Alex Rich of Mystery Ranch shares his journey from the production floor to the design team, where he now focuses on creating outdoor and hunting gear that prioritizes load carriage and comfort. We dive into the brand's unique approach to pack design, including the revolutionary overload system, which allows users to carry heavy loads more efficiently.
Our conversation then turns to the technical aspects of Mystery Ranch packs, the balance between weight and durability, and the evolving materials used in outdoor gear. Alex also touches on the importance of starting from the user’s needs when designing, ensuring comfort and stability for hunters, backpackers, and outdoor adventurers alike.
This is the episode to listen to for anyone looking to learn more about Mystery Ranch and pack design.
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