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March 6, 2025 1 min

I have a client who went from $5k months to $10k and then $50, $100k+ months.

Here’s what I noticed along the way: He’s still him, and yet the way that he sees his work has changed drastically at each step. He’s embraced a change of role, and a change of leadership; how he serves his clients and what problems he solves for them.

Each change in revenue was preceded by an unlock, you could feel it happen in our conversation.

Suddenly it was no longer about him doing the work, but finding others to help. Suddenly it wasn’t about just hiring others, but creating new products. Suddenly, his business was about client experience, and now how much value he creates for his network.

This is the seamless process that happens when you are entering a growing market with a high propensity for flexibility and complexity.

And of course it doesn’t seem so seamless at all. Each block in thinking is caused by what previously worked, and it’s hard to change roles. It takes a small ego and a big desire to learn.

If you don’t know where to start, here’s a question to consider;

  • How has your role changed, even though technically you still are the same title?
  • If you could promote yourself, what would your new title be?
  • How can you start doing some of that work, today?

Business growth comes from leadership growth and change.

Mark as Played

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