Casey Digital Podcast

Casey Digital Podcast

I’m a digital specialist based in Manchester and I’m sharing my experiences working with brands and business. I cover a range of subjects from e-commerce to marketing and I’ll be inviting guests from the industry to join me 👨💻

Episodes

EP #19: Kurtis Powers - Big Agencies Vs. Small Agencies

July 7, 2020 • 69 mins
I interviewed Kurtis Powers who is a Creative Director at Analogy and a Broadcaster, Curator/Speaker and DJ. He has amazing experience in the creative and digital space and he has worked at some of the largest agencies in New York including JWT and SapientRazorfish. In this episode we discuss what the differences are between the large agencies and then also working for smaller consultative agencies in a contrast piece. Kurtis share...
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EP 18: Louis Grenier - Everyone Hates Marketeers

July 1, 2020 • 48 mins
I interviewed Louis Grenier who is a Senior Marketing Strategist at Hotjar and host of the Everyone Hates Marketers podcast. We discuss how to cut through the marketing bullshit and get to the really valuable content for your audience. Topics we covered: Starting out with the Everyone Hates Marketers podcast from hosting an event and interviewing people Louis started out by interviewing business boot-strapers and marketeers to ...
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EP #17: How to start a podcast on a budget

June 23, 2020 • 69 mins

This is a simple step-by-step guide for beginner’s on how to start a podcast on a budget or for free.  You can read the full guide online at casey-digital.co.uk/post/how-to-start-a-podcast  I started The Casey Digital podcast in February 2019 with no budget and there are now thousands of people tuning in to listen to my content. In this pod I have listed the steps you need to follow in order to create and grow your own po...

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EP #16: Lauren O'Sullivan - Finding meaning in work & business

May 19, 2020 • 72 mins
I interviewed Lauren O’Sullivan who is a Strategic Digital Brand Consultant, Business Coach and podcaster on how she helps brands and businesses grow and find meaning. Topics we covered: * Adapting your working life to the lockdown measures following the virus outbreak * Working from home becoming the new norm * Working for Simply Be, Missguided and Ego Shoes * The growth of fast Fashion and digital in Manchester * The importance...
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EP #15: The Lockdown Podcast - 5 digital strategy tips during lockdown

April 29, 2020 • 48 mins
Welcome to the casey digital podcast, on this episode I will be talking through my lock down so far and 5 digital strategy tips during quarantine. 1. Site speed
  Website speed and getting your scores up has been a piece of advice I’ve given clients for a long time, and yes it’s more important than ever!
  Analyse your website speed and how your platform is performing to see if there are areas for improvement, there are lots of ...
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EP #14: Richard Renda - Crowdsourcing Creativity and Starting Up An Agency

March 11, 2020 • 75 mins
I interviewed Founder of Manchester Creative Collective Marketing (MCCM), Richard Renda, on his career in the marketing and creative industry. From starting in the traditional creative to moving client side and starting up his own agency. Topics we covered: Taking the scenic route into the marketing industry Moving from a traditional approach which has helped principles of how Richard has approached things moving forward Workin...
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#13: Clair Heaviside - Company Culture and Channeling Creativity

March 5, 2020 • 57 mins

I interviewed Co-Founder of The Light Agency, Clair Heaviside, on how she has grown to be a female agency founder and driving company culture. Clair talks us through her diverse creative background and starting up the Light Agency with business partner Dom Carter.  

Topics we covered: 

  • Starting out in an unconventional way through the Odd Arts Charity which is a global drama group who work with people to build ...
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#12: Chris Townsend - How To Create Great Social Videos

March 3, 2020 • 59 mins
I interviewed founder of What Marketing, Chris Townsend, on how building a paid social agency that create video content for clients in the travel sector and finding his work-life balance. Topics we covered: * Moving to Manchester from the North East to learn his trade at MediaCity * Chris has received a lot of great advice from Naomi Timperley  * He started out at TunaFish Media as a camera assistant  * Chris travelled and shot vi...
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#11: Bruce Thomas - Rockstars, Digital Agencies and Music Projects

February 26, 2020 • 58 mins
I interviewed Co-Founder of Tribes, Bruce Thomas, on how has built digital products for the music industry. Bruce gives insights to the journey of growing a digital agency and shares inside stories of working with artists and bands. Topics we covered: * Dreams of becoming a rock star * 90’s tech projects on CD ROM and Floppy disks * Co-Founding tech businesses in Manchester including Sub Net, Magnetic North and Modern English * Br...
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#10: John Whalley - Brand Battling Vs. Brand Building

February 10, 2020 • 67 mins
I interviewed Head of Brand Strategy at Seventy7, John Whalley, on how he builds brands up to be successful. John gave me insights into his process and there are some valuable tips for anybody looking to create a brand or re-brand. The main topics we cover are: How John got into the creative industry originally John’s love of music and the influence it had on his creative process. Building your brand is not about designing your...
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#9: Sam Jones - Not Just Soup and Tunafish

January 23, 2020 • 71 mins
I interviewed MD of Tunafish Media Sam Jones about balancing the agency and running a successful charity to help to homeless in Manchester.  The main topics we cover are:  Starting out in radio and deciding it wasn’t for him  Sam worked in early stage social media around 2003  2011 he started an agency called Tunafish media with some friends from Uni When they started Tunafish they also had a bar job to help with cash  Creatin...
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#8: Sarah McDowell - Growing the SEO SAS Podcast and staying curious

January 19, 2020 • 69 mins
I interviewed SEO Specialist Sarah McDowell growing the SEO SAS Podcast with her co-host Hannah and balancing a career in digital marketing. The main topics we cover are: Progression through Sarah’s career from starting out and progressing into a sent SEO role Acknowledging that you cannot know everything and asking questions to learn from colleagues Not taking what people say as gospel and avoiding “gurus” Work-life balance -...
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#7: Sian English - Multichannel Marketing and Mentors

January 13, 2020 • 57 mins
I interviewed Head Of Multichannel Sian English on how she got into the industry, how marketing has changed over time and she provides some helpful tips.  The main topics we cover are: Comms strategy in 2009 versus 2020 Early stage social media marketing Working in-house versus working agency side Avoiding data paralysis and solving problems in the marketplace Balancing mental health with the demands of working in marketing ...
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#6: Dom Carter - The Power Paid Social Advertising

November 27, 2019 • 56 mins
Dom started out as doing a side hustle at university through Facebook selling trips to Amsterdam then we he went on to teach himself how to run Facebook ads through watching YouTube videos.This is quite a bit different from his Geology degree and it proves that anyone can learn how to do digital marketing if you have the drive and desire. From there Dom worked for a business called Invasion mainly doing digital marketing and social...
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#5: Tom McDermott - Football Writing, The United End and modern day sports journalism

November 1, 2019 • 65 mins
I interview Tom McDermott from The United End about how he got into sports and football journalism and discuss his career. From starting out not sure what he wanted to do Tom has managed to build a large following on social media and on podcast around football specifically covering Manchester United. The United End has gone from strength to strength and Tom writes for Sky Sports, The Sun and he even has a book on Amazon called Engl...
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#4: David Walter - A Creative Life, Investing, Talking to Teslas and Edward De Bono

October 24, 2019 • 43 mins
I interviewed David Walter on his history in the industry stretching back from the 70's to the modern day and what changes he has seen during this period of time.  We discuss Investing, Talking to Teslas, Edward de Bono and everything in between. We hope you enjoy the episode and if you have any questions or follow up please contact me or David  Connect with David on LinkedIn - https://www.linkedin.com/in/david-walter-a988139/  SU...
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#3: Rob Goodison - SEO insights and tips

August 20, 2019 • 45 mins
I interviewed SEO Strategist Rob Goodison on how he got into the industry, what trends he is seeing in SEO and he provides some helpful SEO tips. There is a lot of noise in this space however after working with Rob over the past 3 years I’ve found him to be helpful and accurate when it comes to SEO and Google.   The main areas Rob looks at when he working on SEO for clients are:  On-Page SEO - The process of crafting your website...
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#2: How I started my podcast on my iPhone in 40 minutes

February 12, 2019 • 6 mins
In this episode I discuss how I started my podcast by using my mobile phone on the way to work. It’s very simple to follow and hopefully my example can show that it’s really easy to start your own podcast and create content with just your mobile phone. SUBSCRIBE - Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380 Connect with the h...
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#1: Top 3 e-commerce Tips in Early 2019 for start ups and mid level e-commerce brands

February 5, 2019 • 27 mins
On my way to work I decided to make an unscripted podcast off the top of my head! I discuss the top 3 e-commerce tips for the early part of 2019 👨‍💻 If you work for an e-commerce business, in an agency, freelance or you just work in marketing hopefully there are some useful high level tips for you to help plan.  1. Channel Mix including social, PPC, SEO, email and how those channels are linked not individual.  2. Website roadmap...
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