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March 10, 2025 75 mins

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In this episode of the By Land Podcast, I sit down with Bria Ruben, co-founder of Ruck Evolution, to explore the benefits of rucking—a simple yet powerful way to build fitness, mental resilience, and community. Rucking is walking with weight, and it’s one of the most accessible, low-impact ways to increase endurance and strength.  

Bria shares how she discovered rucking, why it became such a key part of her life, and how Ruck Evolution is making rucking more accessible with innovative water-based weight systems. We talk about why rucking is great for all fitness levels, how it can be integrated into everyday life, and the role of community in keeping people moving.

If you’ve been looking for a practical, no-fuss way to improve your health and prepare for outdoor adventures, this conversation will inspire you to start rucking today.


Key Takeaways:

  • Rucking is an easy way to build endurance, strength, and mental resilience—it’s simply walking with weight.
  • Anyone can ruck—start light and gradually increase weight and distance.
  • Rucking is highly functional—it translates well to activities like hiking, hunting, and everyday movement.
  • It’s more than fitness—rucking builds community and brings people together.
  • You don’t need fancy gear to start—a backpack and some weight (like water bottles) is enough.


Show Notes and Links:

  • Introduction – Why rucking is worth your time
  • Bria’s Background – How she discovered rucking and her work in recreation therapy
  • Rucking 101 – What it is, why it works, and how to get started
  • The Benefits of Rucking – Strength, endurance, mental clarity, and injury prevention
  • How Rucking Fits Into Everyday Life – Training for outdoor adventures, fitness goals, and more
  • Building a Rucking Community – Why doing it with others keeps you motivated
  • Ruck Evolution’s Innovative Gear – How they’re making rucking more accessible
  • Final Thoughts & Resources – Where to learn more and how to get started today
  • https://www.ruckevolution.com/
  • Ruck Evolution Aquabells: https://www.ruckevolution.com/product-page/ruck-evolution-aquabells
  • Weighted Vest (amazon): https://amzn.to/3QPmqns

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