The Email Strategy That Built Serhant. | Ryan Serhant

Byron Lazine interviews Ryan Serhant to discuss email strategy, why Serhant doesn't automate follow-up, the S.MPLE app, starting a real estate business during COVID, Serhant's take on the commission lawsuits and discounted fees, his one piece of advice for individual agents, and the BAM ProBowl—plus what's in his new book, Brand It Like Serhant, and why you need it. Sign up for the first BAM event of 2024—BAM Pro Bowl—a FREE virtual event on February 7th with Ryan Serhant as the keynote speaker. Sign up here: https://brokeagentmedia.lpages.co/bam-pro-bowl-2024/ Pre-order your copy of Ryan Serhant’s new book: https://www.branditlikeserhant.com/ Become a member of BAMx: https://bamx.uscreen.io/pages/subscribe Use discount code BYRON for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Connect with Byron Lazine: https://www.instagram.com/byronlazine/ Connect with Ryan Serhant: https://www.instagram.com/ryanserhant/ S.MPLE---Powered by SERHANT. https://simple.serhant.com/ Timestamps: 00:00–00:56 Intro 00:56 Serhant’s reaction to public opinions about his popularity 03:04 “The biggest client I’ve ever had…” 03:42 Email strategy: “What’s your email system that agents can learn from?” 05:06 Email as part of time management (Harvard School of Business study) 05:40 “I have more folders in my inbox than anyone Microsoft and Apple have ever seen…” 06:54 Serhant’s follow-up process 08:01 “I’ve always followed up with value…and it’s never expecting a response—ever.” 09:12 Who/what do you work for? 10:35 “I just wanted to have the most support staff.” 11:06 Is any of your follow-up automated? 12:36 Serhant’s S.MPLE app & time-hacking 14:48 Not being organized is the #1 reason most salespeople don’t make it. 15:22 Is there a Serhant brokerage CRM? (SRM) 16:07 Starting Serhant during the pandemic 23:03 “We had never started a company before, ever…” 27:33 “When you don’t have someone you can go to 24/7, what do you do?” 31:22 Serhant’s take on the class action lawsuits for agents/brokers everywhere but NY 35:38 His one piece of advice for the individual agent 37:22 “I also don’t think discounted fees is the answer.” 38:37 BAM Pro Bowl on February 7th, with Ryan Serhant as the keynote speaker 39:07 What’s in Serhant’s new book—and why you need it. ——— BAM PARTNERS 𝐌𝐨𝐬𝐚𝐢𝐤 is everything you need once a lead becomes a client: Collaborative Search. Listing Management. Transaction Management. Forms. Client Retention. Advanced Analytics. Unlock your digital sidekick today → https://www.mosaik.io/ 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 𝐕𝐮𝐥𝐜𝐚𝐧𝟕: The most accurate, powerful, and effective real estate seller lead generation resource to build your business. GET STARTED TODAY → https://www.vulcan7.com/bam/ 𝐕𝐢𝐫𝐭𝐮𝐝𝐞𝐬𝐤: Hire a Virtual Assistant Today! Use code BAM200 for $250 OFF the signup fee → https://myvirtudesk.com/contact?promocode=BAM200 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://signup.propstream.com/name 𝐒𝐢𝐬𝐮: Increases real estate team & brokerage annual volume by 107% and agent annual volume by 28% → https://sisu.grsm.io/bam-pod-partners ——— #RyanSerhant #emailmarketing #timemanagement