I was recently invited to be a part of a really interesting conversation about how personal trainers can level up, and make a lucrative career within a gym.
It's pretty common to see a physical therapist or masseuse renting space out at a CrossFit box or microgym, but it seems to be more rare where a freelancing personal trainer will rent out space at those same gyms.
In the rare cases where it does happen, those relationships usually end poorly if the personal trainer starts to achieve too much success that is then seen as a competing service.
Where we've seen the most success, is personal trainers finding gyms that align with their values, and where they align with the brand of the gym. When a trainer is invested in the core service of the gym they are a part of, and especially if they are a client themselves of that service, it creates alignment where all parties benefit from the partnership.
The other important thing to note is that early on in this business relationship, the gym is providing most of the value in terms of marketing, training, and stable pay. As a trainer develops and fills their book of business, they grow their value to the point that the opportunity cost of losing that coach is significant to the business.
In this discussion, we dive into all aspects of the trainer-to-gym relationship, and how that relationship can and should evolve as value is created and shifted over time.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.