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September 8, 2025 25 mins

In this special podcast with communications specialists Conteur, Care Home Management discusses how care homes can and should be promoting their positive story.

Join Conteur's managing director David Huckerby and account director Natasha Jones as they provide top tips on how to create a positive narrative.  These include:

  • How to become a community hub
  • Why you need to be authentic and consistent in your marketing
  • How to leverage different social media platforms
  • Why you should use video content
  • How to encourage staff to be care home brand ambassadors
  • How to help change negative perceptions of social care.

Hear about one case study where Conteur helped a care home increase enquiries by 90% and boosted occupancy by 32% in three months.

Find out more about Conteur's care home marketing packages here.

Podcast hosted by Steve Hemsley and kindly sponsored by Hendrix Training who provide professional actors for care home training role plays.

Tune into all our industry-leading podcasts here.



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Care Home Management is the UK's leading media brand for care home providers and managers.

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