hit the same theme in differentways.
And one is from a creator whospent years like putting out
videos that no one watched untilthey got a message giving them
like recognition.
And then another one is from aBuzzprout podcaster, Dave, who
said he was ready to just kindof quit podcasting until someone
(00:22):
reached out and talked to him.
And so what I want to talkabout real quick in this episode
is just how powerful it is toget recognition as a creator.
And it's a much better, I wantto say currency than downloads
are as a metric.
Kevin (00:39):
I love this.
Jordan titled the outline fortoday's conversation, The
Currency of Connection.
And I think that's a beautifulway to frame this.
So it's so easy.
And it's so like it's a trapthat we continuously fall into.
We do, and we talk about thisall the time of the success of
my podcast is dictated bynumbers, whether it be download
(01:01):
numbers or the number ofplatforms you're on or audience
reach, like number of countriesthat are people are listening
to, or how much money you usethe word currency of connection,
because that's a draw forpeople.
So oftentimes people are like,my podcast isn't successful
because I'm not making any moneyon this hobby or this passion
or whatever.
But it is refreshing to read tocome in today's conversation
(01:21):
and say, we're going to talkabout the currency of connection
and say, yes, like this is thisis so powerful.
It's so rewarding.
And it can be such a hugemotivator when you're pursuing
something that you love andyou're not sure how successful
it is or how much of an impactyou're having.
Jordan (01:35):
Yeah.
What we are discussing, therewas an Instagram post that uh
Kevin shared with us earlierthis week.
And it was about these twocreators who won the Road
Creator of the Year Award.
And they were talking about howrecognition can be more
valuable than views.
And through this post, theytalk about how they've been
making YouTube videos togetherfor over a decade.
(01:58):
And then they included ascreenshot of their stats.
And honestly, their numberswere abysmal for like five
years.
Alban (02:05):
No, the first 10 years.
Jordan (02:07):
10 years?
Alban (02:08):
Yeah.
It's uh it's Colin and Samir.
I don't have either of you everwatched their videos?
Jordan (02:12):
No.
Alban (02:13):
So they talk a lot about the creator economy and how
other people are buildingcareers and they're growing
their audiences and they'remaking money online.
They've probably interviewed abunch of creators that you've
watched or enjoy.
Jordan (02:26):
Okay.
Alban (02:27):
And for like 10 years, they said they did their first
video in 2011.
They are now getting million,they can get millions of views
on things.
But that never happened forover 10 years.
So it was really 2021.
And think about 2011, creatoreconomy wasn't really a thing
yet.
And they did 10 years beforethey started actually getting
(02:50):
some real traction.
And I'd probably guess beforeeither of them could quit their
day jobs and go full time.
It'd be interesting to actuallygo figure out when they were
able to do this as the full-timefocus.
Jordan (03:02):
Yeah.
And we saw this with um MK, I'mgonna butcher this MKBHD.
Kevin (03:07):
MKBHD.
Jordan (03:08):
Yeah.
We had talked about this likesix months ago, eight months
ago, something like that.
He had a very similarexperience.
Kevin (03:14):
Yeah, he did.
And it's it's not uncommon, butit's also not something that
gets talked about a whole lot.
I think most of the people whohave found success, whether it
be in podcasting or in YouTubeor in blogging, or in, you know,
becoming some sort ofinfluencer in any social space,
the reality is that they oftenappear like an overnight
(03:38):
success.
And I'm not saying that therearen't overnight success
stories.
There are a few of them.
But the vast majority of thepeople who have success in any
of these spaces have years andyears of hard work and creating
wonderful content and teachingand entertaining and conversing
with some of um the best mindsin the world.
(03:59):
And their audience hasn't foundthem yet.
Right.
Jordan (04:02):
Yeah.
And one of the one of thethings that they included here
where they were talking aboutthe one thing that kept us going
was the DMs and comments,especially this one.
Now, I mentioned that they hadposted a screenshot of their
stats, and things did not pickup until mid-2021 for these
guys, right?
And they have a screen grab ofMr.
Beast writing, I love yourvideos on March 17th, 2020.
(04:27):
So this was before they reallytook off someone who they admire
in the space commented that helikes their videos.
And that made them go, oh, thisis so cool.
Like, this is the recognitionthat we really wanted.
So they were just saying thatlike views are numbers on a
screen and they're important andkeep your career going, but
(04:48):
recognition is better.
And it reminds you why youstarted creating in the first
place, and it's what kept usgoing.
Alban (04:55):
Absolutely.
I mean, we can think of it asan overnight success, but
there's 10 years that wereprobably really painful.
Jordan (05:02):
Yeah.
Alban (05:03):
And they could probably be embarrassing at times.
I was just at an event wherewith tons of other marketers,
and all the way from the CMO ora VP of marketing at IBM's
there, all the way down to thesmallest one-person companies.
And everyone talks aboutYouTube and shows their YouTube
channels.
And there's lots of times whereI'm like, yeah, it's probably
(05:26):
not fun to be in an event whereyou're talking about, oh, we're
starting a YouTube channel andyou're comparing with other
people who are getting millionsevery time.
And so it's 10 years of thatfor them.
But the recognition, knowingeven if we don't make it to real
money, even if we don't get toquit our day jobs, wow, remember
(05:46):
when we got we got a commentfrom one of our favorite YouTube
creators, I love your videos.
Um, we're getting all thesecomments from people who tell us
that they felt something reallyspecial when they watched the
videos.
It's so true.
And one way we know it's trueis because we got something like
this in the Buzzsproutcommunity group, yeah, which is
a podcaster, Dave, telling astory of why he's continuing to
(06:09):
podcast, but it's also areminder, and our whole team
sent it around.
This might also have been youwho found it, Kevin.
It was our whole team sent itaround because it's a reminder
of why we're buildingBuzzsprout.
Kevin (06:20):
Yeah, and I think I think it's good enough that we should
read it.
Jordan (06:23):
Okay.
Kevin (06:24):
I think we should read it in full.
Jordan (06:25):
Yeah, so Dave posted every now and then we might feel
sorry for ourselves that ournumbers of listeners might not
be what we want.
Then out of the blue comes anemail or feedback that brightens
your day and remotivates you tokeep on.
It lets you know that you aremaking a difference.
I have a podcast where I tellthe story behind the story found
on America's historicalroadside markers.
(06:45):
Recently, I posted an episodeabout the story Derwent Farms.
It was the residence of RobertE.
Lee following the ending of theCivil War.
I received an email from alistener whose family owned that
property when he was a child.
He said the episode broughtback wonderful memories and
goosebumps from listening.
It was wonderful feedback thatcomes right on time for me.
Remember your purpose and keeppodcasting.
Alban (07:08):
I love it.
Yeah, I I get goosebumpshearing it.
Um very easy to look at numbersand go, you know what?
That's a cool number, but it'dbe really cool if it had two
more zeros after it.
And you could just like keepadding an additional zero until
it's the biggest number youcould come up with.
There's no end to the amount ofviews or downloads or likes
(07:31):
that would be enough.
But when you have a connectionwith a person, someone writes
you and says, I actually grew upthere and you told the story
right.
Holy cow, there's no bettercompliment that you could get
than someone who knows it betterthan almost anyone.
They grew up there and theysaid, You got it right.
Uh really incredible.
Dave, thank you so much forposting that in the community
(07:53):
group.
It's a good reminder of uh whywe are glad we have that group
and why we enjoy spending timethere.
Kevin (07:58):
I really love that.
Like, you know what Dave's notgonna worry about, at least for
a couple months, probably, ishow many downloads his episodes
are getting.
The the reminders don't come infrequently enough.
And that's why we've builtthings like fan mail.
We're trying to make it easierfor your audience who does feel
some sort of connection orthey're they're moved in a
certain way.
You taught them somethingvaluable, you made them laugh
(08:21):
when they needed to laugh.
Whatever it is that you'redoing for people, you don't need
hundreds, thousands, tens ofthousands of people to
accomplish your mission.
You could just be 10.
It could be 10 people who arelistening, and for one or two,
it made a difference, and that'senough.
Like that's really what you'rejust trying to do is just
connect with a few individualsby sharing whatever it is you
(08:41):
have to share.
But you don't always know thatthat's happening.
We can't look at server logsand interpret the level of
connection that you have.
So we do need people to reachout.
And oftentimes it feels alittle bit like as podcasters,
oh, I don't want to pander, Idon't want to ask for ratings
and reviews, or please send mean email, or I'm so close to
(09:02):
quitting this thing unless oneof you reaches out.
There was this, it's not a showthat I listened to, but it was
a podcast clip that got sharedaround.
There's a there's a TV showcalled the um Big Bang Theory,
and I never watched it a lot,but Tom from our office, he
watched it and he was like, Oh,they made this joke about
podcasting.
And there was uh one of themain guys, Sheldon, I think, and
(09:22):
he had a podcast and he wasshutting down his podcast.
There's something about flags.
It was like just likecompletely, totally like super
niche podcast that like no onewould listen to.
That was the joke.
And right as he's getting readyto shut it down, or he just
shut it down, or something, likethe one fan wrote in and said,
like, I can't live without theshow.
Please don't shut it down.
And he was like, Well, I gottakeep going.
(09:43):
I can't shut it down now.
Like, it's gonna have to keepgoing forever.
And I'm like, that that ispodcasting.
Oh, but we we get lost sooften.
We get tied up in I'm notreaching the thousands, or I
need you know, 20,000 fans todownload every episode because I
only make a $2 CPM on theseprogrammatic ads that are
running or whatever.
Like, no, no, no, no, no.
It's not that's if that's whatyou're in podcasting for, you're
(10:04):
gonna be consistentlydisappointed.
Jordan (10:06):
Yeah.
Kevin (10:07):
What we're looking for is connection.
And if you value that currency,that connection currency, then
you will find podcasting veryrewarding.
And you also have to let yourpeople who are listening know
that that is a currency for you.
So please, like, just like ifyou can't, you don't want to do
listener support, you can't payme any money, or I don't have
enough podcast, like I don'thave enough things to do ads or
(10:28):
something.
Like the currency for me isconnection.
I want to know that I'm makinga difference in your life.
Jordan (10:34):
It's really interesting that you mentioned that.
So my husband, he and hisfriend have been doing their
podcast.
They're like, I don't know, Iwant to say 10, 20 episodes into
this thing, right?
And not a single person haswritten in.
And they're they're gettingconsistent listens, but nobody's
writing in, no one's engagingwith them.
And then I finally told him,I'm like, you have to tell
(10:56):
people that no one's talking toyou.
And he's like, oh no, I don'twant to do that.
And sure enough, the episodewhere he finally just said on
the podcast, you know what?
Not a single person has writtenin to say hi or given us their
thoughts.
Not one.
So if you can do that, thatwould be great.
(11:16):
And sure enough, after doingthat, he got like three fan mail
messages from the episode.
And he was so pumped.
Granted, one of them was uhBrian from our support team, who
is a fan of the podcast, whichis awesome.
But it, I mean, I was just likeso excited that he finally was
like, you know what?
I'm just gonna tell everyone,not a single person's written
(11:38):
in.
And he got a bunch of messagesafter that, and he was so happy.
So it it does, it does feelweird to ask, but yeah, telling
people like, hey, I actuallyreally do want to hear from you,
that resonates with them.
Alban (11:50):
Yeah, I've uh flipped this a bit for myself that it
always seems like your favoritecreators are probably really
popular, even if you don't seethe numbers, you're like,
they're so popular.
This blogger's probably gettingtons of emails and comments
they can never keep up with andreplies to the newsletter.
And you imagine that.
And so you think I'm just gonnabe more noise in their life.
(12:12):
And I've started just writingmore emails to people.
If I find a blog post I reallylike, I try to find an email and
email them.
I've now emailed some YouTubersthat I'm like, I really like
that video, and their YouTubeemail is a you can see it.
So I go and send off an email.
Most of them have not gottenreplies, but some have gotten
replies that people are soexcited.
(12:33):
And I'm just thinking, nomatter what the number is, if I
really like it, take a coupleminutes, shoot an email, tell
people what you really like, whyit's important, because I think
the human connection is thepiece that's missing.
We all are putting views anddownloads and likes and hearts
and all of these things.
(12:54):
And we're putting thosebetween.
We're saying if you have those,that probably equals human
connection in the end.
It really doesn't.
I think the personal email,somebody reaching out, telling
you, hey, you talked about whereI grew up and I really enjoyed
it, that's gonna matter so muchmore than all these things that
seem to represent people.
Jordan (13:13):
So, like last week I posted because my favorite
player on this season ofSurvivor was voted out.
And I like made a story and heactually added me on Instagram
and then DM'd me and talkedabout how touched he was by it.
And I was just like, whoa,okay, this is cool.
Like so it, yeah.
(13:34):
If you just like let peopleknow that you're rooting for
them, like they love it.
Alban (13:38):
It it matters a lot on both sides, and so it's a good
reminder.
We should tell our listeners welove when you reach out to this
show, and we love reaching outto people that are great
creators, and we all should bedoing more of it.
Jordan (13:51):
Absolutely.
Kevin (13:52):
Yeah, every time we talk about this, I feel like it's a
good opportunity to remindmyself and to remind anybody
else who podcasts that it's notjust asking for feedback and and
looking to get feedback foryour own creation, but also like
be a good steward of it.
Go out there and any podcastthat you listen to or any
content, whether it's a blogthat you read or a YouTube
channel that you follow, reachout to those people and let them
(14:14):
know how their content andtheir creations and what they're
doing online is impacting yourlife.
Alban (14:19):
The stakes are so much lower, but I'm reminded of the
Gandhi quote be the change youwant to see in the world.
If we want for people toconnect over really cool online
media, for social media toactually be social, for
podcastings to really connectpeople, we've got to go out of
our way and actually be the onesto try to influence the entire
(14:41):
ecosystem in that direction.
And the way you do that, reachout to the creators you really
care about, tell them about theimpact they're having and tell
your listeners, I would love tohear from you.
That matters much more to methan another thousand downloads.
So um I think that's a good,you know, maybe tell us when you
do it.
Reach out to somebody this nextweek or so, and then just shoot
(15:02):
us a fan mail about whathappened and maybe we could
report on that.
I think that'd be really funfor our next episode.
Jordan (15:08):
Yep, you have your homework.
Actually, it'll be it'll be twoepisodes from now because next
week we're gonna be in Tampa andwe're doing our bus route
meetup.
So if you are going to be inthe Tampa area and you haven't
signed up yet, go ahead and tapthe event brite link in the show
notes to let us know thatyou'll be there.
Until next time, thanks forlistening and keep podcasting.
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