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December 12, 2025 14 mins

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A small moment on Podnews Weekly Review sparked a chain reaction: episode shout-outs, listener fan mail jumping in, and a wholesome engagement loop that social media rarely delivers.

We also share that Buzzsprout’s annual year-in-review is back with a new name and it’s coming in January (so it includes 100% of your year). Download the Buzzsprout mobile app so you don’t miss it!

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Thanks for listening and Keep Podcasting!

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kevin (00:00):
Okay.
Jordan, I see you got a littlebit of an outline here for
today's quick cast.

Jordan (00:04):
Yep.

Kevin (00:04):
Do you mind if I do an episode takeover?

Jordan (00:07):
Yes.
No.
Yes, I want you to.
No, I don't mind.

Kevin (00:11):
Okay.
Because there's there'ssomething happening in the
podcasting space, and we have totalk about it.

Jordan (00:16):
Oh, okay.

Kevin (00:17):
This is exciting.
It sounds a lot more dramaticthan it is.

Jordan (00:20):
I know.
I feel like we're getting somelike underground information or
something.

Kevin (00:23):
I'm kind of excited about this little exchange that
happened.
And hopefully this will comeout in the next 10 minutes or
so.

Jordan (00:29):
Okay.

Kevin (00:29):
But you know, all these uh Spotify Wrapped and well,
year-end review recaps arecoming out.
You're probably getting themfrom a million places.
We can dig into all the funlittle places if we have time
that are doing these things.
But I was listening to Pod NewsWeekly Review last week.
Uh-huh.
And James and Sam were talkingabout Spotify Wrapped,
specifically, again, alsotalking about all the other

(00:50):
services that also do raps.
And I heard something that I'mlike, what?
What's going on?
I have a clip.
Can I play the clip from theirshow?
It's like 45 seconds.

Jordan (01:01):
I'm sure they won't mind.

Alban (01:02):
Before you play this, can I just say this is a very
uncomfortable spot to be in?
Jordan, I have no idea whereyou're going with this.
And now I know what it's liketo be you in podcast episodes
with no practice.

Jordan (01:12):
I feel like I'm like strapped into a roller coaster.
I'm like, all right, let's go.

Kevin (01:15):
You'll be fine.
You'll be fine.
You're ready.
Okay, so this clip, I'm I I cutit up so it's shorter.
It's about 45 seconds.
But it is Sam and James talkingabout Spotify wrapped.
And then they have the ideathat well, I don't want to give
away the lead, but take alisten.

James (01:31):
I personally, I think that all podcast hosts should be
doing this.
And you know, I mean, oursponsor Buzz Bratt talked about
start podcasting, keeppodcasting.
I think for any podcast host,the best way to keep people
podcasting and to lower theamount of churn going on is to
give encouraging detail likethat.

Sam (01:52):
I agree with that.
I think this is really good.
And I agree that have thatdata.

James (01:57):
Hosts have got downloads, hosts have got countries, hosts
have got various other thingsas well.
And they can produce a lot ofthe data that Spotify had.
I'm you know quite surprisedthat we don't see hosts doing
that.
To me, that that is an obviousway of keeping your podcast
clients uh going.

Kevin (02:18):
Uh okay, so wait a second.
You all have the same look onyour face that I had when I was
listening to that.
I am also surprised that Jameshas not opened his emails from
us for five years.
Oh no.
Exactly.
I was like, not only is thissomeone who uh I know they
listen to Buzzcast.
I know that uh they're hostingon Buzz Sprout.

(02:40):
I know we've sent them a yearin review for the past, I don't
know how many years they've beendoing Pun News uh weekly
review.
Probably four years, fiveyears.
So they've gotten one everyyear because this is our sixth
year doing it.

Jordan (02:49):
From us.

Alban (02:50):
This feels like an impromptu review right now,
Kevin, where I'm like, I don'tknow where I went wrong, but
I've definitely gone wrongsomewhere that we haven't uh
highlighted these even more.
I mean, mostly we'll updatelike the smallest little thing
on some website, and James willbe like, hey, do you want to
comment about this?
I saw you made this update.
Right.
These are emails I'm trying tosend to get people's attention,

(03:10):
and they're apparently flyingright into the spam filter.

Kevin (03:14):
Completely missed the last five years of the year in
review as a podcaster that wesend out.
And and it has all the exactdata that he's talking about,
like the downloads and thecountries and the like listening
apps and all that stuff.
It's all the stuff that wehighlight in these things.

Jordan (03:29):
We have this.

Kevin (03:29):
Yes.
Okay.
So I'm glad we're all on thesame page so far.

Jordan (03:33):
Yeah.

Kevin (03:33):
And I also felt like it was appropriate because here we
are on we're recording onDecember 12th.
It gets uh quick cast, so it'llgo out today.
But everyone might be wonderinglike when is Buzz sprout going
to do.
Well, the few people thatevidently opened their email
might be wondering when is Buzzsprout going to send out their
year in review.
We're gonna send it out inJanuary.
And when we first did it, wesend them out in January.
The last couple of years wemoved it up because all these

(03:55):
other services were sending themout early.
So we're getting more and moreemails about when's it coming,
when's it coming, when's itcoming.
So instead of answeringhundreds of emails, we're just
like, we'll send ours earlier.
But the drawback to that hasbeen that you don't get a full
year's data.
Yeah.
Like your podcasting year goesall the way through the end of
December.
And so it's better if we cansend it in January, which feels
like we're a little bit behind,like everyone else sends theirs
out in December, but they'rewrong.

(04:16):
Like at the end of the day,we're gonna stand on we're like,
this is a hill that we're gonnafight on, right?
Like you can't give a year inreview until the year's over.

Alban (04:23):
Yeah.
You know what it's like, Kevin?
It's when like the new carscome out in August, and it's the
2026 car is being sold inAugust of 2025.
Yes.
And so you see, like, oh, youhave a 95 Mustang.
Well, that came out in 1994.
I don't know why that's alwaysbothered me.
I'm like, the year is for thecurrent year.
That's correct.

Jordan (04:41):
You know what's really funny is Spotify actually posted
a QA about the wrapped, and oneof the questions was like, Why
does the data only go throughNovember?
And they were like, Well, wehave to make sure that we get
all of it out before the end ofthe year.
And so that's why they werelike, if we were to wait until
December 31st to gather thedata, you wouldn't get your
wrapped until Easter.
And I was like, that doesn'tmath.

(05:03):
Like you do it through Novemberto get it like a couple weeks
later.
But if you wait till December31st, we'd have to wait four
months.
Like, that doesn't make sense.
I'm sorry.

Alban (05:11):
Yeah.
That's like Orthodox Easter orsomething.

Jordan (05:13):
There's some different date.

Kevin (05:16):
Yeah.
Well, we figured it out.
We've figured that if we buildall the tech and we have all the
formulas and database queriesand everything ready to run on
December 31st, we can run themon December 31st.
They do take it does take awhile to put all that data
together.
Yeah.
And of course, the designs andthe emails and everything that
has to go along with that, thatcan all be done ahead of time.
And then we can just hold ituntil January, and then we can

(05:36):
send it out in early January andit has all the data.
So that's what we're going todo this year.
But that's not the topic oftoday's quick cast.
The topic of today's quick castis this beautiful interaction
that can happen in podcastingwhen you give your listeners the
ability to interact with you asa podcast host.
So the Pod News Weekly Reviewis hosted on Buzzsprout.
So of course they have the fanmail link enabled.

Jordan (05:57):
Uh-huh.

Kevin (05:57):
And so I'm hearing this and I'm like, what?

Jordan (05:59):
What?

Kevin (06:00):
How do you not know we do it?
We do this year in review.
We've been doing it for a longtime.
I have to tell you this.

Jordan (06:04):
Your thumbs just can't type fast enough.

Kevin (06:06):
That's right.
And so I tap the text the showlink, furiously texting them and
sending them a message.
And then their episode comesout this week.
And guess who gets a spot ontheir show?
I do.

James (06:18):
We were talking about a Spotify recap, weren't we, last
week?
And I think I blew my mouth offand said, why don't podcast
hosts do any of this stuff?
If podcast hosts should reallybe doing it, it would be a
really good idea.
Blah, blah, blah.
Something to that effect.
Something to that effect.
And Kevin from Buzzspraut, oursponsor, said.

Sam (06:44):
Oh my word.
The last two years we've calledit backtracked, and this year
we're calling it playback.
We'll send it out in earlyJanuary so you get all of your
2025 data.
Yes, we did.
Excellent.

James (06:57):
Well, thank you, Kevin.
Sorry, Kevin.

Kevin (07:03):
So I did get to interact with the show.
They did read me out in theirnext episode, which was really
fun and nice.
I love having that two-waycommunication.
Yeah.
And then another amazingsurprise happens.
After that, they're continuingto read their fan mail that
comes in.
And it wasn't just me thatremembered that we send this out
and wrote in.
One of their listeners and oneof the uh fans of our show,
Claire Wait Brown, also writesin.

Jordan (07:25):
Yeah, Claire.

Kevin (07:26):
Yeah.
And here's her message.

James (07:29):
Claire Wait Brown, what a good idea for hosting companies
to give podcasters ayear-in-review style roundup.
So good, in fact, that BuzzSpratt already do it.
Yes, all right.
Anyway, if you want to get intouch.

Jordan (07:42):
Claire coming in clutch.
I love it.

Kevin (07:44):
Isn't that fun when you can interact, when your audience
can interact with your show andyour show can interact with the
audience and we can all talk toeach other?
I love it.
I love that fan mail was a bigpart of that story.
I love that I was able to, likethey were talking about us
that, and now we're able, likethe circle keeps going because
now we're clipping their showback into our show.

Jordan (08:00):
Yeah.

Kevin (08:00):
I don't know.
I just love this whole world ofpodcasting, and I love that
Buzzsprout makes it easy forlisteners to interact with the
show and the shows to highlightpeople who are listening and
connect in a way that you don'tget in other social media stuff.

Jordan (08:12):
Yes.

Kevin (08:13):
Like you don't see this type of stuff very much like in
a YouTube or in an Instagramreel or a TikTok thing.
Like none of that happens.

Alban (08:19):
In YouTube, it would be a mean comment, like, this is the
worst show.
But instead, here you get towrite them and they get to laugh
at it.
They go, Oh, yeah.
Well, actually, it was a goodidea.
Yeah.

Kevin (08:30):
They actually on the Pod News Weekly Review, if if you go
back and listen to this week'sepisode, they actually have a
clip of us talking about oursponsorship deal with them and
how we view that.
And they were saying how greatit is to work with Buzzsprout to
sponsor their show.
And here's us talking aboutthem.
And they played a clip fromthat too.

Jordan (08:43):
Yeah.
It feels so much moreconversational.
I know that these podcasts goout to like thousands of people
and stuff, but it just feelslike a small world.
It feels like a reallytight-knit community when you're
actually like engaging witheach other that way.
Yeah.
I love it.

Alban (08:56):
You know what it reminds me of is there have you ever
heard the dead internet theory?
I don't know that I have.

Jordan (09:02):
Yes, I have.

Alban (09:03):
Of course, Jordan has.
Well, there's a conspiracyangle to it, which I'm sure
Jordan's keyed into.
But the non-conspiracy versionis just pretty much since 2016,
over half of internet traffic isnot human.
It's a bot, it's a scraper,it's something.
And more and more comments andmore and more web hits and more

(09:23):
of everything are generated notby a person but by a program or
by some AI agent or whatever.
And the idea is like theinternet eventually is just
gonna be bots talking to eachother, and there's a conspiracy
side to it.
But there's this other ideathat's like the opposition
called the alive internettheory.
And the idea is like at somepoint you have to remember like

(09:44):
some of these people are real,and there are ways people can
interact with you that showtheir humanity and that they're
a real person.
And I think all the bot trafficand stuff, even makes the
download numbers, even thestrongest filters we put on
there, we still look at it witha little bit of skepticism, no
matter what the platform is.

(10:04):
But then when you get a personyou know in real life talk about
your product and they saysomething, and then you clip it
and they re-clip it, and thenthey share something, and a
friend of the show writes in viatext, all of that happens,
you're like, oh yeah.
This is just a way tocommunicate with friends and
people you like and people thatshare similar interests in

(10:27):
podcasting.
And I think that's why thisfeels so wholesome is because it
reminds us of the way theinternet used to be when it was
verifiably human and these arereal people and just feels nice.
For sure.

Kevin (10:39):
I just listened to uh the Joe Rogan podcast where he had
Jensen Huang.
He's the CEO of NVIDIA.
They were talking about AI alot, and Joe was making this
point of like how much of theinternet is going to become just
AI, talking to AI and all thiskind of stuff.
And Jensen was making thepoint, like, to some degree, it
doesn't matter.
Like, does it matter if AIwrote a piece of compelling

(11:02):
content that I like or a humanwrote it?
And he's like, because so muchof what we enjoy today is was
written by humans that I'venever met or never interacted
with, a lot of it from hundredsand years ago, hundreds and
hundreds of years ago.
And all the thoughts andtheories and stuff that we have
today is usually based on pasthuman writings.
Anyway, I don't need to go intoall that.
But what he was saying was isas long as it's a part of that,

(11:23):
that's totally fine.
And I love the fact thatpodcasting is like the counter
to that.
Podcasting, like that stuff, Imean, it's probably gonna come
into podcasting too.
There are a lot of justcompletely AI podcasts, but this
interaction, I don't, well, nowI'm rethinking all of it.
Will AI interact with itself?
Will will AI leave itself uhfan mail and then answer its own

(11:45):
fan mail?
Maybe.
I don't know.
But at the end of the day, ifyou're listening to the show, if
it just sounds fun, if itsounds authentic, maybe, maybe
we'll be okay with it.

Jordan (11:54):
Yeah.

Kevin (11:55):
Who knows?

Alban (11:56):
One of my favorite books, I probably read this first in
high school, is Snow Crash,which is from the early 90s,
like 92.
And one of the things thathappens in this book is that the
internet gets like bombarded byall of this garbage fake data
to the point that the internetbecomes useless, and people
start building these likeprivate internets that are

(12:18):
verifiable, and people areverifying all the data.
And I remember reading itprobably, I don't know, 2000,
and thought, ah, this is funny.
Like, obviously, not ever gonnahappen.
And now I'm like, yeah, this ispretty much like it's probably
it's reality.
It's actually funny enough, thebook that also I think is the
coined the term metaverse.

Jordan (12:39):
Really?

Alban (12:40):
Yeah, there's so many Neil Stevenson books that I feel
like I want to write a list ofthings that I encountered in
books and then ended up beingreal like 20 years later.

Jordan (12:49):
He's like the modern day Nostradamus.

Alban (12:51):
Uh another um cryptonomicon is pretty much the
idea of Bitcoin in the late90s, years before Bitcoin was
ever made.
Anyway, it's just funny tothink of this idea of the
internet being so polluted withjunk data that eventually people
just opt out and they're like,I can't trust any of this.
I'm just gonna go and create aprivate internet.

Jordan (13:11):
Yeah.

Kevin (13:12):
Well, just to bring us back to Lay on the Plane on this
quick cast, two things to takeaway.
One, fan mail is awesome.
I love interacting with othershows.
I love when people who arelistening to the shows can
interact with the shows and thenthe shows read them back.
So that was a fun to be a partof that experience this last
week.
Thank you to the Pod NewsWeekly Review.
If you don't listen to thatshow, please go search it up in
whatever podcast app you likeand subscribe.
We sponsor the show, they dogreat stuff.

(13:32):
And uh the other thing is yourplayback is coming.
So our year in review thingthat we do every year has a new
name this year.
We're calling it playback.
Your podcast, playback 25, iscoming.
It's coming in January, andthis year promises to be I
promise that it's better thanever.
We're doing some really coolstuff, and the best way to
experience it is going to bethrough your mobile apps, the

(13:53):
Buzzsprout mobile app.
So if you don't have Buzzsproutfor iOS or Buzzsprout for
Android, download that now sothat you get your playback right
away because we'll send pushnotifications, turn on push
notifications.
We're gonna send a pushnotification as soon as they're
ready, and then you'll be ableto see your playback in January.
So it includes all of yourdata.

Alban (14:10):
100% of your year will be encapsulated in this playback.
100%.

Jordan (14:15):
I'm so excited.
All right, everyone.
Thanks for listening and keeppodcasting.
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