CAR WASH Podcasts

In this episode of Conversations with ICA, Kendra Johnson SVP Growth - ICA talks with Derrick Burton Creative Design Supervisor DRB/Suds and Tasha Luttrell Account Coordinator DRB/Suds to explore what it really means to create a VIP experience in the car wash industry. SUDS is DRB’s marketing and data insights division that provides actionable analytics, creative strategy, and customized marketing solutions to help car wash operato...

In today’s express tunnel environment, your point-of-sale system isn’t just how you process transactions—it’s your operational heartbeat. From managing memberships to powering reporting and capturing customer data, it runs the show. But the biggest results appear when your POS connects seamlessly with other systems like license plate recognition, CRM platforms, tunnel controllers, and marketing automation tools. Integrations transf...

In this episode of Conversations with ICA, Kendra Johnson SVP Growth - ICA sits down with Alison Amira, Senior Director of Product for Engagement Solutions at DRB - a leading provider of technology solutions in the car wash industry, specializing in point-of-sale (POS) systems, tunnel management software, and business optimization tools. Established in 1984, DRB serves a diverse range of car wash operators, from single-site busines...

In this episode, Kendra Johnson, SVP of Growth at the International Carwash Association, sits down with Bethany Adams, Associate Director of Marketing & Strategy for Villanova University’s Graduate Programs in Human Resource Development. With more than 15 years of experience across small businesses, Fortune 500 companies, and higher education, Bethany brings a unique and practical perspective on the evolving role of HR.

She is ...

In this episode ICA Senior Vice President/ Growth Kendra Johnson sits down with the leadership team Adam Trien – CEO/CTO, Dylan von Kleist VP of Marketing and Sales and Matt Osher CFO and Head of Data Analytics from AMP, a technology company focused on helping car wash operators thrive through data-driven insights, customer engagement tools, and innovative app-based solutions.

Adam, Dylan and Matt share the story of how AMP’s app wa...

In this episode, Kendra Johnson SVP Growth at ICA sits down with Cormac Acevedo Lean Coach at Lean Enterprise Institute (LEI) – a nonprofit education, publishing, research, and conference organization dedicated to advancing lean thinking and practice across industries - for a preview of what he and his team will share at this year’s ICA Roadmap in Dallas. Cormac draws from his experience at the Lean Enterprise Institute to explain ...

In this episode, Kendra Johnson ICA SVP/Growth sits down with Josh Taylor, CMO at OptSpot. Josh provides a preview of his session at this year’s Roadmap event in Dallas.

In this episode, Kendra Johnson speaks with Josh Taylor, Chief Marketing Officer at OptSpot a leading customer engagement platform designed to help car washes connect with customers through automated text, email, and loyalty solutions. Josh offers a preview of his u...

In this episode, ICA SVP of Growth Kendra Johnson sits down with renowned sales strategist Colleen Francis—President and Founder of Engage Selling Solutions and a featured speaker at ROADMAP 2025, happening November 3–4 in Dallas, Texas.

Colleen brings powerful insights into how car wash operators can attract more customers, deliver better experiences, and differentiate themselves in a rapidly evolving market. She explores:

• Why b...

In this special episode, recorded live at the April 2025 Car Wash Show, International Carwash Association CEO Eric Wulf is joined by industry leaders Pete Nani (CEO, True Blue Car Wash/Circle K), Jesse Wurth (CEO, National Carwash Solutions), and Jessica Zazworsky (Owner, Bubble Barn Car Wash). Together, they explore the critical question:

How do you differentiate yourself and your

business in today’s competitive environment?

Eric set...

In this episode we bring together Remus Pop (Partner, Concept Reply), Luke Bame (Sr. Director, Ascentek and Reliable Plus), and David Meffe (SVP Sales, OnLogic) to discuss a powerful new solution redefining predictive maintenance in the car wash industry. Discover how next-generation technology is transforming the car wash experience.

This isn’t just another OEM tool—this is a manufacturer-agnostic, collaborative innovation designed...

Join International Carwash Association CEO Eric Wulf in a quick but powerful conversation with Alex Chausovsky, Director of Analytics and Consulting at Bundy Group, as they unpack key insights from the Q2 2025 Pulse Report.

Alex shares how a broader “erosion of life satisfaction” is shaping consumer sentiment—and what that means for the car wash industry. From interest rate uncertainty to unchanged subscription cancellation intent, ...

"It’s the whole totality of the experience and how we treat our customers to show that they’re valued.”

Eric Wulf, CEO of the International Carwash Association (ICA), and ICA Research Director Bob Klein discuss the findings of ICA’s 2025 Q1 Pulse Report, covering the health of the industry, customer satisfaction, and the balance between price and wash value for car wash customers.

Top 5 Episode Highlights:

• The Health of the Consum...

Sarah Mellinger AI Implementation Strategist with OnLogic joins host Kendra Johnson, , International Car Wash Association Senior VP of Growth, for an adventure into the amazing world of AI and how it will shape the carwash of the future. They cover everything from predictive maintenance to AI-powered chatbots—and why this technology isn’t as intimidating as it sounds.

• Who is OnLogic & Why Do They Matter?
  OnLogic is a global i...

Today’s guest is someone who knows a thing or two about business growth and profitability—Mike Michalowicz the entrepreneur behind three multimillion-dollar companies and the bestselling author of Profit First, Clockwork, The Pumpkin Plan, and his latest book, All In. He’s also been a small business columnist for The Wall Street Journal and a business makeover expert on MSNBC. These days, he travels the world helping entrepreneurs ...

In this episode of (insert podcast name here) host Josh Taylor, Chief Marketing Officer at OptSpot, sits down with Donald Miller, CEO of StoryBrand, to discuss how car wash owners can transform their marketing strategies by clarifying their messaging. Miller explains how businesses can position themselves as guides rather than heroes in their customers' journeys. The conversation covers actionable strategies for increasing customer...

As a part of an ongoing series called The Training Experts, this episode features ICA Chief Learning Officer, Claire Moore and Jonathan Delicate, Director of Training at Mr. Clean Car Wash. Jonathan shares his insights on how to effectively implement training programs across multiple locations using innovative tools and strategies.

Key Takeaways:

• Jonathan’s journey into training at Mr. Clean Car Wash began with his hiring as a G...

In this insightful episode of Car Wash The Podcast, host Matt DeWolf is joined by Deborah Jasper, Founder and CEO of Mindset Digital. Deborah shares her expertise on how businesses can capture and hold the attention of today’s consumers—who often decide in just 8 seconds whether a message is worth their time! From building better customer experiences to effective employee retention strategies, Deborah provides actionable insights y...

In this episode, host Matt DeWolf sits down with Jack Stratton, a Retail Trend Spotter, to discuss the evolving landscape of customer expectations and how businesses can adapt to stay ahead. But first, what exactly is a retail trend spotter? Jack breaks it down—explaining how he uses a combination of qualitative and quantitative data to identify fundamental shifts in consumer behavior that businesses can apply to their everyday ope...

Join Car Wash The Podcast as they sit down with Devario Parson, Sales Director, and Tyler Slaughter, CEO/COO of Camel Car Wash, during The Car Wash Show in Nashville. This heartfelt episode highlights the power of community, support, and the human side of the car wash industry.

Key Moments:

• A Life-Changing EventJust a day after the birth of his first child, Devario received devastating news—his home was on fire. His first call?...