All Episodes

February 28, 2025 56 mins
This week we released AI from the punishment cupboard in which we’ve been keeping it in order to win the approval of author, marketing super-brain and AI believer Paul Dervan.

As the Head of Brand Marketing at Miro, Paul has been busy bolstering his reputation as one of the industry’s smartiest pant-wearers when it comes to marketing effectiveness. Miro is just the latest stop in a marketing career you could only possibly describe as both distinguished and glittering (glittinguished?) and has seen Paul tackle the marketing challenges on behalf of everyone from O2 to Telefonica to the National Lottery in Ireland (scooping, along the way, the title of Ireland’s Marketer of the Year in 2022.) He’s also the author of Run With The Foxes, a superb book about marketing, mistakes and making much better decisions.

This episode is very proudly dedicated to Peter Field. Peter has had a huge influence on Paul’s career both as a mentor and advisor.

/////

Follow Paul on LinkedIn.

Timestamps:
03:45 - First Job and Proper Job
05:10 - Early Career in Marketing
07:34 - Career Path and Focus
09:30 - Paul's Sweet Spot in Marketing
11:00 - Writing the Book: Run with Foxes
13:27 - Learning from Mistakes
15:51 - Mistakes and AI in Marketing
18:08 - Decision-Making Process
20:40 - Classical vs. Modern Marketing
22:22 - AI's Impact on Marketing
25:06 - Practical Applications of AI
30:05 - Advanced Uses of AI
33:08 - Synthetic Research
34:28 - Skepticism vs. Cynicism
36:42 - Curiosity and Experimentation
39:27 - Admitting Mistakes
43:27 - Listener Questions: Embedding Chapter One 

Paul's Book Recommendations are: 
Ogilvy on Advertising – David Ogilvy
The Anatomy of Humbug – Paul Feldwick
Decoded: The Science Behind Why We Buy – Phil Barden

/////

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.