Gerardo is the owner of Provecho Coffee Co. based here in San Diego, CA. This was such a fun conversation that is filled with his journey into coffee, and how he feels that the universe kept pulling him back to coffee every time he tried to step away. He has humble beginnings with Provecho, starting as catering company, then moving solely to coffee pop ups, and to now opening his first coffee cart in Bread & Salt, a local art gallery in Barrio Logan. My man G is on the rise, get familiar! Enjoy!
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